# FLIP OUT LONDON

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2018-10-13  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/site/2018/10/13/flip-out-london

---

## Analysis

Flip Out London, the UK's first dedicated pinball club, opened in December 2017 in Croydon through the efforts of ten founding members led by Matt Vince, a pinball rental operator. The club features approximately 50 machines ranging from electro-mechanicals to modern DMD/LCD titles, operates on a membership model (£20/month), and hosts regular leagues, tournaments, and private events. The venue has expanded since opening and now includes dedicated spaces for different machine eras, kitchen facilities, and a maintenance area.

### Key Claims

- [HIGH] Flip Out London is London's first and, so far, only pinball club — _Opening statement of article dated October 12, 2018, one year after December 2017 opening_
- [HIGH] Ten founding members established the club — _Stated explicitly: 'Matt found another nine like-minded pinball fans and collectors. Together these ten founding members...'_
- [HIGH] The club expanded to around 50 machines by renting an adjacent space — _Quoted: 'The club recently expanded by renting another, adjacent part of the same building which allowed the creation of a 'Stern' room with more machines – taking the total to around fifty'_
- [HIGH] All machines at the club are set on free play — _Stated: 'All machines are at the club set on free play' and 'All the machines are on free play and donated by private collectors'_
- [HIGH] The club does not currently have permanent catering or alcohol licenses — _Stated explicitly: 'Flip Out London doesn't currently have a permanent catering or alcohol licence, so no hot food or beer can be sold at present'_

### Notable Quotes

> "It was surprising how willing collectors were to donate their machines to the club; not beaten-up semi-functional ones, but beautifully restored and brand-new ones."
> — **Pinball News (author/narrator)**, Mid-article reflection
> _Highlights community generosity and collector commitment to the club's success_

> "The challenge was finding a suitable building in an accessible London location which was still affordable once you added on the extra costs of things such as insurance, electricity, security systems and heating."
> — **Pinball News (author/narrator)**, Mid-article analysis
> _Identifies key operational challenges for establishing a pinball venue in London_

> "The Special When Lit pinball club in Salisbury proved how having a permanent collection of quality machines set up for regular events and one-off tournaments was a huge bonus when compared to setting everything up just for a single event before having to tear it all down again."
> — **Pinball News (author/narrator)**, Context section
> _Explains the inspiration and competitive advantage model that influenced Flip Out London's creation_

> "But with all those machines comes the biggest on-going challenge of any collection – maintenance."
> — **Pinball News (author/narrator)**, Challenges section
> _Identifies maintenance as the primary operational challenge_

> "The atmosphere was both welcoming and relaxed. There was a great positivity about the place, which is fitting considering how just twelve months ago none of this existed."
> — **Pinball News (author/narrator)**, Closing section
> _Summary of community atmosphere and commemorates first anniversary milestone_

### Entities

| Name | Type | Context |
|------|------|---------|
| Flip Out London | organization | UK's first dedicated pinball club, opened December 2017 in Croydon, south London |
| Matt Vince | person | Founder and primary organizer of Flip Out London; operates London Pinball rental business |
| London Pinball | company | Matt Vince's pinball rental and sales operation serving south-east England |
| Croydon | location | South London location of Flip Out London venue (Unit 10, James Industrial Estate, Mill Lane) |
| Special When Lit | organization | Pinball club in Salisbury that served as inspiration model for Flip Out London |
| UK Pinball League | event | Tournament format hosted at Flip Out London |
| Play Expo | event | London event where Flip Out London was represented, generating additional memberships and inquiries |

### Topics

- **Primary:** Pinball venue establishment and operations, Community-driven pinball culture, Venue maintenance and logistics
- **Secondary:** Pinball tournament and league hosting, Machine collection and curation, London pinball community infrastructure, Commercial venue expansion and scaling

### Sentiment

**Positive** (0.85) — Article celebrates the club's first anniversary achievements with enthusiastic coverage of facilities, community engagement, and growth. Acknowledges operational challenges (maintenance, licensing) in balanced manner without diminishing overall positive tone about community accomplishment.

### Signals

- **[business_signal]** Successful venue expansion indicating sustainable business model (confidence: high) — Club expanded to adjacent space after initial opening; grew from ~30 machines to ~50; added dedicated Stern room and guest facilities
- **[event_signal]** Flip Out London established as permanent pinball venue hosting regular leagues (Thursday nights), tournaments, and private events (confidence: high) — Article documents monthly league, high score competitions, multiple tournaments held, and private party/corporate event bookings
- **[sentiment_shift]** Strong positive community sentiment around Flip Out London with welcoming atmosphere and high collector participation (confidence: high) — Collectors donated high-quality machines voluntarily; author notes 'surprising how willing collectors were to donate'; describes 'welcoming and relaxed' atmosphere with 'great positivity'

---

## Transcript

**Date:**
12th October, 2018
**Location:** Unit 10, James Industrial Estate, Mill Lane, Croydon, CR0 4AA, UK

**In December 2017 London’s first and, so far, only pinball club opened its doors to its members and to the public.**

[![The Flip Out London logo](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/31-flip-out-london-1024x768.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/31-flip-out-london.jpg)

The Flip Out London logo

The opening of Flip Out London was the culmination of many months of planning and preparation, including cleaning, decorating, repairing and installing machines and equipment.

