# Stern Pinball and NECA Launch Elvira's House of Horrors Loot Crate, Exclusively at Target

**Source:** Knapp Arcade  
**Type:** article  
**Published:** 2022-09-19  
**Beat:** Pinball

**URL:** https://www.knapparcade.org/stern-pinball-and-neca-launch-elvira-s-house-of-horrors-loot-crate-exclusively-at-target

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## Analysis

Stern Pinball and NECA Toys have launched an official Elvira's House of Horrors Loot Crate exclusive to Target stores, retailing at $49.99. The merchandise box continues a trend started with a Teenage Mutant Ninja Turtles loot box and includes apparel, accessories, and collectible figurines featuring art by Greg Freres.

### Key Claims

- [HIGH] Stern Pinball and NECA Toys launched an official Elvira's House of Horrors Loot Crate — _Article announces official product launch in partnership between Stern and NECA_
- [HIGH] The crate is exclusively sold at physical Target locations — _Stated as current exclusive retail partner_
- [HIGH] The loot crate retails for $49.99 — _Specific MSRP provided in article_
- [HIGH] The box contains a beanie hat, t-shirt, Elvira Toony Terror figurine, pin and patch — _Contents explicitly listed_
- [HIGH] A TMNT Loot Crate was previously released exclusively at Walmart — _Article references prior Stern/artist Zombie collaboration_
- [HIGH] Art on the crate is by Greg Freres — _Artist credited in article_
- [HIGH] This continues a trend started with TMNT Loot Box — _Article explicitly states this is continuation of trend_

### Notable Quotes

> "Continuing the loot crate trend that Stern Pinball and artist Zombie Started with its Teenage Mutant Ninja Turtles Loot Box, Stern and NECA Toys have launched an official Elvira's House of Horrors Loot Crate just in time for Halloween."
> — **Article author**
> _Lead statement establishing the product and its context within Stern's merchandise strategy_

### Entities

| Name | Type | Context |
|------|------|---------|
| Stern Pinball | company | Pinball manufacturer partnering with NECA on merchandise loot crate |
| NECA Toys | company | Toy/collectibles company co-producing the Elvira loot crate |
| Elvira's House of Horrors | game | Stern Pinball game licensed for merchandise loot crate product |
| Target | company | Exclusive retail partner for Elvira loot crate distribution |
| Zombie | person | Artist credited with starting the loot crate trend via TMNT collaboration |
| Greg Freres | person | Artist who created artwork featured on Elvira loot crate |
| Cool Toy | organization | YouTube channel that produced unboxing video of Elvira loot crate |
| Teenage Mutant Ninja Turtles Loot Box | product | Prior Stern/Zombie merchandise collaboration, originally exclusive to Walmart |

### Topics

- **Primary:** Stern Pinball merchandise strategy, Elvira's House of Horrors IP licensing
- **Secondary:** Retail exclusive partnerships, Licensed collectibles and apparel

### Sentiment

**Neutral** (0) — Article is a straightforward product announcement with factual details; no editorial commentary or sentiment expressed

### Signals

- **[business_signal]** Stern deepening IP licensing portfolio through partnerships with toy/collectibles manufacturers (NECA) (confidence: high) — Official co-produced merchandise with NECA represents expansion beyond pinball machines into adjacent collectibles market
- **[market_signal]** Stern expanding merchandise strategy beyond pinball machines into licensed loot crates with major retail partners (confidence: high) — Multiple loot crate products (TMNT, Elvira) launched with exclusive retail partnerships (Walmart, Target) suggesting systematic merchandise line development

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## Transcript

Continuing the loot crate trend that Stern Pinball and artist Zombie Started with its Teenage Mutant Ninja Turtles Loot Box, Stern and NECA Toys have launched an official Elvira's House of Horrors Loot Crate just in time for Halloween. The box, which is currently being sold exclusively at physical Target locations, features art by the renowned artist Greg Freres. Specifically, it contains a beanie hat, t-shirt, Elvira Toony Terror figurine, pin and patch. The box comes in two sizes, which correspond to the shirt, Large and Extra Large. It retails for $49.99.

The TNMT Loot Crate was originally exclusively sold at Wal-Mart, so Stern is spreading the love by making the Elvira Crate initially exclusive to Target. The YouTube channel Cool Toy recently did an unboxing of the new Loot Crate. Below is their video for anyone who's interested:

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 29eedfa3-7ede-4cbd-b665-9574691deadc*