# HEXA Pinball Launches The 3 Musketeers

**Source:** Kineticist  
**Type:** article  
**Published:** 2026-03-20  
**Beat:** Pinball

**URL:** https://www.kineticist.com/news/hexa-3-musketeers-pinball

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## Analysis

HEXA Pinball, a French manufacturer founded in 2022, officially launched The 3 Musketeers, its second pinball machine, with simultaneous reveals in France (at TPF) and the UK (Bordeaux). The game features a public-domain literary theme, handcrafted birch playfields, innovative mechanical features including a firing cannon, and a comprehensive accessibility program (AdaptiveFlip) developed with French disability organizations. HEXA positioned itself as proud of its French craftsmanship while actively expanding internationally through new U.S. distributors.

### Key Claims

- [HIGH] HEXA was founded in 2022 by Christophe André (CEO) and Alexandre Mak (CTO) — _Kineticist article, company background section_
- [HIGH] The 3 Musketeers features a public-domain theme requiring no licensing fees — _Kineticist article, theme selection rationale_
- [HIGH] First shipments of The 3 Musketeers are expected within three months, roughly June 2026 — _Kineticist article, production timeline section_
- [HIGH] HEXA operates from a factory near Bordeaux and uses local suppliers for birch wood playfields — _Kineticist article, company operations_
- [HIGH] Mad Pinball and Pinball Star were added as U.S. distributors ahead of The 3 Musketeers debut — _Kineticist article, distribution expansion_
- [HIGH] Space Hunt received mixed reception, with French coverage positive but English-language forums (particularly UK) more skeptical — _Kineticist article, previous game reception analysis_
- [HIGH] AdaptiveFlip accessibility kit is free on request and includes Logitech Adaptive Gaming Kit compatibility — _Kineticist article, accessibility program details_
- [HIGH] TPF demo units were delayed a week in customs at the reveal — _Kineticist article, reveal day logistics_

### Notable Quotes

> "We are not focused on [the] European market. We are still building things at the moment as we are a young company, so of course we have more connections in France, but we would love to have more partners abroad."
> — **HEXA representative**
> _Clarifies HEXA's expansion strategy and pushes back against perception of being France-only_

> "We're proud of the French approach in general, one that prioritizes quality, craftsmanship, and an almost obsessive attention to detail."
> — **HEXA team**
> _Articulates HEXA's design philosophy and brand positioning_

> "[It] was actually quite easy to do on a technical point of view, so why nobody did it? We don't know, but we do."
> — **HEXA team**
> _Explains motivation for developing accessibility features and implicit criticism of industry standard practices_

> "a small player who can grow into someone extraordinary"
> — **HEXA team**
> _Explains thematic parallel between d'Artagnan narrative and HEXA's position as emerging manufacturer_

### Entities

| Name | Type | Context |
|------|------|---------|
| HEXA Pinball | company | French pinball manufacturer founded in 2022, based near Bordeaux, produced Space Hunt and The 3 Musketeers |
| Christophe André | person | CEO and co-founder of HEXA Pinball |
| Alexandre Mak | person | CTO and co-founder of HEXA Pinball |
| The 3 Musketeers | game | Second pinball machine by HEXA, public-domain literary theme, features firing cannon and accessibility program |
| Space Hunt | game | First HEXA Pinball machine, used Pinsound audio, Team Pinball control boards, Mission Pinball Framework; received mixed geographic reception |
| Mad Pinball | company | U.S. distributor added for HEXA machines |
| Pinball Star | company | U.S. distributor added for HEXA machines |
| Pinsound | company | Audio system provider used in HEXA machines |
| Team Pinball | company | Control board manufacturer for HEXA machines |
| Mission Pinball Framework | product | Software framework used in HEXA machines |
| Des Lumieres dans les Yeux | organization | French disability charity partner in AdaptiveFlip program |
| Retrosmile | organization | French disability charity partner in AdaptiveFlip program |
| Association des Paralyses de France | organization | French disability charity partner in AdaptiveFlip program |
| Louis Vuitton | company | Collaborated with HEXA on custom Space Hunt reskins for 2025 menswear collection |
| Kineticist | organization | Pinball media outlet that published this article |
| Colin | person | Chief pixel pusher at Kineticist, author of this article |
| Joker Poker | game | 1979 EM pinball machine mentioned as Colin's introduction to pinball hobby |
| Logitech Adaptive Gaming Kit | product | Compatible with HEXA's AdaptiveFlip accessibility program |
| AtmosLight | product | RGB LED system integrated into The 3 Musketeers playfield with 400+ LEDs |
| PlayShield | product | HEXA's patented birch playfield technology with Ultra HD printed artwork |