The premises which were to become the club’s home started out as a storage building rented by Matt Vince for his London Pinball operation, which hires and sells pinballs across the south-east of Robert Englunds. But Matt had dreams of establishing a dedicated pinball club with a large collection of machines where casual play could be combined with leagues, tournaments, parties and even corporate events.

Matt wasn’t alone in having that dream, and soon found another nine like-minded pinball fans and collectors.  Together these ten founding members took up their paintbrushes, mops and cleaning cloths to turn the dusty storage room into an attractive, welcoming facility. *[Disclaimer: the author is one of those ten founding members]*

In came machines from the founders and other collectors willing to offer their top-quality games for the club’s members and public visitors to enjoy, and pretty soon there were thirty pinballs set up, ranging from electro-mechanicals to the newest DMD and LCD titles.  Some basic decisions were made, such as the club’s name and then its logo. Fibre internet was installed, as were security systems and cameras, and then the club’s website, e-mail and Facebook page were set up.

[![The desk at the entrance to the club](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/03-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/03-flip-out-london.jpg)

The desk at the entrance to the club

[![Three machines next to the entrance](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/04-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/04-flip-out-london.jpg)

Three machines next to the entrance

[![The view of the main room from the entrance](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/07-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/07-flip-out-london.jpg)

The view of the main room from the entrance

[![The front row as you enter the club](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/21-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/21-flip-out-london.jpg)

The front row as you enter the club

[![The front row machines](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/25-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/25-flip-out-london.jpg)

The front row machines

[![Part of the row on the left side of the main room](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/05-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/05-flip-out-london.jpg)

Part of the row on the left side of the main room

[![Some interesting solid-state titles alongside an EM Spin-a-Card](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/22-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/22-flip-out-london.jpg)

Some interesting solid-state titles alongside an EM Spin-a-Card

[![More older titles](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/23-flip-out-london-1024x575.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/23-flip-out-london.jpg)

More older titles

[![Some classic solid-state games](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/24-flip-out-london-1024x602.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/24-flip-out-london.jpg)

Some classic solid-state games

[![Some of the older titles in the side room](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/08-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/08-flip-out-london.jpg)

Some of the older titles in the side room

[![More of the older titles](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/11-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/11-flip-out-london.jpg)

More of the older titles

[![A row of Williams/Bally titles](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/01-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/01-flip-out-london.jpg)

A row of Williams/Bally titles

[![More of the dot-matrix titles](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/10-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/10-flip-out-london.jpg)

More of the Williams/Bally dot-matrix titles

The building is on a light-industrial park in Croydon, south London.  It’s not the kind of location people would stumble upon and the exterior isn’t the most attractive either, but with rents in London being hugely-expensive it’s an affordable building with good facilities and an understanding landlord.  Plus, the warm welcome from the hosts and other members seems to more-than make up for any trepidation visitors might initially have.

[![Matt and Stan welcome you to Flip Out London](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/20-flip-out-london-1024x625.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/20-flip-out-london.jpg)

Matt and Stan welcome you to Flip Out London

There is a well-equipped large kitchen in the main building for event organisers and members to use, but the new space added a more accessible kitchen area for guests to make drinks or reheat food.  Flip Out London doesn’t currently have a permanent catering or alcohol licence, so no hot food or beer can be sold at present.  However, pre-packaged snacks and soft drinks are available, while guests can bring their own or get take-away deliveries made to the premises.  A selection of menus is available from companies delivering in the area.  Recent investigations have shown how getting a temporary licence for events such as tournaments or parties could possibly be achieved reasonably easily, so that is an area the club’s committee is looking into.

With the first anniversary of Flip Out London’s opening coming up, it’s a good time to look back at the achievements and the ongoing challenges of running a club.

In the months immediately after the opening, the decor was improved further as was the lighting to give a warmer, more relaxing atmosphere. Playfields, backglasses and translites were mounted on the walls along with a noticeboard, with more posters and banners still to come.

