# The Art Behind the Magic | MinaLima x Harry Potter Pinball⚡ **Source:** Jersey Jack Pinball **Type:** video **Published:** 2025-10-01 **Duration:** 1m 32s **Beat:** Pinball **URL:** https://www.youtube.com/watch?v=QtbAqtil8Go --- ## Analysis MinaLima, the renowned graphic design studio behind Harry Potter's visual identity for 25 years, discusses their collaboration with Jersey Jack Pinball on the Harry Potter Collector's Edition machine. They describe the design process, integration of iconic props, and the thematic alignment between the machine and their House of MinaLima retail location. ### Key Claims - [HIGH] MinaLima has worked with Harry Potter world for 25 years — _MinaLima representative speaking in House of MinaLima video_ - [HIGH] MinaLima had never worked with a pinball company before this Harry Potter project — _MinaLima representative: 'We never worked with a pinball company before'_ - [HIGH] MinaLima was specifically called by Jersey Jack Pinball for this collaboration — _MinaLima representative: 'Being called by Jurassic Jack and being invited to do that for Harry Potter was incredible'_ - [HIGH] MinaLima illustrated iconic props from the franchise on each side of the machine — _MinaLima representative: 'We celebrated the entire Harry Potter franchise by illustrating the most titanic props on each side of the machine'_ - [HIGH] The machine was designed to fit thematically within House of MinaLima retail location — _MinaLima representative: 'this machine was born to be in this store'_ ### Notable Quotes > "We have worked with the Harry Potter world for 25 years. We are often asked to partner with amazing companies that are doing amazing stuff for the Wiz world. We never worked with a pinball company before." > — **MinaLima representative** > _Establishes MinaLima's deep historical relationship with Harry Potter IP and frames the pinball collaboration as a novel venture_ > "Being called by Jurassic Jack and being invited to do that for Harry Potter was incredible." > — **MinaLima representative** > _Confirms Jersey Jack Pinball actively recruited MinaLima for the design partnership_ > "The game itself is so layered and so much is going on with the designs as well." > — **MinaLima representative** > _Indicates the complexity and design depth of the Harry Potter machine_ > "I just played the Harry Potter pinball machine. I felt like I was in the movie. It was absolutely magical." > — **House of MinaLima visitor/player** > _Player testimonial on immersive quality and thematic authenticity of the machine_ > "House of Lima is a celebration of the wizard world. So having this amazing machines here, it makes total sense." > — **House of MinaLima representative** > _Reinforces the strategic placement and thematic fit of the machine within MinaLima's retail/exhibition space_ ### Entities | Name | Type | Context | |------|------|---------| | MinaLima | company | Graphic design studio that has worked on Harry Potter visual identity for 25 years; collaborated with Jersey Jack Pinball on Harry Potter Collector's Edition machine design | | Jersey Jack Pinball | company | Pinball manufacturer that recruited MinaLima for Harry Potter machine design collaboration | | Harry Potter | game | Jersey Jack Pinball machine with Collector's Edition variant featuring MinaLima-designed artwork and prop illustrations | | House of MinaLima | venue | MinaLima retail/exhibition location where the Harry Potter Collector's Edition machine is displayed and showcased | | Harry Potter World | organization | The broader Harry Potter franchise and IP holder that MinaLima has partnered with for 25 years | ### Topics - **Primary:** MinaLima design partnership with Jersey Jack Pinball, Harry Potter Collector's Edition machine artwork and design, Thematic integration of props and visual elements in Harry Potter pinball - **Secondary:** House of MinaLima retail experience and machine placement, Player experience and immersion in themed pinball machines ### Sentiment **Positive** (0.92) — Universally positive tone throughout. MinaLima expresses enthusiasm about the partnership, players express delight with the machine experience, and the retail fit is presented as natural and celebratory. No critical or negative sentiment detected. ### Signals - **[design_innovation]** MinaLima's 25-year design partnership with Harry Potter extends to pinball machine artwork, featuring illustrated iconic props on machine sides (confidence: high) — MinaLima representative: 'We celebrated the entire Harry Potter franchise by illustrating the most titanic props on each side of the machine' - **[licensing_signal]** Harry Potter IP licensing now extends to pinball through Jersey Jack Pinball, with original design studio MinaLima involvement (confidence: high) — MinaLima partnership confirmed as official collaboration with Jersey Jack Pinball for Harry Potter machine - **[product_strategy]** Jersey Jack Pinball positioned Harry Potter Collector's Edition in premium retail venue (House of MinaLima) as destination experience rather than standard distribution channel (confidence: high) — Machine displayed in House of MinaLima as part of retail exhibition strategy - **[community_signal]** Player reports experiencing the Harry Potter machine as immersive and emotionally resonant, feeling transported into the movie (confidence: high) — Player testimonial: 'I felt like I was in the movie. It was absolutely magical.' - **[content_signal]** Jersey Jack Pinball producing branded content featuring design partner MinaLima at their retail venue to showcase machine and design collaboration (confidence: high) — Video produced by Jersey Jack Pinball showcasing MinaLima partnership at House of MinaLima --- ## Transcript We have something very special today at House of Min Lima. Come with me. [Music] This is something that Min Lima have been working for the last few months and now is out in the world and we have one here. The Jersey Jack collector's edition of the Harry Potter machine that we Min Lima helped man designing. We've worked with the Harry Potter world for 25 years. We are often asked to partner with amazing companies that are doing amazing stuff for the Wiz world. We never worked with a pinball company before. Being called by Jurassic Jack and being invited to do that for Harry Potter was incredible. The game itself is so layered and so much is going on with the designs as well. We celebrated the entire Harry Potter franchise by illustrating the most titanic props on each side of the machine. Anyone that experienced it would know this machine was born to be in this store. Actually, I just played the Harry Potter pinball machine. I felt like I was in the movie. It was absolutely magical. It was stunning, beautiful, and so much fun. House of Lima is a celebration of the wizard world. So having this amazing machines here, it makes total sense. I know people will really enjoy and experience the magical world themselves. _(Acquisition: youtube_auto_sub, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 863ca3dc-e3cb-4863-a93d-3ae06b414f47*