# Calling VR Early Birds, Too! Register for LEXRA Summit

**Source:** Replay Magazine  
**Type:** article  
**Published:** 2026-07-30  
**Beat:** Pinball

**URL:** https://www.replaymag.com/calling-vr-early-birds-too-register-for-lexra-summit/

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## Analysis

LEXRA Summit, a new trade event for location-based XR entertainment venues, is scheduled for October 5-6 at Gilley's Dallas with early-bird registration ending July 31. The event is organized by the newly formed LEXRA non-profit trade association and targets operators of VR arcades, FECs, cinemas, touring attractions, and museums.

### Key Claims

- [HIGH] LEXRA Summit is scheduled for October 5-6 at Gilley's Dallas — _Replay Magazine article, direct event information_
- [HIGH] Early-bird registration for LEXRA Summit ends July 31 at 11:59 p.m. Central time — _Replay Magazine article, time-sensitive registration deadline_
- [HIGH] Member attendee rates are $199 and non-member rates are $398 — _Replay Magazine article, pricing details_
- [HIGH] LEXRA is a new non-profit trade association for location-based XR entertainment — _Replay Magazine article, organizational description_

### Notable Quotes

> "two days for the people running VR arcades, FECs, cinemas, touring attractions, museums and other immersive venues"
> — **Bob Cooney**
> _LEXRA Summit organizer defines the target audience and scope of the event_

### Entities

| Name | Type | Context |
|------|------|---------|
| LEXRA | organization | New non-profit trade association for location-based XR entertainment |
| LEXRA Summit | event | First trade event organized by LEXRA, scheduled for October 5-6 at Gilley's Dallas |
| Bob Cooney | person | Organizer of LEXRA Summit |
| Gilley's Dallas | venue | Host venue for LEXRA Summit |

### Signals

- **[event_signal]** LEXRA Summit marks the inaugural trade event for a newly formed non-profit trade association dedicated to location-based XR entertainment (confidence: high) — Article explicitly identifies LEXRA Summit as 'the first such event from the new non-profit trade association'
- **[venue_signal]** Emergence of dedicated trade association and event infrastructure for XR/VR venue operators, indicating growing sector professionalization and community organization (confidence: high) — Formation of LEXRA as non-profit trade association targeting VR arcades, FECs, cinemas, touring attractions, and museums

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## Transcript

The LEXRA Summit, the first such event from the new non-profit trade association for location-based XR entertainment, is scheduled for Oct. 5-6 at Gilley’s Dallas and early-bird registration ends today, July 31, at 11:59 p.m. Central time. Member attendee rates are $199 and it’s $398 for non-members. Organizer Bob Cooney describes the event on the LEXRA website as “two days for the people running VR arcades, FECs, cinemas, touring attractions, museums and other immersive venues.” Click here to register or visit summit.lexra.org for more details.

_(Acquisition: raw_text, Enrichment: v5)_

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*Exported from Journalist Tool on 2026-08-04 | Item ID: d5892a11-f524-4112-9ef0-0d05c60940e9*