# Ray Borges is Coastal’s New VP of Sales

**Source:** Replay Magazine  
**Type:** article  
**Published:** 2026-06-02  
**Beat:** Pinball

**URL:** https://www.replaymag.com/ray-borges-is-coastals-new-vp-of-sales/

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## Analysis

Coastal Amusements promoted Ray Borges to VP of Sales following Mike Dean's departure. Borges highlighted upcoming titles including All Star Golf, Freeze 5, Roll N Win, and Vortex alongside the success of Hot Wheels Ultimate Speedway.

### Key Claims

- [HIGH] Ray Borges was promoted to VP of Sales at Coastal Amusements — _Official Coastal Amusements announcement via Replay Magazine_
- [HIGH] Mike Dean departed from Coastal Amusements — _Official Coastal Amusements announcement; described as 'industry veteran'_
- [HIGH] Coastal Amusements has upcoming games: All Star Golf, Freeze 5, Roll N Win, and Vortex — _Ray Borges statement in official announcement_
- [MEDIUM] Hot Wheels Ultimate Speedway has been successful for Coastal Amusements — _Ray Borges statement; subjective assessment of product performance_

### Notable Quotes

> "I'm excited for this new opportunity for growth in all aspects of Coastal Amusements. We are building on the success of our Hot Wheels Ultimate Speedway, and we've got other great games coming soon like All Star Golf, Freeze 5, Roll N Win and Vortex."
> — **Ray Borges**
> _Announces upcoming product pipeline and articulates growth strategy in new VP role_

> "Ray's dedication, industry expertise and proven track record make him an outstanding addition to the company's leadership team."
> — **Coastal Amusements**
> _Official endorsement of Borges in leadership capacity_

### Entities

| Name | Type | Context |
|------|------|---------|
| Ray Borges | person | Newly promoted VP of Sales at Coastal Amusements |
| Mike Dean | person | Industry veteran who departed Coastal Amusements, preceded Borges in sales leadership |
| Coastal Amusements | company | Amusement game manufacturer; announced promotion and upcoming product pipeline |
| Hot Wheels Ultimate Speedway | product | Coastal Amusements game noted as successful |
| All Star Golf | product | Upcoming Coastal Amusements game |
| Freeze 5 | product | Upcoming Coastal Amusements game |
| Roll N Win | product | Upcoming Coastal Amusements game |
| Vortex | product | Upcoming Coastal Amusements game |

### Signals

- **[personnel_signal]** Ray Borges promoted to VP of Sales at Coastal Amusements following Mike Dean's departure (confidence: high) — Official announcement of promotion and leadership role change
- **[personnel_signal]** Mike Dean, industry veteran, departed from Coastal Amusements sales leadership (confidence: high) — Announcement references 'following the departure of industry veteran Mike Dean'
- **[product_launch]** Coastal Amusements disclosed upcoming game titles: All Star Golf, Freeze 5, Roll N Win, Vortex (confidence: high) — Ray Borges statement: 'we've got other great games coming soon like All Star Golf, Freeze 5, Roll N Win and Vortex'
- **[business_signal]** Coastal Amusements continues growth strategy with internal promotion and new product pipeline (confidence: medium) — Promotion described as opportunity for growth; multiple upcoming titles in pipeline

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## Transcript

Coastal Amusements recently announced the promotion of Ray Borges to vice president of sales, following the departure of industry veteran Mike Dean. In the role, Borges will lead the company’s sales strategy and continue to drive growth across all market segments. “I’m excited for this new opportunity for growth in all aspects of Coastal Amusements,” Borges said. “We are building on the success of our Hot Wheels Ultimate Speedway, and we’ve got other great games coming soon like All Star Golf, Freeze 5, Roll N Win and Vortex.” Coastal said that Ray’s “dedication, industry expertise and proven track record” make him an outstanding addition to the company’s leadership team.

_(Acquisition: raw_text, Enrichment: v5)_

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*Exported from Journalist Tool on 2026-06-06 | Item ID: 972b23d3-cba7-4999-a1ae-d5b805529554*