# Stern Pinball's Brewcade Hopping with Uncle Bear's Brewery

**Source:** Stern Pinball  
**Type:** video  
**Published:** 2023-05-11  
**Duration:** 6m 2s  
**Beat:** Pinball

**URL:** https://www.youtube.com/watch?v=lJJAhQLnZX0

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## Analysis

Stern Pinball showcases Danger Zone Arcade, a pinball and arcade venue operated in partnership with Angry Alpaca Brewery in Phoenix, Arizona. The location features curated, modded Stern pinball machines, hosts weekly tournaments and Bells and Chimes women's league events, and uses Stern's Insider Connected leaderboard system to drive engagement with branded prizes. The venue has grown the local Phoenix Bells and Chimes chapter from 7-8 players to 32 women competitors.

### Key Claims

- [HIGH] Danger Zone Arcade partnership with Angry Alpaca Brewery started approximately three years ago — _Direct statement from venue operator about partnership timeline_
- [HIGH] Phoenix Bells and Chimes chapter grew from 7-8 members at first tournament (2017) to 32 women currently — _Operator explicitly stated growth metrics for women's pinball league chapter_
- [HIGH] Insider Connected leaderboard system is integrated into the Stern pinball lineup at Danger Zone — _Operator describes using IC leaderboard feature to track tournament winners and distribute brewery prizes_
- [HIGH] Weekly Thursday pinball tournaments and monthly Sunday knockout tournaments held at venue — _Operator describes regular tournament schedule_
- [HIGH] Operator's first pinball purchase was a Stern Jurassic Park Premium — _Direct statement identifying specific machine as first personal purchase_

### Notable Quotes

> "I'm in a unique opportunity to where I can provide pinball that would not normally see on location to the broader community."
> — **Danger Zone Arcade operator**
> _Articulates venue's positioning as provider of premium, curated pinball experience to casual location players_

> "I want everybody to experience, you know, the best version of a Stern Pinball machine. That's kind of my thing: where they get modded, they get all the accessories, the toppers, everything."
> — **Danger Zone Arcade operator**
> _Describes philosophy of machine curation and customization as core venue differentiator_

> "Bells and Chimes is a network of women's leagues that was started in 2007 because it was a mostly male-dominated sports hobby. And so she recognized she needed a space—a safe space—to be able to be created to help women get into pinball."
> — **Danger Zone Arcade operator**
> _Context on Bells and Chimes mission and founding rationale for women's inclusion in pinball_

> "Insider Connected has been an amazing feature that I've been very excited to integrate to every single Stern pin in the lineup."
> — **Danger Zone Arcade operator**
> _Endorsement of Stern's Insider Connected system and its adoption across venue's machine selection_

> "If you collect enough of these dog tags, you can certainly trade them in for all various different exclusive prizes hosted by Danger Zone."
> — **Danger Zone Arcade operator**
> _Description of custom engagement mechanic combining tournament success with venue-exclusive rewards program_

### Entities

| Name | Type | Context |
|------|------|---------|
| Danger Zone Arcade | organization | Pinball and arcade venue located inside Angry Alpaca Brewery in Phoenix, Arizona; hosts tournaments and uses Insider Connected system |
| Angry Alpaca Brewery | organization | Craft brewery and tap room in Phoenix, Arizona; partner venue hosting Danger Zone Arcade; uses dog-themed beer names |
| Bells and Chimes | organization | International network of women's pinball leagues founded in 2007; hosts tournaments at Danger Zone Arcade including Phoenix chapter with 32 women |
| Insider Connected | product | Stern Pinball's digital system integrated into venue machines for leaderboard tracking and engagement |
| Stern Pinball | company | Pinball manufacturer; content producer of this brewcade feature; IC system provider |
| Jurassic Park Premium | game | Stern Pinball machine; identified as operator's first personal pinball purchase |
| Phoenix | location | City where Danger Zone Arcade and Angry Alpaca Brewery are located; home to Bells and Chimes Phoenix chapter |
| Killer Queen | game | Arcade game mentioned as operator's passion title |

### Topics

- **Primary:** Location-based pinball venue operations and curation, Women's inclusion in pinball (Bells and Chimes), Insider Connected system adoption and engagement mechanics
- **Secondary:** Brewery/arcade partnership models, Tournament infrastructure and community building, Machine customization and modding for location play

### Sentiment

**Positive** (0.92) — Content is enthusiastic and promotional, highlighting venue success, community growth, and partnerships. Both brewery operator and Stern representative express satisfaction with collaboration. No criticism or negative sentiment present.

