# Pinball Expo 2025: A Year of Mystery and Magic

**Source:** Kineticist  
**Type:** article  
**Published:** 2025-10-23  
**Beat:** Pinball

**URL:** https://www.kineticist.com/post/pinball-expo-2025

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## Analysis

A Pinball Expo 2025 recap highlighting mixed reception for Stern's Star Wars: Fall of the Empire, strong performances from boutique manufacturers (Turner, Pinball Brothers, Barrels of Fun), and Winchester Mystery House as the surprise standout success. The article reflects on booth experiences, game quality comparisons, and the broader convention atmosphere while noting overall strong attendance despite lighter show floor offerings compared to 2024.

### Key Claims

- [HIGH] Star Wars: Fall of the Empire has decent code but bare competitive strategy and lacks innovation — _Kineticist's direct hands-on experience playing the game in both casual and competitive settings at Expo_
- [HIGH] Winchester Mystery House was designed by Karl DeAngelo, a tournament competitor and Twitch streamer (IEPinball) — _Kineticist's reporting on the designer credit at Pinball Expo 2025_
- [HIGH] Merlin's Arcade commercial version showed better code than the prototype version from summer — _Kineticist's direct comparison of prototype vs. commercial version at Expo_
- [HIGH] Whirl-O-Ball is American Pinball/Orbit Games' ticket redemption arcade product designed to mimic Skee-Ball — _Kineticist's firsthand experience and reporting on American Pinball's booth at Expo_
- [HIGH] Predator was the most divisive machine at Pinball Expo 2025, with some calling it the best and others a flop — _Kineticist's observation of community reaction and personal experience playing Predator once at Expo_
- [MEDIUM] Pinball Expo attendance and lines were notably longer and more bustling than ever before — _Kineticist's overall observation of the 2025 Expo atmosphere and attendee excitement_
- [HIGH] Winchester Mystery House had hour-long wait lines throughout the weekend at Pinball Expo 2025 — _Kineticist's direct observation: 'Throughout the entire weekend, the lines to play the game were lengthy without fail' and '100 minutes wait for roughly an hour each'_

### Notable Quotes

> "The code is decent compared to other modern Stern releases, but the strategy feels bare in competition."
> — **Kineticist**, Star Wars section
> _Direct critique of Star Wars: Fall of the Empire's competitive gameplay depth relative to other modern Stern releases_

> "Again and again, I can't help but fall in love with the light shows of JJP and the excellent theme integration of Spooky"
> — **Kineticist**, JJP/Spooky section
> _Positive assessment of Jersey Jack and Spooky's design strengths at the show_

> "Winchester Mystery House was the best kind of surprise you could ask for at Pinball Expo, and I can't wait to play it again."
> — **Kineticist**, Winchester Mystery House section
> _Strongest endorsement in the article; marks Winchester as the standout game of Expo 2025_

> "Though the show floor offerings seemed lighter than last year, there was more than enough to hold my attention for the full duration of the weekend, wishing for just one more day to play."
> — **Kineticist**, Conclusion
> _Notes lighter booth presence compared to 2024 but indicates strong overall experience_

> "With constant outlane saves and easy-to-deal-with feeds, games went on long, even if you weren't playing well."
> — **Kineticist**, Predator section
> _Specific mechanical criticism of Predator's playfield design and feed patterns_

