# The Pinball Bet

**Source:** Kineticist  
**Type:** article  
**Published:** 2026-02-12  
**Beat:** Pinball

**URL:** https://www.kineticist.com/news/the-pinball-bet

---

## Analysis

Francis, a serial entrepreneur and co-owner of The Kickback pinball bar in Wisconsin, is opening The Pinball Capital, a 8,100 sq ft pinball venue in Stone Park, Illinois with ~120 machines across three eras. The grand opening, originally targeted for February, has been delayed to April 2-4, 2026 due to custom fire-door fabrication, and will coincide with Roger Sharpe's 50th anniversary of "The Shot." Francis is implementing a free-play admission model ($20 daily/$125 monthly) with aggressive maintenance standards including a full-time tech and 10 hot-swap machines, betting that exceptional machine quality will drive both competitive players and casual visitors.

### Key Claims

- [MEDIUM] Chicago lacks top-tier pinball venues comparable to Portland or other global locations — _Francis, quoted directly: 'It's supposed to be the pinball capital of the world, but like there's not a D82. There's not places [like] in Portland.'_
- [HIGH] The Pinball Capital will house approximately 120 machines split evenly between modern, solid state, and classic — _Article states: 'Francis plans to put roughly 120 machines on the floor: one-third modern, one-third solid state, one-third classic, along with a handful of arcade games.'_
- [HIGH] The venue will maintain 10 machines in storage for immediate hot-swaps to minimize downtime — _Article explicitly states: 'He plans to keep around 10 machines in storage for hot-swaps so that a broken game gets pulled off the floor immediately rather than sitting there with an "out of order" sign.'_
- [HIGH] Francis's previous businesses (Downsize Fitness gym and Warm Belly Bakery) failed due to premature expansion — _Francis quoted: 'opened second locations in the other two businesses way too early before the first one was profitable.'_
- [HIGH] The Illinois State Championship served as a stress test for the venue's operational model — _Article states: 'when he found the building in Stone Park, IL' and 'He'd originally hosted the Illinois State Championship as a stress test.'_
- [HIGH] Francis bought the Stone Park building outright rather than leasing due to cost and control advantages — _Article: 'The building was cheaper to buy than to lease, so Francis bought it outright. It's a seven-figure investment between the building, buildout, and game collection.'_
- [HIGH] The grand opening will feature Roger Sharpe's 50th anniversary commemoration of 'The Shot' — _Article states: 'He's tying his grand opening to Roger Sharpe's 50th anniversary of "The Shot" — a film screening, a signed Bank Shot game raffle, classic tournaments over three days.'_
- [HIGH] Francis claims he will not franchise or expand beyond the Chicago location — _Article: 'No "Pinball Capital Boston." No franchise ambitions' and direct quote from Francis: 'When I asked about scaling, his answer was emphatic: "No, no."'_

### Notable Quotes

> "It's supposed to be the pinball capital of the world, but like there's not a D82. There's not places [like] in Portland. There's so many better places around the globe or around the US than there is in Chicago."
> — **Francis**, early in article
> _Establishes the core market opportunity Francis identified: Chicago's lack of quality pinball venues despite its historical significance._

> "I was having a hard time really making friends in Wisconsin until I went to IO [Arcade Bar] and then it was like, oh, all these guys that play pinball are, you know, they're kind of like me."
> — **Francis**, mid-article
> _Personal origin story of Francis's entry into pinball community; demonstrates emotional/social motivation beyond business._

> "If you can make the great players happy, then making the public happy is much easier."
> — **Francis**, mid-article
> _Reveals operational philosophy: prioritize competitive/expert player satisfaction as path to broader market appeal._

> "It's like you think you know — I've been through a couple openings. I've had a bakery, you know, I've had a gym. Like you think you know where these things slow down — usually it's plumbing and bathrooms. And I just never put it on my plate that this was something to worry about."
> — **Francis**, early-mid article
> _Reveals self-awareness about underestimating obstacles; humanizes the fire-door delay as learning moment from prior ventures._