### Signals

- **[community_signal]** Stern's Insider Connected system driving location engagement through leaderboard tracking and prize distribution (free brewery growlers); custom dog tag reward system for tournament ranking (confidence: high) — Operator describes IC leaderboard integration and monthly prize distribution; custom dog tags representing tournament placements traded for exclusive venue prizes
- **[event_signal]** Danger Zone Arcade hosts weekly Thursday tournaments and monthly Sunday knockout tournaments, with Bells and Chimes women's league events integrated into regular schedule (confidence: high) — Operator states 'Every Thursday, we do a weekly pinball tournament, and then the one Sunday a month, we do a knockout tournament'
- **[community_signal]** Bells and Chimes Phoenix chapter demonstrated 4x growth (7-8 to 32 members) since 2017 founding; indicates sustained women's engagement in pinball at location venue (confidence: high) — Operator reports 'We just had seven or eight—I think—people at our first tournament. But now here today, we have 32 women playing'
- **[community_signal]** Stern featured Danger Zone Arcade as case study for premium location-based pinball experience and women's league growth (confidence: high) — Content is official Stern production showcasing venue partnership and community impact
- **[market_signal]** Premium location model positioning curated, modded Stern machines as differentiated offering; operator emphasis on 'best version' and exclusive machine selection (confidence: high) — Operator states 'I'm in a unique opportunity to where I can provide pinball that would not normally see on location' and 'I've got the best lineup in the valley'

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## Transcript

Brewery come sit and stay for a dog on good time so we started off as a grilling tap but we had beers that were from all the local area and then we decided in 2013 we wanted to start getting into the craft beer ourselves so we opened our first Brewery in Ahwatukee the idea originally was we wanted it just for our restaurants we were just going to go ahead and supply and then the first night somebody came in said hey can I buy a keg and we were in the distribution business drew our Brewers been doing such a great job it's hard to sell anybody else's beer because we like ours so much all the beers are pretty much either dog forward or dog themed I mean we're Uncle Bears a bear was a black lab so we always want to incorporate that this is the infamous Devo big baby Bailey's this is my assistant Brewers dog and then my newest favorite Brian the hood to me our beers are all approachable they're clean you're not going to get any off flavors everything that goes out it has to be to our standards or else it's not going out so you can get a golden you can get a Kohl's a number of different ipas and then sours to be honest it doesn't feel like work when I come in I'm doing something I really truly love so I'm giving love up there that's the way I look at it that's the way I approach it foreign we started working with the danger zone in Jordan about three years ago he came in and and was talking to us and wanted to have an outlet for his great machines as someone who was born in the 80s you know I'm very nostalgic for arcade when I grew up that was basically daycare and so it was always just kind of a dream for me to have just a small location where I could put a couple games that I'm super passionate about such as like Killer Queen and then my first pinball machine ever bought was the stern Jurassic Park premium behind me I'm very bougie when it comes to my pinball selection I'm in a unique opportunity to where I can provide Penzey would not normally see on location to the broader Community I've been to a couple other pinball places around and his stuff is just it changes out it's updated it's always the best that's kind of my thing where they get modded they get all the accessories The Toppers everything I just I want everybody to experience you know the best version of a Stern Pinball Machine I've been very very fortunate and very blessed to actually have this opportunity to create you know dangers during arcade with Uncle Bears I couldn't ask for a better Community it makes it more exciting to be here and we love that and it gets people to come back often every Thursday we do a weekly pinball tournament and then the one Sunday a month we do a knockout tournament later this afternoon we're going to have a pinball tournament from the bells and Chimes bells and Chimes is a network of women's leagues that was started in 2 because it was a mostly male dominated Sports Hobby and so she recognized she needed a space a safe space to be able to be created to help women get into pinball and now there's chapters all over the world we like to explain the games learn how to play so it has the competitive aspect but also friendship I've met some amazing women here so in 2017 I started the Phoenix chapter we just had seven or eight I think people at our first tournament but now here today we have 32 women playing so we're always hosting events here whether it's pinball tournaments special events arcade happy hours or with collaboration with Uncle Bear's brewery so Insider connected has been an amazing feature that I've been very excited to integrate to every single Stern pin in the lineup and we utilize the leaderboard feature to keep track on who's actually on top of that who's winning because at the end of the month we'll give out prizes free Growlers filled with amazing Uncle Bear's beer danger zone arcade is amazing let me tell you the owner is a veteran here these are exclusive to danger zone now these dog tags represent the different places that you rank in various tournaments if you collect enough of these dog tags you can certainly trade them in for all various different exclusive prizes hosted by danger zone it's really fun to watch when there's a tournament going on and every machine is full and they're all and everyone's so focused on winning it's really neat the partnership with Uncle B. Farris has been an incredible one I could not have asked for a better location to partner with everything we do we want to be a neighborhood bar and grill we want to be a place that people come too often and one of them that gets them to come back and see us again I've got the best lineup in the valley and Uncle B. Farris has the best craft beer in all the valley so if you want amazing craft beer to the play One of a Kind unique arcade games and amazing top tier level pinball machines you want to come to Danielson arcade inside Uncle Bear's brewery and Tap Room

_(Acquisition: youtube_auto_sub, Enrichment: v3)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: c78c6068-e2be-4ea8-9095-7e4710cd6f10*