# Stern Pinball at CES 2023 **Source:** Stern Pinball **Type:** video **Published:** 2023-01-12 **Duration:** 2m 2s **Beat:** Pinball **URL:** https://www.youtube.com/watch?v=SAxs0u1Ua2k --- ## Analysis Stern Pinball showcased their advanced pinball technology at CES 2023, highlighting the integration of video game backbox displays with physical pinball gameplay. The company demonstrated Stern Insider Connected, their online service for score tracking, friend connections, and achievement badges across locations. Featured games included James Bond (new release), Star Wars, and Godzilla, with special edition badges available at CES and the Pinball Hall of Fame in Las Vegas. ### Key Claims - [HIGH] Stern Insider Connected enables score tracking, game updates, and friend connections across networked machines — _Stern representative describing core platform functionality at CES booth_ - [HIGH] James Bond 60th Anniversary Edition covers all eras of Bond with retro-inspired gameplay — _Official Stern Pinball representative announcement at CES 2023_ - [HIGH] Most of Stern's games go into people's homes these days — _Stern representative statement about market distribution_ - [HIGH] Stern is leveraging world's best IP for their product lineup — _Stern marketing positioning statement at CES_ ### Notable Quotes > "Only with pinball can you get the fun of a physical world under glass." > — **Stern Pinball representative**, opening > _Core value proposition of physical pinball vs digital alternatives_ > "In the backbox of the games we have basically a video game playing on all these machines, and then we have Stern Insider Connected, our online connected service" > — **Stern Pinball representative**, mid-presentation > _Describes hybrid nature of modern Stern machines combining physical and digital gameplay_ > "Most of our games go into people's homes these days, and we make the best pinball machines in the world." > — **Stern Pinball representative**, closing > _Confirms home collector market as primary customer segment and positions Stern as market leader_ ### Entities | Name | Type | Context | |------|------|---------| | Stern Pinball | company | Major pinball manufacturer presenting at CES 2023 with advanced technology and connected ecosystem | | Stern Insider Connected | product | Online connected service for score tracking, game updates, friend connections, and achievement badges | | James Bond | game | Stern pinball game featuring 60th Anniversary Edition with retro-inspired gameplay covering all Bond eras | | Star Wars | game | Licensed Stern pinball game on display at CES 2023 | | Godzilla | game | Licensed Stern pinball game on display at CES 2023 | | Pinball Hall of Fame | organization | Las Vegas-based pinball museum offering Stern Insider Connected badge experience | | CES 2023 | event | Consumer Electronics Show where Stern Pinball showcased technology and hosted special badge events | ### Topics - **Primary:** Stern Insider Connected ecosystem and digital integration, James Bond pinball game and 60th Anniversary Edition, Premium IP licensing portfolio (Star Wars, Godzilla), Home collector market positioning - **Secondary:** Achievement badges and event-based engagement ### Sentiment **Positive** (0.85) — Stern's official marketing presentation emphasizes technological advancement, premium IP partnerships, and consumer-focused product positioning with optimistic tone about market presence and product quality ### Signals - **[community_signal]** Stern Insider Connected used for event-based badge collection at CES 2023 and Pinball Hall of Fame, creating engagement touchpoints for players across locations (confidence: high) — Special CES badges and Pinball Hall of Fame Stern experience badges distributed through Insider Connected scanning - **[market_signal]** Stern emphasizes that most games now go into people's homes, indicating shift toward home collector market as primary revenue driver (confidence: high) — Direct statement: 'Most of our games go into people's homes these days' - **[product_strategy]** James Bond 60th Anniversary Edition announced with retro-inspired gameplay across all Bond eras, expanding premium edition strategy (confidence: high) — Official announcement of James Bond 60th Edition with specific design focus on retro gameplay and era coverage - **[technology_signal]** Stern positioning hybrid physical-digital gameplay (video game backbox + physical playfield + connected online service) as core technology differentiator (confidence: high) — Emphasis on 'video game playing in backbox' combined with Insider Connected for comprehensive gaming experience --- ## Transcript we're here at CES 2023 showing off the advanced technology in our Stern pinball machines you want the ultimate gaming experience that's a pinball machine only with pinball can you get the fun of a physical world under glass in the backbox of the games we have basically a video game playing on all these machines and then we have Stern Insider connected our online connected service that allows you to track your scores update your game connect with your friends and so we have some special badges for people that are able to play at CES you've come to our booth and you play one of these games scanning Insider connected you'll receive a CES badge for people that can't even get to CES we have a badge that's special at the Pinball Hall of Fame in Las Vegas where you can go anytime you scan in with Insider connect and you'll get a badge that shows you played at the Pinball Hall of Fame at the stern experience so the leaderboards here at CES are local leaderboards for this event anybody who comes to CES and plays on these leaderboards will get the chance to see if their score could be the highest I've already seen a lot of scores on the James Bond leaderboard from our new game that we're showing off here thank you all the products we're showing are leveraging the world's absolutely best IP so we have our new James Bond games here we have Star Wars we have Godzilla we also are showing off that some of the press events the James Bond 60th Edition covers actually all of the errors the bond with retro inspired gameplay this is CES and yes pinball is a consumer product most of our games go into people's homes these days and we make the best pinball machines in the world foreign _(Acquisition: youtube_auto_sub, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 580bb4ec-f4b2-4c57-8367-b66503488eea*