# Headquarters Adds New Pinball Room

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2013-05-15  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/news/headquarters.html

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## Analysis

Headquarters Beercade, a barcade venue in Chicago's Lake View area, is expanding with a new dedicated pinball building featuring 20+ machines, all on free play. The new location opens May 23, 2013, adjacent to their original venue.

### Key Claims

- [HIGH] Headquarters is adding 20+ pinball machines in a separate building addition — _Direct statement in article body_
- [HIGH] The new pinball building opens on May 23rd, 2013 — _Specific date provided in article_
- [HIGH] All pinball machines in the new building will be on free play — _Explicitly stated: 'all going to be on free play, just like the video games and pins they have now'_
- [MEDIUM] Headquarters Beercade has been highly successful with the barcade format — _Editorial description, not sourced to venue operator_

### Notable Quotes

> "Besides the great news of Headquarters adding a large building full of pins, they are also all going to be on free play, just like the video games and pins they have now."
> — **Article author**
> _Key highlight of the expansion's appeal to players—free play access across all machines_

### Entities

| Name | Type | Context |
|------|------|---------|
| Headquarters Beercade | company | Barcade venue in Chicago, Lake View area; expanding with dedicated pinball room |
| Chicago | location | City where Headquarters Beercade is located |
| Lake View | location | Neighborhood in Chicago where Headquarters Beercade operates |
| Dan Marquardt | person | Author/journalist who visited Headquarters for the article |

### Topics

- **Primary:** Barcade expansion and growth, Free play pinball availability
- **Secondary:** Pinball venue operations

### Sentiment

**Positive** (0.85) — Article presents the expansion as positive news with enthusiastic language ('great news', 'highly successful'); no criticism or concerns raised

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## Transcript

Date:
15 May, 2013

Headquarters is one of the new breed of 'barcade' businesses; a bar combined with an arcade, to provide refreshments and amusements under one roof. Located in Chicago, Headquarters has been highly successful with the format, but they will soon have even more to offer.

With their latest expansion about to open, Dan Marquardt paid them a visit to find out what they have in store.

Headquarters Beercade

Inside Headquarters

Headquarters Beercade in the Lake View area of Chicago is adding twenty-plus pinball machines in a separate building addition which opens on May 23rd.

The new building

Bold graphics between the original location and the new addition

Headquarters already features a collection of classic video games and a few pins.The new pinball building is next door at 2833 N.Sheffield.

Besides the great news of Headquarters adding a large building full of pins, they are also all going to be on free play, just like the video games and pins they have now.

Headquarters Beercade is located at 950 W.Wolfram, Chicago, Illinois 60657, and their website is at hqbeercade.com.

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_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 988ace5c-724a-4b31-add7-a952a89a90f0*