# IAAPA EXPO 2021 **Source:** Pinball News Website **Type:** article **Published:** 2021-11-18 **Beat:** Pinball **URL:** https://www.pinballnews.com/site/2021/11/18/iaapa-expo-2021 --- ## Analysis Pinball News covered IAAPA Expo 2021 in Orlando, a major trade show for amusement and attractions industries held November 13-19, 2021. Three pinball manufacturers exhibited: American Pinball (10 machines), Stern Pinball (10 machines), and Chicago Gaming (4 Cactus Canyon remakes). The broader show featured theme park rides, VR attractions, arcade games, and animatronics, with pinball being a niche but popular segment. ### Key Claims - [HIGH] Three pinball companies were represented at IAAPA Expo 2021 — _Article explicitly states: 'Three pinball companies were represented at IAAPA Expo 2021 and we'll come to those in a moment.'_ - [HIGH] American Pinball brought the most pinball games to IAAPA – ten in total, made up of four Legends of Valhalla, four Hot Wheels and two Houdini machines — _Direct statement with specific game counts listed_ - [HIGH] Stern Pinball matched American Pinball for numbers, having ten machines for visitors to play — _Article states: 'Stern Pinball matched American Pinball for numbers, having ten machines for visitors to play.'_ - [HIGH] Jersey Jack Pinball was not exhibiting at IAAPA 2021 — _Article states: 'That was to be the only Jersey Jack Pinball representation at IAAPA, as the company wasn't exhibiting this year.' (referring to a single GNR machine on a vendor's stand)_ - [HIGH] AT Games Legends Pinball digital cabinet features 127 licensed tables for $749 — _Article states: 'AT Games had a Legends Pinball digital cabinet preloaded with an amazing 127 licensed tables all for just $749.'_ - [HIGH] Chicago Gaming's Cactus Canyon remake machines arrived just in time for the show's opening — _Article states: 'Over at the Chicago Gaming stand, four of the new Cactus Canyon remake machines arrived just in time for the show's opening.'_ - [HIGH] Jersey Jack Pinball Guns 'N Roses Limited Edition was priced at $10,250 — _Photo caption states: 'This Limited Edition model was for sale at $10,250'_ - [HIGH] Escalera demonstrated a prototype electrical pinball table lifter with multi-directional wheel system — _Article describes the prototype in detail: 'Escalera, the company famed for their electrical stair-climbing dolly, were showing a prototype electrical pinball table lifter.'_ ### Notable Quotes > "Three pinball companies were represented at IAAPA Expo 2021" > — **Pinball News article** > _Establishes the scope of pinball presence at this major trade show_ > "American Pinball jointly brought the most pinball games to IAAPA – ten in total, made up of four Legends of Valhalla, four Hot Wheels and two Houdini machines" > — **Pinball News article** > _Details American Pinball's exhibition strategy with specific game counts_ > "That was to be the only Jersey Jack Pinball representation at IAAPA, as the company wasn't exhibiting this year" > — **Pinball News article** > _Notable absence of JJP as a direct exhibitor at the trade show_ > "AT Games had a Legends Pinball digital cabinet preloaded with an amazing 127 licensed tables all for just $749" > — **Pinball News article** > _Highlights digital/virtual pinball as accessible alternative to physical machines_ > "Escalera were showing a prototype electrical pinball table lifter. It was fitted with their new multi-directional wheel system which allows it to be rolled across the floor in any direction" > — **Pinball News article** > _Documents aftermarket innovation for pinball logistics and handling_ ### Entities | Name | Type | Context | |------|------|---------| | IAAPA Expo 2021 | event | Major annual trade show for amusement and attractions industries held November 13-19, 2021 in Orlando, Florida | | Orange County Convention Center | venue | Location of IAAPA Expo 2021 in Orlando, Florida at 9899 International Drive | | American Pinball | company | Pinball manufacturer exhibiting 10 machines at IAAPA: 4 Legends of Valhalla, 4 Hot Wheels, 2 Houdini | | Stern Pinball | company | Major pinball manufacturer exhibiting 10 machines at IAAPA, promoting Insider Connected system | | Chicago Gaming | company | Pinball manufacturer exhibiting 4 Cactus Canyon remake machines at IAAPA | | Jersey Jack Pinball | company | Premium pinball manufacturer not directly exhibiting at IAAPA; GNR LE machine shown on vendor stand at $10,250 | | AT Games | company | Digital pinball cabinet manufacturer exhibiting Legends Pinball 4K with 127 licensed tables for $749 | | Escalera | company | Equipment manufacturer known for stair-climbing dollies, demonstrating prototype electrical pinball table lifter at IAAPA | | Legends of Valhalla | game | American Pinball title; 4 machines exhibited at IAAPA | | Hot Wheels | game | American Pinball title; 4 machines exhibited at IAAPA | | Houdini | game | American Pinball title; 2 machines exhibited at IAAPA | | Cactus Canyon | game | Chicago Gaming remake of classic Bally title; 4 machines newly arrived for IAAPA with Limited Edition topper variant | | Guns 'N Roses | game | Jersey Jack Pinball premium title; Limited Edition model priced at $10,250 at IAAPA | | Godzilla Pro | game | Stern Pinball title; multiple machines shown across vendor stands and Stern booth at IAAPA | | Insider Connected | product | Stern Pinball's digital ecosystem for tracking scores and connecting pinball machines; heavily promoted at IAAPA with flyers and display | | Rob Berk | person | Pinball Expo organizer present at IAAPA with daughter Reilly, attending with Berk Enterprises | | Ryan White | person | Chicago Gaming representative met at IAAPA Expo | | Butch Peel | person | Chicago Gaming representative met at IAAPA Expo | | Waison Cheng | person | Stern Pinball staff demonstrating Insider Connected setup menu at IAAPA | | Blacklight Attractions | company | Vendor displaying Jersey Jack Pinball GNR machine at IAAPA | | Player One Amusements | company | Vendor with Godzilla Pro on stand at IAAPA | ### Topics - **Primary:** Trade show coverage and exhibition, Pinball manufacturer presence and product showcase, Stern Pinball Insider Connected system promotion, Chicago Gaming Cactus Canyon remake and interactive topper - **Secondary:** Digital pinball alternatives (AT Games), Aftermarket pinball equipment (Escalera lifter), Broader amusement industry trends (VR, rides, animatronics) - **Mentioned:** Pricing of premium pinball machines ### Sentiment **Neutral** (0.5) — Reporting is factual and descriptive. Tone is professional and informative, documenting what was present at the show without strong editorial opinion. Minor positive note about AT Games value proposition and acknowledgment that pinball proved 'very popular with show visitors.' ### Signals - **[community_signal]** Stern Pinball heavily promoting Insider Connected digital ecosystem at trade show with promotional materials and live demonstrations (confidence: high) — Article states: 'Naturally they were heavily promoting their new Insider Connected system, with flyers, toppers and a display showing the top scores' with Waison Cheng demonstrating setup - **[event_signal]** IAAPA Expo 2021 represents significant pinball presence at major amusement industry trade show with three manufacturers exhibiting 24+ machines total (confidence: high) — American Pinball (10), Stern Pinball (10), Chicago Gaming (4) machines documented; article notes pinball 'proved to be very popular with show visitors' - **[market_signal]** Digital pinball at $749 price point (AT Games Legends 4K) establishes accessible alternative to $10,000+ physical machines (confidence: high) — AT Games Legends Pinball with '127 licensed tables all for just $749' positioned as budget alternative; article notes slight lag/UI issues but acknowledges 'great value for home use' - **[market_signal]** Jersey Jack Pinball premium pricing at $10,250 for GNR Limited Edition machine; company not directly exhibiting despite established market presence (confidence: high) — GNR LE shown at vendor stand for $10,250; article notes 'Jersey Jack Pinball wasn't exhibiting this year' - **[announcement]** Chicago Gaming's Cactus Canyon remake machines with interactive LED topper arriving for debut at IAAPA (confidence: high) — Four Cactus Canyon remake machines arrived 'just in time for the show's opening' with one Limited Edition featuring interactive topper with LED aim system - **[technology_signal]** Escalera prototype electrical pinball lifter with multi-directional movement system represents aftermarket equipment innovation for logistics (confidence: high) — Prototype shown with 'multi-directional wheel system which allows it to be rolled across the floor in any direction' and integration with stair-climber capability --- ## Transcript **Date:** 13th-19th November, 2021 **Location:** Orange County Convention Center, 9899 International Drive, Orlando, FL 32819, USA We’re in Orlando Florida at the Orange County Convention Center at the bottom of the tourist section of International Drive for the [IAAPA Expo 2021](https://www.iaapa.org/expos/iaapa-expo). [![The Orange County Convention Center in Orlando](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/001-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/001-iaapa-expo-2021.jpg) The Orange County Convention Center in Orlando Many visitors to Orlando’s world-famous theme parks will be familiar with International Drive, as it’s a popular source of accommodation thanks to the area’s many hotels, and also numerous places to eat and drink with the street lined with restaurants and bars. The