# STEVE RITCHIE JOINS JJP **Source:** Pinball News Website **Type:** article **Published:** 2021-08-02 **Beat:** Pinball **URL:** https://www.pinballnews.com/site/2021/08/02/steve-ritchie-joins-jjp --- ## Analysis Steve Ritchie, legendary pinball designer with a 47-year career at Atari, Williams, and Stern Pinball, has joined Jersey Jack Pinball effective August 2, 2021. Ritchie will work alongside Pat Lawlor (Head of Game Design) at JJP, though his first design may take up to two years to reach production due to the Guns N' Roses backlog and Toy Story being next in the pipeline. This represents a significant talent acquisition for JJP and a major shift in the competitive landscape between premium pinball manufacturers. ### Key Claims - [HIGH] Steve Ritchie has left Stern Pinball and joined Jersey Jack Pinball, starting work on August 2, 2021. — _Official announcement via PRNewswire; article headline and opening paragraph confirm start date and company move._ - [MEDIUM] Ritchie's Spider-Man and AC/DC titles are understood to continue being Stern's biggest sellers. — _Article states 'it is understood, continue to be the company's biggest sellers' — phrasing suggests indirect sourcing rather than official confirmation._ - [MEDIUM] Steve Ritchie's first design at JJP could take up to two years to reach production due to Guns N' Roses backlog and Toy Story being next. — _Article states 'it could be up to two years before any Steve Ritchie design hits the production line' based on known pipeline; Toy Story status described as 'believed to be next up.'_ - [HIGH] Pat Lawlor is Head of Game Design at Jersey Jack Pinball and previously worked with Steve Ritchie at Williams and Stern. — _Official announcement and article both confirm Lawlor's position and history with Ritchie._ - [HIGH] Lyman Sheets left Stern Pinball at the end of the previous year (2020) and collaborated with Ritchie on Spider-Man and AC/DC software/rules. — _Article explicitly states 'Lyman also left Stern Pinball, in his case at the end of last year' in context of 2021 announcement._ - [HIGH] Ritchie has a 47-year career in the gaming industry starting in 1974 with Atari Inc. — _Official PRNewswire announcement states this explicitly._ ### Notable Quotes > "I was also a lot happier working at Williams, happiness being an important ingredient that enables a designer to create to his/her potential" > — **Steve Ritchie**, n/a > _Explains Ritchie's motivation for leaving Atari; establishes his philosophy on work environment and creative productivity._ > "Steve is not joining the JJP team because of what he has done, but for what he will do. We believe his best games are ahead of him." > — **Jack Guarnieri (JJP Founder)**, August 2, 2021 > _Emphasizes JJP's confidence in Ritchie's future contributions rather than resting on past achievements; suggests ambitious expectations._ > "I'm thrilled to be able to work with Steve again. Some of the greatest games in Pinball history happened when the two of us worked together and collaborated on a daily basis." > — **Pat Lawlor (Head of Game Design, JJP)**, August 2, 2021 > _Indicates Lawlor and Ritchie have prior successful collaborative history; frames their reunion as strategically valuable._ > "I'm very excited to begin a new gaming adventure at Jersey Jack Pinball! I have known Jack for more than 30 years and I'm delighted that we will be working together." > — **Steve Ritchie**, August 2, 2021 > _Confirms long-standing relationship between Ritchie and JJP founder; expresses enthusiasm for the role._ ### Entities | Name | Type | Context | |------|------|---------| | Steve Ritchie | person | Legendary pinball designer with 47-year career; known as 'King of Pinball' and 'Master of Flow'; designed Flash, High Speed, Terminator 2, AC/DC, Spider-Man, and others; formerly at Stern Pinball; now joining Jersey Jack Pinball. | | Jersey Jack Pinball (JJP) | company | Premium boutique pinball manufacturer; just acquired legendary designer Steve Ritchie; led by founder Jack Guarnieri with Pat Lawlor as Head of Game Design; currently fulfilling Guns N' Roses orders. | | Stern Pinball | company | Major pinball manufacturer where Steve Ritchie worked before joining JJP; located on Lunt Ave. in Elk Grove Village, Illinois; home to designs like Spider-Man