# Episode 318 - 1962 Bally Shoot-A-Line

**Source:** For Amusement Only EM and Bingo Pinball Podcast  
**Type:** podcast_episode  
**Published:** 2016-01-23  
**Duration:** 16m 5s  
**Beat:** Pinball

**URL:** https://foramusementonly.libsyn.com/episode-318-1962-bally-shoot-a-line

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## Analysis

Nick Baldridge examines the 1962 Bally Shoot-A-Line, an experimental six-card bingo machine that deviated from the standard 25-hole playfield by introducing a 28-hole (7×4) layout. The game featured a bowling theme, higher payout values than its predecessor Light-A-Line, a distinctive yellow bonus row, and unconventional playfield design with pinball plastics instead of light towers, which likely contributed to poor market reception and lack of repetition of the experiment.

### Key Claims

- [HIGH] Shoot-A-Line was a follow-up to Light-A-Line, both six-card bingo games with special colored bonus rows on the back glass — _Nick Baldridge, opening segment, directly stated as established fact about Bally's product line_
- [HIGH] The 28-hole playfield layout (7 holes per row in a square grid) was a radical departure from the standard 25-hole design that Bally had used and perfected from 1951-1962 — _Nick Baldridge, mid-episode technical analysis of playfield design_
- [MEDIUM] Shoot-A-Line was likely unpopular because players were accustomed to the traditional 25-hole layout and had to relearn muscle memory and mechanics — _Nick Baldridge, speculation about market failure based on player behavior patterns_
- [HIGH] Shoot-A-Line had higher payouts than Light-A-Line; a yellow 5-in-a-line on card 6 paid 1,198 replays vs. 958 on Light-A-Line — _Nick Baldridge, citing score and instruction card values directly_
- [HIGH] Shoot-A-Line lacked a center-spotted number feature that Light-A-Line had, reducing winning chances further — _Nick Baldridge, feature comparison between the two games_
- [MEDIUM] The back glass artwork appears to be in a different style from other Bally bingo artwork, with lettering that looks amateurish or free-handed — _Nick Baldridge, subjective art analysis with acknowledgment of personal taste_
- [MEDIUM] Shoot-A-Line had no extra ball feature, which if added might have improved play appeal given the 28-hole layout — _Nick Baldridge, design speculation/analysis_
- [MEDIUM] At Allentown Pin Fest, a Shoot-A-Line was observed with a dollar bill validator that racked up 20 credits — _Nick Baldridge, anecdotal observation of a specimen at a recent pinball show_
- [HIGH] The playfield used pinball plastics with rubbers around posts instead of light towers and springs like other bingo machines — _Nick Baldridge, direct playfield component description_
- [MEDIUM] Bally never repeated this 28-hole playfield experiment in subsequent machines — _Nick Baldridge, inference based on historical knowledge of Bally's bingo lineup_

### Notable Quotes

> "Shoot-A-Line was made by Bally as a follow-up to Light-A-Line... Shoot-A-Line, similarly, is a six-card bingo with a special separate colored line on the back glass for each card."
> — **Nick Baldridge**, 0:30
> _Establishes the core identity and context of Shoot-A-Line within Bally's bingo lineup_

> "And so they decided for this game to have a radical change. And what they decided to do was instead of a standard 25 playfield let's make it an even 28. So there's seven on each row."
> — **Nick Baldridge**, 3:45
> _Key technical innovation that defines Shoot-A-Line and explains the departure from decades of Bally design practice_

> "I understand that this was not a popular game. And that is likely because players were very used to that layout... you probably don't want to relearn all of the mechanics involved with nudging the ball into the appropriate holes."
> — **Nick Baldridge**, 4:15
> _Explains why the experiment failed and why it was never repeated—user resistance to unfamiliar mechanics_

> "For a yellow 5-in-a-line on card number 6, you win 1,198 replays. Now for comparison, for a yellow 5-in-a-line on card number 6 on the game Light Align, the sister game, you would earn only 958 replays."
> — **Nick Baldridge**, 5:30
> _Quantifies the higher payout structure of Shoot-A-Line, a compensatory feature that likely aimed to offset the difficult playfield_