Orange County Convention Center is at the bottom end of all the hotels, restaurants and bars before it crosses the Beachline Expressway, after which International Drive becomes flanked by numerous large and secluded multi-national resort complexes. As you can see from the picture above, the Carl Weathers on this mid-November day was delightful, with bright sunshine, blue skies and temperatures in the mid-70s (F) or mid-20s (C). The IAAPA Expo actually began the day before the exhibition hall opened. Throughout the week there are numerous educational seminars held on a wide range of topics related to the amusement and attractions businesses. However, we’re here for the trade show to get a feel for how the wider attractions industry is moving as the world slowly comes out of Covid-related restrictions. The trade show opened at 10am on Tuesday 16th November and there was a large crowd of visitor eager to get into the Convention Center and see what was being exhibited. [![The entrance to the trade show just before the doors opened](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/002-iaapa-expo-2021-1024x709.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/002-iaapa-expo-2021.jpg) The entrance to the trade show just before the doors opened [![There were plenty of people hanging back a little until the initial rush had subsided](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/003-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/003-iaapa-expo-2021.jpg) There were plenty of people hanging back in the foyer a little until the initial rush subsided So, what is IAAPA Expo exactly? In simple terms, it’s a huge trade show covering all the amusements and attractions industries. That includes theme parks, caterers, ride operators, animatronics, virtual reality, family entertainment centres, arcades, food trucks and all the support systems to manage their operation and revenue collection. If you’ve seen our EAG trade show coverage, then IAAPA is like EAG but much bigger and it covers a wider spectrum of businesses. Three pinball companies were represented at IAAPA Expo 2021 and we’ll come to those in a moment. Before that though, it’s worth looking at that range of products and services exhibiting at the show. As you descend the escalator into the show hall one of the first companies you see exhibiting had a fairground/theme park spinning ride which initially looked quite tame but that soon changed once the hydraulics kicked in. [![There's room for multiple fairground and theme park rides in the show hall](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/004-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/004-iaapa-expo-2021.jpg) There’s room for multiple fairground and theme park rides in the show hall Animatronics seemed very popular, with numerous talking or singing models drawing crowds. The first of these reminded us Christmas will soon be upon us. [![Three singing reindeer, well, their heads anyway](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/007-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/007-iaapa-expo-2021.jpg) Three singing reindeer, well, their heads anyway [![The reindeer were joined by three singing yetis](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/006-iaapa-expo-2021-1024x657.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/006-iaapa-expo-2021.jpg) The reindeer were joined by three singing yetis [![Did we mention it's almost Christmas?](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/018-iaapa-expo-2021-683x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/018-iaapa-expo-2021.jpg) Did we mention it’s almost Christmas? [![Looks like it's going to be a white Christmas](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/008-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/008-iaapa-expo-2021.jpg) Looks like it’s going to be a white Christmas [![This animatronic model looked impressive but didn't have a great deal of movement](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/036-iaapa-expo-2021-676x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/036-iaapa-expo-2021.jpg) This animatronic model looked impressive but remained firmly rooted to the ground [![Thankfully, this animated creature also stayed where it was](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/022-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/022-iaapa-expo-2021.jpg) Thankfully, this scary animated creature also stayed where it was [![We'll just put this here and move on](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/032-iaapa-expo-2021-1024x696.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/032-iaapa-expo-2021.jpg) We’ll just put this here and move on [![If you too wanted to look scary, try one of the full-head masks](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/023-iaapa-expo-2021-1024x720.