# EAG EXPO 2025 **Source:** Pinball News Website **Type:** article **Published:** 2025-01-16 **Beat:** Pinball **URL:** https://www.pinballnews.com/site/2025/01/16/eag-expo-2025 --- ## Analysis Pinball News covers EAG Expo 2025 (January 15-17) in London, featuring Stern Pinball's European debut of Dungeons & Dragons: The Tyrant's Eye in Pro and Premium models, alongside John Wick, Venom, and Foo Fighters. Retro Arcade Specialists displayed eight games from multiple boutique manufacturers. The show featured limited pinball presence overall, with notable absences from Jersey Jack Pinball, Pedretti Pinball, and Bitronic. ### Key Claims - [HIGH] This was the first European showing of Stern Pinball's Dungeons & Dragons: The Tyrant's Eye game — _Direct statement in article about Electrocoin stand featuring newly-announced D&D game in Premium and Pro models_ - [HIGH] Stern Pinball leadership attended EAG Expo including CEO Seth Davis, Chairman Gary Stern, CRO John Buscaglia, and Director of Export Sales Doug Skor — _Named individuals explicitly listed as attending and photographed at the show_ - [HIGH] Retro Arcade Specialists brought eight pinballs to EAG Expo as UK distributors for Barrels of Fun, Homepin, Pinball Brothers, Turner Pinball, Hexa Pinball and American Pinball — _Explicit statement naming distributor and manufacturer relationships_ - [HIGH] Jersey Jack Pinball and Pedretti Pinball were notably absent from the show — _Explicit statement: 'Probably the only major manufacturers without a presence here were Jersey Jack Pinball and Pedretti Pinball'_ - [HIGH] Bitronic did not attend EAG Expo 2025 despite hopes they would return with their in-production Tokyo Perfect Drift game — _Direct statement about expected but absent manufacturer and their game title_ ### Notable Quotes > "This was the first European showing of Stern Pinball's recently-announced Dungeons & Dragons: The Tyrant's Eye game." > — **Pinball News**, n/a > _Establishes major product milestone and geographic significance of EAG Expo for Stern's D&D release_ > "Probably the only major manufacturers without a presence here were Jersey Jack Pinball and Pedretti Pinball." > — **Pinball News**, n/a > _Notable manufacturer absences from major European trade show, potential market signal_ > "We were also hoping Bitronic might have returned to the show with their in-production Tokyo Perfect Drift game, but sadly they didn't attend this year either." > — **Pinball News**, n/a > _Indicates Bitronic game status (in-production) and manufacturer's absence from European market presence_ ### Entities | Name | Type | Context | |------|------|---------| | EAG Expo 2025 | event | Major European amusement gaming trade show held January 15-17, 2025 at ExCel London Exhibition Centre | | Stern Pinball | company | Major pinball manufacturer with significant presence at show; represented by UK distributor Electrocoin | | Dungeons & Dragons: The Tyrant's Eye | product | Newly-announced Stern Pinball game making its first European appearance at EAG Expo in Pro and Premium models | | Electrocoin | company | UK distributor for Stern Pinball, featured five Stern titles at the show including D&D, John Wick, Venom, Foo Fighters | | Retro Arcade Specialists | company | UK supplier distributing games from Barrels of Fun, Homepin, Pinball Brothers, Turner Pinball, Hexa Pinball, and American Pinball; displayed eight machines at show | | Gary Stern | person | Chairman of Stern Pinball; attended EAG Expo and participated in interviews about current market state | | Seth Davis | person | CEO and President of Stern Pinball; attended EAG Expo | | John Buscaglia | person | Chief Revenue Officer at Stern Pinball; attended EAG Expo and participated in industry interviews | | Doug Skor | person | Director of Export Sales at Stern Pinball; attended EAG Expo | | Mark Silk | person | Voice actor for Labyrinth, Funhouse 2.0, Whirlwind, TMNT, and future unannounced Pedretti Pinball titles; appeared at Electrocoin stand | | Janos Kiss | person | Team Pinball programmer for The Mafia, Funhouse 2.0, Whirlwind and other Pedretti Pinball titles; appeared at show | | Jersey Jack Pinball | company | Major pinball manufacturer notably absent from EAG Expo 2025 | | Pedretti Pinball | company | Pinball manufacturer notably absent from EAG Expo 2025; produces 2.0 remake kits | | Bitronic | company | Pinball manufacturer with in-production