# Former Sony Playstation VP joins the iiRcade Team! **Source:** RetroRalph **Type:** video **Published:** 2020-05-01 **Duration:** 4m 11s **Beat:** Pinball **URL:** https://www.youtube.com/watch?v=G86e-oSb_Ek --- ## Analysis RetroRalph discusses IE Pinball's upcoming bartop arcade cabinet, highlighting a $299 Kickstarter price (vs $600 MSRP) and a newly redesigned aesthetic. The video focuses on a significant personnel move: a former senior VP from Sony PlayStation is joining IE Pinball to handle licensing and partnerships, a role the host compares favorably to Arcade1Up's John D. IE Pinball's differentiation strategy includes a-la-carte game purchases via mobile app, proprietary button-mapping technology for modern games, and strong audio quality. ### Key Claims - [HIGH] IE Pinball MSRP is $600 for bartop; Kickstarter price $299; base unit $149 with undisclosed Kickstarter discount — _RetroRalph, stated as recently announced pricing_ - [HIGH] Former Sony PlayStation senior VP joining IE Pinball to handle game licensing and partnerships — _RetroRalph, described as 'news of today' with 18-year gaming industry history and Sony Interactive Entertainment background_ - [MEDIUM] IE Pinball uses proprietary technology to map buttons for games not traditionally expected on cabinets — _RetroRalph based on CES evaluation; described as differentiating feature_ - [HIGH] IE Pinball supports a-la-carte game purchases via mobile app, differing from Arcade1Up's fixed game model — _RetroRalph describing planned IE Pinball strategy_ - [HIGH] IE Pinball has licensed Double Dragon; other licenses expected to follow — _RetroRalph confirmed license; others speculated based on incoming licensing lead_ - [HIGH] IE Pinball's audio quality was notably strong at CES; visual design was weak but has been redesigned — _RetroRalph's hands-on CES evaluation_ ### Notable Quotes > "Having someone do that at iArcade is definitely a differentiator and someone that has an 18 year history in gaming and was part of Sony Interactive Entertainment so I think this is an interesting piece of news." > — **RetroRalph**, ~3:30 > _Expresses confidence that hiring experienced Sony executive for licensing will differentiate IE Pinball against competitors like AtGames Legends Ultimate_ > "The thing that didn't differentiate it was the way it looked. It didn't look very good, but they newly redesigned it." > — **RetroRalph**, ~1:15 > _Notes IE Pinball addressed aesthetic weakness with redesign; suggests industrial design was a liability_ > "So if this thing comes preloaded with a certain amount of games and then you can a la carte buy games, that's really cool." > — **RetroRalph**, ~4:10 > _Highlights IE Pinball's differentiation from fixed-game competitors through flexible game purchasing model_ > "It's definitely not going to satisfy that purist arcade guy that wants it to look authentic with authentic arcade artwork for a game they might have enjoyed." > — **RetroRalph**, ~1:45 > _Acknowledges IE Pinball's design won't appeal to authenticity-focused collectors, positioning it for casual/modern aesthetic preferences_ ### Entities | Name | Type | Context | |------|------|---------| | IE Pinball | company | Hardware manufacturer developing bartop arcade cabinet with licensing and a-la-carte game purchase model | | RetroRalph | person | Content creator analyzing arcade and pinball hardware; hosts 1UP Weekly show; evaluated IE Pinball at CES | | Arcade1Up | company | Competitor to IE Pinball; uses fixed game model; John D handles licensing/partnerships | | AtGames | company | Competitor with Legends Ultimate arcade cabinet; closest direct competitor to IE Pinball | | John D | person | Arcade1Up licensing/partnerships lead; referenced as model for IE Pinball's new Sony executive hire | | Sony PlayStation | company | Former employer of incoming IE Pinball licensing VP; executive coming from Sony Interactive Entertainment division | | Double Dragon | game | Confirmed licensed title available on IE Pinball | ### Topics - **Primary:** Home arcade cabinet market competition, Game licensing strategies and a-la-carte purchasing models, Executive hiring and industry talent migration - **Secondary:** Kickstarter pricing and funding strategy, Hardware aesthetics and collector preferences, Button mapping and game compatibility technology, Mobile app integration for arcade cabinets - **Mentioned:** CES product evaluation and announcements ### Sentiment **Positive** (0.72) — RetroRalph expresses cautious optimism about IE Pinball's strategy and executive hire, acknowledging hiring a seasoned gaming executive as a positive differentiator. However, tempered by recognition that execution matters ('doesn't mean anything right now because he actually has to get into the job and do something') and aesthetic/authenticity concerns remain. Competitive positioning discussion is neutral-to-analytical rather than promotional. ### Signals - **[licensing_signal]** Double Dragon confirmed as licensed title for IE Pinball; additional game licenses expected through new Sony executive's partnerships (confidence: high) — RetroRalph states 'they have licenses for Double Dragon right now, but I'm sure other licenses are going to come' alongside discussion of incoming licensing executive - **[market_signal]** IE Pinball using aggressive Kickstarter pricing ($299) vs MSRP ($600) to establish market presence against AtGames Legends Ultimate (confidence: high) — Pricing announced as $600 MSRP with $299 Kickstarter price; $149 base unit with additional unspecified discount - **[personnel_signal]** Former senior VP from Sony PlayStation joining IE Pinball as licensing and partnerships lead (confidence: high) — RetroRalph reports 'a senior VP or a ex-VP over at Sony PlayStation is actually going to come over and join the iArcade team' responsible for 'licensing