> "If you do something really well, it'll make money. But you don't set out to make money."
> — **Francis**, near end of article
> _Encapsulates Francis's stated philosophy about business success and intent; suggests intrinsic motivation._

> "I take a lot of risk from trading. Like, I'm a serial entrepreneur, but also calculated risks, and you know, you're going to fail a lot, right? And it's just part of it."
> — **Francis**, mid-article
> _Reveals risk tolerance and entrepreneurial mindset that shapes his approach to venue investment._

### Entities

| Name | Type | Context |
|------|------|---------|
| Francis | person | Serial entrepreneur, trading firm owner (since 2002), co-owner of The Kickback (Wisconsin), founder of The Pinball Capital venue in Stone Park, IL. Background: Chicago trading floor, Downsize Fitness gym (failed), Warm Belly Bakery (failed), Warm Belly Farm. Sentimental attachment to wedge-head Grand Slam machine belonging to deceased trading mentor. |
| Jim Schmock | person | Co-owner of The Kickback with Francis (partnership began September 2024). Three-generation bar business family in Madison, WI; decade of pinball operations experience; ran 10 machines at Blue Moon bar. Provided operational expertise and building recommendation to Francis; described as 'great mentor.' |
| Roger Sharpe | person | Pinball industry icon. 50th anniversary of 'The Shot' is being commemorated at The Pinball Capital's grand opening (April 2026). Will provide signed Bank Shot machine for raffle. |
| The Pinball Capital | venue | New 8,100 sq ft free-play pinball venue in Stone Park, IL (3200 W Le Moyne Street). Owner: Francis. Grand opening April 2-4, 2026 (delayed from February due to custom fire-door fabrication). ~120 machines across three eras; free-play model with $20 daily admission/$125 monthly membership. Full-time tech maintenance with 10 hot-swap machines. Pricing: Night 1 ($100, 150 tickets max) features film screening and Bank Shot raffle; April 3-4 ($40 each) feature tournaments; combo $150. |
| The Kickback | venue | Pinball bar co-owned by Francis and Jim Schmock in Middleton, Wisconsin. Opened September 2024. Served as proving ground for Francis's pinball venue operations. Partnership inspired The Pinball Capital expansion to Chicago. |
| Illinois State Championship | event | Pinball tournament hosted at The Pinball Capital as stress test of venue operations. Involved detailed inspection of pop bumpers and flippers on all machines. Provided operational validation for Francis's maintenance model. |
| Downsize Fitness | company | Fitness brand founded by Francis in 2011. Described as 'the only gym in the world where you had to be overweight to join.' Nationally recognized. Failed and shuttered due to premature expansion of second location before profitability. |
| Warm Belly Bakery | company | Insomnia Cookies-inspired bakery concept co-founded by Francis in 2016. Failed and shuttered due to premature expansion strategy. |
| Warm Belly Farm | company | Pick-your-own farm started by Francis after moving from Chicago to Wisconsin. Relocation led to social isolation until he discovered pinball community. |
| IO Arcade Bar | venue | Arcade venue in Wisconsin where Francis discovered the pinball community and social network that would shape his career trajectory. |
| Blue Moon | venue | Bar in Madison, Wisconsin where Jim Schmock operated 10 pinball machines before co-founding The Kickback with Francis. |
| Stone Park, IL | location | Location of The Pinball Capital venue. Building purchased outright by Francis; 8,100 sq ft with epoxy floors, high ceilings, 800 amps power. |
| Kineticist | organization | Media/publishing platform covering pinball industry. Colin is chief editor ('chief pixel pusher'). Connected to This Week in Pinball. |
| This Week in Pinball | organization | Pinball news and analysis publication. Mentioned in author Colin's bio as a contributor. |
| New England Pinball League | organization | Pinball tournament/competitive organization. Mentioned in author Colin's bio as a contributor. |
| Pin-Masters of New England | organization | Pinball competitive organization. Mentioned in author Colin's bio as a contributor. |
| Colin | person | Author/chief editor at Kineticist. Lifetime gamer; pinball enthusiast since 1979 Joker Poker experience. Collector, competitor, tournament participant. Prior marketing and music/beverage journalism background. |
| Joker Poker | game | 1979 EM-era classic pinball machine that inspired author Colin's lifelong pinball passion via family copy. |
| Bank Shot | game | Classic pinball machine. Signed copy to be raffled at The Pinball Capital's grand opening to commemorate Roger Sharpe's 50th anniversary of 'The Shot.' |
| Grand Slam | game | Wedge-head pinball machine belonging to Francis's deceased trading mentor (died age 95). Given to Francis by mentor's son. Kept as sentimental piece, never to be placed on commercial floor. |
| Addams Family | game | Classic pinball machine title that Francis is still hunting for The Pinball Capital collection. Described as 'staple' machines sought in good condition. |
| Bond 60th | game | James Bond-themed pinball machine (likely Stern Bond 60th Anniversary Edition) that Francis is hunting for The Pinball Capital collection. |
| Pinball: The Man Who Saved the Game | media | Documentary film to be screened at The Pinball Capital's grand opening night (April 2, 2026). Part of Roger Sharpe 50th anniversary commemoration. |