and AC/DC. | | Pat Lawlor | person | Legendary pinball designer; Head of Game Design at Jersey Jack Pinball; worked with Steve Ritchie at Williams and Stern; known for Addams Family and other acclaimed designs; designed Toy Story for JJP (next in pipeline). | | Jack Guarnieri | person | Founder and leader of Jersey Jack Pinball; has known Steve Ritchie for 30+ years; attempted to recruit Ritchie when founding JJP over 10 years ago but reached no agreement at that time. | | Lyman Sheets | person | Software/rules designer who collaborated with Steve Ritchie on Spider-Man and AC/DC at Stern Pinball; left Stern at end of 2020. | | Keith Johnson | person | JJP's lead programmer; previously worked at Stern Pinball before joining Jersey Jack Pinball. | | Flash | game | Pinball machine designed by Steve Ritchie at Williams; revitalized the company's fortunes and sold more than the preceding three titles combined. | | Spider-Man | game | Pinball machine designed by Steve Ritchie with Lyman Sheets at Stern Pinball; spawned multiple remakes and editions; understood to be Stern's biggest seller. | | AC/DC | game | Pinball machine designed by Steve Ritchie with Lyman Sheets at Stern Pinball; spawned multiple remakes and editions; understood to be Stern's biggest seller. | | Guns N' Roses | game | Jersey Jack Pinball's recent hit title ('Not In This Lifetime'); has a substantial production backlog that will delay Steve Ritchie's first JJP design by up to two years. | | Toy Story | game | Pinball machine designed by Pat Lawlor; believed to be next in JJP's production pipeline after Guns N' Roses; will further delay Ritchie's first JJP design. | | Atari | company | Where Steve Ritchie began his pinball career in California; he designed Airborne Avenger and Superman there before moving to Williams due to frustrations with management constraints. | | Williams Electronics | company | Major historical pinball manufacturer where Steve Ritchie achieved his greatest success with designs like Flash, Firepower, Black Knight, High Speed, and Star Trek: The Next Generation; later downsized and exited the pinball business. | | Game of Thrones | game | Pinball machine designed by Steve Ritchie; listed among his best-selling designs in official announcement. | | Terminator 2 | game | Pinball machine designed by Steve Ritchie at Williams; major commercial success and signature title. | | Star Wars | game | Pinball machine designed by Steve Ritchie; listed among his best-selling designs in official announcement. | ### Topics - **Primary:** Personnel moves between manufacturers, Competitive positioning of boutique vs. mainstream manufacturers, Jersey Jack Pinball leadership and design vision - **Secondary:** Historical pinball industry career trajectories, JJP production pipeline and roadmap, Best-selling pinball titles and commercial success metrics ### Sentiment **Positive** (0.85) — Announcement tone is celebratory and optimistic; all quoted parties express enthusiasm about the move and working relationship. Framing emphasizes strategic value of acquisition and future potential rather than any concerns. No criticism or negative sentiment detected. ### Signals - **[business_signal]** The recruitment of Steve Ritchie by JJP (after 10+ years of prior discussions) indicates JJP has achieved sufficient financial stability and production scale to acquire a designer of Ritchie's stature and compensation requirements. (confidence: medium) — Article mentions JJP's 'smash hit Guns N' Roses' and describes the company as 'the industry leader in quality and technical innovation,' suggesting strong commercial position enabling the hire. - **[competitive_signal]** Jersey Jack Pinball is actively acquiring top-tier design talent (Ritchie joining Lawlor) to establish itself as a creative powerhouse competing with Stern's design legacy. This consolidation of veteran designers at a boutique manufacturer signals JJP's ambition to dominate the premium market. (confidence: high) — Ritchie joining Lawlor at JJP; Guarnieri's statement 'his best games are ahead of him' suggests JJP positioning itself for major future releases; Lawlor's quote about prior collaborative success frames this as strategic pairing. - **[design_philosophy]** Steve Ritchie's career motivation emphasizes work environment