# Pinball Heroes: Barry Oursler **Source:** The Pinball Blog **Type:** article **Published:** 2009-04-04 **Beat:** Pinball **URL:** http://www.thepinballblog.com/2009/04/pinball-heroes-barry-oursler.html --- ## Analysis The Pinball Blog interviews legendary designer Barry Oursler about his 26-year career at Williams, during which his machines sold over 100,000 units. Oursler discusses designing Gorgar (the first talking pinball machine), PIN-BOT, Doctor Who, and Space Shuttle—a game he credits with reviving pinball during the 1980s video game competition. He reflects on collaborations with artists Python and Bill Pfutzenreuter, mechanical engineers Joe Joos and Zofia Bil, and his post-Williams career in parts distribution and food safety. ### Key Claims - [HIGH] Barry Oursler worked for 26 years at Williams on pinball machines. — _Barry Oursler, direct quote: 'Who knew that I would be there for 26 years.'_ - [HIGH] Machines Barry Oursler was involved with sold over 100,000 units. — _The Pinball Blog interviewer: 'Machines you've been involved with have sold over 100,000 units!'_ - [HIGH] Gorgar was the first talking pinball machine. — _Barry Oursler: 'There were no other talking machines before that.' Speech chip had very limited memory (10-12 words total)._ - [HIGH] PIN-BOT was designed after the artwork was completed by Python. — _Barry Oursler: 'It was one of the first games ever designed after the artwork was done. Python had come up with this "crazy" drawing depicting a giant robot in space.'_ - [HIGH] Doctor Who featured a 3-level moving playfield, a step up from PIN-BOT's target bank. — _Barry Oursler: 'We mad it a 3-level moving playfield. It took a while to get it to work right, but with the help of Zofia Bil, our mechanical engineer, we had it working perfectly.'_ - [HIGH] Space Shuttle is credited with reviving pinball during the video game era. — _Barry Oursler: 'I believe that it really did spark the fire that revived pinball. We had a do-or-die situation. We were told that the next game had better be a "hit" or else that would be the end of pinball.'_ - [HIGH] Popeye and Bad Cats were Barry Oursler's two least favorite games he designed. — _Barry Oursler: 'I think it was one of my two least favorite games that I designed, the other being BAD CATS.'_ - [HIGH] Barry Oursler's brother Sheridan worked in the engineering department at Stern. — _Barry Oursler: 'My brother was mainly working on video games for Midway, while I was at Williams... He is still working at Stern in the engineering department.'_ ### Notable Quotes > "I think that seeing my first game roll off of the assembly line would have to be one of the highlights of my career. Who knew that I would be there for 26 years." > — **Barry Oursler**, N/A > _Reflects on the unexpectedness of a 26-year career in pinball design, establishing his longevity in the industry._ > "The truth is that I was not totally aware when I started designing Gorgar that it would be the first talking machine. As the development progressed, our programmers had finished developing a speech program." > — **Barry Oursler**, N/A > _Clarifies that Gorgar's innovation as the first talking machine emerged during development rather than as an initial goal._ > "I studied his playfield artwork and designed a game around it. He had a "visor" on his drawing. I created a moving visor and used two eject holes for his eyes. I also created the target bank, which became his teeth." > — **Barry Oursler**, N/A > _Describes PIN-BOT's design philosophy of engineering gameplay elements that reinforce the visual theme, a landmark approach in the industry._ > "I believe that it really did spark the fire that revived pinball. We had a do-or-die situation. We were told that the next game had better be a "hit" or else that would be the end of pinball." > — **Barry Oursler**, N/A > _Confirms the historical narrative that Space Shuttle was a make-or-break game for the entire industry during the video game competition era._ > "No matter how hard I try, I don't think I can come up with anything "bad" to say about Steve. I don't believe you can find anyone who doesn't love and respect that man." > — **Barry Oursler**, N/A > _Expresses deep respect for Steve Kordek, reinforcing Kordek's legendary status in the industry._ > "It was a great ride while it lasted! I truly miss it!" > — **Barry Oursler**, N/A > _Final summary reflecting nostalgia and satisfaction with his career in pinball despite having moved on to other industries._ ### Entities | Name | Type | Context | |------|------|---------| | Barry Oursler | person | Legendary pinball designer with 26-year career at Williams; designed Gorgar (first talking pinball), PIN-BOT, Doctor Who, Space Shuttle, Popeye, Bad Cats; machines sold 100,000+ units; post-Williams career in parts distribution and food safety. | | Williams | company | Major pinball manufacturer where Barry Oursler worked for 26 years; produced iconic games during the 1980s video game competition era. | | Gorgar | game | First talking pinball machine designed by Barry Oursler; used speech synthesizer chip with 10-12 word vocabulary; released during late 1970s. | | PIN-BOT | game | Hugely popular pinball machine designed by Barry Oursler with Python (artist) and Bill Pfutzenreuter; featured innovative visor and target bank mechanics designed around Python's artwork; spawned sequel games. | | Space Shuttle | game | Credited with reviving pinball during the 1980s video game era; described as make-or-break game for the industry; designed by Barry Oursler. | | Doctor Who | game | Pinball machine based on UK TV property; designed by Barry Oursler and Bill Pfutzenreuter (both Dr Who fans); featured innovative 3-level moving playfield; used mechanical engineer Zofia Bil for implementation. | | Popeye | game | Pinball