### Topics

- **Primary:** Venue development and operations, Machine maintenance and technical standards, Francis's entrepreneurial history and risk management, Chicago pinball market opportunity, Free-play venue business model
- **Secondary:** Tournament and competitive pinball programming, Pinball community culture and social dynamics, Real estate and facility infrastructure

### Sentiment

**Neutral** (0)

### Signals

- **[venue_signal]** The Pinball Capital, a 8,100 sq ft free-play pinball venue, is opening in Stone Park, IL with ~120 machines and aggressive maintenance standards (full-time tech, 10 hot-swap machines). Grand opening April 2-4, 2026. (confidence: high) — Detailed article coverage with specific venue specs, location, machine count, staffing plan, and opening date.
- **[operational_signal]** The Pinball Capital is implementing a premium maintenance model with full-time technician and 10 hot-swap machines to eliminate downtime and 'out of order' signs. Illinois State Championship served as operational stress test. (confidence: high) — Francis explicitly states maintenance philosophy: 'If you can make the great players happy, then making the public happy is much easier.' Full details provided on tech hiring and hot-swap logistics.
- **[product_strategy]** The Pinball Capital uses free-play admission model ($20 daily/$125 monthly) and positions itself as premium-maintenance alternative to existing Chicago venues, directly addressing market gap Francis identified. (confidence: high) — Article states Francis noted Chicago's lack of quality venues comparable to Portland or global standards. Venue differentiates on maintenance and machine quality.
- **[community_signal]** The Pinball Capital's grand opening (April 2-4, 2026) will feature Roger Sharpe 50th anniversary commemoration including film screening, signed Bank Shot raffle, and classic tournaments, positioning it as cultural event. (confidence: high) — Francis explicitly tying grand opening to Sharpe anniversary with multi-day programming featuring film, raffle, and tournaments. Also planning Hall of Champions and tech apprenticeship program.
- **[business_signal]** Francis claims he will NOT expand The Pinball Capital into multiple locations (no 'Pinball Capital Boston'), citing lessons learned from premature scaling of prior ventures (Downsize Fitness, Warm Belly Bakery). (confidence: high) — Francis: 'When I asked about scaling, his answer was emphatic: "No, no."' Article notes he learned from gym/bakery failures to avoid early second-location expansion.
- **[market_signal]** Francis identified Chicago as underserved pinball market despite its historical 'pinball capital' brand, citing superior venues in Portland and elsewhere globally. This signals market opportunity perception. (confidence: high) — Francis quote: 'It's supposed to be the pinball capital of the world, but like there's not a D82. There's not places [like] in Portland. There's so many better places around the globe or around the US than there is in Chicago.'
- **[venue_signal]** The Pinball Capital targets balanced collection across three eras: one-third modern, one-third solid state, one-third classic. 100 of ~120 machines already installed as of January 2026. Actively seeking Addams Family and Bond 60th. (confidence: high) — Article states specific machine mix strategy and acquisition status. Addams Family and Bond 60th identified as 'staples' still being hunted.
- **[personnel_signal]** The Pinball Capital has hired full-time technician with backup techs lined up, plus 10 hot-swap machines in storage. Represents structured operations approach distinct from casual venue staffing. (confidence: high) — Article: 'He's already hired a full-time tech and has backups lined up. He plans to keep around 10 machines in storage for hot-swaps.'
- **[event_signal]** The Pinball Capital grand opening (April 2-4, 2026) includes film screening, raffle, and classic tournaments. April 2 is 150-ticket max at $100; April 3-4 tournaments $40 each; combo $150. Designed to commemorate Roger Sharpe's 50th anniversary of 'The Shot.' (confidence: high) — Detailed event details provided in article: specific dates, ticket pricing, programming mix, and Sharpe anniversary tie-in.
- **[historical_signal]** The Pinball Capital plans Hall of Champions honoring people who built the pinball industry, plus tech apprenticeship program. Signals commitment to community legacy beyond commercial venue operation. (confidence: medium) — Article: 'He's sketching out a Hall of Champions honoring the people who built the industry and a tech apprenticeship program.'
- **[business_signal]** Francis purchased Stone Park building outright (seven-figure investment including buildout and game collection) rather than leasing, citing cost advantage and landlord risk mitigation after Kickback experience. (confidence: high) — Article: 'The building was cheaper to buy than to lease, so Francis bought it outright. It's a seven-figure investment' and 'after watching Kickback's landlord go bankrupt on a promised food hall buildout.'