and happiness as enablers of creative excellence. His departure from Atari due to management constraints and attraction to JJP's described 'innovative, creative environment' suggests culture and autonomy are key factors in designer retention. (confidence: medium) — Ritchie's quote about Williams: 'happiness being an important ingredient that enables a designer to create to his/her potential.' Lawlor's statement about JJP: 'The innovative, creative environment at JJP will enable Steve to have fun, dream, and build great things.' - **[community_signal]** Lyman Sheets, who collaborated with Steve Ritchie on Spider-Man and AC/DC at Stern, left Stern Pinball at the end of 2020, preceding Ritchie's departure. This represents a breakdown in the Ritchie-Sheets creative partnership at Stern. (confidence: high) — Article explicitly states 'Lyman also left Stern Pinball, in his case at the end of last year' in context of 2021 announcement and Ritchie's Spider-Man/AC/DC collaborations with Sheets. - **[personnel_signal]** Steve Ritchie, legendary pinball designer, leaves Stern Pinball to join Jersey Jack Pinball as a full-time designer. This represents a major talent acquisition for JJP and signals significant competitive repositioning. (confidence: high) — Official PRNewswire announcement, confirmed by article, start date August 2, 2021. Physical relocation from Stern (Lunt Ave.) to JJP (Greenleaf Ave.) in Elk Grove Village. - **[product_strategy]** JJP's production pipeline is fully committed through Guns N' Roses fulfillment and Pat Lawlor's Toy Story design, meaning Steve Ritchie's first design will not appear for approximately two years. (confidence: medium) — Article states 'it could be up to two years before any Steve Ritchie design hits the production line' due to 'long backlog of Guns N' Roses orders' and Toy Story being 'believed to be next up.' --- ## Transcript Legendary pinball designer Steve Ritchie has left Stern Pinball and joined Jersey Jack Pinball. [![Steve Ritchie](https://www.pinballnews.com/site/wp-content/uploads/news/steve-ritchie-joins-jjp/01-steve-ritchie-joins-jjp-1024x686.jpg)](https://www.pinballnews.com/site/wp-content/uploads/news/steve-ritchie-joins-jjp/01-steve-ritchie-joins-jjp.jpg) Steve Ritchie Steve had his first day at Jersey Jack Pinball today, where he was greeted by JJP founder Jack Guarnieri and the Head of Game Design, Steve’s former fellow designer at Williams and Stern, Pat Lawlor. [![Jack, Steve and Pat](https://www.pinballnews.com/site/wp-content/uploads/news/steve-ritchie-joins-jjp/02-steve-ritchie-joins-jjp-768x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/news/steve-ritchie-joins-jjp/02-steve-ritchie-joins-jjp.jpg) Jack, Steve and Pat Steve began his pinball career at Atari in his native California where he soon moved from a support role into full game design, producing *[Airborne Avenger](https://www.ipdb.org/machine.cgi?id=33)* and *[Superman](https://www.ipdb.org/machine.cgi?id=2454)*, although by the time *Superman* went into production Steve had already left to join Williams. Steve has spoken about his frustrations working under the management constraints at Atari. “*I was also a lot happier working at Williams, happiness being an important ingredient that enables a designer to create to his/her potential*“, he said. It was at Williams where he achieved his greatest success in terms of units sold, with his initial design, *[Flash](https://www.ipdb.org/machine.cgi?id=871)*, revitalising the company’s fortunes and selling more than the preceding three titles combined. Further hits came with *[Firepower](https://www.ipdb.org/machine.cgi?id=856)*, *[Black Knight](https://www.ipdb.org/machine.cgi?id=310)*, *[High Speed](https://www.ipdb.org/machine.cgi?id=1176)*, *[F-14 Tomcat](https://www.ipdb.org/machine.cgi?id=804)*, *[Terminator 2](https://www.ipdb.org/machine.cgi?id=2524)*, *[High Speed 2: The Getaway](https://www.ipdb.org/machine.cgi?id=1000)* and *[Star Trek: The Next Generation](https://www.ipdb.org/machine.cgi?id=2357)*. After Williams downsized and ultimately exited the pinball business, Steve went to work for Stern Pinball – first as a contract designer through his California-based company Steve Ritchie Productions, and then relocating to Illinois to work full time at the Stern Pinball