of game content and partnerships' with 18-year gaming industry history - **[announcement]** IE Pinball official bartop arcade cabinet with redesigned aesthetic; CES evaluation confirmed improved visual design (confidence: high) — RetroRalph examined at CES, notes design was weak but 'newly redesigned it. So what you're looking at right now is the new design, and I think it actually looks pretty darn good' - **[product_strategy]** IE Pinball differentiating through a-la-carte game purchasing via mobile app, contrasting with Arcade1Up's fixed game model (confidence: high) — RetroRalph describes 'cool kind of app on your phone that you can actually select the games you want' vs 'someone like an Arcade1Up where to date the games have been fixed in the product' - **[technology_signal]** IE Pinball using proprietary button-mapping technology to enable modern games not traditionally designed for arcade cabinets (confidence: medium) — RetroRalph notes 'proprietary technologies that they said they were using to map the buttons so that they would apply to maybe games you wouldn't expect to play on a cabinet like this' --- ## Transcript All right guys, so we're just going to jump right into it. So today we're going to talk a little bit about II Arcade. It's going to be a brief video. So last week they announced the MSRP on this product for the bar top would be $600. However, they're going to do a Kickstarter for $299. Now the base itself, which you put below the bar top to make it more of a full size arcade, that's going to be $149. But supposedly as part of this Kickstarter, there's going to be some kind of discount or something applied to that. We don't know at this point. We also don't have a games list for this device. But we did check this device out at CES, and I will say the thing that did differentiate it was probably the sound. It had some really great sound. The thing that didn't differentiate it was the way it looked. It didn't look very good, but they newly redesigned it. So what you're looking at right now is the new design, and I think it actually looks pretty good. It's definitely not going to satisfy that purist arcade guy that wants it to look authentic with authentic arcade artwork for a game they might have enjoyed. But maybe you don't care about that. But the one thing that I thought was interesting about the product as a whole is it had the ability to play more modern games and they had some proprietary technologies that they said they were using to map the buttons so that they would apply to maybe games you wouldn expect to play on a cabinet like this We're going to get more into that on Sunday at the 1UP Weekly, but what was the news of today? So there was some news today that kind of hit and it was pretty interesting. So the news item was that a senior VP or a ex-VP over at Sony PlayStation is actually going to come over and join the iArcade team. Now, the thing that's interesting is he's going to be responsible for licensing of game content and partnerships. Now, that's really important because, you know, obviously the game system is only as good as the games on it. And I think if you have someone that's a senior that knows what they were doing in that space, kind of like John D is to Arcade 1-Up. He actually does all that for Arcade 1-Up. having someone do that by arcade is definitely a differentiator and someone that has an 18 year you know history in gaming and was part of sony interactive entertainment so i think this is an interesting piece of news you know it doesn mean anything right now because he actually has to get into the job and do something But it does come with a reputation of being a veteran in the business So I think that does definitely work into their favor. Now, the other thing that I'll say that's kind of interesting here is some of the direction that they want to go with this product is that they want to license games and have the ability to buy them a la carte. They have this really cool kind of app on your phone that you can actually select the games you want. and then when you go back to your arcade cabinet later, they'll be there. So definitely a different strategy than someone like an arcade one-up where to date the games have been fixed in the product and you couldn't add games to it. So I don't know how many games this thing will come with initially. I know they have licenses for Double Dragon right now, but I'm sure other licenses are going to come. So if this thing comes preloaded with a certain amount of games and then you can a la carte buy games, that's really cool. So I kind of think it's interesting. Now the closest competitor to this product is probably the AtGames Legends Ultimate. so we'll see what this product does differently from the at games legends ultimate to see how this was that just rolls off the tongue at games legends ultimate but um but yeah you know it a new entry into the market they making some waves you know from a you know executive standpoint and that could make the difference between a successful product and something that fizzles out so it's to be determined but we'll see so this sunday join the one up weekly at uh at 4 p.m pacific standard time and we will actually talk all about this and we're going to talk about their competitors you know who we think they'll compete against and then some of our feelings on the product do we like it do we not like it where is there room for improvement so it'll be a fun episode so don't forget to tune in and that's it for now guys if you like the video please give us a thumb up thumbs up put your comments below want to see what you think about this thing and uh that's it we will see you on the next one take care guys Bye. _(Acquisition: youtube_groq_whisper, Enrichment: v3)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: c3065d17-4109-4060-8860-8af0c69a76e0*