# Stern Pinball Announces Promotion of Brian Whitfield to CFO **Source:** Stern Pinball Website Newsfeed **Type:** article **Published:** 2026-07-27 **Beat:** Pinball **URL:** https://www.sternpinball.com/2026/07/27/stern-pinball-announces-promotion-of-brian-whitfield-to-cfo/ --- ## Analysis Stern Pinball announces the promotion of Brian Whitfield from Controller to Executive Vice President and Chief Financial Officer, effective July 27, 2026. Whitfield joined Stern in February 2023 after a 14-year tenure at RSM US, including audit partner experience and international postings. The announcement includes boilerplate information about Insider Connected and Stern's corporate overview. ### Key Claims - [HIGH] Brian Whitfield promoted to Executive Vice President and Chief Financial Officer of Stern Pinball — _Stern Pinball press release, July 27, 2026_ - [HIGH] Brian Whitfield served as Controller of Stern Pinball since February 2023 — _Stern Pinball press release_ - [HIGH] Brian Whitfield spent 14 years with RSM US, LLP before joining Stern, including a 3-year posting in Hong Kong — _Stern Pinball press release_ - [HIGH] Brian Whitfield holds CPA certifications in Illinois, California, and Colorado — _Stern Pinball press release_ ### Notable Quotes > "We're delighted to welcome Brian to our executive ranks. His prior experience with RSM and Stern Pinball combined with his love of pinball will serve him well in his new role." > — **Seth Davis**, July 27, 2026 > _CEO's endorsement of Whitfield's promotion and emphasis on his financial expertise and pinball passion_ ### Entities | Name | Type | Context | |------|------|---------| | Brian Whitfield | person | Newly promoted CFO of Stern Pinball, formerly Controller since February 2023; career auditor with RSM US | | Seth Davis | person | CEO of Stern Pinball; issued promotional announcement for Brian Whitfield | | Stern Pinball Inc. | company | Pinball machine manufacturer headquartered near Chicago; promoted Brian Whitfield to CFO | | RSM US, LLP | company | Audit and accounting firm; Brian Whitfield's prior employer for 14 years | | Insider Connected | product | Stern Pinball's digital community platform and mobile app for player engagement and progression tracking | | University of Colorado, Boulder | organization | Educational institution where Brian Whitfield earned B.A. in business administration and accounting, and M.A. in accounting | ### Signals - **[personnel_signal]** Brian Whitfield promoted to CFO from Controller position, indicating internal talent development and financial leadership stability at Stern Pinball (confidence: high) — Official press release announcing promotion to EVP and CFO on July 27, 2026 - **[business_signal]** Stern Pinball strengthens executive team with experienced CFO having both large-firm accounting background (RSM) and 3+ years internal Stern knowledge (confidence: high) — Promotion announcement emphasizes Whitfield's dual expertise: RSM audit partner experience combined with Stern operational knowledge since February 2023 --- ## Transcript Stern Pinball Announces Promotion of Brian Whitfield to CFO CHICAGO, IL – July 27, 2026 – Stern Pinball, Inc. (SPI) today announced the promotion of Brian Whitfield to Executive Vice President and Chief Financial Officer. Brian has served as Controller of SPI since February 2023. Prior to joining SPI, Brian was an Audit Partner with RSM US, LLP in Los Angeles, California. Brian spent fourteen years with RSM in ever increasing roles of responsibilities. His tenure included a three-year posting in Hong Kong. Brian attained Certified Public Accountant status in Illinois, California, and Colorado. He attended the University of Colorado, Boulder where he earned two degrees: a bachelor’s in business administration and accounting, as well as a master’s in accounting. Brian is an avid fan of Colorado football and pinball. “We’re delighted to welcome Brian to our executive ranks,” said Seth Davis, CEO. “His prior experience with RSM and Stern Pinball combined with his love of pinball will serve him well in his new role.” About Insider Connected Insider Connected™ is Stern Pinball’s community network that allows players and owners to engage with pinball games in rapidly expanding ways. The platform unites pinball players worldwide and enhances the fun through a variety of useful online features. Insider Connected is included with every new Stern product and is available as an add-on for existing games. Registration for Insider Connected is available at insider.sternpinball.com or in the intuitive Insider Connected™ mobile app on iOS and Android. By tapping a device on any enabled machine, players can track and resume game progress wherever they play, earn new game-specific achievements, engage with the pinball community, and participate in promotions and Challenge Quests. In addition to offering benefits to players, Insider Connected allows Stern to serve its game owners worldwide by upgrading games, offering new features and quests, and extending the longevity of machines for years to come. About Stern Pinball, Inc. Stern Pinball, Inc. creates compelling entertainment that inspires a lifetime love of games, sparks passion, forges friendships, and connects people everywhere through fun, innovative, technologically advanced pinball games and experiences. Headquartered minutes from Chicago’s O’Hare International Airport in the heart of North America, the company creates, designs, engineers, manufactures, markets, and distributes a full line of technologically advanced terrestrial and digital pinball games, parts, accessories, and merchandise. Stern Pinball serves digital, consumer, commercial, and corporate markets worldwide. Recent Stern Pinball titles include TRANSFORMERS: More Than Meets the Eye, Black Knight: Sword of Rage, and Spider-Man. A broad range of players enjoy Stern Pinball’s games, from professional pinball players competing in high-stakes global competitions to novice players discovering the allure of the silver ball for the first time. To join the fun and learn more, please visit http://www.sternpinball.com/. _(Acquisition: web_scrape, Enrichment: v5)_ --- *Exported from Journalist Tool on 2026-08-04 | Item ID: 4511cccc-81e3-4f61-8177-3513dcf0fb39*