# New Pinball Manufacturer

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2010-04-07  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/news/newcanasta1.html

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## Analysis

MarsaPlay, a Spanish coin-op equipment manufacturer based in Almería, has entered the pinball market with New Canasta, a modernized remake of the 1986 Inder game Canasta '86'. The machine features contemporary innovations including PCB-based wiring, LED lighting, magnetic sensors, an LCD backbox display, and a player-facing camera, designed for easy maintenance by non-specialists.

### Key Claims

- [HIGH] MarsaPlay is already manufacturing pinball machines in their factory in Almería, Spain — _Article explicitly states 'the company concerned is already making their new games' and includes factory photos_
- [HIGH] New Canasta replaces traditional wiring with PCBs and ribbon cables instead of bird's nest of cables — _Direct technical specification: 'underneath the playfield you won't find the usual bird's nest of cables...Instead, a number of large printed circuit boards (PCBs) with short ribbon cable interconnects'_
- [HIGH] The machine uses LED lighting instead of incandescent lamps to reduce heat and power consumption — _Stated as technical specification with explicit benefits listed_
- [HIGH] New Canasta incorporates magnetic sensors instead of rollover switches for ball position and speed detection — _Technical specification explicitly mentioned with stated benefit of reducing playfield wear_
- [HIGH] The backbox includes a flat panel LCD display for scores, high scores, and advertising — _Direct technical feature listing_

### Notable Quotes

> "We've used this headline before when the initial promise ultimately failed to deliver, but this time we're more confident as the company concerned is already making their new games."
> — **Pinball News (author/editor)**, Article opening
> _Indicates prior skepticism about new pinball manufacturer claims, now validated by evidence of production_

> "The new game is clearly designed to be easy to maintain by non-pinball specialists, with a simple playfield layout, contactless switches and LED lighting."
> — **Pinball News (author/editor)**, Maintenance philosophy section
> _States core design philosophy of MarsaPlay's approach — accessibility for general arcade operators_

> "Although built in Spain ostensibly for the home market, the playfield artwork is all in English which would suggest MarsaPlay has export sales in mind as well."
> — **Pinball News (author/editor)**, Final paragraph
> _Suggests MarsaPlay's commercial ambitions extend beyond Spanish market despite manufacturing location_

### Entities

| Name | Type | Context |
|------|------|---------|
| MarsaPlay | company | Spanish pinball and coin-op equipment manufacturer based in Almería, Spain; entered pinball market in 2010 |
| New Canasta | game | Modernized remake of 1986 Inder game Canasta '86'; MarsaPlay's first pinball machine featuring PCB wiring, LED lighting, magnetic sensors, LCD display, and player camera |
| Inder | company | Original pinball manufacturer that created Canasta '86 in 1986; game being remade by MarsaPlay |
| Canasta '86 | game | 1986 basketball-themed pinball game by Inder; original game being modernized and remade as New Canasta |
| Almería | location | Spanish city where MarsaPlay manufactures pinball machines and other coin-op equipment |

### Topics

- **Primary:** New manufacturer entry into pinball market, Technology modernization in pinball design, Remake/reimagining of classic pinball games
- **Secondary:** Maintenance-friendly pinball machine design, LED and PCB-based pinball architecture

### Sentiment

**Positive** (0.75) — Optimistic tone regarding MarsaPlay's entry into the market and technical innovations. Author expresses increased confidence ('this time we're more confident') compared to prior manufacturer announcements. Technical features are presented as improvements over traditional designs. No critical concerns raised.

### Signals

- **[business_signal]** New pinball manufacturer MarsaPlay entering market with production-ready game (New Canasta), representing market expansion (confidence: high) — Article explicitly confirms 'the company concerned is already making their new games' with factory photos and detailed technical specifications
- **[design_philosophy]** MarsaPlay's design approach emphasizes maintainability for non-specialists through simplified playfield layout, contactless switches, and LED lighting (confidence: high) — Author explicitly states: 'The new game is clearly designed to be easy to maintain by non-pinball specialists, with a simple playfield layout, contactless switches and LED lighting'
- **[announcement]** Official announcement of MarsaPlay's New Canasta pinball machine, a modernized remake of 1986 Inder title (confidence: high) — Pinball News article with factory photos, detailed specifications, and explicit product launch information
- **[technology_signal]** MarsaPlay implementing modernized pinball architecture including PCB-based wiring, LED lighting, magnetic sensors, LCD displays, and contactless sensing technology (confidence: high) — Comprehensive technical specifications detailed: PCBs replace traditional wiring, LEDs replace incandescent lamps, magnetic sensors replace rollover switches, LCD backbox display, player-facing camera integration

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## Transcript

Date: 7th April 2010

Pictures: courtesy MarsaPlay

We've used this headline before when the initial promise ultimately failed to deliver, but this time we're more confident as the company concerned is already making their new games.

Games in the MarsaPlay factory

The company is MarsaPlay of Almería, Spain who manufacture and distribute a range of coin-op equipment from darts games to jukeboxes.  Now though, they have started to build pinball machines and their first is a remake of the 1986 Inder game Canasta '86', using modern technology to bring it into the 21st century.

New Canasta

Called New Canasta (basket), the new game retains the basketball theme and the same basic layout from Inder's original, but includes a number of significant new innovations.

Playfield targets and switches

For starters, underneath the playfield you won't find the usual bird's nest of cables to be seen on nearly all electro-mechanical and solid state pinballs.  Instead, a number of large printed circuit boards (PCBs) with short ribbon cable interconnects provide all the switch, illumination and solenoid connections.

Incandescent lamps are replaced by LEDs to prolong their life and reduce both the heat and the power consumption, while solenoids have their own protection system to prevent damage to other components in the case of a short circuit.

New Canasta's LED lighting

The playfield features magnetic sensors instead of rollover switches to sense both the ball's position and its speed, thus reducing playfield wear and dirt build-up while hopefully increasing the reliability further.

But the new features are not exclusively found on the playfield because the backbox incorporates a flat panel LCD display to show the scores, high scores and also advertising images during attract mode.

New Canasta's playfield

Finally, just below the monitor is a player-facing camera to allow players' images to be recorded alongside their high scores.

New Canasta

The new game is clearly designed to be easy to maintain by non-pinball specialists, with a simple playfield layout, contactless switches and LED lighting.  It also incorporates a new menu system for testing or setting the game's features and pricing.

Although built in Spain ostensibly for the home market, the playfield artwork is all in English which would suggest MarsaPlay has export sales in mind as well.

We'll have more about MarsaPlay's New Canasta game soon here at Pinball News.

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_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 85ba00cb-8f2c-4b43-a1cd-910f80badf44*