factory. After being allocated a number of themes which held little interest for him such as *[Elvis](https://sternpinball.com/game/elvis/)*, *[World Poker Tour](https://sternpinball.com/game/world-poker-tour/)* and *[24](https://sternpinball.com/game/24-2/)*, Steve was able to recreate his earlier success with the enduring titles *[Spider-Man](https://sternpinball.com/game/spider-man/)* and *[AC/DC](https://sternpinball.com/game/ac-dc/)*, both of which spawned several remakes and multiple different editions, and, it is understood, continue to be the company’s biggest sellers. These latter two titles were collaborations with Lyman F. Sheats Jr. who crafted the games’ software and rules. Lyman also left Stern Pinball, in his case at the end of last year. When Jack Guarnieri was setting up Jersey Jack Pinball a little over ten years ago and was in need of a game designer, Jack was in discussion with Steve about him coming to work for the company. They were unable to reach agreement at that time but, although expanding, the pinball world is still relatively small with many of the same people moving from company to company. Steve’s fellow designer at Williams, Pat Lawlor, took a similar path, contract-designing games for Stern Pinball before joining Jersey Jack, while JJP’s lead programmer, Keith P. Johnson, also moved to Stern before joining Jersey Jack. Now Steve has moved one street north from Stern Pinball on Lunt Ave. to Jersey Jack Pinball on Greenleaf Ave. in Elk Grove Village. Steve started work at JJP today, but with a long backlog of *[Guns N’ Roses](https://www.jerseyjackpinball.com/games/)* orders to fulfil and Pat Lawlor’s *Toy Story* believed to be next up, it could be up to two years before any Steve Ritchie design hits the production line. Here’s how Jersey Jack Pinball made the announcement of Steve’s appointment: | | | --- | | **CHICAGO, Aug. 2, 2021 /PRNewswire/** — Jersey Jack Pinball (JJP) adds legendary pinball designer, Steve Ritchie, to their growing team of talented designers.  Ritchie’s illustrious career spans 47 years in the gaming industry starting in 1974 with Atari Inc.  Known as the ‘King of Pinball’ and ‘Master of Flow,’ Mr. Ritchie’s best-selling designs are among the most sought after in pinball history, including: Flash, High Speed, Terminator 2, AC/DC, Game of Thrones, and Star Wars. “Steve is not joining the JJP team because of what he has done, but for what he will do.  We believe his best games are ahead of him,” said Jersey Jack Pinball founder Jack Guarnieri. Pat Lawlor, Head of Game Design added “I’m thrilled to be able to work with Steve again.  Some of the greatest games in Pinball history happened when the two of us worked together and collaborated on a daily basis.  The innovative, creative environment at JJP will enable Steve to have fun, dream, and build great things.  Our entire team of creators welcomes Mr. Ritchie to JJP!” “I’m very excited to begin a new gaming adventure at Jersey Jack Pinball!  I have known Jack for more than 30 years and I’m delighted that we will be working together.  It’s going to be awesome!  I’m also looking forward to working with the talented team at JJP, many of whom are already friends and colleagues.  My goal will be to design and build the best games we can possibly create,” Steve Ritchie stated. Coming off of their smash hit Guns N’ Roses ‘Not In This Lifetime’, Jersey Jack Pinball (JJP) is the industry leader in quality and technical innovation, creating ground-breaking pinball machines for seasoned players, collectors, and newcomers to the game.  Designed and manufactured in the United States, JJP’s state-of-the-art games are conceived on a foundation of pinball’s rich history and engineered with an unflinching eye toward its future. Easy to play – difficult to master, their award-winning games feature several industry firsts, including the use of LCD screens, RGB LED lighting, Bluetooth and Wi-fi connectivity, interactive camera, rich audio, and innovative industry leading technology.  JJP brings Pinball machines into the 21st century, designed to provide an enhanced player experience, engage hardcore players and draw new players to the game. | _(Acquisition: raw_text, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 4e967eff-0d57-491d-9790-06508925e1ee*