# EAG Rebrands as EAG 360

**Source:** Replay Magazine  
**Type:** article  
**Published:** 2026-07-03  
**Beat:** Pinball

**URL:** https://www.replaymag.com/eag-rebrands-as-eag-360/

---

## Analysis

EAG Expo, the major UK amusements trade show held in London, is rebranding to EAG 360 and consolidating multiple sector-specific brands (CompsocUK, London Gaming Show, Amuse Expo) under a unified umbrella. The rebranding aims to expand the event through co-location and new show zones. EAG 360 is scheduled for January 12-14, 2027.

### Key Claims

- [HIGH] EAG Expo will rebrand as EAG 360 — _EAG organization official statement via Replay Magazine_
- [HIGH] EAG 360 will include CompsocUK, London Gaming Show, and Amuse Expo as integrated brands — _EAG organization official statement via Replay Magazine_
- [HIGH] EAG 360 2027 dates are January 12-14 — _EAG organization official statement via Replay Magazine_

### Notable Quotes

> "EAG 360 sets the tone for the year ahead and I am excited to be able to harness the power of the re-energized and integrated brands to meet the business needs of the sectors that we serve."
> — **Nick Harding, EAG Chairman**
> _Official rationale for rebranding, emphasizing sector integration and expansion strategy_

### Entities

| Name | Type | Context |
|------|------|---------|
| EAG 360 | event | Rebranded version of EAG Expo, consolidating multiple gaming sector trade shows held in London |
| EAG Expo | event | Former name of the UK amusements trade show, now rebranding to EAG 360 |
| CompsocUK | organization | Sector-specific brand being integrated under EAG 360 |
| London Gaming Show | event | Sector-specific brand being consolidated under EAG 360 umbrella |
| Amuse Expo | event | Sector-specific brand being integrated into EAG 360 |
| Nick Harding | person | Chairman of EAG, driving the rebranding strategy |

### Signals

- **[event_signal]** EAG Expo, a major UK amusements and pinball industry trade show, is undergoing significant rebranding and consolidation with multiple sector-specific events under a unified EAG 360 brand. (confidence: high) — Official rebranding announcement including name change, brand consolidation, and 2027 dates (Jan 12-14)
- **[business_signal]** EAG is pursuing a co-location and multi-zone expansion strategy to serve multiple business sectors within a single event. (confidence: high) — Rebranding statement mentions 'provides a chassis for a co-location-based expansion as well as the addition of new show zones'

---

## Transcript

EAG Expo in London will now be EAG 360 and include the sector-specific brands CompsocUK, London Gaming Show and Amuse Expo, the organization said. The rebranding “provides a chassis for a co-location-based expansion as well as the addition of new show zones.” EAG’s chairman, Nick Harding, said: “EAG 360 sets the tone for the year ahead and I am excited to be able to harness the power of the re-energized and integrated brands to meet the business needs of the sectors that we serve.” EAG 360 in 2027 will be Jan. 12-14.

_(Acquisition: raw_text, Enrichment: v5)_

---

*Exported from Journalist Tool on 2026-08-04 | Item ID: 3f0fce84-e987-4a5f-be8c-aa12173737fa*