# Stern Pinball to Reveal Keith Elwin James Bond 60th Anniversary Pin at CES on 1/3/2023

**Source:** Knapp Arcade  
**Type:** article  
**Published:** 2022-12-28  
**Beat:** Pinball

**URL:** https://www.knapparcade.org/stern-pinball-to-reveal-keith-elwin-james-bond-60th-anniversary-pin-at-ces-on-1-3-2023

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## Analysis

Stern Pinball announced an official reveal date for the Keith Elwin-designed James Bond 60th Anniversary pinball machine at CES 2023 (January 3rd at Mandalay Bay, January 5th at Bellagio). The machine is limited to 500 units globally and will feature every film in the James Bond series. Pricing has not been officially announced but is rumored to match Beatles Diamond Edition pricing.

### Key Claims

- [HIGH] James Bond 60th Anniversary machine will be revealed January 3rd, 2023 at CES Unveiled (Mandalay Bay) and January 5th at ShowStoppers @ CES (Bellagio) — _Official announcement with specific dates and venue details_
- [HIGH] Machine designed by Keith Elwin — _Stated in title and body of announcement_
- [HIGH] Production limited to 500 units globally — _Explicitly stated in announcement: 'Limited to 500 machines globally'_
- [HIGH] Machine features every single film in the James Bond series — _Stated as 'features every single film in the series'_
- [MEDIUM] Pricing rumored to match Beatles Diamond Edition machines — _Source notes pricing 'is rumored to be priced like the Beatles Diamond Edition machines, whatever dealers want to charge for it' — rumored, not official_
- [HIGH] Machine is single-level game — _Explicitly stated: 'The machine will be a single-level game'_

### Notable Quotes

> "Limited to 500 machines globally, this rare machine celebrates the entire franchise of the iconic, genre-defining James Bond films."
> — **Stern Pinball official announcement**, N/A
> _Core product positioning emphasizing rarity, collectibility, and comprehensive franchise coverage_

> "pricing has yet to be officially announced, but it is rumored to be priced like the Beatles Diamond Edition machines, whatever dealers want to charge for it"
> — **Knapp Arcade author**, N/A
> _Indicates pricing uncertainty and potential secondary market markup flexibility_

### Entities

| Name | Type | Context |
|------|------|---------|
| Stern Pinball | company | Manufacturer announcing the James Bond 60th Anniversary machine |
| Keith Elwin | person | Legendary pinball designer credited with James Bond 60th Anniversary machine design |
| James Bond 60th Anniversary | game | Limited edition pinball machine celebrating 60 years of James Bond franchise, limited to 500 units |
| Consumer Electronics Show (CES) 2023 | event | Venue for official reveal of James Bond machine on January 3rd-5th in Las Vegas |
| Mandalay Bay | product | Las Vegas hotel hosting CES Unveiled event on January 3rd, 2023 |
| Bellagio | product | Las Vegas hotel hosting ShowStoppers @ CES event on January 5th, 2023 |
| Beatles Diamond Edition | game | Stern Pinball machine used as pricing reference point for Bond machine |
| Knapp Arcade | organization | Source of the announcement article |

### Topics

- **Primary:** New game announcement, Limited edition scarcity strategy, Designer assignment (Keith Elwin)
- **Secondary:** Licensing (James Bond IP), Pricing and secondary market, Trade show marketing (CES)

### Sentiment

**Positive** (0.8) — Announcement is straightforward and positive. Language emphasizes exclusivity ('rare machine', '500 machines globally'), designer pedigree (Keith Elwin), and comprehensive content ('entire franchise'). No criticism or concern expressed.

### Signals

- **[event_signal]** Major trade show reveal at CES 2023 positioning James Bond as premium flagship product (confidence: high) — Official reveal scheduled for CES Unveiled and ShowStoppers @ CES, indicating strategic importance
- **[licensing_signal]** James Bond 60th Anniversary machine demonstrates Stern's access to major entertainment IP licensing (confidence: high) — James Bond franchise license secured and machine designed to feature 'every single film in the series'
- **[announcement]** Official reveal of James Bond 60th Anniversary pinball at CES 2023 (confidence: high) — Explicit announcement with confirmed dates (January 3-5, 2023) and venue details
- **[business_signal]** Stern implementing limited production (500 units) to establish scarcity and FOMO around Bond machine, following earlier experience with oversupply on other LE titles (confidence: medium) — Explicit production cap of 500 units and emphasis on 'rare machine' and 'limited edition' positioning

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## Transcript

We finally have an official reveal date for the special high-end Keith Elwin-designed James Bond 60th Anniversary pinball machine...January 3rd during the Consumer Electronics Show at the Mandalay Bay hotel in Las Vegas. The machine will be displayed again on January 5th at the Bellagio hotel.

The James Bond 60th Anniversary machine will be a single-level game that features every single film in the series. Production is limited to 500 units and pricing has yet to be officially announced, but it is rumored to be priced like the Beatles Diamond Edition machines, whatever dealers want to charge for it.

Exclusive for attendees and press of CES Unveiled (January 3rd at the Mandalay Bay) and ShowStoppers @ CES (January 5th at the Bellagio), Stern Pinball will be officially unveiling the highly collectible James Bond 007 60th Anniversary Limited Edition pinball machine. Limited to 500 machines globally, this rare machine celebrates the entire franchise of the iconic, genre-defining James Bond films.

GET CONNECTED WITH STERN PINBALL AT THE 2023 CONSUMER ELECTRONICS SHOW

https://sternpinball.com/2022/12/27/get-connected-with-stern-pinball-at-the-2023-consumer-electronics-show/

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 99b9379a-8b61-45fa-93a5-c327c035eb10*