# THE NEW LOGO IS HERE!

**Source:** Knapp Arcade  
**Type:** article  
**Published:** 2021-10-27  
**Beat:** Pinball

**URL:** https://www.knapparcade.org/the-new-logo-is-here

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## Analysis

Knapp Arcade announces a newly designed logo with a retro Miami Vice aesthetic that includes an Easter egg referencing the date of the original charity dart tournament that preceded the current organization. The creator plans to produce merchandise featuring the logo to raise funds for St. Jude's Children's Research Hospital.

### Key Claims

- [HIGH] The logo contains an Easter egg where the pinball machine score displays the date of the original charity dart tournament — _Direct statement from creator about logo design intent_
- [HIGH] A charity dart tournament eventually morphed into what Knapp Arcade is today — _Creator's account of organizational history_
- [HIGH] Knapp Arcade plans to produce merchandise shirts featuring the new logo to raise money for St. Jude's — _Creator's stated next step for merchandise production_

### Notable Quotes

> "The score on the pinball machines is the date that the original charity dart tournament that eventually morphed into what this page is today was held."
> — **Knapp Arcade creator**
> _Explains the Easter egg design choice and reveals organizational history connected to pinball community_

> "Next step is to work with my friend to create some shirts and jet them up on www.KnappArcade.org so we can raise some money for St. Jude's."
> — **Knapp Arcade creator**
> _Indicates merchandise monetization strategy for charity fundraising_

### Entities

| Name | Type | Context |
|------|------|---------|
| Knapp Arcade | organization | Arcade/pinball community organization with origins in a charity dart tournament; now planning merchandise sales for fundraising |
| St. Jude's Children's Research Hospital | organization | Charitable recipient of Knapp Arcade merchandise sales proceeds |

### Topics

- **Primary:** Community branding and identity, Charity fundraising through merchandise
- **Secondary:** Pinball community history and lore

### Sentiment

**Positive** (0.85) — Creator expresses satisfaction with design outcome and enthusiasm about future merchandise/fundraising plans

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## Transcript

Ooh it’s an exciting day. I had our very first logo designed for the page. It’s got a retro Miami Vice vibe to it and it contains a cool Easter egg. Do John Youssi it? The score on the pinball machines is the date that the original charity dart tournament that eventually morphed into what this page is today was held. I’m pretty happy with how it turned out. Next step is to work with my friend to create some shirts and jet them up on www.KnappArcade.org so we can raise some money for St. Jude’s.

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 82b4bfca-fce5-4ca1-8e80-8e3486365943*