# Pins and Parts

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2005-07-12  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/news/australia7.html

---

## Analysis

A 2005 progress report on Wayne Gillard's The Pinball Factory, documenting the manufacturing and design of his first game Crocodile Hunter following his acquisition of Williams pinball patents and assets. The article details cabinet design innovations, parts manufacturing strategy including an India-based factory, WPC board reproduction, and planned classic game re-runs (Medieval Madness, Funhouse, Attack From Mars, Monster Bash).

### Key Claims

- [HIGH] The Pinball Factory acquired various patents, rights, information and internet property from Williams, including the pinball.com domain — _Direct statement in article; domain transfer confirmed by mention of www.pinball.com rebranding_
- [HIGH] The Pinball Factory has re-drawn Crocodile Hunter using Williams dimensions and information — _Direct quote from Wayne Gillard to Pinball News_
- [HIGH] The Pinball Factory manufactured 12,000 OEM WPC boards (CPUs, etc.) to original specifications as replacements and for unspecified projects — _Direct quote from Wayne Gillard; explicitly states they are replacement boards and for projects, but not for new games_
- [HIGH] Medieval Madness, Funhouse, Attack From Mars, and Monster Bash are the first playfields planned for re-run, with Monster Bash subject to Universal Studios approval — _Direct confirmation from Wayne Gillard; Monster Bash contingency explicitly noted_
- [HIGH] The Pinball Factory has established a manufacturing factory in India to produce tooling and parts where original equipment is unavailable — _Article states factory set up in India to address mold/tooling cost constraints in the US_

### Notable Quotes

> "We have re-drawn the game and cabinet using Williams dimensions and information."
> — **Wayne Gillard (Mr. Pinball)**, N/A
> _Confirms Crocodile Hunter redesign based on acquired Williams intellectual property_

> "We are trying to split our time on both, so that slows our game down a bit as there are only so many hours in a day"
> — **Wayne Gillard (Mr. Pinball)**, N/A
> _Indicates production delays caused by simultaneous parts manufacturing business and game development_

> "We just ran 12,000 boards of OEM boards for past WPC games; cpus etc. We ran them as per the originals. (They are) replacements for existing games as well as a project we are working on... they are not for our new games but some may be used in remakes."
> — **Wayne Gillard (Mr. Pinball)**, N/A
> _Reveals large-scale WPC board reproduction and hints at unrevealed 'project' and potential classic game remakes_

> "We are trying to work with IPB, however we need to move very quickly on parts and sometimes it is easier just to retool and run the parts, and move on to the next part."
> — **Wayne Gillard (Mr. Pinball)**, N/A
> _Explains friction with Illinois Pinball over parts manufacturing allocation due to speed-to-market pressures_

### Entities

| Name | Type | Context |
|------|------|---------|
| Wayne Gillard | person | Founder/owner of The Pinball Factory (formerly Mr. Pinball Australia); Australian pinball operator, collector, and manufacturer; acquired Williams pinball assets in 2005 |
| The Pinball Factory | company | Wayne Gillard's pinball manufacturing company formed after acquisition of Williams patents and assets; operates parts reproduction and new game development (Crocodile Hunter); took over pinball.com domain and Williams intellectual property |
| Mr. Pinball | person | Alias/brand name for Wayne Gillard; Australian pinball operator and content creator |
| Williams | company | Historic pinball manufacturer; assets, patents, rights, and internet property acquired by Wayne Gillard and The Pinball Factory in 2005 |
| Crocodile Hunter | game | The Pinball Factory's first original pinball game in development; whitewood shown in previous progress report; redesigned using Williams dimensions and information |
| Medieval Madness | game | Classic Williams pinball game planned for playfield re-run by The Pinball Factory |
| Funhouse | game | Classic Williams pinball game planned for playfield re-run by The Pinball Factory |
| Attack From Mars | game | Classic Williams pinball game planned for playfield re-run by The Pinball Factory |
| Monster Bash | game | Classic Williams pinball game planned for playfield re-run by The Pinball Factory; re-run subject to approval from Universal Studios (IP owner) |
| Illinois Pinball (IPB) | company | Parts supplier; in negotiation/coordination with The Pinball Factory over parts manufacturing allocation and sourcing |
| Universal Studios | company | IP owner of Monster Bash characters; approval required for The Pinball Factory's planned Monster Bash playfield re-run |
| Pinball 2000 | product | Referenced in backbox design comparison; influenced backbox head profile design for The Pinball Factory cabinets |
| pinball.com | product | Former Williams Pinball website acquired by The Pinball Factory; rebranded with Pinball Factory branding; includes new forum section |

### Topics

- **Primary:** The Pinball Factory formation and Williams acquisition, Crocodile Hunter game development and design, Parts manufacturing and reproduction strategy, Cabinet and backbox design, WPC board reproduction, Classic game re-runs (Medieval Madness, Funhouse, Attack From Mars, Monster Bash)
- **Secondary:** India-based manufacturing and tooling, Production timeline delays

### Sentiment

**Positive** (0.75) — Article presents The Pinball Factory's operations favorably, detailing ambitious plans and technical innovations. Wayne Gillard comes across as pragmatic and forward-thinking despite production constraints. Only minor friction noted with Illinois Pinball over parts allocation, framed as operational necessity rather than conflict.

