# INSIDE CHICAGO GAMING

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2019-11-20  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/site/2019/11/20/inside-chicago-gaming

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## Analysis

Pinball News toured the Chicago Gaming/Churchill Cabinets factory in Cicero prior to the 35th Pinball Expo, documenting the complete manufacturing process for pinball machines including woodworking, playfield production, cabinet assembly, and final testing. The facility produces remakes of Williams/Bally titles (Monster Bash, Medieval Madness) and custom arcade cabinets, with Medieval Madness Royal Edition featuring a new LED-lit topper with animated characters and rule-synchronized lighting.

### Key Claims

- [HIGH] Chicago Gaming is a relatively recent offshoot of Churchill Cabinets, which originally made household and office furniture before expanding into arcade cabinets and pinball playfields — _Direct statement in opening section describing company history_
- [MEDIUM] Demand for Chicago Gaming's remake games has exceeded all expectations — _Statement near storeroom section: 'Although demand for the remake games has exceeded all expectations, Chicago Gaming's storeroom had scores and scores of boxed machines waiting to ship to customers'_
- [HIGH] The majority of the factory is still dedicated to woodworking despite pinball expansion — _Early section states: 'Although Churchill Cabinets subsequently expanded its Chicago Gaming business with a range of remakes of popular Williams/Bally pinball titles, the majority of the factory is still dedicated to woodworking'_
- [HIGH] Medieval Madness playfield screen-printing uses a dozen or more different screens depending on artwork complexity — _Technical description of screen-printing process: 'Individual playfield designs can use a dozen or more different screens depending on the complexity of the artwork'_
- [HIGH] The Medieval Madness topper features RGB LED-lit molded models (king and two trolls) with synchronized game-rule lighting effects — _Direct description of topper: 'The King and the two trolls are moulded models which are bottom-lit with RGB LEDs... The lighting is tied to the game's rules so it changes colour, flashes and dims in concert with the playfield's lighting effects'_

### Notable Quotes

> "Although demand for the remake games has exceeded all expectations, Chicago Gaming's storeroom had scores and scores of boxed machines waiting to ship to customers."
> — **Pinball News (article text)**, storeroom section
> _Indicates strong market demand for Chicago Gaming's remake titles and production capacity constraints_

> "The King and the two trolls are moulded models which are bottom-lit with RGB LEDs, while the back panel has illuminated cutouts for the castle's windows. The lighting is tied to the game's rules so it changes colour, flashes and dims in concert with the playfield's lighting effects."
> — **Pinball News (technical description)**, topper section
> _Details the innovative design of the Medieval Madness Royal Edition topper and its integration with game rules_

> "Individual playfield designs can use a dozen or more different screens depending on the complexity of the artwork."
> — **Pinball News (production description)**, playfield screen-printing section
> _Reveals complexity and manual labor involved in playfield production_

### Entities

| Name | Type | Context |
|------|------|---------|
| Chicago Gaming | company | Pinball machine remake manufacturer producing titles like Monster Bash and Medieval Madness; subsidiary/division of Churchill Cabinets |
| Churchill Cabinets | company | Parent company of Chicago Gaming; originally furniture manufacturer, now operates pinball and arcade cabinet production |
| Ryan White | person | Chicago Gaming employee who demonstrated the 3D-printed topper model manufacturing process during factory tour |
| Doug Duba | person | Chicago Gaming employee who provided hospitality during Pinball News factory tour |
| Monster Bash | game | Classic Williams pinball game being remade and manufactured by Chicago Gaming at time of visit |
| Medieval Madness | game | Classic Williams pinball game remake by Chicago Gaming; Royal Edition features new animated LED-lit topper with rule-synchronized lighting |
| Medieval Madness Royal Edition | product | Premium tier Medieval Madness remake featuring custom topper with molded LED-lit character models |
| 35th Pinball Expo | event | Major pinball industry trade show occurring shortly after this factory tour; Medieval Madness remake was revealed there |
| Pinball News | organization | Publication that conducted and documented the factory tour |
| Cicero | organization | Location of Chicago Gaming/Churchill Cabinets factory, west of Chicago |

### Topics

- **Primary:** Manufacturing process and production workflow, Chicago Gaming remake game production, Medieval Madness Royal Edition topper design and features, Playfield printing and screen-printing techniques
- **Secondary:** Cabinet woodworking and assembly, Market demand for remake games

### Sentiment

**Positive** (0.78) — Factory tour is presented as professional documentation of advanced manufacturing capabilities. Tone is informative and impressed with process efficiency and innovation (LED topper, custom rotisserie). Mention of exceeded demand expectations adds positive market signal.