Tokyo Perfect Drift game; did not attend EAG Expo despite expectations | | Homepin | company | Boutique pinball manufacturer; The Blues Brothers displayed at Retro Arcade Specialists stand | | Pinball Brothers | company | Boutique pinball manufacturer; ABBA game displayed at Retro Arcade Specialists stand | | Barrels of Fun | company | Boutique pinball manufacturer distributed by Retro Arcade Specialists | | Hexa Pinball | company | Boutique pinball manufacturer distributed by Retro Arcade Specialists | | American Pinball | company | Pinball manufacturer distributed by Retro Arcade Specialists | | ASK Global Solutions | company | Payment systems vendor demonstrating credit card payment technology on pinball machines at show | | ExCel London Exhibition Centre | venue | London venue hosting EAG Expo since 2010; located in Royal Victoria Dock, Docklands | | Insider Connected | product | Stern Pinball's digital ecosystem featuring leaderboards displayed at EAG Expo on monitor above machine bank | | Tokyo Perfect Drift | product | Bitronic in-production pinball game that was not showcased at EAG Expo despite expectations | ### Topics - **Primary:** Trade show coverage and industry presence, Dungeons & Dragons: The Tyrant's Eye European debut, Manufacturer representation and distribution networks - **Secondary:** Notable manufacturer absences (JJP, Pedretti, Bitronic), Commercial payment systems integration (ASK Global Solutions), Show attendance and exhibitor capacity utilization ### Sentiment **Mixed** (0.55) — Positive coverage of D&D debut and Stern presence; neutral reporting on show logistics; mild disappointment about unused hall space, major manufacturer absences, and limited new game announcements beyond D&D ### Signals - **[business_signal]** Stern Pinball sent executive-level delegation (CEO, Chairman, CRO, Export Sales Director) to EAG Expo, indicating strategic importance of European market and product launch (confidence: high) — Named attendance of Seth Davis (CEO/President), Gary Stern (Chairman), John Buscaglia (CRO), Doug Skor (Director of Export Sales) - **[business_signal]** Retro Arcade Specialists serves as significant UK distribution hub for multiple boutique manufacturers (Barrels of Fun, Homepin, Pinball Brothers, Turner Pinball, Hexa Pinball, American Pinball), indicating consolidation of distribution networks (confidence: high) — Explicit statement of distributor relationships with six different manufacturers represented on single stand with eight machines - **[event_signal]** EAG Expo 2025 served as first European public showing of Dungeons & Dragons: The Tyrant's Eye, a significant market moment for Stern's new release in major UK/European market (confidence: high) — Direct statement: 'This was the first European showing of Stern Pinball's recently-announced Dungeons & Dragons: The Tyrant's Eye game' with Pro and Premium models displayed - **[market_signal]** Significant absences from major European trade show: Jersey Jack Pinball, Pedretti Pinball, and Bitronic (despite in-production game) indicate potential market challenges or strategic withdrawal from European exhibition (confidence: medium) — Explicit statement of notable manufacturer absences and commentary about hope that Bitronic would return but disappointment they didn't attend - **[personnel_signal]** Mark Silk (voice actor) and Janos Kiss (Team Pinball programmer) representing Pedretti Pinball titles at show despite Pedretti's absence as exhibitor, suggesting continued development and community engagement (confidence: medium) — Named individuals appearing at Electrocoin stand credited to voice work and programming on multiple Pedretti titles including unannounced future games - **[announcement]** Mark Silk credited for voice work on unannounced future Pedretti Pinball titles, indicating active development pipeline beyond publicly known games (confidence: medium) — Direct statement: 'Mark Silk the voice actor from Labyrinth, Funhouse 2.0: Rudy's Nightmare, Whirlwind: Total Chaos and Teenage Mutant Ninja Turtles, plus future yet-to-be-announced titles' - **[technology_signal]** ASK Global Solutions credit card payment systems being pre-installed on multiple Stern machines at European show, indicating emerging focus on cashless/payment integration in commercial pinball (confidence: medium) — ASK Global Solutions demonstrated credit card payment system on Stern machines; system