---

## Transcript

Like what you're reading?
Get pinball news, analysis, and deep dives delivered to your inbox.
Get pinball news, analysis, and deep dives delivered to your inbox.
"It's supposed to be the pinball capital of the world, but like there's not a D82. There's not places [like] in Portland. There's so many better places around the globe or around the US than there is in Chicago."
Francis is betting that his new venue, The Pinball Capital, can fill it. When we last talked, he was sitting in a small room at the venue shortly after hosting the Illinois State Championship as a stress test. Through an open doorway behind him, I could see a large room full of pinball machines. He'd originally targeted an early February opening. Now he's waiting on a custom fire-rated door — a window being converted into a fire exit, fabricated in Wisconsin — that's pushed the grand opening to April 2nd.
He's frustrated, but in good spirits.
"It's like you think you know — I've been through a couple openings. I've had a bakery, you know, I've had a gym. Like you think you know where these things slow down — usually it's plumbing and bathrooms. And I just never put it on my plate that this was something to worry about."
Everything else — electrical, drywall, bathrooms, inspections — will be finished well before the fire exit.
Within the pinball community, Francis is probably best known as a co-owner of The Kickback in Middleton, Wisconsin. Outside of it, he's a serial entrepreneur whose career started on the trading floor at the Chicago exchanges — "Literally like Trading Places [the movie] was my daily life" — before he started his own trading firm in 2002. He still trades today, though now it's from home rather than the floor.
While trading has been the throughline, Francis has always had something else going. In 2011, he started Downsize Fitness, a nationally recognized fitness brand and "the only gym in the world where you had to be overweight to join." In 2016, he co-founded Warm Belly Bakery, an Insomnia Cookies-inspired concept. Neither worked out. Both were eventually shuttered. In each case, Francis said, he "opened second locations in the other two businesses way too early before the first one was profitable."
When he moved from Chicago to Wisconsin to start a pick-your-own farm called Warm Belly Farm, he struggled to find his people — until he found pinball. "I was having a hard time really making friends in Wisconsin until I went to IO [Arcade Bar] and then it was like, oh, all these guys that play pinball are, you know, they're kind of like me."
He then met Jim Schmock at Blue Moon, a bar in Madison where Jim ran 10 machines. They'd go on to partner on Kickback Bar in September 2024. Jim's family has been in the bar business for three generations in Madison, and he has a decade of experience running pins. He did most of the operational work at Kickback while Francis provided the financial backing and filled gaps in the game collection. The partnership gave Francis a crash course in running a pinball venue. He describes Jim as "a great mentor."
"I take a lot of risk from trading. Like, I'm a serial entrepreneur, but also calculated risks, and you know, you're going to fail a lot, right? And it's just part of it."
At home, he keeps a wedge-head Grand Slam that belonged to his trading mentor, who died last year at 95. The mentor's son gave it to him. It's the only machine he says he'll never put on a floor — sentimental value only.
Francis had been looking for a Chicago-area location for a while when he found the building in Stone Park, IL — 8,100 square feet with epoxy floors, high ceilings, and 800 amps of power. Jim recommended it over Francis's first choice because of those ceilings. The building was cheaper to buy than to lease, so Francis bought it outright. It's a seven-figure investment between the building, buildout, and game collection. But owning gives him more control and better cost structures — and after watching Kickback's landlord go bankrupt on a promised food hall buildout, he'd learned the hard way what happens when you depend on someone else's plan.