### Signals

- **[business_signal]** Churchill Cabinets operates significant woodworking capacity beyond pinball needs, serving multiple customers in coin-op business (confidence: high) — 'Churchill Cabinets produces game cabinets for several customers in the coin-op business as well as for their own Chicago Gaming range'
- **[market_signal]** Strong demand for Chicago Gaming remake titles exceeds supply expectations, with large inventory of completed machines awaiting shipment (confidence: high) — 'Although demand for the remake games has exceeded all expectations, Chicago Gaming's storeroom had scores and scores of boxed machines waiting to ship to customers'
- **[product_strategy]** Medieval Madness Royal Edition introduces new topper with RGB LED lighting synchronized to game rules, representing significant aesthetic upgrade over standard remake (confidence: high) — Detailed description of topper features with molded characters, RGB LEDs, illuminated castle windows, and rule-synchronized color/flash effects
- **[technology_signal]** Chicago Gaming maintains manual screen-printing process rather than automated printing, using 12+ screens per playfield design (confidence: high) — Detailed description: 'The process is still fully manual. Each colour layer has its own screen with the ink applied by hand... Individual playfield designs can use a dozen or more different screens'

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## Transcript

Shortly before the start of the 35th Pinball Expo, Pinball News made a journey to Cicero, west of Chicago to visit the Chicago Gaming facility. ![The Chicago Gaming building in Cicero](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/001-chicago-gaming-visit-2019.jpg) The Chicago Gaming building in Cicero The Chicago Gaming company is a relatively-recent offshoot of the older Churchill Cabinets company which made household and office furniture before branching out into arcade cabinets for pinball and video games as well as pinball playfields. Although Churchill Cabinets subsequently expanded its Chicago Gaming business with a range of remakes of popular Williams/Bally pinball titles, the majority of the factory is still dedicated to woodworking. ![Stacked packs of Baltic Birch sheets](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/024-chicago-gaming-visit-2019.jpg) Stacked packs of Baltic Birch sheets One thing you can guarantee when working with wood is the creation of dust. Despite advanced suction and filtration systems, wood dust appears to coat most surfaces in the woodworking part of the factory. !The large sheets are cut into cabinets sides or playfields The playfields !One of the many CNC routers featuring multiple cutting heads One heads ![Stacks of cut wood sheets waiting to be turned into game cabinets](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/018-chicago-gaming-visit-2019.jpg) Stacks cabinets Churchill Cabinets produces game cabinets for several customers in the coin-op business as well as for their own Chicago Gaming range of pinball remakes and multi-cade video games. ![Putting together the pieces which make up a pinball cabinet](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/020-chicago-gaming-visit-2019.jpg) Putting cabinet ![One of the four presses which clamp the cabinet pieces together while the adhesive sets](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/019-chicago-gaming-visit-2019.jpg) One sets ![Fully-formed cabinets before the game-specific decals are applied](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/021-chicago-gaming-visit-2019.jpg) Fully-formed cabinets before the game-specific decals are applied !Cabinets with the artwork decals applied Cabinets with the artwork decals applied The cabinet building is relatively simple compared to the production of title-specific playfields. Not only do playfields have to be very accurately cut and routed, they then have to have inserts glued in, be sanded smooth, and then be printed and clearcoated. ![Plain Monster Bash playfields are inspected to make sure they are perfectly smooth and flat](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/022-chicago-gaming-visit-2019.jpg) Plain flat Once a playfield had passed inspection, it goes to the screen-printing room to have the artwork applied. The process is still fully manual. Each colour layer has its own screen with the ink applied by hand, starting with a base white layer. Individual playfield designs can use a dozen or more different screens depending on the complexity of the artwork. The playfields are put into racks after each colour is screened, where a pedestal fan speeds up the drying process. ![The blank playfields are then screen printed](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/027-chicago-gaming-visit-2019.jpg) The blank playfields are then screen printed ![The next playfield is inspected after another layer of ink is screened onto it](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/026-chicago-gaming-visit-2019.jpg) The it ![A