was 'pre-installed on two of the five Stern Pinball machines on the Electrocoin stand' --- ## Transcript **Date:** 15th - 17th January 2025 **Location:** ExCel London, Royal Victoria Dock, 1 Western Gateway, London, UK It’s January and we’re in London, which means it’s time for another annual the EAG Expo trade show. Pinball News has been reporting from the largest UK coin-op and amusements trade show for the past quarter of a century, back to when it was called the [ATEI (Amusement Trades Exhibition International)](https://www.pinballnews.com/shows/atei2000/index.html) and held at the much-missed Earls Court Exhibition Centre. [Since 2010](https://www.pinballnews.com/shows/eagexpo2010/index.html) the show has been called EAG (Entertainments, Amusements and Gaming) Expo – occasionally with the ‘International’ moniker thrown in for good measure – and held at the ExCel London Exhibition Centre in the Docklands area of London to the east of the city. [![The ExCel London Exhibition Centre in London's Docklands](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/003-eag-expo-2025-320x220-1024x518.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/003-eag-expo-2025-320x220.jpg) The ExCel London Exhibition Centre in London’s Docklands EAG Expo is held over three days, from Tuesday to Thursday in north-side halls N1 to N3 in the ExCel Exhibition Centre. [![The entrance to EAG Expo](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/002-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/002-eag-expo-2025-320x220.jpg) The entrance to EAG Expo Although it always includes a number of slot machines amongst the mix of machines, this year the gaming element has been expanded and turned into a separate London Casino and Gaming Show. The new show has a dedicated section of the hall (N3) with its own entrance, as well as a couple of entrances from the EAG Expo show floor. [![The separate entrance to the London Casino & Gaming Show](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/005-eag-expo-2025-320x220-1024x699.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/005-eag-expo-2025-320x220.jpg) The separate entrance to the London Casino & Gaming Show [![One of the entrances to the London Casino and Gaming Show from the EAG Expo show](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/011-eag-expo-2025-320x220-683x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/011-eag-expo-2025-320x220.jpg) One of the entrances to the London Casino and Gaming Show from the EAG Expo show Here’s the layout of the floor with EAG Expo taking most of the space but the London Casino and Gaming Show occupying the right side: [![The EAG Expo 2025 floor plan](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/001-eag-expo-2025-1024x713.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/001-eag-expo-2025.jpg) The EAG Expo 2025 floor plan There were two stands at EAG Expo featuring new pinball machines. The first was the UK Stern Pinball distributor, Electrocoin. [![Stern Pinball were represented by their UK distributor, Electrocoin](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/010-eag-expo-2025-320x220-1024x625.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/010-eag-expo-2025-320x220.jpg) Stern Pinball were represented by their UK distributor, Electrocoin This was the first European showing of Stern Pinball’s [recently-announced](https://www.pinballnews.com/site/2025/01/03/dungeons-dragons-revealed/) *Dungeons & Dragons: The Tyrant’s Eye* game. There were two models of the new game here – one Premium and one Pro. They were joined by three other recent Stern Pinball titles: *[John Wick](https://www.pinballnews.com/site/2024/05/07/john-wick-revealed/)*, *[Venom](https://www.pinballnews.com/site/2023/07/18/venom-revealed/)* and *[Foo Fighters](https://www.pinballnews.com/site/2023/02/28/stern-announces-foo-fighters/)*. [![The Two new Dungeons & Dragons game on the Electrocoin stand](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/027-eag-expo-2025-320x220-1024x461.