# AMERICAN PINBALL LICENSING DEAL **Source:** Pinball News Website **Type:** article **Published:** 2026-01-26 **Beat:** Pinball **URL:** https://www.pinballnews.com/site/2026/01/26/american-pinball-licensing-deal/ --- ## Analysis American Pinball has signed a licensing deal with Planetary Pinball Supply to create modernized versions of up to seven classic Williams/Bally pinball titles using contemporary technology and enhanced rulesets. This makes American Pinball the third manufacturer currently producing Williams/Bally remakes, alongside Pedretti Gaming and Chicago Gaming. The specific titles covered by the agreement have not yet been disclosed, and American Pinball has not committed to a production timeline. ### Key Claims - [HIGH] American Pinball signed a deal with Planetary Pinball Supply to 'reimagine' up to seven Williams or Bally game designs with modern technology and enhanced rulesets — _Official announcement from both companies reported by Pinball News_ - [HIGH] American Pinball is the third company currently making modernized versions of Williams and Bally titles, after Pedretti Gaming and Chicago Gaming — _Direct statement in article body_ - [HIGH] Previously, Dutch Pinball and Haggis Pinball also licensed Williams or Bally titles (The Machine: Bride of Pinbot and Fathom respectively) — _Historical context provided in article_ - [HIGH] The specific seven game titles covered by the agreement have not yet been revealed — _Article explicitly states titles 'haven't been revealed yet'_ - [HIGH] American Pinball has not committed to a production timescale for the 'reimagined' games or indicated where they will fit into their product mix — _Direct statement in article body_ ### Notable Quotes > "Under the agreement, American Pinball will have access to up to seven Williams or Bally game designs which will be updated using modern technology and enhanced rulesets." > — **Pinball News (article text)**, N/A > _Core description of the licensing deal scope and terms_ > "American Pinball will become the third company currently making modernised versions of Williams and Bally titles, along with Pedretti Gaming and Chicago Gaming." > — **Pinball News (article text)**, N/A > _Establishes market positioning and competitive landscape for Williams/Bally remakes_ > "American Pinball say these 'reimagined' games will be part of their portfolio of products, alongside their original titles and upcoming new licensed games." > — **American Pinball (via Pinball News)**, N/A > _Indicates these remakes are strategic additions to existing product roadmap, not a pivot_ ### Entities | Name | Type | Context | |------|------|---------| | American Pinball | company | Pinball machine manufacturer recently acquired; has signed licensing deal with Planetary Pinball to remake Williams/Bally classics | | Planetary Pinball Supply | company | Holds IP rights to Williams/Bally pinball titles; entered licensing agreement with American Pinball for seven classic game remakes | | Pedretti Gaming | company | One of two other manufacturers currently producing modernized versions of Williams/Bally titles | | Chicago Gaming | company | One of two other manufacturers currently producing modernized versions of Williams/Bally titles | | Dutch Pinball | company | Previously licensed Williams/Bally titles to create updated versions (The Machine: Bride of Pinbot) | | Haggis Pinball | company | Previously licensed Williams/Bally titles to create updated versions (Fathom) | | Williams | company | Classic pinball manufacturer whose game IP is now licensed for remakes by multiple modern manufacturers | | Bally | company | Classic pinball manufacturer whose game IP is now licensed for remakes by multiple modern manufacturers | ### Topics - **Primary:** Williams/Bally remake licensing, American Pinball business strategy, Competitive landscape of remake manufacturers - **Secondary:** Classic pinball IP licensing, Product portfolio expansion ### Sentiment **Neutral** (0.5) — Announcement is factual and straightforward; no critical or celebratory language. Positioning is positive for American Pinball's expansion but reserved pending more details. ### Signals - **[business_signal]** American Pinball expanding product portfolio through classic game remakes licensing, indicating strategic pivot toward established IP after recent acquisition (confidence: high) — American Pinball signs licensing deal with Planetary Pinball for up to seven Williams/Bally remakes; stated to be part of portfolio alongside original and new licensed titles - **[competitive_signal]** Williams/Bally remake market now has at least three active manufacturers, indicating sustained market demand for modernized classic titles (confidence: high) — Article notes American Pinball is third company in this space, joining Pedretti Gaming