# ALICE’S ADVENTURES IN WONDERLAND REVEALED **Source:** Pinball News Website **Type:** article **Published:** 2024-10-07 **Beat:** Pinball **URL:** https://www.pinballnews.com/site/2024/10/07/alices-adventures-in-wonderland-revealed --- ## Analysis Dutch Pinball Exclusive officially revealed Alice's Adventures in Wonderland, a limited-edition (500-unit) pinball machine designed by Melvin Williams based on John Popadiuk's Zidware concept. Priced at €12,999 (~$11,794 USD), the game features custom 3D-sculpted plastics, magna-flippers on an upper playfield, motorized ball savers, full RGB lighting, and an integrated LCD display in a Mad Hatter's pocket watch. The machine debuts publicly at Pinball Expo in October 2024. ### Key Claims - [HIGH] Alice's Adventures in Wonderland is limited to a maximum of 500 machines, with 300 allocated for North America sales — _Official production spec from Dutch Pinball Exclusive announcement_ - [HIGH] The game is priced at €12,999 including VAT (€10,743 excluding VAT / ~$11,794 USD) — _Official pricing statement in reveal article_ - [HIGH] The design evolves from John Popadiuk's original Zidware concept that was purchased by Melvin after the company collapsed — _Article states Melvin purchased physical assets and IP from Zidware_ - [HIGH] The game features user-controllable motorized spinning disc ball savers at both outlanes, controlled by a second flipper button — _Detailed playfield descriptions and promotional materials_ - [HIGH] The upper playfield uses 'Magna-Flip' electromagnets for ball control, first seen on Twilight Zone — _Direct statement in article with historical reference_ - [HIGH] All slingshot and lane guide plastics feature hand-painted 3D sculpts created by Lior of The Art of Pinball — _Named artist credit in article_ - [MEDIUM] The game features non-reflective translite glass providing '90% less glare than conventional translite' (claimed as industry first) — _Official promotional material claims, not independently verified_ - [HIGH] The game will debut publicly at the 40th anniversary Pinball Expo in Schaumburg, Illinois in October 2024 — _Official announcement with specific event details and seminar time (5pm Friday Oct 18)_ ### Notable Quotes > "Dutch Pinball Exclusive is a joint venture between Dutch Pinball's Barry Driessen and Melvin Brouwer-Williams." > — **Pinball News**, Article introduction > _Clarifies corporate structure and ownership of the game developer_ > "The game went from a few pieces of paper to a true masterpiece in full color with 2024 state of the art technology. Melvin not only wanted to create the best '90s feel pinball machine but also create something that is a work of art, just like a beautiful painting for your home." > — **Dutch Pinball Exclusive (official announcement)**, Official promotional material > _Reveals design philosophy emphasizing both nostalgia and modern art/technology integration_ > "Both left and right side rails feature that same quote, rather than the right one completing it with 'And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see?'" > — **Pinball News**, Laser-etching details section > _Notes a deliberate design choice to use only partial Lewis Carroll quote on both rails_ > "There appears to be no means of controlling the ball's movement here, but the promotional information for the game describes a 'hidden magnet under the main playfield that interacts with the ball'." > — **Pinball News**, Playfield mechanics section > _Identifies hidden mechanical feature not visible in photos_ > "Alice's Adventures in Wonderland (AAIW) is a pinball machine crafted in the style of the Bally Williams pinball machines from the '90s era we all love, and it stands its ground against the best of them." > — **Dutch Pinball Exclusive (official announcement)**, Conclusion of promotional material > _Explicitly positions game as homage to 1990s design era while claiming competitive quality_ ### Entities | Name | Type | Context | |------|------|---------| | Dutch Pinball Exclusive (DPX) | company | Joint venture between Barry Driessen (Dutch Pinball) and Melvin Brouwer-Williams; manufacturer of Alice's Adventures in Wonderland; housed in factory opposite Dutch Pinball's building in Herkenbosch, Netherlands | | Melvin Brouwer-Williams | person | Co-founder of Dutch Pinball Exclusive; lead designer of Alice's Adventures in Wonderland; purchased Zidware IP and physical assets after company collapse | | Barry Driessen | person | Co-founder of Dutch Pinball Exclusive; also associated with Dutch Pinball; company representative | | John Popadiuk | person | Original designer of Alice's Adventures in Wonderland concept at Zidware; Melvin Williams evolved this design for DPX version | | Jeremy Packer (Zombie Yeti) | person | Created original line art for Zidware version's cabinet, backbox, and translite artwork; art was modified and colorized for DPX release | | Lior / The Art of Pinball | person | Sculptor of all hand-painted 3D sculpted art plastics on Alice's Adventures in Wonderland playfield | | Stumblor Pinball | company | Developer of RGB LED mod system with programmable color effects; provides ecosystem for custom mods; systems integrated into Alice as standard feature | | Rens Hooijmaijers | person | Team member of Dutch Pinball Exclusive; presenting at Pinball Expo seminar on Alice's Adventures in Wonderland | | Alice's Adventures in Wonderland | game | Limited-edition pinball game (500 units, 300 for North America); designed by Melvin Williams; priced at €12,999; scheduled to debut at Pinball Expo October 