# PUNNY FACTORY GOES ON SALE

**Source:** Pinball News Website  
**Type:** article  
**Published:** 2023-04-24  
**Beat:** Pinball

**URL:** https://www.pinballnews.com/site/2023/04/24/punny-factory-goes-on-sale

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## Analysis

Punny Factory 2520, the debut title from startup Pinball Adventures, officially launches for public sale after 3.5 years in development. The game features two cabinet styles priced at $6,500 (printed) and $7,000 (engraved), with a production cap of 120 units and 30 units already pre-sold. The machine uses Raspberry Pi-based hardware, features a pun-themed single-level playfield designed by Dave Sanders, and includes unique cosmetic details like hand-painted toys, powder-coated metalwork, and interior artwork.

### Key Claims

- [HIGH] Punny Factory has been in development for three-and-a-half years since initial announcement — _Pinball News article opening statement_
- [HIGH] 30 units of Punny Factory were pre-sold before public sale launch — _Andrew MacBain, Pinball Adventures head, quoted directly in article_
- [HIGH] Production run is capped at 120 units total, with maximum 10 engraved cabinet variants — _Pinball News article specifying production limits_
- [HIGH] Punny Factory uses Raspberry Pi 3 Model B+ running game code developed by Team Pinball — _Article technical specifications detailing hardware and software_
- [HIGH] Playfield designed by Dave Sanders with single-level layout — _Article design credit section_
- [HIGH] Pricing includes shipping within Canada and US, with international shipping to carrier of choice — _Article pricing and terms section_
- [HIGH] Pinball Adventures has announced upcoming titles: Elements, Voltz Electric, Forsaken Ninja, Sushi Madness, and First Class — _Article closing statement about future titles_

### Notable Quotes

> "Pinball Adventures head, Andrew MacBain told Pinball News he had sold 30 Punny Factorys even before they went on public sale, leaving 90 now available."
> — **Andrew MacBain**
> _Confirms 25% of production run pre-sold before public launch, indicating early market acceptance_

> "The price of US$6,500 (printed cabinet) or US$7,000 (engraved cabinet) includes shipping within Canada and the United States."
> — **Pinball News**
> _Establishes pricing structure and shipping policy for launch_

### Entities

| Name | Type | Context |
|------|------|---------|
| Pinball Adventures | company | Startup pinball manufacturer launching Punny Factory as debut title |
| Andrew MacBain | person | Head of Pinball Adventures, confirmed pre-sales of 30 units to Pinball News |
| Dave Sanders | person | Designer of Punny Factory playfield |
| Team Pinball | company | Developed Punny Factory game software and created the Rboard I/O interface |
| Punny Factory 2520 | game | Debut title from Pinball Adventures, pun-themed pinball machine with Raspberry Pi hardware |
| Elements | game | Announced future title from Pinball Adventures |
| Voltz Electric | game | Announced future title from Pinball Adventures |
| Forsaken Ninja | game | Announced future title from Pinball Adventures |
| Sushi Madness | game | Announced future title from Pinball Adventures |
| First Class | game | Announced future title from Pinball Adventures |

### Topics

- **Primary:** Product Launch, Pricing and Market Positioning, Hardware and Technology (Raspberry Pi, Rboard), Manufacturing and Production Limits, Playfield Design and Mechanics
- **Secondary:** Startup Company (Pinball Adventures), Limited Edition Cabinet Variants

### Sentiment

**Positive** (0.82) — Article presents detailed, enthusiastic coverage of Punny Factory launch with emphasis on unique design features, successful pre-sales, and upcoming pipeline. No critical concerns or negative commentary present. Tone is celebratory of startup achievement.