rack of freshly-printed playfields drying](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/029-chicago-gaming-visit-2019.jpg) A rack of freshly-printed playfields drying ![The finished product on the left, the playfield with just the base white layer on the right](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/028-chicago-gaming-visit-2019.jpg) The right When all the screened layers have been applied and the inks fully dried, the playfield is clearcoated in a special spray room and left to cure before entering final inspection. ![Racks of clearcoated Monster Bash playfields](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/030-chicago-gaming-visit-2019.jpg) Racks of clearcoated Monster Bash playfields ![Each playfield is inspected for any flaws in the printing, alignment or clearcoat](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/031-chicago-gaming-visit-2019.jpg) Each clearcoat So, what happens to all these playfields and the cabinets we saw earlier? They are turned into complete pinball machines in the Chicago Gaming pinball production area. This is a remarkably compact facility given the number of machines they build and the quantity of components used. On the right side as you enter is the sub-assembly area, where mechanisms and basic game components are put together, ready for mounting on the playfield. ![Making the sub-assemblies](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/033-chicago-gaming-visit-2019.jpg) Making the sub-assemblies ![Key components such as solenoids and switches have their connector cables attached here](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/034-chicago-gaming-visit-2019.jpg) Key here ![More solenoids and scoop assemblies](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/035-chicago-gaming-visit-2019.jpg) More solenoids and scoop assemblies ![Assembly test area](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/032-chicago-gaming-visit-2019.jpg) Assembly test area ![Speaker panels are also constructed here](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/037-chicago-gaming-visit-2019.jpg) Speaker panels are also constructed here ![Not all parts need assembling though, like these plastics for Monster Bash](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/036-chicago-gaming-visit-2019.jpg) Not Bash Completed assemblies are placed on shelves unless they are needed immediately for production, in which case they go onto the line. ![Completed assemblies go onto sloping racks which are picked up on the other side and installed on the playfield](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/039-chicago-gaming-visit-2019.jpg) Completed playfield The playfields we saw just now come into the production area and initially have posts and ball guides added. ![Side rails and posts are added first](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/041-chicago-gaming-visit-2019.jpg) Side rails and posts are added first ![The Monster Bash playfield at the start of the production line](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/042-chicago-gaming-visit-2019.jpg) The line !A diagram shows the post locations A diagram shows the post locations ![Posts are added to the bottom side](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/043-chicago-gaming-visit-2019.jpg) Posts are added to the bottom side With the posts installed, the playfield crosses the room and moves onto the production line where it sits in a custom-designed rotisserie with sliders on the base. ![The playfields on the line in their rotisserie](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/040-chicago-gaming-visit-2019.jpg) The playfields on the line in their rotisserie ![More mechanisms are added](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/044-chicago-gaming-visit-2019.jpg) More mechanisms are added ![Assemblies are loaded into sloping trays above the line for use when needed](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/045-chicago-gaming-visit-2019.jpg) Assemblies needed ![Some of the wiring looms are added](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/047-chicago-gaming-visit-2019.jpg) Some of the wiring looms are added ![Wiring looms are kept beneath the line](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/038-chicago-gaming-visit-2019.jpg) Wiring looms are kept beneath the line ![The playfield is flipped over and top-side assemblies added](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/050-chicago-gaming-visit-2019.jpg) The playfield is flipped over and top-side assemblies added ![The whole playfield is then tested](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/049-chicago-gaming-visit-2019.jpg) The whole playfield is then tested Nearby, the backboxes are equipped with the control boards, speaker panels and translite light box. ![Driver boards are put on their mounting plates before going into the backboxes](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/052-chicago-gaming-visit-2019.jpg) Driver backboxes ![Circuit boards in the