# NEW LEGENDS OF VALHALLA CLASSIC

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2022-10-07  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/site/2022/10/07/new-legends-of-valhalla-classic

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## Analysis

American Pinball has restructured its Legends of Valhalla product lineup by introducing a new entry-level Classic model ($7,395) while renaming previous tiers. The new Classic and Deluxe ($7,995) models replace hand-sculpted cosmetic elements with flat plastics, while the sold-out Limited Deluxe retains premium sculpted models like Odin and skull piles. All three models share identical playfield features and gameplay.

### Key Claims

- [HIGH] Legends of Valhalla Limited Deluxe sold out long ago after launching in October 2021 — _Article states 'Deluxe the first to be produced with limited run of 500 units' and 'the previous Deluxe (which sold out long ago)'_
- [HIGH] New Classic model priced at $7,395, Deluxe at $7,995 — _Explicitly stated pricing in article body_
- [HIGH] Original Limited Deluxe launched at $8,395 — _Article provides direct price comparison: 'original price for the Limited Deluxe when it launched was $8,395'_
- [HIGH] Playfield features and gameplay are identical across all three tiers — _Article states 'The playfield features and gameplay continue to be consistent across all three models, with differences largely being cosmetic.'_
- [HIGH] American Pinball planned Classic production to tentatively begin in early 2023 — _Official announcement: 'Our plan is to keep the LOV lines running so when the last Limited Deluxe comes off the line, the Classic version can immediately start, tentatively in the beginning of 2023.'_

### Notable Quotes

> "We're amazed how fast the year has gone and Pinball Expo upon us again."
> — **American Pinball**
> _Indicates rapid market cycle and production timeline for American Pinball_

> "Many tournament directors have now been using this game with players very receptive for it."
> — **American Pinball**
> _Signals strong tournament adoption and community reception for Legends of Valhalla, supporting competitive viability_

> "It has been a busy year since the launch of LOV Limited Deluxe in October 2021 which we have continued working hard at producing in spite of challenges."
> — **American Pinball**
> _Acknowledges supply chain or production challenges during the first year of production_

### Entities

| Name | Type | Context |
|------|------|---------|
| American Pinball | company | Boutique pinball manufacturer that designed and produces Legends of Valhalla |
| Legends of Valhalla | game | Norse mythology-themed pinball game with three tier variants (Classic, Deluxe, Limited Deluxe) |
| Riot Pinball | person|company | Designer/design team credited with Legends of Valhalla |
| Frank Gigliotti | person | Contributed to rules and code development for Legends of Valhalla |
| Steve Bowden | person | Contributed to rules and code advancement for Legends of Valhalla |
| Scott Gullicks | person | Created Interior Cabinet Art Set now available for all Legends of Valhalla editions |
| Pinball Expo | event | Annual pinball industry exposition where American Pinball displayed new Classic model |
| IAAPA | event | Trade show where American Pinball displayed Legends of Valhalla Classic |

### Topics

- **Primary:** Product line restructuring and tiering strategy, Cost reduction through material substitution (sculpted to flat plastics), Pricing and market positioning across entry-level to premium tiers
- **Secondary:** Tournament adoption and competitive viability, Production scheduling and supply chain management, Code updates and rules development post-launch

### Sentiment

**Positive** (0.75) — American Pinball presents restructuring as responsive market expansion and production planning. Acknowledges manufacturing challenges but frames them neutrally. Tournament director reception and player feedback are highlighted positively. No criticism present in manufacturer statement.

### Signals

- **[competitive_signal]** Tournament adoption and director receptiveness to Legends of Valhalla indicates strong competitive positioning; code updates and rules refinement suggest ongoing tournament viability support (confidence: high) — American Pinball statement: 'Many tournament directors have now been using this game with players very receptive for it' and acknowledgment of continued rules/code advancement by dedicated developers
- **[market_signal]** Limited Deluxe rapid sell-out (500 units) justifies new tier strategy to capture price-sensitive buyers; production continuity planning indicates sustained demand (confidence: high) — Limited Deluxe described as sold out despite 500-unit limited run; American Pinball's plan to transition directly from Limited Deluxe to Classic production indicates forecasted ongoing demand
- **[market_signal]** New three-tier pricing structure ($7,395 Classic / $7,995 Deluxe / ~$8,395 Limited Deluxe) represents $1,000 price reduction from original Limited Deluxe to new entry Classic, signaling market demand for lower-cost entry point (confidence: high) — New Classic priced at $7,395 vs original Limited Deluxe at $8,395; Deluxe positioned at mid-tier $7,995
- **[product_strategy]** Cosmetic material substitution strategy: sculpted/hand-painted models (Odin, skull pile, arch, shields) exclusive to Limited Deluxe; flat plastics used in Classic/Deluxe tiers while maintaining identical playfield mechanics and gameplay (confidence: high) — Article explicitly details material downgrades: 'custom sculpted and hand-painted models Odin, the skull pile, the arch and the shields on the ship remain exclusive to the Limited Deluxe and are replaced by flat plastics in both the currently-available variants'
- **[supply_chain_signal]** Production challenges during first year (October 2021 launch through 2022) referenced but not detailed; planned continuous production lines suggest manufacturing stabilization (confidence: medium) — American Pinball: 'It has been a busy year since the launch of LOV Limited Deluxe in October 2021 which we have continued working hard at producing in spite of challenges'

