# MULTIMORPHIC’S NEW FACTORY

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2019-03-22  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/site/2019/03/22/multimorphics-new-factory

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## Analysis

Multimorphic transitioned P3 pinball platform manufacturing from contract manufacturers to an in-house 5,000 sq ft facility in Round Rock, Texas (opened March 2019) after fulfilling initial pre-orders. The factory handles assembly, sub-assembly construction, 3D printing of custom parts, and playfield module production. Three playfield modules are in production (Lexy Lightspeed, Cannon Lagoon, Cosmic Cart Racing) with a fourth module in development.

### Key Claims

- [HIGH] All pre-orders for P3 platform have been fulfilled — _Direct statement from article intro about transition from contract manufacturer_
- [HIGH] Multimorphic factory is 5,000 square feet with nearly all floor space dedicated to manufacturing — _Explicit statement in facility description section_
- [HIGH] Multimorphic performs 3D printing in-house for custom parts like fan housings for Cosmic Cart Racing — _Photo caption states 'A completed fan housing takes around three hours to make'_
- [HIGH] Four playfield modules exist for P3 platform; fourth module unrevealed and will only be shown when available for purchase — _Direct statement: 'they are working on a fourth which will only be revealed once it is available to buy'_
- [HIGH] Multimorphic servers enable head-to-head play between machines across the world via internet connection — _Statement about Cosmic Cart Racing four-player head-to-head capabilities through internet connection_

### Notable Quotes

> "When production of Multimorphic's P3 pinball platform began, the assembly was undertaken by a contract manufacturer. Now all the pre-orders have been fulfilled, current and future machines will be built in Multimorphic's new facility in Round Rock, Texas."
> — **Article author/Pinball News**, Opening paragraph
> _Establishes transition point and business milestone for manufacturing model change_

> "So far, Multimorphic have three upper playfield modules – Lexy Lightspeed, Cannon Lagoon and Cosmic Cart Racing – along with their associated games, but they are working on a fourth which will only be revealed once it is available to buy"
> — **Article author/Pinball News**, Module section
> _Confirms product roadmap and teases unreleased fourth module with deliberate secrecy strategy_

> "It is this connection which enables owners to download new games and updates"
> — **Article author/Pinball News**, Near end
> _Describes key P3 platform capability for digital distribution and ongoing content delivery_

### Entities

| Name | Type | Context |
|------|------|---------|
| Multimorphic | company | Pinball manufacturer operating P3 modular platform; transitioned to in-house manufacturing in Round Rock, TX |
| Round Rock, Texas | location | Location of Multimorphic's new 5,000 sq ft manufacturing facility at 6 Indian Meadows Drive |
| Lexi Lightspeed | game | First full pinball module game for Multimorphic P3 platform, space/sci-fi themed, in production at factory |
| Cannon Lagoon | game | Second P3 playfield module game in production at Multimorphic factory |
| Cosmic Cart Racing | game | Third P3 playfield module featuring four-player head-to-head connectivity via internet, demonstrated at Texas Pinball Festival |
| P3 Platform | product | Multimorphic's modular pinball machine platform with interchangeable game software and playfield modules |
| Gerry Stellenberg | person | Head of Multimorphic, interviewed in bonus podcast about new facility and future plans |
| Texas Pinball Festival | event | Event where Multimorphic demonstrated Cosmic Cart Racing linked four-player gameplay during factory visit period |
| Pinball Magazine | organization | Media organization that co-produced podcast with Pinball News featuring Gerry Stellenberg interview |
| Jonathan Joosten | person | Associated with Pinball Magazine, participated in joint podcast with Pinball News |
| Ed Vanderveen | person | Appeared in bonus podcast episode alongside Multimorphic interview |

### Topics

- **Primary:** Manufacturing facility operations and capacity, P3 modular platform product roadmap, In-house production transition from contract manufacturing
- **Secondary:** 3D printing and custom part manufacturing, Online multiplayer connectivity infrastructure, Playfield module design and assembly

### Sentiment

**Positive** (0.8) — Article presents Multimorphic's factory transition as a business success milestone with detailed, impressed documentation of manufacturing capabilities. No criticism or negative sentiment present. Tone is informational and celebratory of expanded production capacity.

### Signals

- **[business_signal]** Multimorphic transitioned from contract manufacturing to in-house production facility after completing pre-order fulfillment, indicating business maturity and demand sufficient to justify manufacturing infrastructure investment (confidence: high) — Direct statement: 'Now all the pre-orders have been fulfilled, current and future machines will be built in Multimorphic's new facility in Round Rock, Texas'
- **[competitive_signal]** Multimorphic differentiating P3 platform through modular architecture and online connectivity features, establishing market position distinct from fixed-cabinet competitors during early 2019 manufacturing ramp-up (confidence: medium) — Factory evidence of simultaneous production of multiple module variants and internet-connected server infrastructure
- **[product_strategy]** Fourth unrevealed P3 playfield module in development with deliberate secrecy strategy; will only be revealed when available for purchase (confidence: high) — Quote: 'they are working on a fourth which will only be revealed once it is available to buy' with photo of mysterious unrevealed module
- **[technology_signal]** Head-to-head four-player online multiplayer connectivity via Multimorphic servers enables machines worldwide to compete together, with same internet infrastructure supporting game/update downloads (confidence: high) — Statement: 'The head-to-head play will allow machines across the world to play together through an internet connection to the Multimorphic servers. It is this connection which enables owners to download new games and updates'
- **[technology_signal]** Multimorphic leveraging in-house 3D printing capability for custom part manufacturing, with fan housings for Cosmic Cart Racing magnet systems taking approximately 3 hours to produce per unit (confidence: high) — Photo captions: '3D printing fan housings' and 'A completed fan housing takes around three hours to make'

