# Pinball Heroes: Rob Berk **Source:** The Pinball Blog **Type:** article **Published:** 2009-02-07 **Beat:** Pinball **URL:** http://www.thepinballblog.com/2009/02/pinball-heroes-rob-berk.html --- ## Analysis Interview with Rob Berk, founder and organizer of Chicago Pinball Expo, discussing his role in creating and maintaining the industry's premier annual event. Berk shares his personal pinball collection history, the origins and evolution of Expo from 1985, memorable industry figures he's encountered, and his philosophy on event organization. The article emphasizes Expo's significance as a gathering point for pinball designers, artists, and players. ### Key Claims - [HIGH] Rob Berk founded and organizes Pinball Expo, which is celebrating its 25th anniversary in 2009 — _Rob Berk directly identifies himself as founder and organizer in opening exchange_ - [HIGH] Berk runs a restaurant supply company and services the carnival and amusement industry — _Rob Berk's direct response to TPB's question about his non-Expo work_ - [HIGH] Berk once owned approximately 500 machines at peak, currently has around 80 set up in his basement at home — _Rob Berk describes his collection history, including competition with Tim Arnold_ - [HIGH] Expo was originally conceived to honor pinball designers; Berk had no plans for continuation after 1985 but received requests for subsequent events — _Rob Berk explains Expo's origin and early evolution_ - [HIGH] Mike Stroll, president of Williams in the 1980s, was a guest for Expo 2009 — _Rob Berk mentions Stroll as an upcoming guest for the 25th anniversary event_ - [HIGH] Gary Flower has attended every Pinball Expo since the beginning and hosts the fireside chats — _Rob Berk credits Flower's consistent attendance and his role as host of fireside chats_ - [HIGH] Berk describes himself as an average pinball player who has never ranked in major tournaments — _Rob Berk's direct response when asked if he's a player_ - [HIGH] Pinball author Dick Bueschel described Expo as a 'love-in' — _Rob Berk quotes Bueschel in his summary of Expo's essence_ ### Notable Quotes > "When I first had the dream it was to honor my heroes - the pinball designers." > — **Rob Berk** > _Reveals the foundational philosophy behind Expo's creation, centered on celebrating the industry's creative pioneers_ > "Harvey Heiss from Genco was a highlight. He was so full of life, so full of jokes and had a rich history to share and, bearing in mind he was in his 80s when he came to expo, his enthusiasm was incredible." > — **Rob Berk** > _Illustrates Expo's role in connecting living pinball history with the community; Heiss was a significant industry figure_ > "It was a love-in... It's a gathering point to meet your pinball heroes, from designers and artists to the players." > — **Rob Berk (quoting Dick Bueschel)** > _Captures the essence of Expo's community function and emotional significance to attendees_ > "At one time I had a running competition with Tim Arnold. If I had 300 machines, he'd have 350, when I went to 400, he'd have 500!" > — **Rob Berk** > _Reveals Berk's competitive collecting history and establishes Tim Arnold as another major collector in the community_ > "I'm an average player, never ranked in any major tournament, but I still enjoy playing pinball, especially with my family." > — **Rob Berk** > _Demonstrates that Expo's founder and organizer is not motivated by competitive pinball but by community and industry preservation_ ### Entities | Name | Type | Context | |------|------|---------| | Rob Berk | person | Founder and organizer of Chicago Pinball Expo; collector of ~500 machines at peak; runs restaurant supply and carnival/amusement industry service business | | Chicago Pinball Expo | event | Annual pinball industry convention and community gathering celebrating its 25th anniversary in 2009; established 1985; described as central meeting point for designers, artists, and players | | Tim Arnold | person | Competitive pinball machine collector who engaged in collecting competition with Rob Berk; reportedly owned 500+ machines | | Harvey Heiss | person | Genco industry figure who attended Expo in his 80s; remembered by Berk for enthusiasm and rich industry history; now deceased | | Steve Kordek | person | Pinball industry figure who shared history about production line work at Genco on machines like Victory; mentioned as Expo guest | | Dave Christensen | person | Pinball industry figure who was guest at Expo; attendees lined up to meet him | | Python Angelo | person | Pinball industry figure who was guest at Expo; attendees lined up to meet him | | Mike Stroll | person | Former president of Williams pinball during the 1980s; planned guest for Expo 2009 | | Gary Flower | person | UK-based pinball enthusiast and author; has attended every Pinball Expo since inception; hosts fireside chats at Expo; honored by Berk for his dedication | | Dick Bueschel | person | Pinball author (now deceased) who described Expo as a 'love-in'; contributed foundational philosophy to understanding Expo's community role | | Nick | person | Author of interview; runs The Pinball Blog; organizes UK Pinball Show | | Williams | company | Major pinball manufacturer; Mike Stroll was president in 1980s during 'rocking' period | | Genco | company | Historic pinball manufacturer; produced machines like Victory; Harvey Heiss and Steve Kordek were associated with company | | The Pinball Blog | organization | Pinball news and interview publication; conducted this interview with Rob Berk | ### Topics - **Primary:** Pinball Expo history and organization, Pinball machine collecting and personal collections, Pinball industry figures and legacy, Community and gathering culture in pinball - **Secondary:** Event organization and logistics, Pinball history and preservation ### Sentiment **Positive** (0.85) — Overwhelmingly positive portrayal of Rob Berk and Expo. Interview emphasizes respect, gratitude, and fondness for Berk's contributions. No significant criticism or negative sentiment. Minor acknowledgment of 'tiny minority' criticism is dismissed as inconsequential. Celebratory tone around 