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## Transcript

American Pinball’s current title, *Legends of Valhalla*, which was designed by Riot Pinball, was launched just under one year ago. At that time there were two editions available – Classic and Deluxe, with the Deluxe the first to be produced with limited run of 500 units.

Now the company has rejigged the line up by adding a new base Classic model and bumping the previous Deluxe (which sold out long ago) up to a Limited Deluxe, while the previous Classic now becomes the Deluxe.

[![The new Classic edition of Legends of Valhalla](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/103-legends-of-valhalla-597x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/103-legends-of-valhalla.jpg)

The new Classic edition of Legends of Valhalla

The price of the new Classic model is $7,395 while the Deluxe model is $7,995. By comparison, the original price for the Limited Deluxe when it launched was $8,395.

[![The new Classic edition](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/109-legends-of-valhalla-1024x844.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/109-legends-of-valhalla.jpg)

The new Classic edition

The new Deluxe gains some of the extras from the Limited Deluxe edition such as the anti-reflective ‘Magic Glass’ and a shaker motor. However, the custom sculpted and hand-painted models Odin, the skull pile, the arch and the shields on the ship remain exclusive to the Limited Deluxe and are replaced by flat plastics in both the currently-available variants. All versions get the sculpted and hand-painted Thor’s Hammer model though.

Here’s the original sculpted model of Odin from the Limited Deluxe model.

[![One of the sculpted models from the Deluxe version of the game](https://www.pinballnews.com/site/wp-content/uploads/2021/10/011-legends-of-valhalla-1024x990.jpg)](https://www.pinballnews.com/site/wp-content/uploads/2021/10/011-legends-of-valhalla.jpg)

One of the sculpted models from the Limited Deluxe version of the game

And here’s the flat plastic in the new Classic and the Deluxe models which is now at the bottom of the centre ramp.

[![The flat plastic replacement on the new Classic and Deluxe models](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/105-legends-of-valhalla-894x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/105-legends-of-valhalla.jpg)

The flat plastic replacement on the new Classic and Deluxe models

[![The arch behind Odin is also a flat plastic](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/108-legends-of-valhalla-1024x797.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/108-legends-of-valhalla.jpg)

The arch behind Odin at the top of the ramp is also a flat plastic

[![The sculpted skull pile over the scoop has been replaced by flat plastic panels](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/107-legends-of-valhalla-1024x790.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/107-legends-of-valhalla.jpg)

The sculpted skull pile over the scoop has been replaced by flat plastic panels

The playfield features and gameplay continue to be consistent across all three models, with differences largely being cosmetic.

[![The new Classic model's playfield](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/106-legends-of-valhalla-544x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/106-legends-of-valhalla.jpg)

The new Classic model’s playfield

Here’s the new range, with the new Classic model’s features on the right:

[![Comparison of the three models](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/101-legends-of-valhalla-1024x497.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/101-legends-of-valhalla.jpg)

Comparison of the three models

Here’s how American Pinball announced their new line-up:

|  |
| --- |
| **Legends of Valhalla Classic**  Hello Pinball Fans.   We are proud to announce the well anticipated release of Legends of Valhalla (LOV) Classic edition.   We’re amazed how fast the year has gone and Pinball Expo upon us again. We will display Legends of Valhalla Classic at Pinball Expo and IAAPA this year.   Our plan is to keep the LOV lines running so when the last Limited Deluxe comes off the line, the Classic version can immediately start, tentatively in the beginning of 2023.   It has been a busy year since the launch of LOV Limited Deluxe in October 2021 which we have continued working hard at producing in spite of challenges.   We would like to thank Scott Gullicks for the Interior Cabinet Art Set that is now available for all editions.   We also thank Frank Gigliotti and Steven Bowden for the continued advancement of rules and code for a tournament worthy game.  Many tournament directors have now been using this game with players very receptive for it.  Of course, we will continue to make small tweaks where needed. |

Finally, here’s the flyer for the new model:

[![The flyer for the Classic model](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/104-legends-of-valhalla-797x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/legends-of-valhalla/104-legends-of-valhalla.jpg)

The flyer for the Classic model

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 9b414244-a42e-474b-bdd0-fd746ea8736d*