and Chicago Gaming; Dutch Pinball and Haggis Pinball previously licensed similar titles - **[licensing_signal]** Planetary Pinball actively licensing classic Williams/Bally IP to multiple manufacturers (American Pinball joins Pedretti Gaming and Chicago Gaming as licensees) (confidence: high) — American Pinball becomes third company making modernized Williams/Bally versions; Planetary Pinball managing multi-licensee strategy --- ## Transcript HomeNEWSAMERICAN PINBALL LICENSING DEAL Date: January 26th, 2026 Newly-sold pinball company, American Pinball, has signed a deal with Planetary Pinball Supply to ‘reimagine’ a series of classic Williams/Bally pinball titles. Under the agreement, American Pinball will have access to up to seven Williams or Bally game designs which will be updated using modern technology and enhanced rulesets. The game titles covered by the agreement haven’t been revealed yet, but American Pinball will become the third company currently making modernised versions of Williams and Bally titles, along with Pedretti Gaming and Chicago Gaming. Previously, Dutch Pinball and Haggis Pinball also licensed Williams or Bally titles to create updated versions of The Machine: Bride of Pinbot and Fathom respectively. American Pinball say these ‘reimagined’ games will be part of their portfolio of products, alongside their original titles and upcoming new licensed games. They haven’t committed to a production timescale for the ‘reimagined’ games or indicated where they will fit into their product mix. Here’s how American Pinball and Planetary Pinball made the announcement. ![The American Pinball and Planetary Pinball announcement](https://www.pinballnews.com/site/wp-content/uploads/news/american-pinball-pps-licensing/01-american-pinball-pps-licensing.jpg) The American Pinball and Planetary Pinball announcement We will bring you more details of this agreement, including the list of seven titles covered, just as soon as we get them right here at Pinball News. - Related Articles - More By Pinball News - More In NEWS - ![Melvin Brouwer-Williams has joined American Pinball](https://www.pinballnews.com/site/2026/02/17/melvin-joins-american-pinball/) MELVIN JOINS AMERICAN PINBALL Two of our recent news stories have come together with the announcement that Melvin Brouwe… 7 hours ago - ![Reboot in Dunedin, Florida](https://www.pinballnews.com/site/2026/02/16/pinspotting-february-2026/) PINSPOTTING FEBRUARY 2026 Reboot Arcade and Bar was opened in July 2018 in Dunedin FL by George Courtney. … 1 day ago - ![Stern Pinball's new Pokémon game](https://www.pinballnews.com/site/2026/02/13/pokemon-revealed/) POKÉMON REVEALED After a delay while awaiting licensor approval, Stern Pinball today finally launched their… 4 days ago Load More Related Articles - ![Melvin Brouwer-Williams has joined American Pinball](https://www.pinballnews.com/site/2026/02/17/melvin-joins-american-pinball/) MELVIN JOINS AMERICAN PINBALL Two of our recent news stories have come together with the announcement that Melvin Brouwe… 7 hours ago - ![Stern Pinball's new Pokémon game](https://www.pinballnews.com/site/2026/02/13/pokemon-revealed/) POKÉMON REVEALED After a delay while awaiting licensor approval, Stern Pinball today finally launched their… 4 days ago - ![Melvin Brouwer-Williams has parted company with Dutch Pinball](https://www.pinballnews.com/site/2026/02/09/melvin-splits-with-dutch-pinball/) MELVIN SPLITS WITH DUTCH PINBALL Co-founder of Dutch Pinball Exclusive (DPX), Melvin Brouwer-Williams, has parted company w… 1 week ago Load More By Pinball News - ![Melvin Brouwer-Williams has joined American Pinball](https://www.pinballnews.com/site/2026/02/17/melvin-joins-american-pinball/) MELVIN JOINS AMERICAN PINBALL Two of our recent news stories have come together with the announcement that Melvin Brouwe… 7 hours ago - ![Melvin Brouwer-Williams has parted company with Dutch Pinball](https://www.pinballnews.com/site/2026/02/09/melvin-splits-with-dutch-pinball/) MELVIN SPLITS WITH DUTCH PINBALL Co-founder of Dutch Pinball Exclusive (DPX), Melvin Brouwer-Williams, has parted company w… 1 week ago - ![Changes are coming for Classic Playfield Reproductions](https://www.pinballnews.com/site/2026/02/01/changes-ahead-at-cpr/) CHANGES AHEAD AT CPR One of the pioneers of reproduction parts for pinballs, Classic Playfield Reproductions, i… 2 weeks ago Load More In NEWS Leave a Reply Cancel reply Your email address will not be published.Required fields are marked \ Comment \ Name \ Email \ Website Δ Check Also MELVIN JOINS AMERICAN PINBALL Two of our recent news stories have come together with the announcement that Melvin Brouwe… © Text, images and other media are copyright of Pinball News and may not be used without written permission. 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