25th anniversary milestone. ### Signals - **[community_signal]** Expo serves as central gathering point for pinball designers, artists, and players to meet, share autographs, exchange knowledge, and celebrate industry history (confidence: high) — Berk describes Expo philosophy and attendee experiences; Dick Bueschel's characterization as 'love-in' emphasizes community connection - **[event_signal]** Chicago Pinball Expo celebrating 25th anniversary in 2009 with expanded programming, additional exhibitors, potential extra day of activities starting Wednesday (confidence: high) — Rob Berk describes 2009 plans including Mike Stroll as guest, more seminars, more exhibitors, and possible extended schedule - **[design_philosophy]** Expo founded with explicit mission to honor pinball designers and their contributions to the industry (confidence: high) — Rob Berk states: 'When I first had the dream it was to honor my heroes - the pinball designers.' --- ## Transcript Whenever we're talking to random pinball guys around the world there are two words that keep popping up. These same two words also appear several times in our Pinball Hero interviews, so we thought we'd hunt down the man behind PINBALL EXPO Expo 2009 is the 25th Anniversary event and continues to grow each year. I had a fantastic international long distance chat with Rob Berk (reversed the call-charges of course ;o), and he certainly is a man with a passion for the Silver Ball. During our chat I managed to squeeze in some questions for Pinball Heroes... The Pinball Blog. So you're Rob Berk, founder and organiser of Pinball Expo. What do you do when you're not sorting out the event? Rob Berk. We run a restaurant supply company and also service the carnival and amusement industry. TPB. I organise the UK Pinball Show and am a complete gob-shite, you seem to keep yourself to yourself. Every event around the planet gets some criticism, do you ever want to shake the people and say "have you any idea how much effort these things take!" RB. I guess it's a small frustration but the criticism is only from a tiny minority. TPB. I hear your own collection of machines is impressive. How much of a task is keeping them all working? RB. At one time I had a running competition with Tim Arnold. If I had 300 machines, he'd have 350, when I went to 400, he'd have 500! I think my highest number of machines would be around 500 but many are in storage. I have around 80 machines set up in my basement at home. I'm happy to work on many of them myself, especially the EM machines, but for anything I can't handle, I'll ask a friend over to help! TPB. Expo is 25 years young this year, did you ever imagine when it started you'd reach such a milestone? Anything you're particularly proud of? RB. When I first had the dream it was to honor my heroes - the pinball designers. After 1985 I had no plans to do another show and within a few months I was getting calls asking when the next event was. Well, there was no next event, but we did another, then another and it's gone from strength to strength. I've met some fantastic guys through Expo, many have since passed away. Harvey Heiss from Genco was a highlight. He was so full of life, so full of jokes and had a rich history to share and, bearing in mind he was in his 80s when he came to expo, his enthusiasm was incredible. Also hearing Steve Kordek share the pride on the production line at Genco gave a feel for the era with machines like Victory. Dave Christensen and Python Anghelo: people were lining up to shake their hands, buy them a drink and ask questions. It was a great opportunity for visitors and fantastic to watch. TPB. Anything in 2009, you're particularly looking forward to? RB. Mike Stroll president of Williams in the 80s when it was rocking is our guest, and there's more seminars, more exhibitors and maybe an extra day of activities with Expo starting on Wednesday! TPB. I've heard through the grapevine that some of the industry legends have extreme 'rider' requests. Crates of beer, hookers, winnebagos and even a dwarf dancing crew. How far will you go to get the guest that your visitors want to see? RB. Thankfully that's never really been an issue, never had anything like that list! I suppose being in Chicago has helped us secure the great guests, and most are very cooperative. TPB. Surely it's about time Gary Flower was replaced as host for the fireside chats? RB. I did it myself for many years, but it's nice to now have someone else handle that and give me a breather. Gary has a special connection with us having attended every Expo since the beginning, and for anyone to accomplish that - especially from the UK - is quite remarkable. For him to make such an effort I wanted to honor him in a small way (if he would accept the role). Plus as an author of a pinball book, he has a great knowledge and knows how to interact with the guests. TPB. Are you much of a player? (I'm talking about PINBALL!) RB. No. I'm an average player, never ranked in any major tournament, but I still enjoy playing pinball, especially with my family. TPB. Other than Expo are there any must see events or places around the globe? RB. ALL the shows have their own charm and something distinctive. I visit other shows and enjoy them as I have more time to myself than at Expo. TPB. Finally, can you sum up Expo in one word or sentence. RB. Pinball author Dick Bueschel (now sadly deceased) said the Expo was a "love-in". It's a gathering point to meet your pinball heroes, from designers and artists to the players. There was so much Rob had to share and, typing one-handed while we chatted, I hope I didn't miss too much! Where else can you buy from so many vendors, get autographs from 15-25 artists and designers, shake their hands and play so much pinball? Expo really is something special. Many thanks to Rob for his time, best of luck for Expo 25 and although my penny jar won't allow me a visit this time round, everyone should make the pilgrimage at least once. Cheers Nick The Pinball Blog _(Acquisition: web_scrape, Enrichment: v3)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 5074eba1-6d9e-4f43-8686-26e7d9b11a32*