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/027-eag-expo-2025-320x220.jpg) The Two new Dungeons & Dragons game on the Electrocoin stand Naturally, there was extra interest in the new game, both from potential buyers and also from competitive tournament players keen to learn the rules. [![Players trying out the new Dungeons & Dragons: The Tyrant's Eye games](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/007-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/007-eag-expo-2025-320x220.jpg) Players trying out the new Dungeons & Dragons: The Tyrant’s Eye games There were Insider Connected leader boards showing the highest scores for all four titles on a monitor mounted above the bank of machines. Stern Pinball has a team at EAG Expo, including company CEO and President, Seth Davis, Chairman, Gary Stern, Chief Revenue Officer, John Buscaglia and Director of Export Sales, Doug Skor. Pinball News and Pinball Magazine sat down with Gary, John and Doug for a chat about the latest release, the current state of the pinball market, the resale value of pinballs, the pros and cons of certain licences, plus Gary’s cooking tips! You’ll be able to hear all this and more in the January 2025 edition of our [joint Pinball Industry News PINcast](https://www.pinballnews.com/site/category/audio/pincasts/), available in the [Media section](https://www.pinballnews.com/site/category/video-and-audio/) of this site and from your favourite podcast supplier when it is published at the start of February. [![Doug Skor, Gary Stern and John Buscaglia from Stern Pinball](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/026-eag-expo-2025-320x220-1024x697.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/026-eag-expo-2025-320x220.jpg) Doug Skor, Gary Stern and John Buscaglia from Stern Pinball Also at the Electrocoin display of Stern titles were Janos Kiss, the Team Pinball programmer for The Mafia, Funhouse 2.0: Rudy’s Nightmare, Whirlwind: Total Chaos and other Pedretti Pinball titles, and Marc Silk the voice actor from Labyrinth, Funhouse 2.0: Rudy’s Nightmare, Whirlwind: Total Chaos and Teenage Mutant Ninja Turtles, plus future yet-to-be-announced titles. [![Janos Kiss and Marc Silk](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/008-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/008-eag-expo-2025-320x220.jpg) Janos Kiss and Marc Silk [![Operator, restorer and TV personality, Pinball Geoff, and Marc Silk were amongst those trying the latest Stern Pinball titles](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/009-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/009-eag-expo-2025-320x220.jpg) Operator, restorer and TV personality, Pinball Geoff, was amongst those trying the latest Stern Pinball titles The second stand with pinballs was from the UK supplier, Retro Arcade Specialists. They are UK distributors for several pinball manufacturers, including Barrels of Fun, Homepin, Pinball Brothers, Turner Pinball, Hexa Pinball and American Pinball. For EAG Expo they brought eight pinballs, including *The Blues Brothers* from Homepin and *ABBA* from Pinball Brothers. [![The eight pinballs on the Retro Arcade Specialists stand](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/018-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/018-eag-expo-2025-320x220.jpg) The eight pinballs on the Retro Arcade Specialists stand [![Labyrinth, The Blues Brothers, Hot Wheels, Houdini and ABBA](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/019-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/019-eag-expo-2025-320x220.jpg) Labyrinth, The Blues Brothers, Hot Wheels, Houdini and ABBA [![Pulp Fiction, Guardians of the Galaxy and James Bond 007](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/020-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/020-eag-expo-2025-320x220.jpg) Pulp Fiction, Guardians of the Galaxy and James Bond 007 [![David Duncan and Terry Duncan of Retro Arcade Specialists](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/021-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/021-eag-expo-2025-320x220.jpg) David Duncan and Terry Duncan of Retro Arcade Specialists There was one other pinball at EAG Expo and that was a Stern *Led Zeppelin* Premium being used by ASK Global Solutions to demonstrate their credit card payment system. [![The only other pinball at the show, a Led Zeppelin on the ASK Global Solutions stand](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/024-eag-expo-2025-320x220-644x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/024-eag-expo-2025-320x220.jpg) The only other pinball at the show, a Led Zeppelin on the ASK Global Solutions stand It’s a system we saw pre-installed on two of the five Stern Pinball machines on the Electrocoin stand. [![The ASK credit card payment system fitted to the coin door of a Stern John Wick game](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/028-eag-expo-2025-320x220-1024x749.