# Rare Pictures of Never Produced Williams Pinball 2000 Concept Games...Star Trek, Defender & More

**Source:** Knapp Arcade  
**Type:** article  
**Published:** 2023-01-25  
**Beat:** Pinball

**URL:** https://www.knapparcade.org/rare-pictures-of-never-produced-williams-pinball-2000-concept-games-star-trek-defender-more

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## Analysis

Knapp Arcade shares rare concept art and mockups for unreleased Williams Pinball 2000 games discovered on Great American Pinball's Facebook page, including 'Eight Ball Universe,' 'Alien Defender,' and 'Star Trek Universe.' The article includes an extensive historical account from a Pin Game Journal article detailing how a planned Haunted House Pinball 2000 game was abruptly canceled and rethemed to Playboy due to Midway management pressure, with designer commentary on the creative process, technical constraints (magnets warping monitor reflections), and how this decision influenced the final Pinball 2000 releases.

### Key Claims

- [HIGH] Williams/Pinball 2000 had planned or in-development titles including Wizard Blocks, Playboy, and Monopoly beyond Revenge From Mars and Star Wars Episode 1 — _Article states these were 'either planned or in the works when WMS Industries closed its pinball division'_
- [HIGH] A fourth Pinball 2000 game was in development with a Haunted House theme using monitor reflection effects for ghost imagery — _Detailed account from Pin Game Journal article cited in the piece, with specific designer quotes from Pete and Scott_
- [HIGH] Magnetic playfield effects warped the Pinball 2000 monitor display, preventing use of advanced magnet mechanics like shadow ball locks — _Designer quote: 'it turned out that the magnets warped the image from the monitor too much'_
- [HIGH] Midway management forced the theme change from Haunted House to Playboy approximately one month before Williams pinball division shutdown — _Designer account: 'about a month before pinball got shut down, we were called into a meeting' where management expressed discontent with haunted house theme_
- [HIGH] Midway conducted informal 'market research' with female office workers asking whether they'd play Haunted House vs. Playboy-themed pinball — _Detailed account in designer quotes describing the methodology and responses ('moderately enthusiastic yes' for Playboy context)_

### Notable Quotes

> "Generally they came down to management's desire for an adult pinball despite the baggage that a Playboy license entails including limited locations that would accept the game and most likely the complete avoidance of the game by women."
> — **Pin Game Journal article (Scott/Pete account)**
> _Reveals management's awareness of commercial downsides to Playboy license but proceeding anyway_

> "it turned out that the magnets warped the image from the monitor too much. So any kind of neat ball-play using magnets had to be avoided, unless we really wanted to mess up all the monitors!"
> — **Designer account (Pin Game Journal)**
> _Explains critical technical limitation that constrained Pinball 2000 game design possibilities_

> "His intensions were to target the adult bar market. 'Sex sells.' He wanted us to create something that the adult male would go out his way to play."
> — **Pete (designer, Pin Game Journal)**
> _Reveals explicit management reasoning for forcing Playboy theme over Haunted House_

> "Not even five minutes into the presentation Neil killed the theme. Needless to say the team was devastated."
> — **Pete (designer, Pin Game Journal)**
> _Shows abrupt cancellation of Haunted House project and team morale impact_

> "it became a way to get a game together quickly, and I think it helped show off the platform visually by having all these different scenes constantly changing."
> — **Scott (designer, Pin Game Journal)**
> _Explains the mode-heavy design philosophy of Revenge From Mars and Star Wars as pragmatic platform showcase strategy_

