# Mini Cube Prize World Installed as a Centerpiece

**Source:** Replay Magazine  
**Type:** article  
**Published:** 2026-06-04  
**Beat:** Pinball

**URL:** https://www.replaymag.com/mini-cube-prize-world-installed-as-a-centerpiece/

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## Analysis

Sega Amusements' Mini Cube Prize World, a modular prize merchandiser, has been installed as a centerpiece attraction at Urban Fun Kingston, a £4 million Funbox Entertainment venue. The system is positioned as a scalable, configurable attraction designed to encourage extended play and repeat visits in arcade and entertainment venues.

### Key Claims

- [HIGH] Mini Cube Prize World's Premium Combo (10-20 modular cubes) becomes an 'instant focal point' when guests enter a venue — _Sega Amusements marketing statement in Replay Magazine article_
- [HIGH] Urban Fun Kingston is a £4 million, 24,000-sq.-ft. venue operated by Funbox Entertainment — _Matthew Deith, Managing Director at Funbox Entertainment, quoted in article_
- [MEDIUM] Mini Cube Prize World encourages guests to 'play longer, return more often and enjoy a complete entertainment experience' — _Matthew Deith quote describing venue strategy with Mini Cube integration_

### Notable Quotes

> "We're showcasing how the best of arcade amusements and cutting-edge interactive play can sit side by side, encouraging people to play longer, return more often and enjoy a complete entertainment experience"
> — **Matthew Deith, Managing Director, Funbox Entertainment**
> _Statement of venue philosophy integrating arcade and prize merchandising to drive engagement and repeat visits_

### Entities

| Name | Type | Context |
|------|------|---------|
| Sega Amusements | company | Manufacturer of Mini Cube Prize World modular prize merchandiser |
| Mini Cube Prize World | product | Modular prize merchandiser system from Sega Amusements; configurable in wall, island, or centerpiece layouts |
| Funbox Entertainment | company | UK entertainment venue operator; operates Urban Fun Kingston flagship location |
| Urban Fun Kingston | venue | Flagship Funbox Entertainment venue in Kingston; £4 million investment, 24,000 sq. ft.; features Mini Cube Prize World |
| Matthew Deith | person | Managing Director at Funbox Entertainment |

### Signals

- **[venue_signal]** Major UK entertainment venue (£4 million investment) integrates modular prize merchandising as core attraction strategy (confidence: high) — Urban Fun Kingston described as flagship destination with significant capital investment and strategic placement of Mini Cube Prize World centerpiece
- **[product_strategy]** Sega positioning Mini Cube Prize World as configurable, scalable attraction that adapts to different venue layouts and target roles (confidence: high) — Premium Combo described as 10-20 modular cubes configurable as wall, island, or centerpiece layout
- **[operational_signal]** Venue operators increasingly using prize merchandising as a 'focal point' to drive dwell time and repeat visits, integrated with arcade play (confidence: medium) — Matthew Deith describes strategy of combining arcade amusements with interactive play to extend engagement and encourage return visits

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## Transcript

Sega Amusements’ Mini Cube Prize World is not just a merchandiser but a scalable attraction at flagship destinations like Urban Fun Kingston, Funbox Entertainment’s £4 million, 24,000-sq.-ft. venue. “We’re showcasing how the best of arcade amusements and cutting-edge interactive play can sit side by side, encouraging people to play longer, return more often and enjoy a complete entertainment experience,” said Matthew Deith, the managing director at Funbox Entertainment. Sega says that Mini Cube Prize World’s Premium Combo – 10-20 modular cubes configured as a wall, island or centerpiece layout – “becomes an instant focal point the moment a guest walks in.” Learn more about the financial results they’re getting by getting in touch: [email protected].

_(Acquisition: raw_text, Enrichment: v5)_

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*Exported from Journalist Tool on 2026-06-06 | Item ID: 4f1fa06c-f01a-4860-a42a-e764ef1943e9*