### Topics

- **Primary:** Product Launch, International Expansion Strategy, Accessibility and Inclusivity, Manufacturing and Craftsmanship
- **Secondary:** Game Design and Mechanics, Community Reception and Geography, Licensing Strategy (Public Domain), Brand Identity and Positioning

### Sentiment

**Neutral** (0)

### Signals

- **[product_launch]** HEXA Pinball officially launched The 3 Musketeers with simultaneous reveals at TPF (France) and Bordeaux (UK), marking the company's second pinball machine release (confidence: high) — Article title, dual reveal timing, production timeline
- **[product_strategy]** HEXA added U.S. distributors (Mad Pinball, Pinball Star) ahead of The 3 Musketeers launch and explicitly stated desire to expand beyond France despite deeper local connections (confidence: high) — HEXA representative quote: 'We would love to have more partners abroad'
- **[design_philosophy]** HEXA emphasizes French quality, craftsmanship, and obsessive attention to detail as core brand positioning; uses handcrafted birch wood, local suppliers, and proprietary finishing techniques (confidence: high) — Multiple references to local suppliers, handcrafted materials, proprietary glossy varnish, team statements about 'French approach'
- **[design_innovation]** The 3 Musketeers introduces a physically firing cannon toy that launches the ball from its own platform with a dedicated diverter system, representing centerpiece mechanical innovation (confidence: high) — Detailed description of cannon mechanism and Battle of La Rochelle theming
- **[community_signal]** Space Hunt (HEXA's first title) received positive reception in France but skepticism in English-language forums (particularly UK), suggesting potential regional perception differences for new games (confidence: high) — Article states 'French coverage was positive, while English-language forums, particularly in the UK, were more skeptical'
- **[product_strategy]** HEXA chose public-domain literary IP (The 3 Musketeers) to avoid licensing fees, approval processes, and gain creative control; represents deliberate business and design decision (confidence: high) — Article explicitly states 'It's also quintessentially French, and... It's public domain, which means no licensing fees and no approval process'
- **[community_signal]** HEXA developed comprehensive AdaptiveFlip accessibility program with French disability charities, including Logitech Adaptive Gaming Kit compatibility, Simple game mode, and reduced sensory options—notable as absence in industry (confidence: high) — Detailed program description and HEXA quote: '[It] was actually quite easy to do on a technical point of view, so why nobody did it?'
- **[business_signal]** Louis Vuitton collaboration produced custom Space Hunt reskins for 2025 menswear collection, providing HEXA with additional manufacturing line time to refine production processes before The 3 Musketeers launch (confidence: high) — Article describes LV collaboration and notes it 'gave HEXA more time on the manufacturing line, helping the team refine its build process'
- **[product_launch]** HEXA expects first shipments of The 3 Musketeers within three months (approximately June 2026) and is expanding production capacity at Bordeaux workshop (confidence: high) — Article states 'HEXA says first shipments are expected within three months, roughly June 2026'
- **[supply_chain_signal]** TPF demo units experienced one-week customs delay ahead of reveal, adding 'some drama' to debut and highlighting international logistics challenges (confidence: high) — Article notes 'the TPF demo units were still stuck in customs after a weeklong delay'
- **[manufacturing_signal]** HEXA employs proprietary playfield technology including handcrafted birch wood, Ultra HD printed artwork, artisan metalwork, proprietary glossy varnish (multi-layer hand application), and epoxy-bonded AtmosLight resin inserts (confidence: high) — Detailed description of PlayShield technology and manufacturing process
- **[content_signal]** HEXA released polished press kit described as 'one of the most polished presentation packages' from any manufacturer, but provided only brief Facebook teaser rather than full gameplay video walkthrough (confidence: medium) — Article notes press kit quality but critiques lack of dedicated gameplay video