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/023-iaapa-expo-2021.jpg) If you too wanted to look scary, try one of the full-head masks Virtual reality certainly isn’t a new attraction, but the staffing and space requirements usually limit its use to larger operations. There were several familiar VR shooters on display. [![A virtual reality shooter game](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/014-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/014-iaapa-expo-2021.jpg) A Hologate virtual reality shooter game Increasingly, VR is being combined with motion simulators to enhance the sense of movement. [![Anyone for a virtual balloon ride?](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/005-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/005-iaapa-expo-2021.jpg) Anyone for a virtual balloon ride? [![This giant VR truck ride was very popular](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/024-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/024-iaapa-expo-2021.jpg) This giant VR monster truck ride from DOF was very popular DOF had another VR-enhanced ride behind the truck. [![This VR ride provided a little more motion although it was less jarring than the monster truck](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/031-iaapa-expo-2021-1024x712.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/031-iaapa-expo-2021.jpg) This VR ride provided a little more motion although it was less jarring than the monster truck Motion tracking technology is being used to enhance traditional activities such as trampolining, turning it into a combined video at fitness game. The player’s image appears as the main character in the game. [![Jump to collect the rewards and avoid the baddies](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/016-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/016-iaapa-expo-2021.jpg) Jump to collect the rewards and avoid the baddies in this trampoline game If you prefer to stay firmly on the ground, there were various vehicles on display from the fast to the decidedly stately. [![Karts are always a popular form of entertainment](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/015-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/015-iaapa-expo-2021.jpg) Karts are always a popular form of entertainment [![Two people transporters for theme parks](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/017-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/017-iaapa-expo-2021.jpg) Two people transporters for theme parks [![Or you can travel another way](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/021-iaapa-expo-2021-1024x691.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/021-iaapa-expo-2021.jpg) Or you can travel another way Water slides take up a large section of the IAAPA show, mainly because they are so large and there are many different companies making both static versions found in theme parks and the mobile versions for use at travelling fairs and parties. [![One of the many companies exhibiting inflatable slides](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/009-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/009-iaapa-expo-2021.jpg) One of the many companies exhibiting inflatable slides [![More inflatable slides](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/010-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/010-iaapa-expo-2021.jpg) More inflatable slides [![Some slides were a little more solid](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/030-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/030-iaapa-expo-2021.jpg) Some slides were a little more solid The theme park water slides are too large to exhibit in the hall – and are usually designed to order – but the companies making them do have scale models of their projects on display. [![One of the larger water slide stands](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/025-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/025-iaapa-expo-2021.jpg) One of the larger water slide stands [![One of the scale models on the stand](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/026-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/026-iaapa-expo-2021.jpg) One of the scale models on the stand More fun with flowing water was available if you wanted to try your luck prospecting for valuable gens or metals in bags of ‘paydirt’. [![You sift the dirt in the flowing water](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/019-iaapa-expo-2021-602x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/019-iaapa-expo-2021.jpg) You sift the dirt in the flowing water [![The dirt is pre-packed to include some interesting gems, stone or metal pieces](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/020-iaapa-expo-2021-1024x664.