### Signals

- **[product_launch]** Punny Factory 2520 officially goes on public sale after 3.5-year development cycle (confidence: high) — Article headline and opening: 'today Punny Factory 2520 finally goes on sale to the public'
- **[market_signal]** Punny Factory priced at $6,500 (printed) and $7,000 (engraved), positioning it in mid-tier of market range ($6K-$7K+) (confidence: high) — Explicit pricing: 'This model costs US$6,500' and 'US$500 premium' for engraved cabinet
- **[product_strategy]** Limited production run of 120 total units with only 10 engraved cabinet variants, designed to create scarcity and collector demand (confidence: high) — Article states 'overall production run of Punny Factory games is capped at 120 units' and 'A maximum of ten of these engraved cabinets will be produced'
- **[technology_signal]** Use of Raspberry Pi 3 Model B+ noted as difficult to source with existing stock commanding premium pricing (confidence: high) — Article notes: 'like all RPi single-board computers, is currently difficult to source with any existing stock commanding a premium price'
- **[manufacturing_signal]** Startup Pinball Adventures launches with hand-crafted manufacturing approach including hand-painted toys and custom-designed components (confidence: high) — Article details: 'hand-painted to give an aged appearance', 'custom-designed pop bumpers', 'laser-cut', 'powder-coated' components
- **[design_innovation]** Unique cosmetic features include interior/bottom cabinet artwork, reverse-printed acrylic backglass with metal handles, and printed playfield undersides for assembly/troubleshooting (confidence: high) — Multiple details: 'inner walls and bottom of the cabinet are also artworked', 'reverse-printed on an acrylic sheet with two protruding pipes', 'bottom side is also printed'
- **[business_signal]** 30 units (25% of production run) pre-sold before public launch, indicating strong pre-market demand (confidence: high) — Andrew MacBain stated: 'sold 30 Punny Factorys even before they went on public sale, leaving 90 now available'
- **[machine_intel]** Pinball Adventures announces five upcoming titles in development pipeline beyond Punny Factory (confidence: high) — Article closing: 'Elements, Voltz Electric, Forsaken Ninja, Sushi Madness and First Class'