> "The art appears to be done in a completely different style than any of the previous artwork that has been done for any Bally bingo... it does not appear to be the same well-executed art that is seen in other games."
> — **Nick Baldridge**, 7:00
> _Notes artistic departure and quality concerns, suggesting possible artist/contractor change or experimental approach_

> "Shoot Align has a bowling theme, which makes it all so unique in that it's the only bowling-themed bingo."
> — **Nick Baldridge**, 6:45
> _Identifies Shoot-A-Line's unique thematic positioning within the bingo lineup_

> "The playfield is completely different from the cabinet and the back glass as far as the artwork goes. It's beautiful... but another thing you'll notice is that there are no light towers going down the sides of the playfield."
> — **Nick Baldridge**, 10:30
> _Highlights the stark mechanical differences that further distanced Shoot-A-Line from player expectations_

> "I think Bally was certainly willing to experiment, and what I'd really like to know is why exactly they felt the need to experiment with this."
> — **Nick Baldridge**, 11:45
> _Expresses genuine curiosity about Bally's strategic motivation for the radical departure_

> "I've never played one of these full disclosure here. So, I think it's pretty fascinating... I've seen a picture of one. I know there was one at last year's Allentown Pin Fest."
> — **Nick Baldridge**, 11:50
> _Establishes the rarity of Shoot-A-Line specimens and acknowledges expertise limitations while citing recent sighting_

> "Not only do you have to get used to a completely different layout, and it is completely different... it would be very, very difficult to steer a ball where you need it to go, I think."
> — **Nick Baldridge**, 10:50
> _Explains why the square 7×4 grid created usability problems compared to the standard descending triangle layout_

### Entities

| Name | Type | Context |
|------|------|---------|
| Nick Baldridge | person | Host of the For Amusement Only EM and Bingo Pinball Podcast, expert on vintage bingo pinball machines, conducted detailed analysis of Shoot-A-Line |
| Bally | company | Manufacturer of Shoot-A-Line (1962) and its predecessor Light-A-Line; historical pinball and bingo machine manufacturer |
| Shoot-A-Line | game | 1962 Bally six-card bingo pinball machine with 28-hole playfield, bowling theme, and experimental design; commercial failure |
| Light-A-Line | game | Predecessor six-card bingo to Shoot-A-Line; featured standard 25-hole playfield and center-spotted number feature |
| Coney Island | game | Early Bally bingo machine (second game in lineup) referenced for design evolution; first game to feature extra balls |
| Bright Lights | game | First six-card bingo game in Bally's lineup, referenced as starting point of bingo pinball evolution |
| For Amusement Only | organization | EM and Bingo Pinball Podcast hosted by Nick Baldridge; primary media outlet for vintage bingo pinball discussion |
| Allentown Pin Fest | event | Annual pinball show where a specimen of Shoot-A-Line was recently observed with dollar bill validator |

### Topics

- **Primary:** Bingo pinball machine design and mechanics, Playfield innovation and experimental layouts, Bally's product evolution and design history, User adoption and player resistance to unfamiliar mechanics
- **Secondary:** Artwork and aesthetic design in vintage pinball, Game rarity and collector documentation
- **Mentioned:** Bowling theme in pinball entertainment

### Sentiment

**Mixed** (0.45) — Nick Baldridge expresses genuine intellectual curiosity and respect for Bally's willingness to experiment, but is critical of the execution—particularly the back glass artwork quality and the market failure of the design. He appreciates the playfield artwork and cabinet design but acknowledges the game's poor reception was likely justified given usability issues. His tone is analytical rather than dismissive.