### Entities

| Name | Type | Context |
|------|------|---------|
| Pinball Expo | event | Annual pinball convention held in Schaumburg, IL, founded in 1985, serving as the premier industry gathering |
| Star Wars: Fall of the Empire | game | Stern Pinball machine by John Borg, featured at Expo 2025, received mixed critical reception |
| Jersey Jack Pinball | company | Manufacturer with significant Expo 2025 presence; exhibited Avatar: Battle for Pandora and Harry Potter |
| Spooky Pinball | company | Boutique manufacturer praised for theme integration; exhibited Evil Dead at Expo 2025 |
| American Pinball | company | Manufacturer with presence at Expo 2025; operating Orbit Games subsidiary producing Whirl-O-Ball |
| Barrels of Fun | company | Boutique manufacturer highlighted as standout performer at Expo; released Winchester Mystery House |
| Turner Pinball | company | Manufacturer with booth at Expo 2025; exhibited Merlin's Arcade and previously Ninja Eclipse |
| Pinball Brothers | company | Boutique manufacturer exhibiting Predator at Expo 2025; previously released Alien |
| Winchester Mystery House | game | Barrels of Fun machine by Karl DeAngelo, surprise Expo 2025 release, described as standout success with lengthy wait lines |
| Merlin's Arcade | game | Turner Pinball machine featured at Expo 2025, received positive reception, machines sold out quickly |
| Predator | game | Pinball Brothers machine at Expo 2025, described as most divisive game with polarized community reaction |
| Evil Dead | game | Spooky Pinball machine exhibited at Expo 2025, praised for quality by Kineticist |
| Harry Potter | game | Jersey Jack Pinball machine exhibited at Expo 2025 |
| Avatar: Battle for Pandora | game | Jersey Jack Pinball machine exhibited at Expo 2025 |
| Ninja Eclipse | game | Turner Pinball's previous game prior to Merlin's Arcade |
| Alien | game | Pinball Brothers' previous game prior to Predator |
| Whirl-O-Ball | game | American Pinball/Orbit Games ticket redemption product, 1930s alley-bowling game exhibited at Expo 2025 |
| Karl DeAngelo | person | First-time pinball designer, tournament competitor, Twitch streamer (IEPinball), designer of Winchester Mystery House |
| John Borg | person | Stern Pinball designer of Star Wars: Fall of the Empire |
| Kineticist | person | Article author and pinball content creator providing firsthand Expo 2025 experiences and analysis |

### Topics

- **Primary:** Manufacturer performances at Pinball Expo 2025, Game quality and design comparison across manufacturers, Winchester Mystery House as surprise standout success, Star Wars: Fall of the Empire reception and gameplay depth, Boutique vs. established manufacturer competition
- **Secondary:** Predator community polarization, Pinball Expo 2025 attendance and atmosphere
- **Mentioned:** Homebrew and custom pinball innovations

### Sentiment

**Positive** (0.75) — Generally enthusiastic about boutique manufacturers' performances and Winchester Mystery House, mixed-to-lukewarm on Stern's flagship Star Wars title, constructive criticism of some entries, overall positive reflections on Expo 2025 experience despite lighter booth presence than 2024

### Signals

- **[event_signal]** Comprehensive Pinball Expo 2025 post-show coverage highlighting booth performances, new game experiences, and community atmosphere (confidence: high) — Full recap of Expo 2025 with specific machine playtests and manufacturer booth observations
- **[sentiment_shift]** Boutique manufacturers (Turner, Pinball Brothers, Barrels of Fun) outperforming larger established manufacturer (Stern) in community enthusiasm and critical reception at Expo 2025 (confidence: high) — Kineticist's assessment that boutique manufacturers 'stepped in to pick up the dead weight' while Stern's flagship Star Wars received mixed/lukewarm reception
- **[product_concern]** Star Wars: Fall of the Empire criticized for bare competitive strategy despite decent code and packed modes (confidence: high) — 'The code is decent compared to other modern Stern releases, but the strategy feels bare in competition'
- **[design_innovation]** Winchester Mystery House features excellent layout with inventive shots and narrative-driven cinematic presentation (confidence: high) — Praised for 'excellent layout that holds some truly inventive shots' and 'signature narrative-driven, cinematic style presentation'
- **[collector_signal]** Winchester Mystery House generated sustained high demand with hour-long wait lines throughout Expo 2025 weekend (confidence: high) — 'Throughout the entire weekend, the lines to play the game were lengthy without fail' and personal experience of ~hour waits
- **[product_launch]** Winchester Mystery House announced as surprise release at Pinball Expo 2025, Barrels of Fun's standout success (confidence: high) — 'The true standout of Pinball Expo 2025 was the surprise release from Barrels of Fun: Winchester Mystery House'
- **[personnel_signal]** Karl DeAngelo transitions from tournament competitor/Twitch streamer to game designer with Winchester Mystery House debut (confidence: high) — Described as 'first-time designer Karl DeAngelo, most well-known as a cutting-edge competitor in tournament pinball, along with his entertaining and impressive streams'
- **[community_signal]** Predator machine generates polarized community reaction at Expo 2025, described as most divisive game of the show (confidence: high) — 'Out of all the machines on display, it was probably the most divisive. While some deemed it the best game of the show and others decried it as a flop'
- **[market_signal]** Pinball Expo 2025 shows record-high attendance and line activity despite lighter booth/show floor presence than 2024 (confidence: medium) — 'Though the show floor offerings seemed lighter than last year...Pinball Expo 2025 was absolutely bustling, with longer lines and more excitable attendees than ever before'
- **[business_signal]** American Pinball expanding beyond pinball machines into ticket redemption arcade games (Whirl-O-Ball) via Orbit Games subsidiary (confidence: high) — Kineticist reporting on American Pinball's 'newest non-pinball creation (operating under the umbrella of Orbit Games)' and description of Whirl-O-Ball as ticket redemption product
- **[code_update]** Turner Pinball's Merlin's Arcade commercial release features significantly improved code compared to prototype version shown in summer (confidence: high) — 'In comparison to the prototype version I tried out in the summer, this commercial version of Merlin's Arcade contained much better code and felt a bit more solid on the flippers'