[![Playfields, backglasses and translites adorn the walls](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/06-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/06-flip-out-london.jpg)

Playfields, backglasses and translites adorn the walls

[![The club noticeboard promoting upcoming events, merchandise for sale and local food outlets](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/09-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/09-flip-out-london.jpg)

The club noticeboard promoting upcoming events, merchandise for sale and local food outlets

A £20 per month standard membership was started which allows free entry to all club openings, discounts on tournament entries and other benefits such as member-only events and discounted merchandise.  Entry fees at the door from non-members transitioned from a basic cash box to a dedicated till, and now to electronic credit card payment.

The club recently expanded by renting another, adjacent part of the same building which allowed the creation of a ‘Stern’ room with more machines – taking the total to around fifty – and enabled the chill-out zone to move to a quieter, more secluded area.

[![The Stern room at the back of the building](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/14-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/14-flip-out-london.jpg)

The Stern room at the back of the building

[![The Stern row](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/28-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/28-flip-out-london.jpg)

The Stern row

A guest kitchen and dining area has also been added next to the chill-out zone.

[![The guest kitchen](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/16-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/16-flip-out-london.jpg)

The guest kitchen

[![The chill-out zone](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/17-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/17-flip-out-london.jpg)

The chill-out zone complete with magazines, DVDs and

[![You can play other games too](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/18-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/18-flip-out-london.jpg)

You can play other games too

[![Men's and women's toilets](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/12-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/12-flip-out-london.jpg)

Men’s and women’s toilets

Several tournaments have been held at the club as have editions of the UK Pinball League, with more tournaments planned. A month-long league has been set up which takes place every Thursday night along with a high score competition, and regular openings at weekends has also been added.

[![Matt Vince enters scores for the weekly league](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/02-flip-out-london-1024x580.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/02-flip-out-london.jpg)

Matt Vince enters scores for the weekly league

[![Checking the league scores and rankings](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/30-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/30-flip-out-london.jpg)

Checking the league scores and rankings

All events and opening times are shown on the calendar on the front page of the [Flip Out London website](http://flipoutlondon.com/).  Every opening is hosted on a volunteer basis by one of the founding members.  All members – founding or regular – get free entry, while non-members pay a flat £10 per visit entry fee.  All machines are at the club set on free play.

[![All the machines are on free play and donated by private collectors](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/27-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/27-flip-out-london.jpg)

All the machines are on free play and donated by private collectors

The Special When Lit pinball club in Salisbury proved how having a permanent collection of quality machines set up for regular events and one-off tournaments was a huge bonus when compared to setting everything up just for a single event before having to tear it all down again.  The challenge was finding a suitable building in an accessible London location which was still affordable once you added on the extra costs of things such as insurance, electricity, security systems and heating.  Having a wide range of different skills, contacts and know-how from the ten founding members and multiple well-wishers helped get things achieved quickly too.

It was surprising how willing collectors were to donate their machines to the club; not beaten-up semi-functional ones, but beautifully restored and brand-new ones.

[![A prototype three-disc Pirates of the Caribbean is available to play](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/13-flip-out-london-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/13-flip-out-london.jpg)

A prototype three-disc Pirates of the Caribbean is available to play

[![Alien LE is also here to play](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/15-flip-out-london-576x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/sites/flip-out-london/15-flip-out-london.jpg)

Alien LE is also here to play

In fact, there are many more available to the club than there is space to host them. Machines are regularly bought and sold, while others go out on location or return from being operated.  So, while the number available remains fairly constant, the actual mix of machines changes frequently.

But with all those machines comes the biggest on-going challenge of any collection – maintenance.

Flip Out London does have a dedicated maintenance area with a decent selection of spares and tools, but having the time and people able to fix machines as the issues develop is certainly problematic.  As the number of machines increases so does the length of the repair list, but moves are underway to schedule regular repair sessions and to pay repairers to come in and fix any outstanding machine issues.

Word soon spread about the club.  The [website](http://flipoutlondon.com/), [e-mail address](/cdn-cgi/l/email-protection#d5bcbbb3ba95b3b9bca5baa0a1b9babbb1babbfbb6bab8) and [Facebook page](https://www.facebook.com/flipoutlondon) all get regular messages asking to hire the venue for private parties or corporate events – the most recent of which was just last week – while Flip Out London was represented at the recent Play Expo event in London, which brought in more contacts, enquiries and additional memberships.

It’s been an exciting first year.  Pinball News visited last night for the regular Thursday night league and high score tournament, and the atmosphere was both welcoming and relaxed.  There was a great positivity about the place, which is fitting considering how just twelve months ago none of this existed.

See the [Flip Out London website](http://flipoutlondon.com/) for details of opening days and times, a map of the location and contact methods, how to subscribe to the newsletter, as well as a list of machines, upcoming tournaments and leagues, and private-hire information.

_(Acquisition: raw_text, Enrichment: v1)_

---

*Exported from Journalist Tool on 2026-04-13 | Item ID: 0f6205e9-031b-4fb5-9d06-b268e8872d6c*