# Episode 33 - WHY DEEPROOT? **Source:** Macho Pinball Podcast **Type:** podcast_episode **Published:** 2020-12-10 **Duration:** 2m 41s **Beat:** Pinball **URL:** https://soundcloud.com/macho-pinball/episode-33-why-deeproot --- ## Analysis Macho Pinball critiques Deep Root's recent video presentation and event, expressing frustration with the company's messaging, execution, and disconnect from what the pinball community actually wants. The host sarcastically praises the "Deep Six" attendees for being 'guinea pigs' and argues that Deep Root mishandled the event by prioritizing hype over substance, missing chairs, and not delivering playable machines as promised. ### Key Claims - [HIGH] Deep Root held an event in San Antonio with six attendees (the 'Deep Six') that was poorly executed and lacked basic amenities like chairs — _Macho Pinball, referencing video content he watched showing the event_ - [HIGH] Deep Root's leadership (Robert) has 'lost all sense of self' and has been 'living in a fantasy world,' with a major disconnect between expectations and reality — _Macho Pinball's direct commentary on the event and messaging_ - [MEDIUM] The pinball hobby is having a 'close to a dumpster fire' year — _Macho Pinball's opening statement characterizing the state of the industry_ - [HIGH] Deep Root's event attendees came expecting to play finished games but were instead subjected to lengthy presentations and messaging rather than hands-on gameplay — _Macho Pinball describing what should have been prioritized: 'six machines ready to go' and 'free play'_ - [MEDIUM] Deep Root has repeatedly said 'on its booty' during messaging or presentations, which Macho finds absurd and irritating — _Macho Pinball quoting what he heard in the video, threatening to 'dropkick' Robert if he hears it again_ ### Notable Quotes > "Macho can't stand on the sidelines with this close to a dumpster fire pinball year." > — **Macho Pinball**, opening > _Sets the tone: frustration with industry state and Deep Root as a symptom of broader problems_ > "You been living in J fantasy world way too long. You lost all your sense of self." > — **Macho Pinball**, mid-segment > _Core criticism of Deep Root's leadership and disconnect from reality_ > "A big Macho Bravo for being Robert's guinea pigs, the sacrificial lambs for the entire pinball hobby." > — **Macho Pinball**, mid-segment > _Sarcastic backhanded compliment to event attendees; frames them as victims of Deep Root's poor execution_ > "Here's what the pinball hobby wants. You know it. The rest is all hot air." > — **Macho Pinball**, closing argument > _Distills his prescription: 'more fun,' 'better quality,' 'themes you love,' 'available now' — substance over hype_ > "At least you could have sprung for some chairs for everybody, Deep Boop." > — **Macho Pinball**, mid-segment > _Concrete example of poor event logistics and lack of care for attendees_ ### Entities | Name | Type | Context | |------|------|---------| | Deep Root | company | Pinball manufacturer; subject of sustained criticism in this episode for poor event execution, messaging disconnect, and lack of substantive product delivery | | Macho Pinball | person | Host of Macho Pinball Podcast; media personality and commentator in the pinball community; known for provocative, sarcastic commentary | | Robert | person | Presumed leader/founder of Deep Root; primary target of Macho's criticism regarding decision-making, messaging ('on its booty' phrases), and event execution | | Deep Six | organization | Informal name for the six attendees at Deep Root's San Antonio event; characterized as 'guinea pigs' and 'sacrificial lambs' by Macho for enduring a poorly executed presentation | | Ashton | person | Macho makes a joking reference ('where's Ashton?') suggesting this event feels staged or fake, invoking Ashton Kutcher's 'Punk'd' show format | ### Topics - **Primary:** Deep Root's event execution and messaging strategy, Industry-wide sentiment about pinball's current state, Disconnect between manufacturer hype and actual product delivery - **Secondary:** Community expectations vs. reality in pinball launches, Macho Pinball's satirical commentary style and media critique ### Sentiment **Negative** (0.15) — Macho is highly critical of Deep Root's leadership, event execution, and messaging. His tone is satirical and mocking throughout, with occasional backhanded compliments to attendees. The underlying sentiment is one of frustration with the industry's state and disappointment in Deep Root's handling of what should have been a positive event. No praise for Deep Root's actual product or vision. ### Signals - **[industry_signal]** Macho characterizes the pinball year as 'close to a dumpster