# Where My Pinball Money Goes

**Source:** Kineticist  
**Type:** article  
**Published:** 2025-09-17  
**Beat:** Pinball

**URL:** https://www.kineticist.com/post/where-my-pinball-money-goes

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## Analysis

Colin from Kineticist provides a detailed financial breakdown of running the publication, revealing annual operating costs of ~$10,000 across publishing tools, databases, hosting, and travel. He appeals for reader support through paid subscriptions ($25-$120/year, most popular $60/year) to maintain independence and sustainability, emphasizing that indie media requires direct reader support rather than relying on advertising or sponsorships.

### Key Claims

- [HIGH] Annual operating costs for Kineticist and This Week in Pinball total approximately $10,000 — _Colin provides itemized breakdown: Front End & Publishing $3,000, Database $240, Data Connectors $1,600, Hosting $600, Graphics $340, Analytics $190, Administrative $4,100_
- [HIGH] $60/year is the most popular subscription tier — _Stated explicitly in subscription pitch section_
- [HIGH] Colin previously bought approximately one new-in-box game per year before founding Kineticist — _Direct statement: 'When I started this project, I was buying about one new-in-box game a year. But now, Kineticist is my new machine'_
- [MEDIUM] Kineticist receives tens of thousands of monthly page views/users — _Stated as 'playable by tens of thousands of people every single month' - refers to publication reach_
- [HIGH] Colin pays freelance writers fair rates rather than relying on volunteer labor — _Explicit statement in 'Things I'm not counting' section_

### Notable Quotes

> "Running Kineticist and This Week in Pinball is not free, cheap, or something a sane person would do for fun."
> — **Colin (Kineticist founder)**, Early in article
> _Sets tone for financial reality of indie media operations_

> "Every year, it costs me roughly $10,000 to keep Kineticist and This Week in Pinball running. That's more than the cost of a new-in-box Stern Premium pinball machine."
> — **Colin**, High-level view section
> _Key metric comparing publication cost to pinball machine pricing_

> "When I started this project, I was buying about one new-in-box game a year. But now, Kineticist is my 'new machine'."
> — **Colin**, High-level view section
> _Illustrates personal opportunity cost of running publication_

> "Your support helps us continue working for you, instead of chasing advertisers and sponsors."
> — **Colin**, Closing section
> _Core value proposition: independence through direct reader support_

> "Here's what I like to think of as my 'not a coder' tax."
> — **Colin**, Data Connectors & Automation section
> _Acknowledges cost premium of non-technical approach ($1,600/year)_

> "I used to think that if the work's good enough, it will speak for itself and people will subscribe on principle. But that's just not how things work."
> — **Colin**, Final explanation section
> _Reflects evolution in understanding indie media economics_

### Entities

| Name | Type | Context |
|------|------|---------|
| Kineticist | organization | Pinball industry news and media publication founded by Colin; primary subject of article discussing its operating costs and funding model |
| This Week in Pinball | organization | Pinball news publication acquired by Kineticist; Colin covers subscription and operational costs for both together |
| Colin | person | Founder/operator of Kineticist and This Week in Pinball; author of this financial transparency article |
| Webflow | product | Website builder platform powering Kineticist.com; costs $3,000/year as part of Front End & Publishing tools |
| Beehiiv | product | Newsletter and subscription management platform handling This Week in Pinball distribution; part of $3,000/year Front End costs |
| Airtable | product | Database platform for game data, content pipelines, and operations; $240/year |
| Cloudflare | product | DNS, security, and site optimization service; part of $600/year hosting costs |
| Pinball Map | organization | Referenced as example of detailed financial transparency; Colin cites their cost breakdown as inspiration |
| Back Indie Media Drive | event | Campaign/initiative in which Kineticist is participating to promote indie media support |
| PAPA 22 | event | Tournament that Kineticist sponsored for $500 as example of marketing spend |
| Pinball Expo | event | Major industry event Colin travels to for coverage and in-person reporting |
| Stern Premium | product | Pinball machine tier used as price comparison point for annual publication costs |