### Signals

- **[historical_signal]** Detailed analysis of Shoot-A-Line as an outlier in Bally's bingo pinball evolution, with specific comparison to predecessor Light-A-Line and the longer lineage from Bright Lights (1951) forward (confidence: high) — Nick Baldridge traces the 1951-1962 design progression and explicitly positions Shoot-A-Line as the first radical departure from the established 25-hole playfield standard
- **[product_concern]** Shooting-A-Line identified as commercially unsuccessful and unpopular with players; likely due to unfamiliar 28-hole layout requiring significant muscle memory relearning (confidence: medium) — Nick Baldridge states 'I understand that this was not a popular game' and attributes failure to player resistance to layout changes; notes the experiment was never repeated
- **[design_philosophy]** Bally exhibited willingness to experiment with radical playfield design changes, though the strategic motivation remains unclear (confidence: medium) — Nick Baldridge explicitly acknowledges 'Bally was certainly willing to experiment' but expresses curiosity about the underlying business or design rationale
- **[design_innovation]** Shoot-A-Line introduced a 28-hole square grid (7×4) playfield instead of the standard descending triangular 25-hole layout, eliminating light towers and using pinball plastics instead (confidence: high) — Nick Baldridge provides detailed technical breakdown: 'instead of a standard 25 playfield let's make it an even 28... seven on each row' with no light towers and pinball plastics replacing traditional bingo components
- **[design_innovation]** Yellow bonus row on back glass providing enhanced payout multipliers (e.g., 1,198 replays for yellow 5-in-a-line on card 6), higher than Light-A-Line (958 replays) (confidence: high) — Nick Baldridge cites specific payout comparisons from score and instruction cards; describes yellow row as paying 'much higher number of replays' than standard white row wins
- **[product_concern]** 28-hole square grid created steering difficulty for players accustomed to descending triangle layout; lack of extra ball feature compounded difficulty of difficult playfield (confidence: high) — Nick Baldridge states 'it would be very, very difficult to steer a ball where you need it to go' and notes 'if they had added extra balls to this game it may have increased the play appeal'
- **[collector_signal]** Shoot-A-Line is extremely rare; Nick Baldridge has never played one but observed a specimen at Allentown Pin Fest equipped with dollar bill validator (20-credit rack) (confidence: medium) — Nick Baldridge: 'I've never played one of these... I know there was one at last year's Allentown Pin Fest, and it had a dollar bill validator attached to it that would rack up 20 credits'
- **[design_philosophy]** Despite unique bowling theme, back glass artwork failed to capitalize on established bowling-pinball aesthetic connection; artwork appears amateurish or stylistically misaligned (confidence: medium) — Nick Baldridge critiques: 'I feel that for a bowling themed bingo they really could have knocked it out of the park... I don't happen to like this particular style' and notes lettering appears 'amateurish'
- **[design_philosophy]** Geometric cabinet artwork (circles, triangles, curved lines) may have been deliberately generic to place bingo machines in bowling alleys where bingos were less welcome (confidence: medium) — Nick Baldridge speculates: 'this particular stencil is innocuous enough that this particular machine might have been easy to place in bowling alleys and other areas where perhaps bingos were not as welcome'
- **[historical_signal]** Shift from light towers and light-based bingo tracking to pinball plastics and post rubbers represents a significant technical and gameplay departure from established bingo machine architecture (confidence: high) — Nick Baldridge describes: 'you have no light towers going down the sides... no playfield springs... Instead, you have typical pinball plastics with rubbers around posts... triangular in shape'

