# LIVE: ABBA PINBALL LAUNCH PARTY

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2024-04-06  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/site/2024/04/06/abba-pinball-launch-party-live

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## Analysis

Pinball News covered the official launch party for Pinball Brothers' new ABBA pinball machine in Örebro, Sweden. The event featured playable machines in two editions (Voyage Collector Edition and Arrival Limited Edition), presentations by Pinball Brothers leadership and design team members, remarks by Ludvig Andersson (son of ABBA's Benny Andersson and producer of ABBA Voyage), and live music from the band Punsch. The machines were running early code (V0.035) with more functionality planned before release.

### Key Claims

- [HIGH] ABBA pinball machines were running code version V0.035 at the launch party, described as 'fairly early version' with 'a lot more functionality yet to be added' — _Direct statement in gameplay video section_
- [HIGH] Ludvig Andersson had wanted to create an ABBA pinball for many years and ultimately worked with Pinball Brothers to make it happen — _Direct quote from event coverage describing Andersson's remarks_
- [HIGH] Two model editions of ABBA pinball exist: Voyage Collector Edition and Arrival Limited Edition — _Multiple image captions and event descriptions_
- [HIGH] Launch party tickets cost SEK100 (approximately $9 USD / £7.41 / €8.63) — _Explicit statement in ticket pricing section_
- [HIGH] Four ABBA pinball machines were present at the launch party: three in the bar area and one in a side conference room for demonstrations — _Direct statement in event setup section_

### Notable Quotes

> "He spoke about how he had wanted to create an ABBA pinball for many years and ultimately ended up speaking to the Pinball Brothers team and working with them to make it happen."
> — **Pinball News (summarizing Ludvig Andersson's remarks)**, Event presentation section
> _Establishes ABBA Pinball as IP-driven collaboration rather than manufacturer-initiated, with family connection to ABBA legacy_

> "The gams featured here were running a fairly early version of the code (it was numbered V0.035) so there is a lot more functionality yet to be added."
> — **Pinball News reporter**, Gameplay video section
> _Indicates game development timeline and current maturity state; manages expectations for feature completeness_

### Entities

| Name | Type | Context |
|------|------|---------|
| Pinball Brothers | company | Scandinavian pinball manufacturer launching ABBA pinball game |
| ABBA Pinball | game | New licensed pinball machine featuring music and themes from Swedish band ABBA, released in two editions |
| Ludvig Andersson | person | Son of ABBA member Benny Andersson; producer of ABBA Voyage show; instrumental in selecting artwork themes for ABBA Pinball editions |
| Daniel Janson | person | CEO of Pinball Brothers; scheduled for upcoming PIN*cast interview |
| Christian | person | Co-founder/leader of Pinball Brothers; presented game at launch party alongside Daniel |
| Daniel | person | Co-founder/leader of Pinball Brothers (likely same as Daniel Janson); introduced ABBA Pinball at launch party |
| Clarion Hotel Örebro | organization | Venue for ABBA Pinball launch party in Swedish city approximately 2 hours west of Stockholm |
| Punsch | organization | Live music band that performed ABBA hits at the launch party event |
| Pinball News | organization | Media outlet covering ABBA Pinball launch party and announcing upcoming PIN*cast interview with Daniel Janson |
| Pinball Magazine | organization | Publishing partner with Pinball News for PIN*cast podcast series |

### Topics

- **Primary:** ABBA Pinball product launch and public reveal, Pinball Brothers manufacturing and game development
- **Secondary:** Licensed IP integration in pinball design, Game development timeline and code maturity, Pinball industry events and community engagement

### Sentiment

**Positive** (0.82) — Event coverage is enthusiastic and celebratory; focus on successful public debut, engaged audience participation, and family involvement with ABBA legacy. No critical observations or concerns expressed about game design or manufacturing.

### Signals

- **[community_signal]** Launch party designed as public celebration with music performance, hands-on gameplay access, and design team acknowledgment (confidence: high) — Event featured live ABBA cover band performance, guest gameplay on multiple machines, quieter demo room for detailed engagement
- **[licensing_signal]** ABBA Pinball licensed through family connection; Ludvig Andersson (producer of ABBA Voyage show and Benny Andersson's son) instrumental in artwork theme selection and IP collaboration (confidence: high) — Direct statement that Andersson 'had wanted to create an ABBA pinball for many years' and 'ended up speaking to the Pinball Brothers team and working with them'
- **[announcement]** Official public reveal and playable debut of Pinball Brothers' ABBA Pinball machine in two editions (Voyage Collector Edition and Arrival Limited Edition) (confidence: high) — Full launch party event with multiple playable machines, design team presentation, and media coverage
- **[product_strategy]** ABBA Pinball running early development code (V0.035) at public launch party; significant functionality additions planned before final release (confidence: high) — Reporter notes: 'fairly early version of the code (it was numbered V0.035) so there is a lot more functionality yet to be added'