Francis plans to put roughly 120 machines on the floor: one-third modern, one-third solid state, one-third classic, along with a handful of arcade games. He's still hunting a few staples — an Addams Family in good condition, a Bond 60th — but the collection is mostly there, with 100 machines already set up as of January.
The Pinball Capital will operate on a free play model with daily admission at $20 and monthly memberships around $125.
The maintenance standard is where Francis is making his biggest bet. He's already hired a full-time tech and has backups lined up. He plans to keep around 10 machines in storage for hot-swaps so that a broken game gets pulled off the floor immediately rather than sitting there with an "out of order" sign. The Illinois State Championship put the model to the test — tournament directors went through every pop bumper and flipper on every game. Francis sees that as a feature, not a burden.
"If you can make the great players happy, then making the public happy is much easier."
There's one thing about Francis that's hard to ignore. He has a pattern: get excited about a new concept, pour himself into it, expand before the first thing is working. He has two shuttered businesses to show for it.
He says this time is different. No "Pinball Capital Boston." No franchise ambitions. He learned from the gym and the bakery. He was more patient with the real estate search, more deliberate with the buildout, more willing to lean on people like Jim who've done this before. He bought the building so he wouldn't be at the mercy of a landlord. When I asked about scaling, his answer was emphatic: "No, no, no, no, no, no."
And yet. He's tying his grand opening to Roger Sharpe's 50th anniversary of "The Shot" — a film screening, a signed Bank Shot game raffle, classic tournaments over three days. He's sketching out a Hall of Champions honoring the people who built the industry and a tech apprenticeship program. The fire door is still being fabricated.
Whether this is the venture where things click is a question the opening months will answer. Francis seems at peace with the uncertainty.
"If you do something really well, it'll make money. But you don't set out to make money."
The Pinball Capital's grand opening celebration is scheduled for April 2–4, 2026, at 3200 W Le Moyne Street in Stone Park, IL. The first night ($100, 150 tickets max) features a screening of Pinball: The Man Who Saved the Game, a raffle for a Bank Shot machine signed by Roger Sharpe, and free play pinball. April 3rd and 4th ($40 each) feature classic pinball tournaments. A combo ticket for all three days is $150.
The fire door, presumably, will be installed by then.
Colin is the chief pixel pusher at Kineticist. He's a lifetime gamer who became enamored with pinball after taking in a family copy of the 1979 classic Joker Poker (the EM version). Since then he's bought, sold and repaired many machines, competed in all kinds of tournaments, and contributes to This Week in Pinball, the New Robert Englunds Pinball League, and Pin-Masters of New Robert Englunds. Previously, Colin spent over a decade working in marketing for agencies and tech startups. He also started and ran a music blog, happy hour website, and wrote a regular craft beer review column for Central Track in Dallas. Once aspired to be an artsy film director.

_(Acquisition: web_scrape, Enrichment: v4)_

---

*Exported from Journalist Tool on 2026-04-13 | Item ID: 8933b6b1-9479-43b2-bb22-f6dd0b064af1*