# Pinball Magazine Second Issue Ships **Source:** Pinball News Website **Type:** article **Published:** 2013-07-05 **Beat:** Pinball **URL:** https://www.pinballnews.com/news/pinballmagazine4.html --- ## Analysis Pinball Magazine's second issue has shipped, expanding to 188 pages with a main double interview featuring Dennis Nordman and Greg Freres discussing their careers at Stern and Multimorphic. Editor Jonathan Joosten discusses improvements made based on feedback from the first issue and outlines plans for a 2-3 issue annual publication schedule going forward. ### Key Claims - [HIGH] Second issue is 50% larger than the first, at 188 pages and 850g — _Article states issue two 'pushes up the number of pages by 50% to a letterbox-busting 188 pages, weighing-in at 850g'_ - [HIGH] Ten month gap between Issue 1 and Issue 2; editor aims for 2-3 issues per year going forward — _Jonathan Joosten quoted: 'From the start I have said I hoped to do two to three issues per year' and expects two issues in 2013 and 'two or three' in 2014_ - [HIGH] Editor identified issues with Issue 1 including typos, photo quality, and content balance — _Jonathan Joosten: 'Once I had a copy of Issue One in my hands I noticed all sorts of things that could have been improved'_ - [HIGH] Magazine is seeking a fulfillment house and publisher in US/Canada to reduce North American shipping costs — _Article states: 'Jonathan is looking for a fulfilment house and publisher to print and distribute the magazine in the US or Canada'_ - [HIGH] Greg Freres shares insights about working at Bally and Williams — _Jonathan Joosten: 'what Greg is sharing about working at Bally and Williams gives a unique insight'_ ### Notable Quotes > "Once I had a copy of Issue One in my hands I noticed all sorts of things that could have been improved. All of a sudden I saw typos that I had overlooked, some photos turned out too dark for my liking, and I felt the balance of content between the main interview and the side articles was way off." > — **Jonathan Joosten, Editor of Pinball Magazine** > _Explains editorial improvements and challenges in producing first issue_ > "From the start I have said I hoped to do two to three issues per year. Issue Two took longer than expected to finish." > — **Jonathan Joosten** > _States publication cadence goals and acknowledges delays_ > "It would be great if Issue Three could be finished prior to Pinball Expo, but that seems very unlikely. However, it should hopefully be out this year." > — **Jonathan Joosten** > _Indicates timeline uncertainty for Issue 3 and priorities around Pinball Expo_ > "Making a 188-page magazine like Issue Two with a small team of people involves a lot of work." > — **Jonathan Joosten** > _Acknowledges resource constraints affecting production schedule_ ### Entities | Name | Type | Context | |------|------|---------| | Pinball Magazine | product | Print magazine covering pinball industry; second issue ships with 188 pages featuring Dennis Nordman and Greg Freres interview | | Jonathan Joosten | person | Editor of Pinball Magazine; responsible for editorial direction and publication planning | | Dennis Nordman | person | Featured in main interview for Issue 2; career spanning multiple decades in pinball industry, associated with Stern | | Greg Freres | person | Co-featured in main interview for Issue 2; worked at Bally and Williams, involved with Multimorphic ventures | | Stern Pinball | company | Major pinball manufacturer; Dennis Nordman associated with company; Dave Peterson is investor | | Multimorphic | company | Pinball company mentioned in context of Greg Freres' latest ventures | | Dave Peterson | person | Stern Pinball investor; interviewed about company potential in Issue 2 | | Pinball News | organization | Independent online pinball media outlet founded in 2000; publishing this article about Pinball Magazine | | Rob Berk | person | Featured in shorter interviews/articles in Issue 2; associated with Pinball Expo | | Mike Pacak | person | Featured in shorter interviews/articles in Issue 2; associated with Pinball Expo | | Beatniks Koolsville | product | Custom pinball machine featured in Issue 2 article | | The Pinball Arcade | product | Featured in shorter articles in Issue 2 | | Pinball Expo | event | Annual pinball industry event; mentioned as timeline reference for Issue 3 publication | | Bally | company | Classic pinball manufacturer; Greg Freres worked there | | Williams | company | Classic pinball manufacturer; Greg Freres worked there | ### Topics - **Primary:** Print Media & Publishing, Pinball Industry History & Personnel, Magazine Production & Editorial - **Secondary:** Stern Pinball & Company Leadership, Pinball Expo & Industry Events, Multimorphic Ventures ### Sentiment **Positive** (0.75) — Positive