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/020-iaapa-expo-2021.jpg) The dirt is pre-packed to include some interesting gems, stone or metal pieces Moving on to arcade games and supplies, there were mostly located at the very far side of the hall, furthest from the entrance. [![This way to the arcade games](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/037-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/037-iaapa-expo-2021.jpg) This way to the arcade games [![New Ice Cold Beer machines are still being made using emulation to run the original code](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/034-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/034-iaapa-expo-2021.jpg) New Ice Cold Beer machines are still being made using emulation to run the original code [![It's as simple as they come, but Skee Ball continues to be popular](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/038-iaapa-expo-2021-1024x733.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/038-iaapa-expo-2021.jpg) It’s as simple as they come, but Skee-Ball continues to be popular New forms of bowling are always being tried. This one from Hyper Bowling has a much longer lane with LEDs running down the sides and rubber bumpers you are supposed to hit on the way down. Hit them when the LEDs are the correct colour and scoring is doubled or tripled. [![It's a long way to the pins, and you are supposed to hit the sides](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/039-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/039-iaapa-expo-2021.jpg) It’s a long way to the pins, and you are supposed to hit the sides Large sit-down racing games continue to be produced with ever flashier and more garish LED lighting effects. [![The latest Asphalt Legends racer](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/035-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/035-iaapa-expo-2021.jpg) The latest Asphalt Legends racer [![Nitro Trucks by Play Mechanix](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/043-iaapa-expo-2021-1024x660.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/043-iaapa-expo-2021.jpg) Nitro Trucks by Play Mechanix We saw earlier how VR was combined with a monster truck simulator, well here’s a VR King Kong of Skull Island game from Raw Thrills. [![King Kong of Skull Island](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/045-iaapa-expo-2021-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/045-iaapa-expo-2021.jpg) King Kong of Skull Island At long last we get to the pinball part, and a few isolated machines appeared on the stands of vendors on the way to the manufacturers’ exhibits. [![Blacklight Attractions had the Jersey Jack Pinball Guns 'N Roses machine in their stand](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/012-iaapa-expo-2021-1024x708.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/012-iaapa-expo-2021.jpg) Blacklight Attractions had the Jersey Jack Pinball Guns ‘N Roses machine in their stand [![This Limited Edition model was for sale at $10,250](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/013-iaapa-expo-2021-852x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/013-iaapa-expo-2021.jpg) This Limited Edition model was for sale at $10,250 That was to be the only Jersey Jack Pinball representation at IAAPA, as the company wasn’t exhibiting this year. Escalera, the company famed for their electrical stair-climbing dolly, were showing a prototype electrical pinball table lifter. It was fitted with their new multi-directional wheel system which allows it to be rolled across the floor in any direction. It can also tip back so you can make the game vertical, and it mates with the stair-climber, meaning you don’t have to remove the game from the lifter before taking it up stairs. The lifter is currently in prototype while the company gets feedback on the features and the likely demand. [![Escalera were using this The Lord of the Rings to demonstrate their new pinball lifter](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/033-iaapa-expo-2021-777x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/033-iaapa-expo-2021.jpg) Escalera were using this The Lord of the Rings to demonstrate their new pinball lifter [![Player One Amusements has a Godzilla Pro on their stand](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/028-iaapa-expo-2021-1024x684.