# RAD-CALS - Rithickulously Awesome Decals!

**Source:** Jersey Jack Pinball  
**Type:** video  
**Published:** 2015-09-30  
**Duration:** 1m 57s  
**Beat:** Pinball

**URL:** https://www.youtube.com/watch?v=igjztJft6jo

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## Analysis

Jersey Jack Pinball introduced RaDCAL (Ridiculously Awesome Decals), a premium decal product featuring thicker, back-printed material with pre-applied glue compared to traditional vinyl decals. The company is trademarking the RaDCAL name and plans to offer these as standard or aftermarket upgrades, with Smaug artwork from The Hobbit shown as an example.

### Key Claims

- [HIGH] RaDCAL decals are significantly thicker than traditional pinball cabinet vinyl decals — _Jersey Jack Pinball official video demonstration; visual comparison shown between traditional and RaDCAL materials_
- [HIGH] RaDCAL decals are back-printed with pre-applied glue — _Jersey Jack Pinball official video; host demonstrates peeling glue backing_
- [HIGH] RaDCAL decals cannot be easily folded or rolled up due to thickness — _Jersey Jack Pinball official video; direct comparison statement_
- [HIGH] Jersey Jack Pinball is trademarking the RaDCAL name — _Jersey Jack Pinball official announcement in video_
- [MEDIUM] RaDCAL decals will be available as standard or aftermarket options — _Jersey Jack Pinball host states they 'could be put on in the aftermarket as well'_

### Notable Quotes

> "It's a lot thicker. You can't really fold them up, roll them up. It's back printed and it has glue on the back."
> — **Jersey Jack Pinball staff (Julius)**, mid-video
> _Core product description highlighting key RaDCAL differentiators from traditional decals_

> "we're calling Ridiculously Awesome Decals... RaDCAL... and we're trademarking that name"
> — **Jersey Jack Pinball staff**, early-video
> _Official announcement of product name and trademark strategy_

### Entities

| Name | Type | Context |
|------|------|---------|
| Jersey Jack Pinball | company | Manufacturer introducing premium RaDCAL decal product; trademarking the name |
| The Hobbit | game | Jersey Jack Pinball title; Standard Edition featuring new RaDCAL decal technology; Smaug artwork shown as example |
| Barnyard Tee'd Off | game | Mentioned as context for discussion; appears to be a test or demonstration game |

### Topics

- **Primary:** Premium decal technology and materials
- **Secondary:** The Hobbit pinball cabinet artwork, Product differentiation and trademarking, Aftermarket customization options

### Sentiment

**Positive** (0.85) — Enthusiastic demonstration of new product feature; clear pride in material quality and durability improvements; no criticism or negative sentiment expressed

### Signals

- **[product_strategy]** Jersey Jack Pinball introducing RaDCAL as premium decal upgrade distinguishing their machines from competitors through superior material thickness, durability, and finish quality (confidence: high) — Official product announcement with side-by-side comparison showing RaDCAL's material advantages over traditional vinyl decals
- **[technology_signal]** Premium decal application technique representing manufacturing innovation in cabinet artwork application; potential industry trend toward more durable cosmetic solutions (confidence: medium) — Back-printed, thick-gauge material with pre-applied glue represents departure from standard vinyl decal process; available for aftermarket implementation

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## Transcript

Hello. Today Julia's dropped by to see what's going on at Jersey Jack Pinball and we started talking about the Hobbit of course and different artwork that will be applied here and we talked about the decal, what a decal is, and then we talked about something we're calling Ridiculously Awesome Decals. So it's going to be called Rad Cal. So it's rad. It's Ridiculously awesome decal and that's the name and we're trademarking that name and that's what these will become known as and what do you have there Julius? I guess you call this a traditional pinball cabinet decal. Okay so it's a print on paper. Yep everybody knows what this is this is a you know heavy heavy stabilized ink on nice thick vinyl material and this is the Smaug artwork, the gold Smaug artwork. And then I'll get that out of the way and hold up one of these there, Joe. Okay, so it's a lot thicker. You can't really fold them up, roll them up. It's back printed and it has glue on the back if you peel that, right? And we'll be putting them on. I guess they could be put on in the aftermarket as well. So if we take a couple of these out of the way, and you hold this one up and see what that one is. So you get a little bit better idea. The durability of it, the finish of it, the thickness of it, and you lose me behind it, so I'm out of the picture. So that's what it is. It's called our ridiculously awesome decals. Radcal. Radcal. Thank you.

_(Acquisition: youtube_groq_whisper, Enrichment: v3)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: a925f5fe-f9f1-4022-978d-96439fec3216*