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## Transcript

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Colin is the chief pixel pusher at Kineticist. He's a lifetime gamer who became enamored with pinball after taking in a family copy of the 1979 classic Joker Poker (the EM version). Since then he's bought, sold and repaired many machines, competed in all kinds of tournaments, and contributes to This Week in Pinball, the New Robert Englunds Pinball League, and Pin-Masters of New Robert Englunds. Previously, Colin spent over a decade working in marketing for agencies and tech startups. He also started and ran a music blog, happy hour website, and wrote a regular craft beer review column for Central Track in Dallas. Once aspired to be an artsy film director.
HEXA was founded in 2022 by Christophe Christophe André (CEO) and Alexandre Alexandre Mak (CTO). The name is a nod to l'Hexagone, the common nickname for France's roughly hexagonal shape. The company operates from a factory near Bordeaux, and everything about The 3 Musketeers leans into that French identity. A foundational French novel. Birch wood playfields handcrafted using local suppliers. An accessibility program developed with French disability charities.
So it would be easy to frame HEXA as a company building for France first — and we almost did. But when we asked, the company pushed back. "We are not focused on [the] European market," a representative told Kineticist. "We are still building things at the moment as we are a young company, so of course we have more connections in France, but we would love to have more partners abroad." The dual reveal, TPF and Bordeaux simultaneously, reflects where HEXA is right now: deeply French in identity, actively reaching outward.
The distributor list is growing, with U.S. dealers Mad Pinball and Pinball Star added ahead of The 3 Musketeers debut.
Space Hunt introduced HEXA's core tech stack: Pinsound audio, custom Team Pinball control boards, and software running on Mission Pinball Framework. Reception split along geographic lines. French coverage was positive, while English-language forums, particularly in the UK, were more skeptical.
The 3 Musketeers is where HEXA proves whether it has staying power. The team says the theme "felt almost obvious," a story about friendship, camaraderie, and overcoming obstacles. There's a d'Artagnan parallel they're clearly aware of: "a small player who can grow into someone extraordinary." It's also quintessentially French, and the team leans into that. "We're proud of the French approach in general," they told us, "one that prioritizes quality, craftsmanship, and an almost obsessive attention to detail."
And it's public domain, which means no licensing fees and no approval process. HEXA says they wanted to treat the machine as a work of art, with Fallon and Hervé Coussillan given full creative latitude.
HEXA has also built credibility outside the hobby. A Louis Vuitton collaboration produced custom Space Hunt reskins as luxury pieces for LV's 2025 menswear collection. Not something you'll find on the show floor, but projects like these gave HEXA more time on the manufacturing line, helping the team refine its build process and improve quality ahead of its second title.
The press kit stands out. It's one of the most polished presentation packages we've seen from any pinball manufacturer, boutique or otherwise. HEXA did release a brief trailer on Facebook, though it's more of a teaser: glimpses of gameplay action rather than a full walkthrough. A dedicated gameplay video would have been nice.
HEXA includes an accessibility program called AdaptiveFlip with every machine, developed with three French organizations: Des Lumieres dans les Yeux, Retrosmile, and Association des Paralyses de France. The kit is free on request and includes Logitech Adaptive Gaming Kit compatibility, a Simple game mode with a two-minute infinite ball and gentler visuals, and reduced sensory intensity options.
Asked what's motivating the focus, HEXA said the team met disability charities at its first shows in France and immediately wanted to help. "[It] was actually quite easy to do on a technical point of view, so why nobody did it? We don't know, but we do."
HEXA says first shipments are expected within three months, roughly June 2026. The company is expanding production capacity at its Bordeaux workshop. As of reveal day, the TPF demo units were still stuck in customs after a weeklong delay, adding some drama to the debut.
Both editions include the full PlayShield birch playfield, AtmosLight system with 400+ RGB LEDs, Pinsound 2.1 sound system with 48V amplifier, PLUNGR connectivity, pause mode, and all mechanical features. Gameplay is identical across editions — the Elegance is a cosmetic and tactile upgrade, not a mechanical one.
The centerpiece shot. Themed to the Battle of La Rochelle, a physical cannon fires the ball from its own platform, with a dedicated diverter routing shots into it.
A swinging ship representing the English fleet. It moves, so you have to time your shots to connect. A physical challenge tied directly into the siege storyline.
A sculpt of the novel's antagonist, positioned as a repeatable bash target.
The densest area on the playfield. The upper section packs in three bank drop targets, a ramp, a diverter, and a hidden mini-ball shot, with a VUK feeding up to the mansion roof. The main playfield is single-level (unlike Space Hunt's elevated mini-playfield with its pendulum shot), so this multi-level section stands out as the mechanical showpiece.
Three-ball lock themed to the harbor, feeding into multiball.
HEXA's patented playfield technology. Handcrafted birch wood with Ultra HD printed artwork, artisan metalwork on ramps and targets, and a proprietary glossy varnish applied by hand in multiple layers. The AtmosLight inserts, resin pieces bonded to the wood with epoxy, are integrated directly into the playing surface.
Full rules haven't been published yet. Based on the press materials, players progress through the d'Artagnan storyline, completing missions, dueling enemies, and unlocking modes tied to the novel: duels in Parisian streets, the siege of La Rochelle, court intrigue around the Queen's diamonds. Integrated video modes put narrative sequences and interactive missions on screen.
Three game modes: Normal, Competition, and Simple (the accessibility mode with infinite ball and reduced visual intensity).

_(Acquisition: web_scrape, Enrichment: v4)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 881d72f0-5d6e-44fc-83cc-c6e76bdb6b4c*