### Topics

- **Primary:** Indie media economics and sustainability, Subscription-based funding models, Operational costs of media publications, Independence vs. advertising/sponsorship
- **Secondary:** Pinball community journalism, Media infrastructure and tooling, Creator compensation and fair practices

### Sentiment

**Neutral** (0.45) — Colin maintains professional, pragmatic tone while making direct appeal for support. Honest and transparent rather than pitchy. Some mild frustration evident in discussion of past assumptions about how indie media works, but overall earnest and matter-of-fact.

### Signals

- **[business_signal]** Indie media sustainability requires direct reader support; Colin explicitly states publication cannot survive on 'positive vibes alone' and cannot rely on advertising/sponsorship model (confidence: high) — Multiple statements emphasizing need for paid subscriptions: 'indie media projects like this one don't survive on positive vibes alone' and 'continue working for you, instead of chasing advertisers'
- **[business_signal]** Subscription adoption strategy: $60/year identified as 'most popular option' suggesting pricing discovery and revenue concentration around mid-tier; range spans $25-$120/year (confidence: high) — Explicit statement about tier preference and range provided
- **[business_signal]** Kineticist operating costs ($10K/year) represent significant annual investment; Colin repositions discretionary spending from pinball machine purchases to publication sustainability (confidence: high) — Itemized cost breakdown provided; direct comparison to Stern Premium price point
- **[community_signal]** Kineticist provides exclusive member benefits (Discord server, Moving Units series) and maintains paywalled content to drive subscription conversions (confidence: high) — Detailed in subscription section; benefits listed as satisfaction + Discord access + exclusive content