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## Transcript

 What's that sound? It's 4 Amusement Only, the EM and Bingo Pinball Podcast. Welcome back to 4 Amusement Only, this is Nicholas Baldridge. Tonight I wanted to talk about 1962's Shoot-A-Line. Shoot-A-Line was made by Bally as a follow-up to Light-A-Line. Light-A-Line I spoke about in a recent episode. Shoot-A-Line, similarly, is a six-card bingo with a special separate colored line on the back glass for each card. And this colored line will pay out in a different manner from the rest of the bingo card. But before we get into that, let's back up for a moment and talk about what a bingo pinball machine is. There are some commonalities between all of them, or I should say most of them, and even though this shoot-a-line is a bit of an oddball, it still has these things in common. Shoot-a-line is a multi-coin game. That means that you drop your first coin in, the game will reset, and lift the first ball into the shooter lane. before you plunge your first ball you have to make a decision do you want to insert more money to increase your chance at winning or do you want to play the game now in some games there are features and other things that are enabled based on the coins that you're putting in or the buttons that you're pressing or the actions that you're taking as a player but in Shoot-A-Line's case as with most six cards you drop in a maximum of six coins and the game will light each of the six bingo cards on the back glass now I've talked before in a much earlier episode about ticker tape and the super line well the super line is a special horizontal line which can be lit on any of the bingo cards at random and will enable 3 in a row scoring as 4 or 4 scoring as 5 well on light a line and shoot a line this row which is the second from the bottom on every card the numbers are highlighted in yellow and if you manage to get three, four, or five in a row in that one row, then you will earn a much higher number of replays than if you get a winner anywhere else on the card, as I mentioned at the top of the show. Now, the difference between this yellow row and your typical super line is that the super line is lit at random. However, you have a chance at the yellow row any time you light any of the bingo cards. Alright, so I'm sure you're with me at this point, but what makes this a bit of an oddball? Well, in this case, instead of the standard 25-hole playfield that Valley both pioneered and perfected over the time from 1951 until this year, 1962, there had been no experiments, really, with the layout of the playfield. There were differences between the very first game, Light Align, and Coney Island, which was the second game. And then from Coney Island, there were minor tweaks But there had been no radical change since then And so they decided for this game to have a radical change And what they decided to do was instead of a standard 25 playfield let's make it an even 28. So there's seven on each row. Well, I understand that this was not a popular game. And that is likely because players were very used to that layout. If you think about it, if you had a row of bingos, all with these different features, these amazing mechanical backlass animation or playfield animation features, and then you step up to one that has a completely different playfield, sure, you might give it a shot, but you probably don't want to relearn all of the mechanics involved with nudging the ball into the appropriate holes. You know, there's some muscle memory involved with exactly where the numbers are and how to hit them. And so I suspect that that was part of the reason that this experiment was never repeated. But I don't know that for sure. I will say that from a feature standpoint, the other difference between this and Lidline is that there is no center-spotted number. Lidoline at random would spot one of the center numbers on one of the bingo cards. Well, shoot a line will not. So you have less of a chance at winning there based on the lack of spotted number or potential for a spotted number because it wasn't guaranteed that Lidoline would do that. It would happen at random. but couple that with the fact that you have three extra holes which may attract and cause your ball to fall in well you've suddenly reduced your odds of winning quite a bit and the fact is there's no extra ball feature on this game and i think if they had added extra balls to this game it may have increased the play appeal a bit. Because if you had up to eight chances and you've increased your play field by three additional holes, I think they might have had something there. Of course, the difference between this and Lidline is that the payouts are actually much higher. If you look at the score and instruction cards, you'll see that for a yellow 5-in-a-line on card number 6, you win 1,198 replays. Now for comparison, for a yellow 5-in-a-line on card number 6 on the game Light Align, the sister game, you would earn only 958 replays. so there's a pretty big difference there in the amount of replays that you win essentially everything is pushed down one value from light aligned scorecard so the lowest numbers fall off and then everything else is carried up with an extra tier at the top so for a standard white five in a line if you get a vertical inline win or if you get a horizontal inline win that's not on the yellow row. On card number six, you earn only 510 replays. The amount of replays you can win on this is pretty staggering for a six-card bingo without any doubling feature. Those are coming later on. So let's talk about artwork, and then we'll get into another playfield difference when we get to the playfield artwork But let start with the back glass Now the first thing you notice if you look at the back glass is the art appears to be