# Guns N' Roses 'Not In This Lifetime' Pinball Promo Video Behind The Scenes

**Source:** Jersey Jack Pinball  
**Type:** video  
**Published:** 2020-12-15  
**Duration:** 2m 4s  
**Beat:** Pinball

**URL:** https://www.youtube.com/watch?v=UYvZoGVm6xM

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## Analysis

Jersey Jack Pinball released an official behind-the-scenes promo video for Guns N' Roses 'Not In This Lifetime' pinball machine, produced by Element Studio. The video production featured concert-style cinematography with LED walls, pyrotechnics, a rotating turntable, and official Guns N' Roses concert animations, designed to match the game's concert theme.

### Key Claims

- [HIGH] This is Jersey Jack Pinball's third pinball video production after The Hobbit and Dialed In! trailers — _Element Studio producer describing their portfolio of JJP work_
- [HIGH] Guns N' Roses pinball game received official concert animations from actual Guns N' Roses concerts — _Producer stating 'They gave us the official concert animations they played at actual Guns N' Roses concerts'_
- [HIGH] The promo video production included an 18-foot sweeping jib camera rig — _Producer describing cinematography equipment: 'this video needs this big 18-foot sweeping jib'_
- [HIGH] Guns N' Roses pinball features LED walls, rotating turntable, synchronized lighting, and pyrotechnics as part of the game experience — _Producer detailing the concert-style production: 'LED walls and backgrounds. Let's have a rotating turntable. Let's have lights going crazy. Let's have pyro.'_

### Notable Quotes

> "This game is absolutely gorgeous."
> — **Element Studio producer**
> _Initial reaction to Guns N' Roses machine upon unboxing, indicating high quality of the final product_

> "if this game is about a concert, let's throw the first ever pinball concert. Let's have LED walls and backgrounds. Let's have a rotating turntable. Let's have lights going crazy. Let's have pyro."
> — **Element Studio producer (paraphrasing team decision)**
> _Creative direction decision that shaped the entire production approach and game presentation_

> "What Eric Slash and the team have done is absolutely phenomenal. And it's going to rock the pinball world."
> — **Element Studio producer**
> _High praise for the game design and predicted market impact_

### Entities

| Name | Type | Context |
|------|------|---------|
| Jersey Jack Pinball | company | Game manufacturer; produced Guns N' Roses pinball machine |
| Element Studio | company | Video production company that created the Guns N' Roses promo video; also produced trailers for The Hobbit and Dialed In! |
| Eric Meunier | person | Jersey Jack Pinball designer/engineer; led development of Guns N' Roses machine, credited as 'Eric' in discussion |
| Guns N' Roses 'Not In This Lifetime' Pinball | product | Jersey Jack Pinball's concert-themed pinball machine; features official concert animations and elaborate LED/lighting production |
| Jack | person | Jersey Jack Pinball leadership; involved in game development decisions |
| Brett | person | Jersey Jack Pinball team member involved in Guns N' Roses development |
| Guns N' Roses | organization | Rock band; licensed IP for the pinball machine; provided official concert animations |
| Nick | person | Video production team member; created synchronized video for LED backgrounds in promo |

### Topics

- **Primary:** Game design and presentation, Video production and marketing, Concert theme integration
- **Secondary:** Licensing and IP collaboration

### Sentiment

**Positive** (0.92) — Enthusiastic and laudatory tone throughout. Producer expresses genuine excitement about the game, the production process, and anticipated market reception. No critical or negative comments.

### Signals

- **[community_signal]** Jersey Jack Pinball investing in high-production-value marketing videos with professional cinematography and concert-style presentation to build excitement for machine launch (confidence: high) — 18-foot jib cinematography, synchronized LED animations, professional production crew coordination
- **[design_philosophy]** Jersey Jack Pinball intentionally designed Guns N' Roses machine around concert experience with integrated LED walls, pyrotechnics, and authentic concert animations from Guns N' Roses performances (confidence: high) — 'if this game is about a concert, let's throw the first ever pinball concert' with detailed production elements
- **[announcement]** Official promotional video released for Guns N' Roses 'Not In This Lifetime' pinball machine with concert-style production design (confidence: high) — Full behind-the-scenes production video describing game reveal and concert-themed presentation concept
- **[licensing_signal]** Guns N' Roses provided official concert animations and materials from actual concert performances for game implementation (confidence: high) — 'They gave us the official concert animations they played at actual Guns N' Roses concerts'

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## Transcript

This is the third pinball video we've done for Jersey Jack. We did the Hobbit trailer and we did the Dialed In trailer. And when Eric and the team came to us and said, hey, our next machine is Guns N' Roses, we were like, this is going to be sick. We were counting down the days until the game arrived. And when it did and we opened it, man, we were blown away. This game is absolutely gorgeous. Zoomed with Eric and Zoomed with Jack, Brett, JP, everybody. And we kind of decided on, hey, if this game is about a concert, let's throw the first ever pinball concert. Let's have LED walls and backgrounds. Let's have a rotating turntable. Let's have lights going crazy. Let's have pyro. They gave us the official concert animations they played at actual Guns N' Roses concerts. And that's what we put on the LED wall. Nick put together this incredible synced video at different moments in the trailer. There's different things going on in the LED backgrounds. You watch a lot of concert videos, you always see that sweeping jib. We thought, hey, you know, this video needs this big 18-foot sweeping jib to just kind of give you unrestricted access. One of my favorite parts about shooting pinball is the playfield itself. Getting those cool close-up moments, getting all that pinball action. We at Element Studio are super excited about this video. Our hope is that this video does justice to what this game's all about. What Eric, Slash, and the team have done is absolutely phenomenal. And it's going to rock the pinball world. Ha!

_(Acquisition: youtube_groq_whisper, Enrichment: v3)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 3a88d8ba-dfbd-4c1a-abe0-af9cb9cdd0a5*