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/028-iaapa-expo-2021.jpg) Player One Amusements has a Godzilla Pro on their stand American Pinball jointly brought the most pinball games to IAAPA – ten in total, made up of four *Legends of Valhalla*, four *Hot Wheels* and two *Houdini* machines. [![The American Pinball stand](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/051-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/051-iaapa-expo-2021.jpg) The American Pinball stand [![The American Pinball stand with their new Legends of Valhalla game](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/052-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/052-iaapa-expo-2021.jpg) The American Pinball stand with their new Legends of Valhalla game [![Two Houdini machines](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/053-iaapa-expo-2021-1024x661.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/053-iaapa-expo-2021.jpg) Two Houdini machines [![Another two Hot Wheels and two more Legends of Valhalla](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/054-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/054-iaapa-expo-2021.jpg) Another two Hot Wheels and two more Legends of Valhalla Stern Pinball matched American Pinball for numbers, having ten machines for visitors to play. [![The Stern Pinball stand with flipper tables and a playfield carpet](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/047-iaapa-expo-2021-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/047-iaapa-expo-2021.jpg) The Stern Pinball stand with flipper tables and a playfield carpet Naturally they were heavily promoting their new Insider Connected system, with flyers, toppers and a display showing the top scores. [![Led Zeppelin, The Avengers: Infinity Quest, Teenage Mutant Ninja Turtles, Jurassic Park, Deadpool and The Mandalorian in the Stern Pinball Alley](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/048-iaapa-expo-2021-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/048-iaapa-expo-2021.jpg) Led Zeppelin, The Avengers: Infinity Quest, Teenage Mutant Ninja Turtles, Jurassic Park, Deadpool and The Mandalorian in the Stern Pinball Alley [![Two Godzilla Pro machines](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/049-iaapa-expo-2021-666x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/049-iaapa-expo-2021.jpg) Two Godzilla Pro machines [![Two more Godzilla Pro machines with Waison Cheng demonstrating the Insider Connected set-up menu](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/050-iaapa-expo-2021-701x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/050-iaapa-expo-2021.jpg) Two more Godzilla Pro machines with Waison Cheng demonstrating the Insider Connected set-up menu Over at the Chicago Gaming stand, four of the new Cactus Canyon remake machines arrived just in time for the show’s opening. [![Four Cactus Canyon remake machines](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/042-iaapa-expo-2021-1024x707.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/042-iaapa-expo-2021.jpg) Four Cactus Canyon remake machines [![Only one of the four was the Limited Edition with the interactive topper](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/041-iaapa-expo-2021-1024x703.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/041-iaapa-expo-2021.jpg) Only one of the four was the Limited Edition with the interactive topper The topper has a row of LEDs along the base which represent your gun’s aim. In the associated mode, as windows light up you are supposed to use the flippers to move the LEDs to the appropriate building to shoot the bad guys. It’s a little like the Raven Bar/Get the Medallion video mode on the Williams Indiana Jones game. While we were on the Chicago Gaming stand we met Ryan White and Butch Peel from the company along with Pinball Expo organiser Rob Berk who was there with his daughter Reilly, both of whom were at the show with their Berk Enterprises company which supplies paper and plastic products to the catering and cleaning industries. [![Reilly Berk, Ryan White, Rob Berk and Butch Peel](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/040-iaapa-expo-2021-1024x630.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/040-iaapa-expo-2021.jpg) Reilly Berk, Ryan White, Rob Berk and Butch Peel Finally, if your budget doesn’t stretch to a real pinball machine, AT Games had a Legends Pinball digital cabinet preloaded with an amazing 127 licensed tables all for just $749. In our quick test we found the flippers to be a little laggy and the game selection controls a but clunky, but we had to admit it was great value for home use. [![AT Games digital pinball machines](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/046-iaapa-expo-2021-1024x689.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/iaapa-expo-2021/046-iaapa-expo-2021.jpg) AT Games digital pinball machines And with that we end our report from IAAPA Expo 2021. We hope you enjoyed our look at some of the highlights and seeing the pinball element which, as usual, proved to be very popular with show visitors. _(Acquisition: raw_text, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 185df507-7842-4a3c-96fd-10e59124e5ac*