# ROUND ONE **Source:** Pinball News Website **Type:** article **Published:** 2016-01-28 **Beat:** Pinball **URL:** https://www.pinballnews.com/site/2016/01/28/round-one --- ## Analysis A 2016 venue report documenting Round 1, a large family entertainment center chain across southern California, Chicago, Seattle, Dallas, and Massachusetts, featuring multiple amusement games, bowling, billiards, and karaoke. The Moreno Valley location contained four Stern Pro pinball machines (Kiss, The Walking Dead, Metallica, Star Trek) in good condition, positioned as a minor offering alongside Japanese arcade games and other entertainment. ### Key Claims - [HIGH] Round 1 is a chain of ten amusement centres spread around southern California, the Chicago area, southern Seattle, western Dallas, and southern Massachusetts — _Article states this as factual description of Round 1 locations_ - [HIGH] The Moreno Valley Round 1 location contained four Stern Pro model pinball machines: Kiss Pro, The Walking Dead Pro, Metallica Pro, and Star Trek Pro — _Article includes photographs and specific identification of machines present_ - [HIGH] Ken Fedesna is VP and General Manager of both WMS Industries (Williams) and Midway Games, and co-owns Team Play Inc. — _Article attributes this directly to context about Fishbowl Frenzy creator_ - [MEDIUM] All four pinball machines in the venue appeared to be in very good condition with plenty of space around them — _Article notes machines 'appeared' to be in good condition but author could not actually play them due to proprietary card system_ ### Notable Quotes > "Round 1 is a chain of ten amusement centres spread around southern California, the Chicago area, southern Seattle, western Dallas, and southern Massachusetts. In other words, many of the pinball hot spots in the US." > — **Article author**, N/A > _Establishes Round 1's geographic positioning relative to pinball communities_ > "Thankfully they also has four pinballs as part of their offer to customers. They were all recent Pro model Stern titles, arranged in pairs back-to-back." > — **Article author**, N/A > _Indicates pinball is secondary offering at these venues; note of relief suggests pinball presence was valued by the observer_ > "If you're going to the Texas or NW Pinball Shows, check out their Grapevine or Tukwila locations near the airports." > — **Article author**, N/A > _Positions Round 1 venues as relevant to pinball tournament attendees traveling via airports_ ### Entities | Name | Type | Context | |------|------|---------| | Round 1 | organization | Family entertainment center chain with 10 locations across southern US, featuring pinball machines alongside bowling, billiards, arcade games, and karaoke | | Stern Pinball | company | Manufacturer of four Pro model machines observed at Round 1 Moreno Valley | | Kiss Pro | game | Stern Pro model pinball machine present at Round 1 Moreno Valley location | | The Walking Dead Pro | game | Stern Pro model pinball machine present at Round 1 Moreno Valley location | | Metallica Pro | game | Stern Pro model pinball machine present at Round 1 Moreno Valley location | | Star Trek Pro | game | Stern Pro model pinball machine present at Round 1 Moreno Valley location | | Ken Fedesna | person | VP and General Manager of WMS Industries (Williams) and Midway Games; co-owner of Team Play Inc. | | Team Play Inc. | company | Creator of Fishbowl Frenzy arcade game; based in Elk Grove Village, Illinois; co-owned by Ken Fedesna | | WMS Industries (Williams) | company | Historical pinball manufacturer; Ken Fedesna served as VP and General Manager | | Midway Games | company | Arcade game company; Ken Fedesna served as VP and General Manager | | Moreno Valley, CA | event | Location of Round 1 family entertainment center visited January 2016 | | Arcade Expo | event | Trade show held in Banning, CA; article author was returning from this event | ### Signals - **[market_signal]** Round 1 chain strategically positioned in multiple pinball hub locations (southern CA, Chicago, Seattle, Dallas, Massachusetts) suggests deliberate market placement targeting entertainment-seeking consumers, some of whom may be pinball community members (confidence: medium) — Article notes Round 1 locations align with 'many of the pinball hot spots in the US' and recommends Grapevine and Tukwila locations to tournament attendees - **[product_strategy]** Stern Pro models (Kiss, Walking Dead, Metallica, Star Trek) selected for location-based commercial deployment; Pro tier positioned as appropriate entry-level tier for casual/location play (confidence: high) — Four Pro model machines observed in commercial entertainment venue; no Premium or LE models mentioned - **[venue_signal]** Pinball is explicitly secondary attraction at Round 1; author notes relief ('Thankfully') that pinballs were present, suggesting this was unexpected or bonus offering rather than core draw (confidence: high) — Quote: 'Thankfully they also has four pinballs as part of their offer to customers' and context showing majority of venue dedicated to bowling, billiards, karaoke, and Japanese games --- ## Transcript Date: January 2016 Location: 22500 Town Cir #2030, Moreno Valley, CA 92553, USA On our way back from Arcade Expo in Banning, we stopped off at Moreno Valley to do some last minute shopping and gather supplies for the journey to LAX. Having got our fill of T-shirts in the shopping mall, we couldn’t help but notice what looked like a large family entertainment centre upstairs. ![Round 1 in Moreno Valley](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/2.jpg) Round 1 in Moreno Valley Round 1 is a chain of ten amusement centres spread around southern California, the Chicago area, southern Seattle, western Dallas, and southern Massachusetts. In other words, many of the pinball hot spots in the US. It’s easy to underestimate how large the Moreno Valley location really is. Here’s a picture showing the facia inside the mall. In fact it continues for another couple of units into the distance but we couldn’t get far back enough to photograph it all with our phone. ![It's all Round 1](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/1.jpg) It’s all Round 1 Inside is an impressive selection of the latest hot amusement and redemption games we’d seen at various trade shows. Among them is Fishbowl Frenzy (below, left) created by Team Play Inc., a company based in Elk Grove Village, Illinois, and co-owned by Ken Fedesna, VP and General Manager of both WMS Industries (Williams) and Midway Games. ![A few of the many games at Round 1](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/5.jpg) A few of the many games at Round 1 These are joined by an interesting selection of obscure (to us) Japanese games, some in hugely elaborate enclosures while others were strangely utilitarian. ![Some of the Japanese games](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/3.jpg) Some of the Japanese games The premises are large enough to contain a set of full-size bowling lanes. ![The bowling lanes at Round 1](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/4.jpg) The bowling lanes at Round 1 They also have quite a few billiards and ping pong tables set up, along with darts and special private karaoke rooms, with songs available in English, Spanish, Chinese, Korean and Japanese. As you can see, the place was largely deserted on this Monday afternoon, with most interest in the Japanese games, such as the rock guitarist and drummer simulators, the DJ mixing tables, and sit-down racers. Thankfully they also has four pinballs as part of their offer to customers. They were all recent Pro model Stern titles, arranged in pairs back-to-back. ![Kiss Pro and The Walking Dead Pro](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/9.jpg) Kiss Pro and The Walking Dead Pro ![Metallica Pro and Star Trek Pro](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/10.jpg) Metallica Pro and Star Trek Pro The machines all had plenty of space around them and all four appeared to be in very good condition. ![The Kiss Pro playfied](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/8.jpg) The Kiss Pro playfield We say they “appeared” to be in good condition because, although the games’ pricing cards say they cost $1 a game or 3 games for £2, the whole complex uses a proprietary swipe-card payment system. ![The card reader fitted to every game](https://www.pinballnews.com/site/wp-content/uploads/sites/round-one/6.jpg) The game is priced in dollars but uses a card reader With just a few minutes to kill before returning to the car it didn’t seem worthwhile investing in a card. But if you have longer to spend there, Round 1 has an excellent selection of games, amusements and other entertainments to keep you and your friends busy all day. If you’re going to the Texas or NW Pinball Shows, check out their Grapevine or Tukwila locations near the airports. More details of all their locations, the games, food, prices and opening hours are on their website at round1usa.com. _(Acquisition: raw_text, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-06-06 | Item ID: 9352a55d-df19-45e7-9826-aa53e4e82d9a*