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## Transcript

October is a special time in pinball, as this month holds the biggest flipping party of the year: Pinball Expo. Held in Schaumburg, IL, this convention began in 1985, and in the decades since, has earned a reputation as the premier event in the pinball world. Pinball Expo brings all the biggest manufacturers, vendors, and industry leaders under one roof, showcasing their newest goodies for the thousands of players who attend. Pinball Expo 2025 continued this trend, offering an entire weekend packed with panels, competition, and casual fun in spades. Now that the show has wrapped up, let's take a look back and reflect on all the hot topics of conversation that Pinball Expo 2025 had to offer.
Big Names Bring New Games
One of the most alluring parts of attending Pinball Expo is the chance to play every new game you could imagine, whether recently announced or a few years post-release. There's arguably no modern manufacturer as influential as Stern Pinball, and they brought their freshest pins to the show, including John Borg's latest: Star Wars: Fall of the Empire. This was the first time I had a chance to try it out, and after playing it a few times in both casual and competitive settings, I've come away with mixed feelings. The code is decent compared to other modern Stern releases, but the strategy feels bare in competition. While Fall of the Empire is fun enough to shoot and comes packed with modes, general Star Wars fatigue and a lack of innovation left me feeling lukewarm overall.
Jersey Jack Pinball, Spooky Pinball, and American Pinball also had a presence at the show, with JJP being the largest, offering titles like Avatar: Battle for Pandora, Harry Potter, and more. I had a good time flipping on these fresh machines and basked in one of the best games of Evil Dead I've ever played. Again and again, I can't help but fall in love with the light shows of JJP and the excellent theme integration of Spooky, and found myself consistently returning to their respective games for casual fun.
However, I was particularly confused by American Pinball's newest non-pinball creation (operating under the umbrella of Orbit Games): a fresh run of the 1930s alley-bowling game called Whirl-O-Ball. This full-sized, bulky machine plays just like Skee-Ball, but instead of aiming for holes on the backboard, you roll the balls up a ramp and out of sight to earn points. Unfortunately, it lacked the satisfaction of standard Skee-Ball, failed to properly explain the objective to the player, and generally left me less than enthusiastic. According to American Pinball/Orbit Games, this is a product designed for ticket redemption-style arcades, but is void of the spectacle and dopamine rush one would expect from that sort of entertainment. Maybe a coin pusher would've been a better bet.
Barrels of Fun, Turner, and Pinball Brothers Steal the Show
Luckily, where some of the larger companies underwhelmed, several blossoming manufacturers stepped in to pick up the dead weight. Turner Pinball's booth was abuzz, thanks to their newest game, Merlin's Arcade. Bright, vivid, and complemented by its high fantasy theme, Merlin's Arcade feels like a step up from Turner's imaginative and enjoyable previous game, Ninja Eclipse. In comparison to the prototype version I tried out in the summer, this commercial version of Merlin's Arcade contained much better code and felt a bit more solid on the flippers. I especially enjoyed the built-in tap pass buttons, making manual tap passes feel all the more rewarding, while providing an easy transfer for less experienced players. Generally speaking, I had a great time playing Merlin's Arcade, and it seemed like general attendees shared the sentiment, as “sold” signs quickly occupied every machine at Turner Pinball's booth.
