# BREWDOG SHEPHERD’S BUSH **Source:** Pinball News Website **Type:** article **Published:** 2016-08-03 **Beat:** Pinball **URL:** https://www.pinballnews.com/site/2016/08/03/brewdog-shepherds-bush --- ## Analysis BrewDog Shepherd's Bush is a craft beer bar in West London that hosts four pinball machines as part of its Americana-themed entertainment offering. The venue operates as a location for the London Pinball Selfie League and features a rotating selection of machines maintained by a regular operator, with ColorDMD upgrades being installed during the venue visit. ### Key Claims - [HIGH] BrewDog had 28 bars in the UK and 16 internationally at the time of writing (August 2016) — _Article states as factual business information from BrewDog company profile_ - [HIGH] The Shepherd's Bush location opened three years prior to August 2016 (approximately 2013) — _Article states 'The Shepherd's Bush branch opened three years ago'_ - [HIGH] BrewDog Shepherd's Bush is West London's bar with the most pinballs in the capital at time of writing — _Article explicitly states 'West London's BrewDog Shepherd's Bush is now the bar with the most pinballs in the capital'_ - [HIGH] Machine selection rotates approximately every three months in sync with London Pinball Selfie League seasons — _Article states 'The selection changes approximately every three months which coincides with the start of the next season'_ - [HIGH] Games are priced at £1 per play or 3 games for £2 — _Article provides explicit pricing: 'All games are priced at £1 ($1.33/€1.20) per game or 3 games for £2'_ - [HIGH] Pinball machines present during visit: AC/DC Premium, Full Throttle, Congo, and Fish Tales — _Article documents specific machines: 'to be replaced by a Congo and a Fish Tales. They joined the existing AC/DC Premium and the UK-made Full Throttle'_ - [HIGH] BrewDog USA was planning to open a brewery and distribution centre in Columbus, OH — _Article states 'US readers will be pleased to know BrewDog are soon to open their US brewery and distribution centre in Columbus, OH'_ ### Notable Quotes > "BrewDog bars allow us to put all the things we love in one place and pinball is one of them. Customers love getting their retro gaming heads on and we're glad that people recognise our bars as a place to do this." > — **BrewDog (company statement)** > _Official explanation of why BrewDog incorporates pinball into their bar concept and brand identity_ > "Americana is a theme that lends itself to BrewDog and the beer we make as we take a lot of influence from the incredibly inspiring American beer scene. In keeping with this, the traditional pinball arcade fits right in." > — **BrewDog (company statement)** > _Articulates the thematic alignment between pinball, Americana, craft beer culture, and BrewDog's brand positioning_ > "Our customers (and staff) love the pinball machines, and we love to expand our collection when new bars open." > — **BrewDog (company statement)** > _Demonstrates organizational commitment to pinball as part of expansion strategy and staff/customer engagement_ ### Entities | Name | Type | Context | |------|------|---------| | BrewDog | company | Scottish craft beer brewery with bar chain; operates 28 UK and 16 international locations as of August 2016; uses pinball as part of Americana-themed entertainment | | BrewDog Shepherd's Bush | location | BrewDog bar branch at 15-19 Goldhawk Road, London W12 8QQ; hosts four pinball machines; opened approximately 2013; venue for London Pinball Selfie League | | London Pinball Selfie League | organization | Pinball league operating at BrewDog Shepherd's Bush and Four Quarters in Peckham; operates on seasonal schedule with 3-month machine rotation cycles; hosts event days with entry fees and unlimited gameplay | | AC/DC Premium | game | Pinball machine present at BrewDog Shepherd's Bush; receiving ColorDMD screen installation during visit | | Full Throttle | game | UK-made pinball machine; permanent fixture at BrewDog Shepherd's Bush | | Congo | game | Pinball machine installed at BrewDog Shepherd's Bush during article visit, replacing previous machine | | Fish Tales | game | Pinball machine installed at BrewDog Shepherd's Bush during article visit; receiving ColorDMD screen installation | | Simpsons Pinball Party | game | Machine replaced at BrewDog Shepherd's Bush during article visit | | Getaway | game | Machine replaced at BrewDog Shepherd's Bush during article visit | | Four Quarters | location | Pinball venue in Peckham, London; co-hosts London Pinball Selfie League with BrewDog Shepherd's Bush | | Chief Coffee | location | London venue with pinball collection; noted as having more pinballs than nearby BrewDog Shepherd's Bush | | The Pipeline | location | Formerly West London bar with pinball collection; closed prior to August 2016 | | Columbus, OH | location | Planned location for BrewDog USA brewery and distribution centre | ### Topics - **Primary:** Pinball venue operations and management, Pinball league play and community organization, Themed bar concepts integrating pinball entertainment - **Secondary:** Machine maintenance and upgrades (ColorDMD installation), Craft beer industry and Americana brand positioning ### Sentiment **Positive** (0.85) — Article expresses strong approval of the venue's pinball offerings, operator dedication, and management support for the machines. Complimentary tone about beer quality, food, and overall experience. Minor neutral descriptive content balanced against enthusiastic endorsement. ### Signals - **[community_signal]** BrewDog management provides direct support for pinball league through prize vouchers and staff participation in event days (confidence: high) — Article states 'The BrewDog management and staff are very supportive of the pinballs, providing vouchers as prizes for the League and joining in the fun on event days' - **[event_signal]** London Pinball Selfie League operates regular league play and seasonal event days at BrewDog Shepherd's Bush and Four Quarters, with machine rotation timed to league schedule (confidence: high) — Article documents league organization: 'The selection changes approximately every