fire,' suggesting systemic industry problems, not just Deep Root-specific issues (confidence: high) — Opening statement: 'Macho can't stand on the sidelines with this close to a dumpster fire pinball year.' - **[community_signal]** Macho's commentary suggests a notable shift in community sentiment toward Deep Root, from anticipation to derision and frustration (confidence: high) — Entire episode dedicated to mocking Deep Root's event; framing attendees as 'guinea pigs' and 'sacrificial lambs' - **[event_signal]** Deep Root held a San Antonio event with poor logistics (no chairs), weak presentation strategy (talking instead of hands-on play), and messaging that failed to resonate with attendees (confidence: high) — Macho describes event attendees coming to play games, sitting through presentations, lacking chairs; references video content documenting the event - **[product_concern]** Deep Root event did not deliver on implicit promise of showcasing finished, playable machines; instead prioritized messaging and hype (confidence: high) — Macho criticizes lack of 'six machines ready to go' and 'free play' at event; suggests attendees were 'messed with' - **[sentiment_shift]** High-profile media personality (Macho Pinball) breaking silence to publicly critique Deep Root with sustained, pointed sarcasm (confidence: high) — Macho states: 'Macho Nation was gonna take the high road...But Macho can't stand on the sidelines'; mentions avoiding commentary video due to legal concerns - **[industry_signal]** Macho references potential legal threats ('little Bobby would have gotten his lawyer panties in a wad'), suggesting tense relationship between media and Deep Root leadership (confidence: medium) — Macho alludes to avoiding creating commentary video due to legal concerns from Deep Root's leadership - **[content_signal]** Macho Pinball has watched Deep Root's video content and is now responding publicly with critique, contributing to ongoing media narrative around the company (confidence: high) — Macho watching and analyzing Deep Root videos; this podcast episode is his response --- ## Transcript Ladies and gentlemen, Macho Pinball! Oh, Macho finally got around to watching the Deep Root videos. Macho Nation was gonna take the high road, peace on earth, and rum-pum-pum-pum and all that stuff. But Macho can't stand on the sidelines with this close to a dumpster fire pinball year. So I'm watching this video and the entire time I'm like, is this even real? I mean, where's Ashton? When is he coming out? When's he gonna punk everybody? The cuts to the Deep Six, it's all priceless. There's so much dripping good content here for Macho. Oh, wanted to make a commentary video, but I know little Bobby would have gotten his lawyer panties in a wad over that one. But I gotta say this to the Deep Six. I know you're all quivering. Oh, you're shaking. What's Macho gonna say about us? Well, here it is. Macho Bravo, yeah, that's right. A big Macho Bravo for being Robert's guinea pigs, the sacrificial lambs for the entire pinball hobby. Talk about a listen in creating expectations and totally blowing them apart. Look, there's a big disconnect in reality here, Roboito. You been living in J fantasy world way too long You lost all your sense of self Welcome to San Antonio Hey let talk about no good golfers for three hours On its booty, on its booty, on its booty. I swear to God, Robert, you say on its booty one more time, I'm gonna come down there, I'm gonna dropkick you so hard. Oh, and the whole time, I'm looking at the poor deep six, sitting there thinking, I flew to San Antonio for this. I lost my wig. Jesus, God, what am I doing here? Oh, at least you could have sprung for some chairs for everybody, Deep Boop. I mean, come on, Robert. Where's the razzle-dazzle, baby? Look, you are the money. You are the money, Robert. So put your money where your mouth is. You need a hype man. Here's how it should have gone, Robert. Step one, you should have brought everyone in that room with your hype man. And he said, why, Deep Boop? Because it's more fun. It's better quality. It's the themes you love and it's available now, baby. Yeah, that's what the pinball hobby wants. You know it. The rest is all hot air. Should have kicked it off. Had six machines ready to go. Free play. Oh, more info in between each session. That's fine. But the people came here. They came, those six people. They came to play the games. And you're sitting there messing with them. You're messing with me. You're messing with the entire pinball hobby. I'm coming out of retirement for you, Robert. _(Acquisition: groq_whisper, Enrichment: v3)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 903b6920-078a-4ec9-bb29-ba94739bed71*