done in a completely different style than any of the previous artwork that has been done for any Ballybingo. And I am really curious to know who the artist that they hired was or who they were contracting through in order to get this artwork because it does not appear to be the same well-executed art that is seen in other games. Shoot Align has a bowling theme, which makes it all so unique in that it's the only bowling-themed bingo. On the back last year, you have three women, one of which is getting ready to run down the lane, another which is retrieving her ball, and the third is recording their scores. There is what I assume is a scorecard projector screen, which is actually the replay meter, which is pretty clever. And in the background you can see the various alleys all in some state of disarray. Okay. Interestingly, the lettering appears as if it was drawn without any kind of template. Well, I would say that, except that it is very even. So whoever did this either free-handed the whole thing and did an excellent job, but it just looks off or they had some kind of really odd template they were trying out but whatever the case is it looks amateurish and you'll see what I mean if you look at the back glass. Well, I will also say this. Art is subjective and I don't happen to like this particular style and I'm certain that there are some who will disagree with me and that's fine. I mean, everybody has their own tastes. I just don't happen to like this and I feel that for a bowling themed bingo they really could have knocked it out of the park. Especially with all the bowling themed flipper games which had come before and then shortly after there was a deep connection with bowling and pinball and so I think they could have really improved that quite a bit. But that's my own opinion. The different bingo cards are very colorful. The first card is red, second is green, third is orange, fourth is baby blue, fifth is brown, and sixth is a light blue. moving on to the cabinet artwork we have geometric shapes we've got a small circle on the head with two triangular arrows which are pointing towards the back glass from the back of the head those have a drop shadow behind them in a light blue a curved yellow line circles down the head and through the side of the cab. And then there is a light blue, the same color as the drop shadow behind that yellow line. On the bottom of the cab, aside from the yellow line, you have a much larger red circle and then a red triangle with the drop shadow, as I mentioned, coming from the back. It doesn't extend all the way to the front. and inset into that red arrow is a yellow arrow Now I happen to like this cabinet art Do I think that they could have implemented some kind of bowling stencil Yes but I also think that this particular stencil is innocuous enough that this particular machine might have been easy to place in bowling alleys and other areas where perhaps bingos were not as welcome. So let's move on to the playfield. The playfield is completely different from the cabinet and the back glass as far as the artwork goes. It's beautiful. You've got teams of people up at the top near the ball arch who are rolling balls down the lanes and one of the lanes they've made a strike. And what's a little weird about this particular image is that the strike that they've made is directly to the right of the gutter for one of the lanes and the pins are flying over to the left. The image itself is very striking but I think that little oversight is kind of amusing. Now you'll notice on the playfield that, unlike any of the other games that I've talked about, you have 28 holes. And so there's seven on each row, as I mentioned at the top of the show. But another thing you'll notice is that there are no light towers going down the sides of the playfield. Nor are there playfield springs surrounding the entire play area. Nor are there rebound springs around the lamps. Instead, you have typical pinball plastics with rubbers around posts. and these plastics are triangular in shape, and the rubbers would add an entirely different element of play. So where I was mentioning before that this was likely not very popular at all with players, this is probably another reason, because not only do you have to get used to a completely different layout, and it is completely different, On a standard bingo play field, the first seven holes are on the top row, but then the next row down only has six rows, and then five, and then four, and then three. So you have this descending triangle. But on this, you just have a square. And so it would be very, very difficult to steer a ball where you need it to go, I think. I've never played one of these. full disclosure here. So, I think it's pretty fascinating. You know, Bally was certainly willing to experiment, and what I'd really like to know is why exactly they felt the need to experiment with this. As far as having seen one before, I've seen a picture of one. I know there was one at last year's Allentown Pin Fest, and it had a dollar bill validator attached to it that would rack up 20 credits, I assume. So that's pretty neat, but I've never played one in the flesh. So that's all for tonight. Thank you very much for joining me. My name again is Nick Baldrige. You can reach me at 4amusementonlypodcast at gmail.com, or you can call me on the bingos line. That's 724-BINGOS-1, 724-246-4671. you can listen to us on iTunes, Stitcher, Pocket Casts via RSS, on Facebook, on Twitter at Bingo Podcast, you can follow me on Instagram also at Bingo Podcast, or you can listen to us on our website which is foramusementonly.libsyn.com thank you very much for listening and I'll talk to you next time

_(Acquisition: groq_whisper, Enrichment: v3)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 3cbdafdc-a5eb-4b9f-a431-ac7eb8e94b50*