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/028-eag-expo-2025-320x220.jpg) The ASK credit card payment system fitted to the coin door of a Stern John Wick game Probably the only major manufacturers without a presence here were Jersey Jack Pinball and Pedretti Pinball. We were also hoping Bitronic might have returned to the show with their in-production Tokyo Perfect Drift game, but sadly they didn’t attend this year either. [![An overview of the EAG Expo show floor](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/004-eag-expo-2025-320x220-1024x461.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/004-eag-expo-2025-320x220.jpg) An overview of the EAG Expo show floor Looking at the rest of the show, it was slightly disappointing to see all the unused space in the hall. There were large expanses of seating to help fill the space, but there were quite a few empty booths, especially on the left side of the hall. [![The large BACTA Lounge seating area in the centre of the hall](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/006-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/006-eag-expo-2025-320x220.jpg) The large EAG/BACTA Lounge seating area in the centre of the hall For those visitors looking to try the amusement games, there were plenty to enjoy with little or no wait to play them. [![Large arcade pieces seemed to dominate the amusements](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/017-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/017-eag-expo-2025-320x220.jpg) Large arcade pieces seemed to dominate the amusements There were no stand-out new games, but one suitably amusing amusement from Baytek which caught our eye was called *Goatz ‘N’ Ropes* which involved hauling a goat up a sheer cliff face, avoiding obstacles and collecting awards. [![Released in early 2024, this Goatz 'N' Ropes game caught our eye](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/025-eag-expo-2025-320x220-508x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/025-eag-expo-2025-320x220.jpg) Released in early 2024, this Goatz ‘N’ Ropes game caught our eye While many cartoon themes have received the pinball treatment, there’s one truly classic cartoon yet to be licensed. [![Are you Tom or Jerry in this air hockey style game?](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/013-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/013-eag-expo-2025-320x220.jpg) Are you Tom or Jerry in this air hockey style game? Over in the London Casino and Gaming Show, the majority of items on display were video slot machines, but there were a few gaming supplies stands such as clothing and replacement parts. [![The London Casino and Gaming Show was dominated by electronic slot machines](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/014-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/014-eag-expo-2025-320x220.jpg) The London Casino and Gaming Show was dominated by electronic slot machines [![More from inside the London Casino and Gaming Show](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/015-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/015-eag-expo-2025-320x220.jpg) More from inside the London Casino and Gaming Show There was also the final of the UK Dealer Championship taking place. Thankfully, the title refers to casino card and chip dealers. [![The show was host for the 2025 UK Dealer Championship](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/016-eag-expo-2025-320x220-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/shows/eag-expo-2025/016-eag-expo-2025-320x220.jpg) The show was host for the 2025 UK Dealer Championship Finally, here’s our Pinball News Twenty-Nine Minute Tour walk through both the EAG Expo and the London Casino and Gaming Show, showing you all the stands and, of course, all the pinballs. VIDEO We’ll be back next January for the 2026 EAG Expo show. The dates are yet to be announced, although we would expect the show to be held on 13th-15th January, 2026. Check out the [Pinball News Diary](https://www.pinballnews.com/site/diary/) page to get the actual dates as soon as they are confirmed. _(Acquisition: raw_text, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 84be8b8b-6aeb-4168-ba9c-24045c8f5a46*