coverage of magazine expansion and growth; editor expresses satisfaction with improvements made to Issue 2; forward-looking statements about increased publication frequency show confidence in the project despite logistical challenges ### Signals - **[business_signal]** Editor seeking US/Canada fulfillment and publishing partnership to reduce shipping costs and expand distribution (confidence: high) — Direct quote: 'Jonathan is looking for a fulfilment house and publisher to print and distribute the magazine in the US or Canada' - **[market_signal]** Pinball Magazine establishing itself as major print media outlet with recurring features and regular publication cadence (confidence: medium) — Editor outlines plans for recurring sections (museum articles, website features, custom games, pinball shows) and 2-3 issue annual schedule - **[event_signal]** Pinball Magazine Issue 2 officially ships with significant expansion (188 pages, 50% increase) (confidence: high) — Article confirms shipping and provides exact page count and weight measurements --- ## Transcript Date: 5th July, 2013 Ten months after the inaugural issue was officially launched, the second issue of Pinball Magazine is now shipping, and it's even bigger than the first. Pinball Magazine's second issue This edition's main interview is with Dennis Nordman and Greg Freres, looking back over their many years in the pinball industry - both individually and working as a team - as well as looking ahead to their latest ventures with Stern and Multimorphic. The main interview Pages from the main interview In addition to the main interview, the second edition includes a number of shorter interviews and articles such as the Beatniks Koolsville custom machine, The Pinball Arcade, and Rob Berk and Mike Pacak from Pinball Expo, which together with the Dennis and Greg main feature pushes up the number of pages by 50% to a letterbox-busting 188 pages, weighing-in at 850g (1lb 13oz). One of the extra features in issue two You can also read about how Pinball News began in an interview with the Editor, and hear from Stern Pinball investor Dave Ashley Peterson about the potential he saw in the company. Editor of Pinball Magazine, Jonathan Joosten, told us how this second issue improves upon the first. He said, "As the Editor, I look at some things differently to most readers. Once I had a copy of Issue One in my hands I noticed all sorts of things that could have been improved. All of a sudden I saw typos that I had overlooked, some photos turned out too dark for my liking, and I felt the balance of content between the main interview and the side articles was way off." He continued, "Issue 2 has more side articles, most of which will be recurring features. So Issue 3 should also have an article about a museum, an essential website, one or more custom games, a pinball show and so on." Talking about the the increased number of pages over the first issue - which wasn't exactly lightweight - Jonathan told us, "The cover story in Issue Two is larger than in Issue One since it is a double interview. It was great that Greg Freres was willing to chime in, and I think what Greg is sharing about working at Bally and Williams gives a unique insight into things many readers may not have been aware of." So is the ten month gap between the first two editions going to be typical for Pinball Magazine? Not according to Jonathan, who hopes is already working on the third edition which he hopes to publish later this year. "From the start I have said I hoped to do two to three issues per year. Issue Two took longer than expected to finish. Issue Three may take less time since I have already done a lot of interviews for the cover story. They still have to be transcribed and edited, but the team is already working on that. It would be great if Issue Three could be finished prior to Pinball Expo, but that seems very unlikely. However, it should hopefully be out this year. So, two issues this year, and for 2014 I expect to do two or three as well. Obviously making a 188-page magazine like Issue Two with a small team of people involves a lot of work." In the meantime Jonathan is looking for a fulfilment house and publisher to print and distribute the magazine in the US or Canada. This would reduce shipping costs to customers in North America - a significant factor in the overall price for a magazine featuring so many thick glossy pages. The new second issue of Pinball Magazine - along with the first issue - is available to order from the magazine's website for €15 or $19.80 plus shipping. Back to the News page Like this page? Share it with your Facebook friends: Back to the front page _(Acquisition: raw_text, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: 9aa77b36-6867-46e6-abe8-fe2c98e166cc*