three months which coincides with the start of the next season of the London Pinball Selfie League which operates here and at the Four Quarters' - **[market_signal]** UK pinball bars incorporating premium aftermarket upgrades (ColorDMD) as standard maintenance practice, indicating healthy secondary market for upgrades (confidence: medium) — Observation of proactive ColorDMD installation at location machines during operator visit - **[product_strategy]** Ongoing ColorDMD screen installations being performed on machines at the venue (AC/DC and Fish Tales noted during visit) (confidence: high) — Article observes 'While we were there, ColorDMD screens were being installed in AC/DC and Fish Tales' --- ## Transcript Date: August 2016 Location: 15-19 Goldhawk Road, London, W12 8QQ, UK BrewDog is a Scottish craft beer brewery with an ever-expanding estate of their self-branded bars. At the time of writing, they have twenty-eight bars in the UK and sixteen internationally, including places such as Barcelona, Brussels, Helsinki, Hong Kong and São Paulo. Each bar sticks to the same winning formula of largely BrewDog-brewed beers, with a mix of interesting guest beers. The Shepherd’s Bush branch opened three years ago and is located close to the Goldhawk Road tube station, a short walk from Shepherd’s Bush Market. ![Brewdog Shepherd's Bush](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/1.jpg) Brewdog Shepherd’s Bush ![The front of the bar](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/2.jpg) The front of the bar Inside, the bar is spacious and trendy, with mood lighting and a large bar lined with beer taps. ![The interior of BrewDog Shepherd's Bush](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/9.jpg) The interior of BrewDog Shepherd’s Bush ![Plenty of tables and seating](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/5.jpg) Plenty of tables and seating ![The bar](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/8.jpg) The bar The beers on offer are shown on large illuminated boards behind the bar. One shows BrewDog’s own standard selection while the other lists their prototype and experimental beers and the guest beers. All beers are priced around the £5 ($6.66/€5.97) mark, whether that is for a full pint, or a two-thirds, half or third of a pint for stronger brews. Be aware though, they are not big on non-beer drinks. You might get a couple of different wines, and a boutique cola or two, but beer is what BrewDog is all about. ![One of the beer lists](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/3.jpg) One of the beer lists A limited food menu is also available. We have tried the pizzas and the chicken wings on previous visits and they were very tasty indeed and come recommended. However, much as we love the beer and the food, we were here this time for the pinball, and BrewDog Shepherd’s Bush has four machines located at the back of the bar. ![The four pinballs](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/4.jpg) The four pinballs When we arrived, the machines were just being swapped over by the operator. A Simpsons Pinball Party and a Getaway were leaving, to be replaced by a Congo and a Fish Tales. They joined the existing AC/DC Premium and the UK-made Full Throttle. ![Full Throttle at BrewDog](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/6.jpg) Full Throttle at BrewDog All games are priced at £1 ($1.33/€1.20) per game or 3 games for £2, which seems to be standard London pricing. The games are visited by the operator frequently and any problems quickly fixed. While we were there, ColorDMD screens were being installed in AC/DC and Fish Tales. ![Nearby seating is available](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/7.jpg) Nearby seating is available The selection changes approximately every three months which coincides with the start of the next season of the London Pinball Selfie League which operates here and at the Four Quarters in Peckham. On certain League event days, additional machines are brought in and a fixed entry fee gets you unlimited games. The BrewDog management and staff are very supportive of the pinballs, providing vouchers as prizes for the League and joining in the fun on event days. In fact it’s not at all uncommon for UK BrewDog bars to feature pinball machines – something we obviously applaud – but we also wondered why this was. So we spoke to BrewDog and they told us, “BrewDog bars allow us to put all the things we love in one place and pinball is one of them. Customers love getting their retro gaming heads on and we’re glad that people recognise our bars as a place to do this. Americana is a theme that lends itself to BrewDog and the beer we make as we take a lot of influence from the incredibly inspiring American beer scene. In keeping with this, the traditional pinball arcade fits right in. Our customers (and staff) love the pinball machines, and we love to expand our collection when new bars open.” With the recent closure of The Pipeline bar, West London’s BrewDog Shepherd’s Bush is now the bar with the most pinballs in the capital (although nearby Chief Coffee has more pinballs). There may only be four of them, but it’s a great mix of pinball, beer and food, and – even better – it’s on our way home from work. A final couple of words about the beer. US readers will be pleased to know BrewDog are soon to open their US brewery and distribution centre in Columbus, OH. Also, the Shepherd’s Bush branch is one of only three BrewDog bars which has a Crowler canning facility, meaning you can take away any of their beers in a special 950ml can, which they fill and seal for you. We’re enjoying this lovely Electric India saison as we write this review (which might explain any spelling mistakes). ![Review fuel](https://www.pinballnews.com/site/wp-content/uploads/sites/brewdog-shepherds-bush/10.jpg) Review fuel More details about this branch of BrewDog can be found on their website, while the London Pinball Selfie League’s Facebook page has details of how to play and submit your scores. _(Acquisition: raw_text, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 3e301538-6f40-4aa9-a823-1ebe35d858db*