On the other side of the convention hall, tucked under an appropriately camouflaged tent, was Pinball Brothers' latest game: Predator. This is a game that saw quite a bit of conversation at Pinball Expo, and out of all the machines on display, it was probably the most divisive. While some deemed it the best game of the show and others decried it as a flop, I sat somewhere in the middle. While the presentation was top-notch and the light show was particularly cool, I was let down by a clunky layout and lack of flow. With constant outlane saves and easy-to-deal-with feeds, games went on long, even if you weren't playing well. To be fair, I only played it once, but didn't feel the urge to wait in line for another go. I'm a big fan of Pinball Brothers' Alien, and while Predator feels similar in a lot of ways, I couldn't help but feel underwhelmed.
Without a doubt, the true standout of Pinball Expo 2025 was the surprise release from Barrels of Fun: Winchester Mystery House. This machine was created by first-time designer Karl Karl DeAngelo, most well-known as a cutting-edge competitor in tournament pinball, along with his entertaining and impressive streams on his Twitch channel, IEPinball. With its spooky, supernatural theme, which evokes a palpable sense of intrigue, and an excellent layout that holds some truly inventive shots, Winchester Mystery House wowed me even when I struggled to rack up points. Barrels of Fun's signature narrative-driven, cinematic style presentation is on full display here, as you explore the many winding pathways of the Winchester Mystery House, with plenty of secrets to discover.
It was a treat to play this game in Barrel of Fun's designated “Quiet Room”, away from the bustling show floor, where I could fully enjoy the sights and sounds of the machine undisturbed. Throughout the entire weekend, the lines to play the game were lengthy without fail, as everyone eagerly waited to get a flip. I played the game three times and waited for roughly an hour each, but it was worth it. As both Karl Karl DeAngelo's debut and another undeniably immersive game from Barrels of Fun, Winchester Mystery House was the best kind of surprise you could ask for at Pinball Expo, and I can't wait to play it again.
More Than Just Flips
Of course, new machines weren't the only cool part of Pinball Expo 2025. In addition to the flashy manufacturer booths, there were tons of vendors set up, ranging from custom topper companies like The Electric Playground to pinball personalities like Pinball Jen. Expo 2025 wasn't a pinball exclusive show either, as attendees could peruse retro video games and records, try out arcade machines, and more. One of my favorite parts of the show floor was the Homebrew Pinball section, featuring enticing, one-of-a-kind games that you won't find anywhere else. Panels and meet-and-greets filled the schedule, a Stern Pro Circuit tournament satiated competitive players, and we were warmed to see yet another successful Pinball Media Mixer at Enterrium (thanks, Scorbit!).
Overall, Pinball Expo 2025 was a blast and fully worth the trip to Illinois. Though the show floor offerings seemed lighter than last year, there was more than enough to hold my attention for the full duration of the weekend, wishing for just one more day to play. If anything, Pinball Expo 2025 was absolutely bustling, with longer lines and more excitable attendees than ever before. As always, it was great to see my pinball pals, talk shop, and spend the weekend engrossed in the world of pinball. Now, the only thing to do is wait for Pinball Expo 2026, which is sure to be a doozy.

_(Acquisition: web_scrape, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 83bfcf0e-f5c2-4c28-aa0f-b811ccabf3ef*