backbox](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/053-chicago-gaming-visit-2019.jpg) Circuit boards in the backbox ![Pre-assembled translite light boxes](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/051-chicago-gaming-visit-2019.jpg) Pre-assembled translite light boxes On another line, the games’ cabinets have their electrical components such as the power connector, transformer, switch box, bass speaker, tilt bob, ground straps, flipper buttons and start button, along with the coin door wiring and some pure mechanical parts like the playfield prop, leg bolt brackets, vent covers, lock bar bracket and playfield sliders. ![Building the game cabinets](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/054-chicago-gaming-visit-2019.jpg) Building the game cabinets ![Inside one of the cabinets on the line](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/055-chicago-gaming-visit-2019.jpg) Inside one of the cabinets on the line When the playfield, backbox and cabinet are complete, they are brought together and tested. ![The playfield is installed into the cabinet with the backbox added](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/056-chicago-gaming-visit-2019.jpg) The added ![Testing the completed game](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/057-chicago-gaming-visit-2019.jpg) Testing the completed game Although Monster Bash was the game being manufactured during our visit, the company was just launching their new, upgraded Medieval Madness remakes. The top-of-the-line Royal Edition features a special topper with its own controller board. We’ll look at that topper in a moment, but there were some of these new Medieval Madness games being built in the factory alongside the Monster Bashes in preparation for the reveal at Pinball Expo a couple of days later. ![Medieval Madness remakes being built alongside the Monster Bash machines](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/058-chicago-gaming-visit-2019.jpg) Medieval machines !['Under the hood' of the new Medieval Madness remake](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/060-chicago-gaming-visit-2019.jpg) ‘Under the hood’ of the new Medieval Madness remake The tested complete games are then wrapped, strapped, and packed. ![Wrapped games ready for boxing](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/061-chicago-gaming-visit-2019.jpg) Wrapped games ready for boxing ![Machines are rolled into their box which is on a special pivot table so it can then be easily stood upright](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/062-chicago-gaming-visit-2019.jpg) Machines upright Although demand for the remake games has exceeded all expectations, Chicago Gaming’s storeroom had scores and scores of boxed machines waiting to ship to customers. ![Inside the storeroom](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/011-chicago-gaming-visit-2019.jpg) Inside the storeroom ![Completed boxed games](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/013-chicago-gaming-visit-2019.jpg) Completed boxed games ![More boxed games](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/012-chicago-gaming-visit-2019.jpg) More boxed games, some with toppers attached Apart from the new version of the Medieval Madness remake, Chicago Gaming were also revealing their new topper which comes as standard with the Royal Edition of the game. ![The new Medieval Madness topper](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/002-chicago-gaming-visit-2019.jpg) The new Medieval Madness topper The King and the two trolls are moulded models which are bottom-lit with RGB LEDs, while the back panel has illuminated cutouts for the castle’s windows. The lighting is tied to the game’s rules so it changes colour, flashes and dims in concert with the playfield’s lighting effects. !The models on the new Medieval Madness topper The three characters began as 3D-printed models before being turned into moulds so they can be mass produced. Chicago Gaming’s Ryan White showed us how the models were made. ![The five pieces which are joined together to make the complete model](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/010-chicago-gaming-visit-2019.jpg) The model ![The five pieces slotted together](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/008-chicago-gaming-visit-2019.jpg) The five pieces slotted together ![The detail in the models](https://www.pinballnews.com/site/wp-content/uploads/learn/chicago-gaming-visit-2019/009-chicago-gaming-visit-2019.jpg) The detail in the models That look at the new topper for Medieval Madness concludes our tour of the Churchill Cabinets factory and the Chicago Gaming pinball production area. Many thanks to Ryan White and Doug Duba for their hospitality at a very busy time for the company. You can read more about their products at the Chicago Gaming website and see their stand at Pinball Expo in our report from the Vendor Hall.

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-15 | Item ID: 5bc72363-336e-46d9-9b99-2527b436169a*