machine designed by Barry Oursler with Python; one of Oursler's two least favorite games he designed; designed under management pressure to replicate earlier collaboration success. | | Bad Cats | game | Pinball machine designed by Barry Oursler; one of his two least favorite games he designed. | | Python | person | Pinball artist who collaborated with Barry Oursler on multiple games including PIN-BOT and Popeye; created playfield artwork before game design. | | Bill Pfutzenreuter | person | Pinball designer and Dr Who fan who collaborated with Barry Oursler on Doctor Who; initially attempted playfield design before Oursler took over. | | Joe Joos | person | Mechanical engineer at Williams; worked with Barry Oursler on PIN-BOT's visor, target bank, and spiral skill shot; described by Oursler as 'the best mechanical engineer I ever worked with.' | | Zofia Bil | person | Mechanical engineer at Williams; worked with Barry Oursler on Doctor Who's 3-level moving playfield implementation. | | Steve Kordek | person | Legendary Williams pinball designer; deeply respected by Barry Oursler and cited as most influential figure to many designers' careers; known for inventing drop target mechanism. | | Sheridan Oursler | person | Barry Oursler's brother; worked on video games for Midway; employed in engineering department at Stern; not a significant pinball player. | | Stern | company | Pinball manufacturer employing Sheridan Oursler in engineering department; continues operating post-Williams era. | | Betson Imperial Parts & Service | company | Largest distributor of games and parts in USA; employed Barry Oursler as purchasing manager from 1998-2006. | | EcoSure | company | Division of Ecolab; food safety evaluation company; employed Barry Oursler in administrative work at time of interview. | | Midway | company | Video game company that employed Sheridan Oursler (Barry Oursler's brother). | | The Pinball Blog | organization | Source publication conducting interview with Barry Oursler; run by Nick. | ### Topics - **Primary:** Legendary designer career and legacy, Gorgar as first talking pinball machine, Space Shuttle's role in reviving pinball during video game era, PIN-BOT design philosophy and success - **Secondary:** Collaboration with artists and mechanical engineers, Post-pinball career transitions, Design regrets (Popeye, Bad Cats) - **Mentioned:** Steve Kordek's influence on pinball design ### Sentiment **Positive** (0.85) — Barry Oursler expresses satisfaction with his career despite some design regrets (Popeye, Bad Cats). Nostalgic and reflective tone with fondness for the industry and deep respect for collaborators like Steve Kordek and Joe Joos. Final comment 'It was a great ride while it lasted! I truly miss it!' conveys warmth and contentment. ### Signals - **[business_signal]** Space Shuttle was positioned as make-or-break for entire pinball industry; management issued ultimatum that next game 'had better be a hit or else that would be the end of pinball,' indicating existential threat from video game competition. (confidence: high) — Barry Oursler: 'We had a do-or-die situation. We were told that the next game had better be a "hit" or else that would be the end of pinball. Management & sales went over each project in development at that time. They decided to go with SPACE SHUTTLE.' - **[design_philosophy]** Popeye designed under management pressure rather than genuine creative enthusiasm; Oursler unhappy with theme and artwork by Python but reluctantly agreed due to pressure to replicate PIN-BOT's success. (confidence: high) — Barry Oursler: 'Management wanted me to do another game with Python to try and capture the "magic" we had with previous collaborations. I wasn't too happy with the theme or the drawings that he had created... I reluctantly agreed, due to pressure from "above". I think it was one of my two least favorite games that I designed.' - **[design_philosophy]** PIN-BOT pioneered designing gameplay around completed artwork; Oursler studied Python's robot drawing and engineered the visor, target bank (teeth), and eject holes (eyes) to reinforce the visual theme. (confidence: high) — Barry Oursler: 'It was one of the first games ever designed after the artwork was done... I studied his playfield artwork and designed a game around it. He had a "visor" on his drawing. I created a moving visor and used two eject holes for his eyes. I also created the target bank, which became his teeth.' - **[technology_signal]** Gorgar introduced speech synthesis to pinball; technical constraint (10-12 word vocabulary on speech chip) forced innovative use of word combinations and monotone delivery. (confidence: high) — Barry Oursler: 'The chip that we used had very little memory, so we could only use 10 or 12 words total. We had to come up with different phrases using combinations of those words. Everything had to be monotone so it would sound right.' --- ## Transcript This week we're interviewing a guy who helped pinball fight back against the popularity of video games in the 1980s. Ladies and gentlemen, The Pinball Blog proudly presents. Pinball Heroes: Barry Oursler. The Pinball Blog: So you're Barry Oursler. Over 20 years working on pinball machines with the same company is impressive. Machines you've been involved with have sold over 100,000 units! Do you have a particular 'defining moment' you're most proud of? Barry Oursler: I think that seeing my first game roll off of the assembly line would have to be one of the highlights of my career. Who knew that I would be there for 26 years. TPB: Were you always aware that Gorgar would be the first talking pinball machine or was it a case of when technology was ready for that step it was the machine that was in production. Also were there any prototype 'talking' machines that we never saw? BO: The truth is that I was not totally aware when I started designing Gorgar that it would be the first talking machine. As the development progressed, our programmers had finished developing a speech program. The chip that we used had very little memory, so we could only use 10 or 12 words total. We had to come up with different phrases using combinations of those words. Everything had to be monotone so it would sound right. There were no other talking machines before that. TPB: PIN-BOT was hugely popular and also spawned a couple of sequel games. Did you think when designing the machine it would be such a success and what made it so? BO: I had a feeling that it would do very well for a several reasons. The game had a new feature, the visor and target bank. I teamed up with Python and Pfutz again. From my perspective, it was one of the first games ever designed after the artwork was done. Python had come up with this "crazy" drawing depicting a giant robot in space with flipper fingers. I studied his playfield artwork and designed a game around it. He had a "visor" on his drawing. I created a moving visor and used two eject holes for his eyes. I also created the target bank, which became his teeth. I had a lot of help with the mechanical devices, the visor, target bank & the spiral "skill shot", from Joe Joos Jr.. He was the best mechanical engineer I ever worked with. TPB: Following on from PIN-BOT, there are some similarities with the Doctor Who playfield. Obviously for us UK guys it was surprising to see a 'home-grown' theme being made by a company largely building for an American market. I understand that Bill Pfutzenreuter was a big Dr Who fan but did the license come up against much resistance from the powers that be at Williams? BO: Bill and I were both Dr Who fans, that's why we teamed up on it. Bill tried to design the playfield himself, but just couldn't get it to play the way he wanted it to. I agreed to take his concept and design a totally new playfield. The PIN-BOT bank was a huge success, so we decided to take it a step further. We mad it a 3-level moving playfield. It took a while to get it to work right, but with the help of Zofia Bil, our mechanical engineer, we had it working perfectly. I just sold my Dr Who last year. It still worked flawlessly after 15 years. I don't recall too much resistance from management over the theme. If you can show them that you truly believed in a project, they would usually give it a chance. TPB: Popeye doesn't get much credit from the pinball collectors. I guess back then you were building for the coin-op market rather than thinking we'd be collecting them in our homes all these years later. Were you happy with the machine at the time? BO: Not really. Management wanted me to do another game with Python to try and capture the "magic" we had with previous collaborations. I wasn't too happy with the theme or the drawings that he had created. It was another scenario where the artwork was done first. I reluctantly agreed, due to pressure from "above". I think it was one of my two least favorite games that I designed, the other being BAD CATS. TPB: Space Shuttle is often credited with the revival of pinball against the popularity of video games. Did you think 'this is the one' or was the time right for pinball to fight back? BO: I believe that it really did spark the fire that revived pinball. We had a do-or-die situation. We were told that the next game had better be a "hit" or else that would be the end of pinball. Management & sales went over each project in development at that time. They decided to go with SPACE SHUTTLE. Luckily, it worked out. It's possible someone else could have had their game do the same thing, but we'll never know. TPB: Your brother Sheridan I believe worked at Stern for a while. Who's the better pinball player and was there much rivalry between you? BO: There has never been a rivalry between us, unlike the Ritchie brothers. My brother was mainly working on video games for Midway, while I was at Williams. He never played much pinball. He is still working at Stern in the engineering department. TPB: Many of our Pinball Heroes say Steve Kordek was the most influential to their careers and I understand you had a close relationship with the great man. It must be time someone dished some dirt on Mr Kordek, maybe you can? BO: No matter how had I try, I don't think I can come up with anything "bad" to say about Steve. I don't believe you can find anyone who doesn't love and respect that man. If he does have any secrets, he's not telling! TPB: What does Barry Oursler do in the 21st century to pay the bills? BO: From 1998 to 2006, I worked for Betson Imperial Parts & Service as a purchasing manager. They are the largest distributor of games and parts in the USA. Sadly, I was laid-off a couple of years ago. For the last two years, I have been working for EcoSure, a division of Ecolab, a worldwide company. They are mainly involved in food safety, sort of like a health dept. Big restaurant corporations hire us to come in and evaluate their restaurants, hotels, etc for cleanliness, proper food handling, etc. I do mostly administrative work. TPB: Finally, I always ask our Pinball Heroes to sum up their involvement in pinball in one word or sentence. BO: It was a great ride while it lasted! I truly miss it! Many thanks to Barry Oursler for taking the time to answer my questions and becoming another of our Pinball Heroes. I'm constantly amazed at how much time these guys give to our hobby, maybe even years since their paths led in a different direction. More Pinball Heroes coming soon. Cheers Nick The Pinball Blog Steve Kordek Photo courtesy Pinball News _(Acquisition: web_scrape, Enrichment: v3)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: c646069f-87ff-4db6-9267-db757cbffb38*