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## Transcript

Welcome to this Pinball News report from the launch party for the new ABBA game from Pinball Brothers. We’re at the Clarion hotel in the Swedish city of Örebro which is around a two-hour drive west of Stockholm. ![The Clarion hotel - host of the ABBA Pinball launch party](https://www.pinballnews.com/site/wp-content/uploads/games/abba/001-abba-launch-party.jpg) The Clarion hotel – host of the ABBA Pinball launch party We brought you details of the game’s appearance, design, features and prices in our article on Thursday, but this is the first time Pinball Brothers have presented the game to the public. ![The launch party is promoted in the hotel's entrance](https://www.pinballnews.com/site/007-abba-launch-party/) The launch party is promoted in the hotel’s entrance ![It is also promoted on the street outside, alongside the appearance of the band Punsch](https://www.pinballnews.com/site/wp-content/uploads/games/abba/002-abba-launch-party.jpg) It Punsch Access to this launch party was by ticket which could be purchased online, although the tickets cost a fairly nominal sum of SEK100 which equates to around $9 (£7.41/€8.63). The party begins at 6pm but already preparations are underway. ![The stage where the band will play from 8pm](https://www.pinballnews.com/site/wp-content/uploads/games/abba/003-abba-launch-party.jpg) The stage where the band will play from 8pm Pinball Brothers will have four ABBA pinball machines at the launch party. Three of them will be located in the bar area, while the fourth will be in a side conference room for personal demonstrations. Before the start of the event, one of each model was lifted onto the stage. ![The Voyage Collector Edition is placed on the stage](https://www.pinballnews.com/site/wp-content/uploads/games/abba/005-abba-launch-party.jpg) The Voyage Collector Edition is placed on the stage ![It is joined by the Arrival Limited Edition model](https://www.pinballnews.com/site/wp-content/uploads/games/abba/008-abba-launch-party.jpg) It is joined by the Arrival Limited Edition model A little after 6pm the party began, with Daniel and Christian from Pinball Brothers introducing the two models of the ABBA pinball. ![Christian and Daniel from Pinball Brothers](https://www.pinballnews.com/site/wp-content/uploads/games/abba/009-abba-launch-party.jpg) Christian and Daniel from Pinball Brothers Before that, they assembled members of the game design team to receive appreciation from the audience. ![Members of the ABBA pinball design team](https://www.pinballnews.com/site/wp-content/uploads/games/abba/011-abba-launch-party.jpg) Members of the ABBA pinball design team ![Some of the crowd at the launch party](https://www.pinballnews.com/site/wp-content/uploads/games/abba/015-abba-launch-party.jpg) Some of the crowd at the launch party The first promo video for the new game was shown to the assembled audience. ![The promo video is shown](https://www.pinballnews.com/site/wp-content/uploads/games/abba/013-abba-launch-party.jpg) The promo video is shown As part of the introduction, the duo were joined by Ludvig Andersson, son of ABBA’s Benny Anderson, who produced the ABBA Voyage show and was instrumental in selecting the themes for the two models’ artwork. He spoke about how he had wanted to create an ABBA pinball for many years and ultimately ended up speaking to the Pinball Brothers team and working with them to make it happen. ![Ludvig Andersson](https://www.pinballnews.com/site/wp-content/uploads/games/abba/017-abba-launch-party.jpg) Ludvig Andersson The whole introduction is now available as a 4K video. VIDEO Once the interview was over, the four ABBA pinball machines at the Launch Party were made available for guests to play. ![Guests get to play the new ABBA pinballs](https://www.pinballnews.com/site/wp-content/uploads/games/abba/012-abba-launch-party.jpg) Guests get to play the new ABBA pinballs ![More guests get to enjoy the ABBA pinball games](https://www.pinballnews.com/site/wp-content/uploads/games/abba/016-abba-launch-party.jpg) More guests get to enjoy a third ABBA pinball machine We shot a couple of short clips of the gameplay to give you an idea of the playfield layout, the video animations, the music and the lighting effects. The gams featured here were running a fairly early version of the code (it was numbered V0.035) so there is a lot more functionality yet to be added. VIDEO VIDEO Then, at 8pm the band Punsch started their performance. ![Punsch performing at the ABBA pinball launch party](https://www.pinballnews.com/site/wp-content/uploads/games/abba/019-abba-launch-party.jpg) Punsch performing at the ABBA pinball launch party ![The band included many ABBA hits amongst their playlist of songs](https://www.pinballnews.com/site/wp-content/uploads/games/abba/018-abba-launch-party.jpg) The songs Their musical performance was greatly appreciated by the assembled crowd of pinball fans, ABBA fans and hotel diners. ![There was an appreciative audience for Punsch's performance](https://www.pinballnews.com/site/wp-content/uploads/games/abba/020-abba-launch-party.jpg) There was an appreciative audience for Punsch’s performance For anyone looking for a quieter environment to get to grips with the new ABBA pinball game, there was a side room available where the fourth machine was set up to play. ![Playing the new ABBA pinball in a quieter side room](https://www.pinballnews.com/site/wp-content/uploads/games/abba/021-abba-launch-party.jpg) Playing room ![You could actually hear the game's sounds in this room](https://www.pinballnews.com/site/wp-content/uploads/games/abba/022-abba-launch-party.jpg) You could actually hear the game’s sounds in this room Later in the evening, the members of the design team who were at the launch party came together for a group photo. ![Members of the ABBA pinball design team](https://www.pinballnews.com/site/wp-content/uploads/games/abba/023-abba-launch-party.jpg) Members of the ABBA pinball design team That brought the ABBA pinball launch party to a close. The machines in the bar were folded down ready for transportation back to the Pinball Brothers office. ![The three games from the hotel's bar area on the stage on Sunday morning](https://www.pinballnews.com/site/wp-content/uploads/games/abba/025-abba-launch-party.jpg) The three games from the hotel’s bar area on the stage on Sunday morning ![The two Arrival and one Voyage edition machines](https://www.pinballnews.com/site/wp-content/uploads/games/abba/024-abba-launch-party.jpg) The two Arrival and one Voyage edition machines That concludes our coverage of the Pinball Brothers’ ABBA pinball launch party in Örebro. We’re now flying back to the Pinball News office after a fun weekend. We plan to have an interview with Pinball Brothers CEO, Daniel Janson, in the next few days in our joint PINcast with Pinball Magazine, once the events at the launch party and the resulting feedback from players has been fully considered.

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 7fa36372-ebeb-49e1-80d0-2739f76f4ef7*