2024; features upper playfield, magna-flippers, motorized ball savers, 3D sculpts, RGB lighting | | Zidware | company | Original company where John Popadiuk designed Alice's Adventures in Wonderland; company collapsed; IP and assets purchased by Melvin Williams | | Pinball Expo | event | 40th anniversary show in Schaumburg, Illinois; October 2024; venue for Alice's Adventures in Wonderland public debut and developer seminar (Friday Oct 18, 5pm) | | Twilight Zone | game | Classic pinball game that first featured 'Magna-Flip' electromagnet concept; referenced as precedent for Alice's upper playfield mechanics | | Lewis Carroll | person | Author of Alice's Adventures in Wonderland (1865) and Through the Looking-Glass (1871); game is themed on these works | ### Topics - **Primary:** Game Design & Features, Limited Edition Production & Allocation, Custom Art & Sculpture, RGB Lighting Technology - **Secondary:** Pricing & Market Positioning, Design Evolution from Zidware, Pinball History & Nostalgia - **Mentioned:** Industry Firsts (Glass, Mirror Blades) ### Sentiment **Positive** (0.82) — Article presents comprehensive, enthusiastic coverage of Alice's Adventures in Wonderland reveal with detailed feature documentation. Tone is celebratory of design elements and technical innovations. No criticism or skepticism detected. Official promotional language is integrated into article without editorial counterbalance. ### Signals - **[competitive_signal]** Alice's Adventures in Wonderland positioned as premium single-tier limited release (~$11,794 USD) competing with boutique manufacturer offerings; no Pro/Premium/LE tiering strategy (confidence: high) — Game 'only comes in a single version and is limited to a maximum of 500 machines'; pricing €12,999 positions it in upper tier of new releases - **[design_philosophy]** Design choice to use only partial Lewis Carroll quote on both side rails rather than completing full passage; deliberate asymmetry avoided (confidence: high) — Article notes: 'Both left and right side rails feature that same quote, rather than the right one completing it' — suggests intentional design decision - **[design_philosophy]** Game explicitly designed to emulate 1990s Bally/Williams pinball aesthetic while integrating modern technology (RGB LEDs, LCD displays, electromagnet flippers, motorized ball savers) (confidence: high) — Official announcement states: 'crafted in the style of the Bally Williams pinball machines from the '90s era we all love' while incorporating 'modern techniques like fully controlled RGB LEDs, a large LCD display' - **[event_signal]** Alice's Adventures in Wonderland public debut scheduled at 40th anniversary Pinball Expo (Schaumburg, IL, October 2024); developer seminar Friday Oct 18 at 5pm (confidence: high) — Article confirms: 'will make its first public appearance at the upcoming 40th anniversary Pinball Expo' with specific seminar details - **[licensing_signal]** Alice's Adventures in Wonderland uses public domain source material (Lewis Carroll 1865 novel); no modern IP licensing constraints; creative freedom to include Through the Looking-Glass character (Jabberwock) not in original novel (confidence: high) — Game references both original novel and sequel; includes Jabberwock character with note 'doesn't feature in the original book, but turns up in the sequel' - **[announcement]** Dutch Pinball Exclusive officially reveals Alice's Adventures in Wonderland as their first release with full specifications, pricing, and public debut date (confidence: high) — Comprehensive reveal article with photos, specifications, pricing (€12,999), limited production (500 units), and October 2024 Pinball Expo debut confirmation - **[product_strategy]** Custom hand-painted 3D-sculpted art plastics by named artist (Lior/The Art of Pinball) positioned as core differentiator; claimed as work of art comparable to painting (confidence: high) — Extensive documentation of custom sculptures; official announcement emphasizes 'work of art, just like a beautiful painting for your home'; 'industry first' 3D-sculpted art plastics - **[supply_chain_signal]** Distributors worldwide already taking non-refundable pre-order deposits; many have filled allocations; standby lists being established for potential dropouts (confidence: high) — Article states: 'Many distributors have already been taking non-refundable pre-order deposits and have filled their allocation of machines, however some have opened stand-by lists' - **[technology_signal]** Multiple claimed industry firsts: non-reflective translite glass (90% less glare), direct art-printed mirror blades, full RGB interactive side rails, integrated Stumblor mod board ecosystem (confidence: medium) — Official promotional material claims 'industry first' for several features; specificity of claims suggests real innovations but unverified by independent sources --- ## Transcript After [announcing the title of the game four months ago](https://www.pinballnews.com/site/2024/06/05/alices-adventures-in-wonderland-announced/), [Dutch Pinball Exclusive](https://www.facebook.com/dutchpinball) today revealed their first release, the much-anticipated *Alice’s Adventures in Wonderland*. Dutch Pinball Exclusive is a joint venture between Dutch Pinball’s Barry Driessen and Melvin Brouwer-Williams. The company is housed in a factory opposite Dutch Pinball’s building in Herkenbosch, Netherlands, and aims to run smaller, limited runs of high-end machines. *Alice’s Adventures in Wonderland* is their first product. The design is an evolution of the game