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## Transcript

This post originally appeared on This Week in Pinball on September 17, 2025.
As part of the September Back Indie Media Drive, I’m shedding some light on how I think about Kineticist in the long term, what it takes to run a publication like this, and why it needs your support to continue.
In our last update, I wrote about the identity crisis of calling myself a journalist and what it means to do journalistic work in this space. This time, I want to get practical and talk about dollars, cents, and the tools we use to produce our work every week.
Running Kineticist and This Week in Pinball is not free, cheap, or something a sane person would do for fun. I know this. You know this. Or if you didn’t, now you do. To keep it sustainable and, importantly, independent, it needs support from readers like you.
The high-level view
Every year, it costs me roughly $10,000 to keep Kineticist and This Week in Pinball running. That’s more than the cost of a new-in-box Stern Premium pinball machine.
When I started this project, I was buying about one new-in-box game a year. But now, Kineticist is my “new machine”. It’s where that money goes.
But unlike a game that sits in my basement, this one’s playable by tens of thousands of people every single month and contributes to the vibrancy of what I’ve often thought of as the best gaming community on the planet.
That’s why I’m asking: if you enjoy what we do here and want projects like this to continue, please support us with a paid subscription. $60/year is the most popular option. Five bucks a month. Or a cheap beer at an arcade.
Getting in the weeds
I’ve wanted to write something like this for a long time. It’s heavily inspired by the detailed list that our friends at Pinball Map have on their website, but since we’re not an open-source project, it always seemed a bit too transparent.
Keep in mind, I’m not a coder! I rely on a variety of platforms and tools that enable me to build without dealing with too much code.
Are there ways to do this more effectively and cost-efficiently? Of course. Could a full-stack developer build something like this in their sleep? No doubt in my mind. But, this is how I, as a marketer-cum-journalist was able to build something that works on my own.
Front End & Publishing Tools: $3,000/year
- Webflow: Powers most of what John Youssi on Kineticist.com. It’s the best site builder I’ve used (and I’ve used a lot) as it helps me get granular on the design and display of content without needing to hire a developer.
- Beehiiv: We added Beehiiv when we acquired This Week in Pinball. It runs the newsletter, handles subscriptions, and performs other publishing and business functions that Webflow can’t do as easily.
- Finsweet: Adds important design structure and functionality on top of Webflow.
Database & Backend: $240/year
- Airtable: My do-it-all database platform. All the game data, various content pipelines, and other moving pieces live here. Without this, not much else works properly.
Data Connectors & Automation: $1,600/year
Here’s what I like to think of as my “not a coder” tax. They provide important connections between tools or other time-saving automations that help me maximize my time and spend more of it creating content.
- Whalesync: This lets me sync data between Airtable and Webflow. When I make a change in Airtable, it appears on the live site within seconds.
- Data Fetcher: Pulls data from third-party APIs and feeds into Airtable.
- Zapier: Connects things like form submissions and game ratings with Airtable and Beehiiv.
- N8N: A newer tool I’m experimenting with that I use to power a couple of internal data monitoring tools (one of which is now public-facing via our PinBot feed).
Hosting & Optimization: $600/year
- Cloudflare: I use Cloudflare for their DNS services, and to help keep the site fast, secure, and block scrapers and AI bots.
- Digital Ocean: Hosts some legacy systems from This Week in Pinball and runs our N8N instance.
Graphics & Media: $340/year
- Canva: It’s easy to use and relatively cheap. I use it for 99% of our graphics work.
- Shotdeck: I use this to pull cinematic stills for our newsletter headers (I like it better than stock photos, and it’s faster than doing a new custom graphic every time).
- Kapwing: The Canva of video editing gets used on rare occasions when we need to edit video clips.
- Adobe Lightroom: Necessary for editing my own photos, especially when I shoot with my digital camera.
Analytics & Data: $190/year
- Plausible: I hate Google Analytics 4. Plausible gets me exactly what I need, fast, and it’s built on a foundation of privacy.
Administrative & Business: $4,100/year
- Google Workspace: Provides email, docs, storage, and video conferencing. Boring but essential.
- LLC & Accounting: Annual fees to keep our LLC in good standing and make sure taxes get paid on time. Firstbase.io has been helpful here.
- Travel: Increasingly, I’ve been traveling to cover game launches, visit manufacturers, and attend major industry events like the Pinball Expo. Our best stories rarely happen unless I’m on a plane and meeting people in person.
- Content Subscriptions: I subscribe to a lot of other pinball creators. Partly to show my support, and partly because access to the paywalled content and group chats can be helpful for our reporting.
Things that I’m not counting
- My time: When I was in consulting, I’d bill anywhere between $200 and $300/hour, and if we did that calculation here, we’re easily talking six figures. But that’s not how I’m thinking because this is what I’d rather be doing.
- Marketing/advertising: Early on, I needed to spend more here, but now that we’re a little more established, I can be more selective with paid promotional activities. For example, we just spent $500 to sponsor the PAPA 22 tournament.
- Freelance writers: We pay our regular contributors fair freelance rates. We could have leveraged people’s pinball passion for more volunteer support, but that never felt right. People should be compensated for their work.
Imagine it’s a pinball machine, but it’s a newsletter instead
Why tell you all this? Because indie media projects like this one don’t survive on positive vibes alone. It survives because people believe in it enough to chip in and support it.
I used to think that if the work’s good enough, it will speak for itself and people will subscribe on principle. But that’s just not how things work. That’s why I’m doing things like participating in the Back Indie Media Drive and why I’m being so blunt and transparent here.
I’m contributing at least a pinball machine a year. Can you contribute, too, with a new paid subscription?
Our subscription options range from $25/year to $120/year. Most people pick $60/year.
Paid subscribers get the satisfaction of keeping us independent, access to our private Discord server, and exclusive content like our Moving Units series.
But, more importantly, your support helps us continue working for you, instead of chasing advertisers and sponsors.

_(Acquisition: web_scrape, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 9c5a50e5-50ea-47c3-bcff-10ffa9ecb45d*