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## Transcript

Date: 22nd March, 2019 Location: 6 Indian Meadows Drive, Round Rock, TX 78665, USA When production of Multimorphic’s P3 pinball platform began, the assembly was undertaken by a contract manufacturer. Now all the pre-orders have been fulfilled, current and future machines will be built in Multimorphic’s new facility in Round Rock, Texas. ![The Multimorphic factory in Round Rock, Texas](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/01-multimorphic-visit-2019.jpg) The Multimorphic factory in Round Rock, Texas Inside the 5,000 square feet building nearly all the floor space is used for game manufacturing. Everyone works on the floor, so there are no offices and only a solitary meeting room. ![An overview of the Multimorphic factory unit](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/21-multimorphic-visit-2019.jpg) An overview of the Multimorphic factory unit Game construction uses multiple parts and sub-assemblies built either in-house or coming in from external suppliers. Deliveries have to be inspected, checked and measured before they become stock items. ![Stock items on the shelves at the back of the building](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/09-multimorphic-visit-2019.jpg) Stock building ![Items on the front shelves are ready to go into machines as they are assembled](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/08-multimorphic-visit-2019.jpg) Items assembled ![Cables on the front shelves ready to go into the next machine](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/10-multimorphic-visit-2019.jpg) Cables machine ![Building and testing of sub-assemblies](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/03-multimorphic-visit-2019.jpg) Building and testing of sub-assemblies ![Slingshots and flipper assemblies are built in-house using custom frames](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/11-multimorphic-visit-2019.jpg) Slingshots frames Some parts are 3D printed in the factory. During our visit, they were making fan housings for the magnets on the Cosmic Cart Racing playfield module. ![3D printing fan housings](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/17-multimorphic-visit-2019.jpg) 3D printing fan housings ![A completed fan housing takes around three hours to make](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/18-multimorphic-visit-2019.jpg) A make ![Trough sub-assemblies](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/06-multimorphic-visit-2019.jpg) Trough sub-assemblies ![There are many different screws, bolts, nuts and posts used to build a machine or a module](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/05-multimorphic-visit-2019.jpg) There module ![Building games and playfield modules](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/13-multimorphic-visit-2019.jpg) Building games and playfield modules ![A complete Lexy Lightspeed playfield module](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/07-multimorphic-visit-2019.jpg) A complete Lexy Lightspeed playfield module ![Monitors for the Cannon Lagoon playfield module alongside speakers and subwoofers](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/20-multimorphic-visit-2019.jpg) Monitors subwoofers ![Magnetic cabinet and backbox artwork in a custom-made drawer unit](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/14-multimorphic-visit-2019.jpg) Magnetic unit ![A newly-built Lexy Lightspeed P3 machine](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/23-multimorphic-visit-2019.jpg) A newly-built Lexy Lightspeed P3 machine Playfield modules can be bought separately, so these are assembled in the factory too. ![Separate upper playfield modules for Cosmic Cart Racing](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/16-multimorphic-visit-2019.jpg) Separate upper playfield modules for Cosmic Cart Racing So far, Multimorphic have three upper playfield modules – Lexy Lightspeed, Cannon Lagoon and Cosmic Cart Racing – along with their associated games, but they are working on a fourth which will only be revealed once it is available to buy ![The mysterious fourth playfield module](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/15-multimorphic-visit-2019-1024x683.jpg) The mysterious fourth playfield module ![Some of the games available on the P3 platform](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/22-multimorphic-visit-2019.jpg) Some of the games available on the P3 platform When we visited we got to play the new four-player head-to-head Cosmic Cart Racing using the two machines above plus two more elsewhere in the factory. The head-to-head play will allow machines across the world to play together through an internet connection to the Multimorphic servers. It is this connection which enables owners to download new games and updates ![Like the monitors and speakers, the packing material is stored overhead](https://www.pinballnews.com/site/wp-content/uploads/learn/multimorphic-visit-2019/19-multimorphic-visit-2019.jpg) Like overhead That concludes our look at the Multimorphic factory, but you can hear company head, Gerry Stellenberg, talk about the new facility, the reasons for the move, how the machines are built and plans for the future in a special bonus edition of our joint podcast with Jonathan Joosten of Pinball Magazine. You can play or download the podcast here. Special bonus podcast with Gerry Stellenberg and Ed Vanderveen !The Multimorphic facility The Multimorphic facility Thanks to Gerry and the Multimorphic team. As we were visiting, they were loading up their van to take games to the Texas Pinball Festival where they will be demonstrating the linked four-player Cosmic Cart Racing game as well as many of their other titles. You will be able to see their stand in our extensive TPF 2019 show coverage.

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 9ea3c4a1-a198-4c4b-a2a8-9cefcecbaf63*