created by John Popadiuk for his Zidware company and offered to buyers before the business collapsed. The [physical assets and intellectual property](https://www.pinballnews.com/site/2022/12/01/zidware-case-resolved/) from that company were purchased by Melvin. Based on the classic 1865 children’s book by Lewis Carrol, the game’s cabinet, backbox and translite artwork package is based on original line art from the Zidware version, created by Jeremy Packer (Zombie Yeti) (a.k.a. Zombie Yeti). Some modifications have been made to that original composition and a rich colour palette added. [![The left side of Alice's Adventures in Wonderland](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/102-alices-adventures-in-wonderland-551x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/102-alices-adventures-in-wonderland-scaled.jpg) The left side of Alice’s Adventures in Wonderland The game is priced at €12,999 including 21% VAT in the Netherlands (€10,743/US$11,794 excluding VAT), only comes in a single version and is limited to a maximum of 500 machines, of which 300 are allocated for sales in North America. [![The right side of the game](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/101-alices-adventures-in-wonderland-648x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/101-alices-adventures-in-wonderland.jpg) The right side of the game The left and right side of the cabinet feature the same artwork. Not so for the backbox sides. [![Left side backbox artwork](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/103-alices-adventures-in-wonderland-563x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/103-alices-adventures-in-wonderland.jpg) Left side backbox artwork [![Backbox artwork](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/105-alices-adventures-in-wonderland-525x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/105-alices-adventures-in-wonderland.jpg) Right side backbox artwork The metal pieces – side rails, lock bar, backbox hinges, legs, speaker panel trim, shooter housing and coin door – are all powdercoated in glossy blood red. [![The lock bar and coin door in blood red powdercoat](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/108-alices-adventures-in-wonderland-1024x837.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/108-alices-adventures-in-wonderland.jpg) The lock bar, legs, shooter housing and coin door in blood red powdercoat Both cabinet sides sport two flipper buttons. One operates the game’s flippers as usual, while the other operates a spinning disc ball save device. More on that shortly. [![Cabinet artwork](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/106-alices-adventures-in-wonderland-1024x463.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/106-alices-adventures-in-wonderland.jpg) Right side cabinet artwork [![Left side artwork](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/104-alices-adventures-in-wonderland-690x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/104-alices-adventures-in-wonderland.jpg) Left side artwork The side rails are laser-etched with the quote by Lewis Carol, “*If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t.*” Both left and right side rails feature that same quote, rather than the right one completing it with “*And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?*“ Both side rails are back lit with controllable RGB LEDs using a mod system from [Stumblor Pinball](https://stumblorpinball.com/) which allows you to program the colour effects. This same system provides a means to hook into the game and add either your own mods or those created by third parties. [![The front of the game](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/107-alices-adventures-in-wonderland-512x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/107-alices-adventures-in-wonderland.jpg) The front of the game with, curiously, Dutch Pinball (not Exclusive) speaker grilles The backbox features a large grinning Cheshire Cat topper which features LCD displays to provide animated eyes and a reflective back panel. [![The Cheshire Cat topper](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/136-alices-adventures-in-wonderland-1024x534.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/136-alices-adventures-in-wonderland.jpg) The Cheshire Cat topper The shooter rod is also a custom sculpt – presumably depicting the handle of the Vorpal sword which (spoiler alert) Alice uses to behead the Jabberwock in the *Through the Looking-Glass* book. [![The sword handle shooter rod](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/109-alices-adventures-in-wonderland-1024x738.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/109-alices-adventures-in-wonderland.jpg) The sword handle shooter rod So, what is on the playfield? [![The playfield from Alice's Adventures in Wonderland](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/111-alices-adventures-in-wonderland-503x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/111-alices-adventures-in-wonderland-scaled.jpg) The playfield from Alice’s Adventures in Wonderland There are artworked mirror blades installed as standard on the inner sides of the cabinet. Also standard is anti-reflective glass, both over the playfield and in the backbox over the translite artwork. [![The artworked mirror blade on the left side](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/113-alices-adventures-in-wonderland-1024x499.