# American Pinball Holds Pricing on Ordered Pinball Machines; To Hire More Employees in 2023

**Source:** Knapp Arcade  
**Type:** article  
**Published:** 2022-12-23  
**Beat:** Pinball

**URL:** https://www.knapparcade.org/american-pinball-holds-pricing-on-ordered-pinball-machines-to-hire-more-employees-in-2023

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## Analysis

American Pinball announced it will honor existing customer prices through year-end 2023 while signaling future price increases and planning to hire additional employees in anticipation of increased production. The hiring appears connected to expectations around the forthcoming Dennis Nordman-designed Galactic Tank Force with art by Christopher Franchi.

### Key Claims

- [HIGH] American Pinball will honor existing prices for all machines that have been ordered by customers — _Direct statement from AP year-end press release_
- [LOW] Price increase of approximately $250 for new American Pinball machines is likely coming in 2023 — _Author's vague recollection of reading this somewhere; explicitly notes uncertainty_
- [HIGH] American Pinball is planning to hire additional employees in preparation for increased production — _Direct quote from AP press release_
- [MEDIUM] American Pinball's next release is Galactic Tank Force, designed by Dennis Nordman with art by Christopher Franchi — _Author infers from hiring/production announcement but describes as 'rumored'_

### Notable Quotes

> "In preparation for increased production in the coming year, American Pinball is pleased to announce that it will be hiring additional employees to join its team."
> — **American Pinball press release**, Year-end press release
> _Official confirmation of expansion plans and production increase expectations_

> "One might be able to infer by that statement that a price hike is likely coming from AP in 2023."
> — **Knapp Arcade (author)**
> _Analysis of the broader business implications of the pricing hold announcement_

### Entities

| Name | Type | Context |
|------|------|---------|
| American Pinball | company | Pinball manufacturer announcing pricing policy and expansion plans |
| Dennis Nordman | person | Pinball game designer credited with designing Galactic Tank Force |
| Christopher Franchi | person | Artist credited with artwork for Galactic Tank Force |
| Galactic Tank Force | game | Rumored/upcoming American Pinball title with tank theme |
| Knapp Arcade | organization | Source/publisher of this article |

### Topics

- **Primary:** Pricing strategy and market signals, Production capacity and expansion
- **Secondary:** Galactic Tank Force announcement/confirmation, American Pinball business health

### Sentiment

**Positive** (0.7) — Article presents American Pinball's announcements favorably ('welcome news'), interprets hiring and price-hold as signs of company confidence and growth. Tone is neutral/analytical rather than critical.

### Signals

- **[business_signal]** American Pinball planning expansion and increased hiring in preparation for production ramp, suggesting confidence in near-term demand (confidence: high) — Direct press release statement about hiring and increased production
- **[market_signal]** American Pinball signaling future price increases (~$250) while honoring existing orders, indicating margin pressure or cost inflation concerns (confidence: medium) — Pricing hold statement implies forthcoming increases; author's recollection of $250 increase is unverified but logic is sound
- **[announcement]** Galactic Tank Force positioned as next major American Pinball release, justifying production expansion plans (confidence: medium) — Author infers from context but describes as 'rumored'; not officially announced in this press release

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## Transcript

This morning, American pinball sent out a year-end press release. In the dispatch, they wished everyone Happy Holidays and made a couple of interesting pinball-related announcements.

First, the Company stated that it will continue to honor its existing prices for all machines that have been ordered by customers. That's welcome news for anyone who is waiting on an American Pinball game. One might be able to infer by that statement that a price hike is likely coming from AP in 2023. If they weren't going to raise prices going forward, then they would wouldn't have to honor existing prices. I vaguely remember reading the other day (and I do A LOT of reading about the hobby) that AP is going to raise prices on new pins by $250 in 2023, but don't hold me to that because I can't remember where I saw it.

Also of note from the press release is the following statement:

"In preparation for increased production in the coming year, American Pinball is pleased to announce that it will be hiring additional employees to join its team."

AP must be expecting big things from its rumored next release, the Dennis Nordman-designed, Christopher Franchi art Galactic Tank Force.

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 9dab3215-fd1b-4692-bbb7-618c261b7625*