### Signals

- **[business_signal]** Major acquisition: Wayne Gillard's The Pinball Factory acquires Williams pinball patents, rights, intellectual property, and domain (pinball.com) in 2005; represents significant IP consolidation and potential market repositioning (confidence: high) — Direct statement: 'his purchase of various patents, rights, information and internet property from Williams'; domain transfer to Pinball Factory branding confirmed
- **[licensing_signal]** Monster Bash playfield re-run contingent on Universal Studios approval, indicating IP licensing requirement for classic game reproductions (confidence: high) — Direct statement: 'Monster Bash, although the last one is subject to approval from Universal Studios, the owner of the Monster Bash characters'
- **[announcement]** Crocodile Hunter officially in development; first game from The Pinball Factory; whitewood and test playfield underside previewed; design incorporates Williams dimensions and modern manufacturing techniques (confidence: high) — Article documents playfield construction details, cabinet design with 4.1 surround sound, and Williams-based dimensional redesign
- **[product_strategy]** Crocodile Hunter development delayed; attributed to simultaneous parts manufacturing business demands and need to redesign game using acquired Williams information (confidence: high) — Wayne Gillard quote: 'We are trying to split our time on both, so that slows our game down a bit'
- **[product_strategy]** The Pinball Factory plans re-run of four classic Williams playfields: Medieval Madness, Funhouse, Attack From Mars, Monster Bash (pending Universal approval); indicates clear product pipeline strategy (confidence: high) — Direct confirmation from Wayne Gillard: 'the first playfields to be re-run. They are Medieval Madness, Funhouse, Attack From Mars and Monster Bash'
- **[technology_signal]** The Pinball Factory establishes India-based manufacturing facility for parts tooling and production; addresses cost constraints in US manufacturing for mold creation and reproduction (confidence: high) — Article: 'Wayne has set up a factory in India to make both the tooling and parts' due to 'prohibitive' US costs

---

## Transcript

Story dated
July 12, 2005

In our last progress report from Wayne Gillard's - Mr Pinball Australia - game production facility we had this whitewood of his first game Crocodile Hunter.

Since then, there have been many changes and of course his purchase of various patents, rights, information and internet property from Williams.

Wayne's company is now called The Pinball Factory and the former Williams Pinball website at www.pinball.com has now taken on the Pinball Factory branding. All the previous content is still there but some new sections such as the forum have been introduced.

Work continues on Crocodile Hunter and this preview of the underside of the test playfield shows some interesting parts and construction techniques.

It is a mixture of familiar Williams parts and assemblies and new style lamp sockets.

The acquisition of the Williams rights and information has resulted in both a delay and some changes to the Crocodile Hunter game. Wayne told Pinball News: "We have re-drawn the game and cabinet using Williams dimensions and information." Meanwhile, the need to work on the game concurrently with manufacturing the parts he will be able to sell from October has also taken its toll: "We are trying to split our time on both, so that slows our game down a bit as there are only so many hours in a day" he said.

There are also some details on the game cabinets to be used.

This right-hand cabinet side shows the grille for the surround speakers at the front/side of the game allowing for 4.1 surround sound when combined with the cabinet bass speaker and the backbox speakers.

The front panel features the regular cutout for the coin door but it is also pre-drilled for a security bar to be installed. Wayne told Pinball News how some games will have the bars fitted where requested but games can be ordered un-drilled if required.

Also of interest are the two start button holes. The second button's use will depend on the game and may be for an extra ball buy-in or feature-related.

And this the cabinet's back panel. All the cabinet sides are made from plywood with the base made from MDF.

So let's move on to the backbox.

This picture shows the profile of the backbox. With curves reminiscent of Pinball 2000's head but without the depth, it is probably the biggest difference in The Pinball Factory's cabinet design.

We spoke about the impact of the parts business on the game manufacturing side of the operation, but what parts are being made?

One problem facing The Pinball Factory was not having the molds to make some of the parts. The cost involved in remaking the molds or the equipment needed in the US was prohibitive, so Wayne has set up a factory in India to make both the tooling and parts.

Half of the parts being made for Wayne are coming from the original manufacturing companies, but for those cases where either the tooling is no longer available or the company either is unable to make the parts, or no longer exists, the factory in India can meet the demand and produce the parts to the same quality as the originals.

Wayne told Pinball News how the demand for parts means it is not always possible to come to agreements with Illinois Pin Ball over who will make which part: "We are trying to work with IPB, however we need to move very quickly on parts and sometimes it is easier just to retool and run the parts, and move on to the next part."

One of the problems The Pinball Factory would face if they decided to re-make classic Williams/Bally games is the availability of WPC board sets. This, however, hasn't proved a problem for Wayne. "We just ran 12,000 boards
of OEM boards for past WPC games; cpus etc. We ran them as per the originals. (They are) replacements for existing games as well as a project we are working on... they are not for our new games but some may be used in remakes."

He has also confirmed the first playfields to be re-run. They are Medieval Madness, Funhouse, Attack From Mars and Monster Bash, although the last one is subject to approval from Universal Studios, the owner of the Monster Bash characters.

Finally, here's a sneak look inside the design studio at the Pinball Factory. Artwork is created on the Apple Mac in the foreground with the Dell PCs used for AutoCad playfield layout and design.

Back
to the news index

Back
to the front page

_(Acquisition: raw_text, Enrichment: v1)_

---

*Exported from Journalist Tool on 2026-04-13 | Item ID: 6ae34e1f-f94f-4dd2-81c4-d99924c95304*