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/113-alices-adventures-in-wonderland.jpg) The artworked mirror blade on the left side The game features a fairly traditional flipper area, with the game’s only two physical flippers fed from a single inlane on each side. There’s also a single outlane on each side, but above each one is a spinning disc. This is activated, and the direction controlled, by the second flipper button on each side of the cabinet. [![The flippers area with outlane spinning disc ball savers](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/112-alices-adventures-in-wonderland-1024x657.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/112-alices-adventures-in-wonderland.jpg) The flippers area with outlane spinning disc ball savers [![The left side including the spinning ball save disc](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/125-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/125-alices-adventures-in-wonderland.jpg) The left side including the spinning ball save disc The slingshot and lane guide plastics all feature hand-painted 3D sculpts by Lior of [The Art of Pinball](https://www.facebook.com/theartofpinball/). In the pictures below you will see how there are many more such sculpted models throughout the game. [![The Cheshire Cat sculpt over his scoop](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/124-alices-adventures-in-wonderland-1024x691.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/124-alices-adventures-in-wonderland.jpg) The Cheshire Cat sculpt over his scoop [![3D toadstool sculpts on the slingshot plastics](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/126-alices-adventures-in-wonderland-1024x638.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/126-alices-adventures-in-wonderland.jpg) 3D toadstool sculpts on the slingshot plastics [![Yet another 3D sculpted playfield plastic](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/133-alices-adventures-in-wonderland-794x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/133-alices-adventures-in-wonderland.jpg) Yet another 3D sculpted playfield plastic There are several prominent features on the playfield, but the biggest is the upper playfield. [![The upper playfield](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/119-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/119-alices-adventures-in-wonderland.jpg) The upper playfield Fed from an upkicker and draining into the centre ramp return, the upper playfield packs a large number of targets and gameplay features. Rather than using traditional flippers, the upper playfield uses the ‘Magna-Flip’ concept first seen on *Twilight Zone* to control the ball with a pair of player-controlled electromagnets. [![The magnetic flipper locations](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/120-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/120-alices-adventures-in-wonderland.jpg) The magnetic flipper locations The upper playfield packs in a saucer, a horseshoe captive ball, the upkicker scoop, three standup targets and three rebounds. [![The upper playfield](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/115-alices-adventures-in-wonderland-1024x607.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/115-alices-adventures-in-wonderland.jpg) The upper playfield The game includes RGB lighting throughout – both for the inserts and for general illumination – allowing the look and feel of the game to be dynamically changed. [![The upper playfield in green](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/117-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/117-alices-adventures-in-wonderland.jpg) The upper playfield in green [![The whole upper playfield](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/118-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/118-alices-adventures-in-wonderland.jpg) The whole upper playfield Below the playfield is a semi-circular bank of six standup targets, access to which can be blocked by a solitary drop target. [![The array of standup targets below the upper playfield](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/121-alices-adventures-in-wonderland-1024x687.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/121-alices-adventures-in-wonderland.jpg) The array of standup targets below the upper playfield There appears to be no means of controlling the ball’s movement here, but the promotional information for the game describes a ‘hidden magnet under the main playfield that interacts with the ball’. At the back left of the playfield is an animated model of the Jabberwock. This mythical creature doesn’t feature in the original *Alice’s Adventures in Wonderland* book, but turns up the the sequel *Through the Looking-Glass* which was published six years later. [![The Jabberwock model](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/128-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/128-alices-adventures-in-wonderland.jpg) The Jabberwock model At the base of the model is the entrance to a below-playfield ball lock. The locked balls can be seen through a small window. [![The ball lock entrance in front of the Jabberwock model](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/129-alices-adventures-in-wonderland-683x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/129-alices-adventures-in-wonderland.jpg) The ball lock entrance in front of the Jabberwock model [![The view of the locked balls](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/130-alices-adventures-in-wonderland-683x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/130-alices-adventures-in-wonderland.jpg) The view of the locked balls The lane in front of the Jabberwock features more of the custom sculpts. There in the form of street lights. [![Moulded street lights line the lane](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/127-alices-adventures-in-wonderland-1024x698.