# Matthew Henick New CEO of Meow Wolf

**Source:** Replay Magazine  
**Type:** article  
**Published:** 2026-04-09  
**Beat:** Pinball

**URL:** https://www.replaymag.com/matthew-henick-new-ceo-of-meow-wolf/

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## Analysis

Meow Wolf announces Matthew Henick as new CEO effective April 27, positioning him to lead expansion including major LA and NYC exhibitions. Henick brings experience from The Trade Desk and Deep Voodoo (founded by South Park creators), and will guide the company's growth into new media and geographic markets.

### Key Claims

- [HIGH] Matthew Henick will become CEO of Meow Wolf effective April 27 — _Official company announcement via Replay Magazine_
- [HIGH] Meow Wolf is preparing to open its largest and most ambitious exhibition in Los Angeles later this year — _Official company announcement_
- [HIGH] Meow Wolf is planning another exhibition in New York City in late 2027 — _Official company announcement_
- [HIGH] Matthew Henick most recently served as senior vice president of consumer products for The Trade Desk — _Official company announcement_
- [HIGH] Matthew Henick previously served as CEO of Deep Voodoo, founded by Trey Parker and Matt Stone — _Official company announcement_

### Notable Quotes

> "Matthew brings a remarkable combination of media, technology and immersive experience leadership at exactly the right moment for Meow Wolf. With the company expanding both its geographic footprint as well as its new media presence beyond the four walls, the board is confident he is the right leader to build on Meow Wolf's artistic foundation while guiding its growth in a rapidly-evolving entertainment landscape."
> — **Christopher Sobecki, Chair of the Board**
> _Official board endorsement of new CEO and strategic direction emphasizing geographic expansion and multimedia presence_

### Entities

| Name | Type | Context |
|------|------|---------|
| Meow Wolf | company | Immersive entertainment company expanding with exhibitions in Los Angeles and New York City |
| Matthew Henick | person | New CEO of Meow Wolf effective April 27, former SVP at The Trade Desk and CEO of Deep Voodoo |
| Christopher Sobecki | person | Chair of the Board of Meow Wolf |
| The Trade Desk | company | Streaming content company where Matthew Henick served as senior vice president of consumer products |
| Deep Voodoo | company | AI and visual effects studio founded by Trey Parker and Matt Stone, where Matthew Henick served as CEO |
| Trey Parker | person | South Park creator and founder of Deep Voodoo |
| Matt Stone | person | South Park creator and founder of Deep Voodoo |

### Topics

- **Primary:** Leadership transition, Geographic expansion, Immersive entertainment industry
- **Secondary:** Media and technology integration

### Sentiment

**Neutral** (0)

### Signals

- **[business_signal]** New CEO appointment to lead company expansion into major markets (LA, NYC) with emphasis on geographic footprint growth and new media presence (confidence: high) — Matthew Henick appointed CEO effective April 27 to guide expansion of geographic footprint and new media presence
- **[venue_signal]** Meow Wolf planning large-scale immersive entertainment venues in Los Angeles (2024) and New York City (late 2027) (confidence: high) — Company preparing to open largest and most ambitious exhibition in Los Angeles later this year and another in New York City in late 2027
- **[industry_signal]** Executive leader with media, technology, and AI/VFX experience moving into immersive entertainment sector leadership (confidence: high) — Matthew Henick brings experience from streaming content (The Trade Desk) and AI/visual effects (Deep Voodoo) to lead immersive entertainment company

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## Transcript

Meow Wolf, the immersive entertainment company, has announced Matthew Henick will be their CEO, effective April 27. The company is preparing to open their largest and most ambitious exhibition in Los Angeles later this year and another in New York City in late 2027. “Matthew brings a remarkable combination of media, technology and immersive experience leadership at exactly the right moment for Meow Wolf,” said Christopher Sobecki, chair of the board. “With the company expanding both its geographic footprint as well as its new media presence beyond the four walls, the board is confident he is the right leader to build on Meow Wolf’s artistic foundation while guiding its growth in a rapidly-evolving entertainment landscape.” Henick most recently served as senior vice president of consumer products for The Trade Desk, a streaming content company. He’s also served as CEO of Deep Voodoo, the AI and visual effects studio founded by South Park creators Trey Parker and Matt Stone.

_(Acquisition: raw_text, Enrichment: v5)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: 9fa3415c-0889-4e55-a190-de1bdca4d923*