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## Transcript

It has been three-and-a-half years since we first reported on the launch title from pinball start-up Pinball Adventures, but today Punny Factory 2520 finally goes on sale to the public. Punny Factory is available with two styles of cabinet. A traditional printed cabinet features cartoon artwork depicting some of the in-game puns and the title on a signpost. This model costs US$6,500. ![The printed cabinet](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/104-punny-factory.jpg) The printed cabinet A black engraved cabinet is also available at a US$500 premium. A maximum of ten of these engraved cabinets will be produced, while the overall production run of Punny Factory games is capped at 120 units. ![The black engraved cabinet sideart](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/103-punny-factory.jpg) The black engraved cabinet sideart Pinball Adventures head, Andrew MacBain told Pinball News he had sold 30 Punny Factorys even before they went on public sale, leaving 90 now available. Both cabinet styles feature metallic powder-coated metalwork which includes hinges and legs, the lock bar, and laser-cut 2520 side rails complete with extended protection around the flipper buttons. ![The laser-cut powder-coated side rails](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/112-punny-factory.jpg) The laser-cut powder-coated side rails ![Powder-coated shooter lane cover](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/113-punny-factory.jpg) Powder-coated shooter lane cover ![The powder-coated lock bar](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/115-punny-factory.jpg) The powder-coated lock bar Punny Factory‘s hardware includes several unique features. The backglass is reverse-printed on an acrylic sheet with two protruding ‘pipes’ which are used as handles to aid removal. ![The backglass with metal handles to help with removal](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/102-punny-factory.jpg) The backglass with metal handles to help with removal The game’s artwork isn’t limited to the exterior of the cabinet either, as the inner walls and bottom of the cabinet are also artworked, even though most of the designs will rarely be visible. ![The inside of the cabinet](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/105-punny-factory.jpg) The inside of the cabinet ![The bottom of the cabinet](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/128-punny-factory.jpg) The bottom of the cabinet Inside the backbox is the game’s control system. It uses a Raspberry Pi 3 model B+ run run the game code which, like all RPi single-board computers, is currently difficult to source with any existing stock commanding a premium price. ![The Raspberry Pi single-board computer which runs all the game code](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/111-punny-factory.jpg) The code The RPi connects to an ‘Rboard’ input/output board from Team Pinball who also wrote the game’s software. This board interfaces with all the cabinet and playfield switch inputs while also driving the RGB LEDs and the high power solenoids. Power comes from a single switching power supply also mounted in the backbox. ![The Rboard which handles all the switch, LED and solenoid connections](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/110-punny-factory.jpg) The connections The playfield is made from Canadian Baltic Birch in the traditional 9-ply process. ![The playfield's 9-ply construction](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/106-punny-factory.jpg) The playfield’s 9-ply construction As well as direct printing of the artwork on the top side, the bottom side is also printed to show the position and connections of the LED boards and location of switches which aids both construction and fault-finding. ![The bottom of the playfield](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/107-punny-factory.jpg) The bottom of the playfield Punny Factory features a single-level playfield design by Dave Sanders, with a storyline where the player gets to produce visual puns using the ‘Punny Press’. ![The playfield from Punny Factory](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/101-punny-factory.jpg) The playfield from Punny Factory !The Punny Press with drop and standup targets below The Making a pun by shooting into the Punny Press produces a animation on the LCD panel in the backbox and increases your pun counter. The target is to create 50 puns within a single game, with your progress being shown on playfield inserts above the game’s two flippers. ![The puns counter along with the bonus and multiplier inserts](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/124-punny-factory.jpg) The inserts The ball is kicked up from the press, through a clear tube and into a lock area on the right of the playfield. ![The whole Punny Press mechanism](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/118-punny-factory.jpg) The whole Punny Press mechanism The Punny Press is one of several playfield toys which has been hand-painted to give an aged appearance of having being subjected to extreme wear and tear. ![More playfield toys](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/108-punny-factory.jpg) More playfield toys ![More playfield toys](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/121-punny-factory.jpg) More playfield toys ![More playfield toys](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/109-punny-factory.jpg) More playfield toys ![More playfield toys](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/127-punny-factory.jpg) More playfield toys The game also features three custom-designed pop bumpers, three G-A-G rollover lanes, a six-position vari-target and seventeen standup targets. ![The P-U-N-N-Y target bank](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/116-punny-factory.jpg) The P-U-N-N-Y target bank ![The G-A-G rollover lanes](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/122-punny-factory.jpg) The G-A-G rollover lanes ![The top of the playfield](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/117-punny-factory.jpg) The top of the playfield with the custom pop bumper caps ![The last of the F-A-C-T-O-R-Y standup targets](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/120-punny-factory.jpg) The last of the F-A-C-T-O-R-Y standup targets A flyer has been produced for the Punny Factory game. Here it is. As with all these pictures, you can click on the flyer to get a larger version. ![The front of the Punny Factory flyer](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/125-punny-factory.jpg) The front of the Punny Factory flyer ![The back of the flyer](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/126-punny-factory.jpg) The back of the flyer Punny Factory 2520 is available to order now from the Pinball Adventures website. The price of US$6,500 (printed cabinet) or US$7,000 (engraved cabinet) includes shipping within Canada and the United States. For international orders it includes shipping to your choice of carrier for onward transportation. Local taxes, customs or import duties are the buyer’s responsibility. ![The Punny Factory instruction card](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/129-punny-factory.jpg) The Punny Factory instruction card Purchasing a Punny Factory requires a refundable US$250. Should you change your mind, this deposit is repaid once your game is sold to another buyer. ![Punny Factory 2520 from Pinball Adventures](https://www.pinballnews.com/site/wp-content/uploads/games/punny-factory/119-punny-factory.jpg) Punny Factory 2520 from Pinball Adventures That concludes our look at this first title from Pinball Adventures. We’ll bring you more news about Punny Factory as well as all the company’s future titles Elements, Voltz Electric, Forsaken Ninja, Sushi Madness and First Class right here at Pinball News.

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: ae74c9cf-1701-4fc6-9c49-1e54f750b6ac*