### Entities

| Name | Type | Context |
|------|------|---------|
| Williams/WMS Industries | company | Pinball manufacturer that developed Pinball 2000 platform before closing pinball division |
| Pinball 2000 | product | Williams' final pinball platform featuring LCD/CRT screen integration with Pepper's Ghost reflection technology |
| Great American Pinball | company | Pinball distributor whose Facebook page was source for the concept art and mockups shared in article |
| Revenge From Mars | game | One of two released Pinball 2000 games; had mode-heavy design criticized for allowing up-the-middle play |
| Star Wars Episode 1 | game | Second and final released Pinball 2000 game; also mode-heavy design |
| Eight Ball Universe | game | Unreleased Pinball 2000 concept game, never produced |
| Alien Defender | game | Unreleased Pinball 2000 concept game, never produced; concept art fax sent to John Popadiuk |
| Star Trek Universe | game | Unreleased Pinball 2000 concept game, never produced |
| Playboy Pinball | game | Pinball 2000 game that replaced Haunted House theme; canceled by management before completion |
| Haunted House Pinball 2000 | game | Planned fourth Pinball 2000 title with ghost theme using monitor reflection effects; canceled and rethemed to Playboy |
| Wizard Blocks | game | Pinball 2000 title either planned or in development at time of WMS pinball division closure |
| Monopoly | game | Reportedly planned Pinball 2000 game; limited information available |
| Midway | company | Spun off from WMS; retained distribution agreement for WMS pinball; pushed for Playboy theme and forced Haunted House cancellation |
| Dwight Sullivan | person | Programmer assigned to Haunted House/Playboy Pinball 2000 project |
| Keith Johnson | person | Programmer assigned to Haunted House/Playboy Pinball 2000 project |
| Greg Freres | person | Artist responsible for art package on Haunted House/Playboy Pinball 2000 project |
| John Popadiuk | person | Designer/personality to whom concept art fax (Defender) was sent; characterized as 'infamous' |
| Pete | person | Designer quoted extensively in Pin Game Journal article about Haunted House/Playboy Pinball 2000 project; served as co-project lead |
| Scott | person | Designer quoted extensively in Pin Game Journal article; created 3D furnished rooms and was involved in theme pivot decision |
| Pin Game Journal | organization | Publication featuring detailed article about Haunted House/Playboy Pinball 2000 project history |

### Topics

- **Primary:** Pinball 2000 Platform History, Unreleased/Canceled Game Designs, Theme Licensing and Management Decisions
- **Secondary:** Technical Constraints (Monitor Warping), Game Design Philosophy (Mode-Heavy vs. Mechanical)
- **Mentioned:** Williams Pinball Division Closure

### Sentiment

**Neutral** (0) — Article is informational and historical in tone; author expresses appreciation for the discovery ('absolutely fascinating') but maintains neutral reporting stance on the business and creative decisions

### Signals

- **[business_signal]** Playboy license was recognized by management as having significant commercial drawbacks (limited locations, avoidance by women players) but pursued anyway for adult male market targeting (confidence: high) — Management concern document: 'limited locations that would accept the game and most likely the complete avoidance of the game by women'
- **[event_signal]** Discovery and sharing of rare Pinball 2000 concept art and historical design documents on Great American Pinball Facebook page generates interest in pinball history (confidence: medium) — Article source explicitly credits GAP Facebook page as discovery point for mockups and concept art
- **[design_philosophy]** Pinball 2000 games (Revenge From Mars, Star Wars Episode 1) adopted mode-heavy design as pragmatic solution to showcase platform capabilities quickly, criticized in retrospect for limiting mechanical playfield design (confidence: high) — Designer commentary: mode-based design 'became a way to get a game together quickly, and I think it helped show off the platform visually' but was acknowledged constraint
- **[market_signal]** Williams Pinball 2000 platform had broader game portfolio planned beyond the two released titles; business closure prevented exploration of alternative themes (space, licensed IP, classics) (confidence: high) — Article catalogs Eight Ball Universe, Alien Defender, Star Trek Universe, Wizard Blocks, Playboy, and Monopoly as planned/in-development titles
- **[technology_signal]** Magnetic playfield effects created unintended side effect of warping Pinball 2000 monitor display, forcing designers to avoid advanced magnet mechanics and constraining game design possibilities (confidence: high) — Designer quote: 'magnets warped the image from the monitor too much. So any kind of neat ball-play using magnets had to be avoided'
- **[licensing_signal]** Midway's acquisition of Playboy license for Touchmaster games directly triggered forced theme change from Haunted House to Playboy Pinball 2000 due to management pressure (confidence: high) — Designer account: 'Midway had already secured the rights to Playboy for their Touchmaster games so about a month before pinball got shut down, we were called into a meeting'

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## Transcript

Things have been a little quiet on the current events front for pinball over the past several days, so I figured that I'd share something really cool that I recently came across on the Facebook page of the pinball distributor Great American Pinball. 

Below are pictures of mockups and concept art for the first two game concepts for Williams Pinball's final project, Pinball 2000. In addition to early designs for the Pinball 2000 cabinet, the pics show three never produced games, "Eight Ball Universe," "Alien Defender," and "Star Trek Universe." I think that it's safe to say, that Williams made a wise choice in publishing "Revenge From Mars" and "Star Wars Episode 1" as its first and only Pinball 2000 games, instead of these.

Other Pinball 2000 titles that were either planned or in the works when WMS Industries closed its pinball division included Wizard Blocks, Playboy and supposedly Monopoly though I haven't heard much about that last one.

I fell down the rabbit hole while writing this post about Pinball 2000, so I have a detour here about the fourth Pinball 2000 game that was in development. It was originally supposed to be a Haunted House theme, using the cool Pinball 2000 monitor reflections to show ghosts on the playfield. There's an entire Pin Game Journal article on the subject from years ago that I was able to find a copy of on a German Pinball 2000 Fan Page (http://www.pinball2000.de/). Here's an excerpt from the article that describes how after the company secured the Playboy license for the Midway Touchmaster Infiniti touchscreen game it forced the switch of the Haunted House theme to that:

"...Later on, we were asked to combine forces again as co-project leads for the 4th Pinball 2000 project. Once again we decided to do the haunted house theme, deciding that the hologram like look of the reflection technology would make a great platform to do all sorts of ghosty and ghoulie effects. Dwight Sullivan and Keith P. Johnson were assigned as programmers, Greg Freres was going to be doing the art package. I avoid using the term 'game designer', which historically (and internally) had meant the 'daddy of the project'. Game designers are the ones who are ultimately responsible for making sure the game is done on time and on budget. However, in reality the 'game design' aspect really falls on everyone who is on the team.

We experimented with various magnet effects on the playfield. Imagine the Shadow ball lock or the walking ball from Dracula with some cool image animation overlaid on it with ghosts or mist or something. That was the sort of thing we really wanted to do initially. Sadly, as we progressed, it turned out that the magnets warped the image from the monitor too much. So any kind of neat ball-play using magnets had to be avoided, unless we really wanted to mess up all the monitors!

PETE: Originally the theme was a haunted mansion. The team was absolutely excited about the haunted house theme and the creative freedom. We had a floor plan with 28-32 rooms and four levels that the player would travel through. Scott created the furnished rooms in 3D. The rooms had great detail and each room had a scary story attached to it. The creative meetings were absolutely fun. It was difficult to decide what ideas not to use

SCOTT: Anyway, at about this time, management from Midway was really pushing hard for a Playboy game. Midway had completely spun-off from WMS, and through an agreement between both companies, Midway was still able to sell WMS pinball machines. Midway had already secured the rights to Playboy for their Touchmaster games so about a month before pinball got shut down, we were called into a meeting. At this meeting management expressed its discontent with a haunted house theme and suggested we change the theme to Playboy. Arguments were presented on both sides of the table. Generally they came down to management's desire for an adult pinball despite the baggage that a Playboy license entails including limited locations that would accept the game and most likely the complete avoidance of the game by women.

To address those concerns, management summoned about five or six women who worked in the front offices and posed two questions to them. While these are not the exact words used, they fairly accurately capture the spirit of the questions: 'Would you play a haunted house pinball machine?' The general response was 'no'. Followed by this question: 'You are all out at a bachelorette party at a bar. You are all having a great time and you see a Playboy pinball machine. Would you play it?' The general response was a moderately enthusiastic 'yes'. And so, with this 'market research' completed, the theme was officially changed to Playboy.

PETE: o'Neil and Ken came into Scott's office for a progress presentation. Not even five minutes into the presentation Neil killed the theme. Needless to say the team was devastated. I understand what he wanted. His intensions were to target the adult bar market. 'Sex sells.' He wanted us to create something that the adult male would go out his way to play. We talked to the Playboy people who where very open to the idea but from day one we planned on having at least three settings to limit content.

SCOTT: We were not influenced much by Wizard Blocks, but much like the Wizard's team, everyone on our team expressed concern about the way the first two Pinball 2000 games were so 'mode heavy'. We were definitely going to work the rules away from 'you are now in this mode, now you are in this mode' kind of thought. However, in a lot of ways it made sense to develop those games like that since mode-based is something that we were good at doing. It became a way to get a game together quickly, and I think it helped show off the platform visually by having all these different scenes constantly changing.

KEITH: Most of the cool stuff would have been when it was a haunted house game. The playfield was cool in that it was more like a normal playfield - even if the monitor wasn't there - it was designed to be more a pinball game and not a specific pin 2000 game. But that beginning design was sort of forced on us which is why you can get through the whole game on Revenge From Mars by shooting up the middle. And the same on Star Wars..."

I find this sort of pinball history to be absolutely fascinating. Notice the picture of a fax of the Defender concept art that was sent to the infamous John Popadiuk.

https://www.facebook.com/GAPpinball

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 04d2667e-0505-4331-9b47-f44343d1482d*