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/127-alices-adventures-in-wonderland.jpg) Moulded street lights line the lane [![More of the street lights](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/134-alices-adventures-in-wonderland-1024x683.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/134-alices-adventures-in-wonderland.jpg) More of the street lights Another custom model in the game is the Mad Hatter’s pocket watch. [![The pocket watch model](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/122-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/122-alices-adventures-in-wonderland.jpg) The Mad Hatter’s pocket watch model This incorporates a circular IPS LCD screen which allows the watch to not only show the time, but to include animated effects and show in-game hints to the player. [![The watch's glass cracks](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/123-alices-adventures-in-wonderland-1024x800.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/123-alices-adventures-in-wonderland.jpg) The watch’s glass cracks [![The top half of the playfield](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/116-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/116-alices-adventures-in-wonderland.jpg) The top half of the playfield Further down there are two more banks of standup targets spelling out E-A-T and M-E. [![The E-A-T standup target bank](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/131-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/131-alices-adventures-in-wonderland.jpg) The E-A-T standup target bank [![The M-E targets](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/132-alices-adventures-in-wonderland-1024x682.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/132-alices-adventures-in-wonderland.jpg) The M-E targets Here’s how Dutch Pinball Exclusive announced their first game: | | | --- | | **Alice’s Adventures in Wonderland Pinball** **Introduction:** Alice’s Adventures in Wonderland (also known as Alice in Wonderland) is an 1865 English novel by Lewis Carroll. The story centers on Alice, a girl who falls asleep in a meadow and dreams that she follows the White Rabbit down a rabbit hole. She has many wondrous, often bizarre adventures with thoroughly illogical and very strange creatures. She encounters the hookah-smoking Caterpillar and the Cheshire Cat, and she attends a strange endless tea party with the Mad Hatter and many others. Just like the black and white book from Lewis Carrol lead designer Melvin Williams took John Popadiuk Jr’s (aka JPOP) black and white concept game and created a new chapter in the pinball history. The game went from a few pieces of paper to a true masterpiece in full color with 2024 state of the art technology. Melvin not only wanted to create the best ’90s feel pinball machine but also create something that is a work of art, just like a beautiful painting for your home. Every time you look at something, you experience new thoughts and emotions. **Launch the ball and enter the world of Alice:** Flippers and Playfield: Two flippers and a multi-level playfield Mini Upper Playfield: Featuring two magna-flippers Multiball Modes: 2-ball, 3-ball, and 5-ball multiball Ball Savers: User-controllable motorized ball savers at both outlanes Lighting: Fully RGB lighting for both general illumination (GI) and inserts **Special Features:** o Powder-coated side rails, legs, lockdown bar, coin door, and speaker panel frame o Illuminated laser-cut apron o Laser-cut protectors and metal ball guides **Art and Design:** o Fully 3D-sculpted and hand-painted art plastics by Lior, designed with art direction from Melvin (industry first) o Extra 3D-sculpted mini IPS LCD display on the playfield for additional instructions o 3D-sculpted shooter handle o 3D-sculpted animated topper **Playfield Enhancements:** o All mirror-polished ball guides o Motorized Jabberwock arm movement o Hidden magnet under the main playfield that interacts with the ball o Physical 3-ball lock under the playfield o Three pop bumpers **Interactive Elements:** o Full RGB interactive side rails (industry first) o Full RGB lit-up shooter lane plastic o Special app created by Stumblor to customize your own RGB light show for the side rails. His mod board comes with extra ports for you if you wanna get creative with the game or get familiar with Stumblor mod boards **Visual Quality:** o Non-reflective playfield glass o Non-reflective translite glass for richer colours and 90% less glare than a conventional translite (industry first) o Direct art-printed mirror blades (industry first) o Hand-drawn artwork **Additional Features:** o Fully integrated shaker motor o Magnet-plated apron score cards o Ruleset interesting enough for the experienced player yet understandable for the casual player o Individually numbered (1-500) plaque (to be revealed) **Conclusion:** Alice’s Adventures in Wonderland (AAIW) is a pinball machine crafted in the style of the Bally Williams pinball machines from the ’90s era we all love, and it stands its ground against the best of them. While it follows the best principles of those classic machines, it incorporates modern techniques like fully controlled RGB LEDs, a large LCD display, a deeper yet accessible ruleset, and more. It truly brings the world of Alice to life as envisioned by Dutch Pinball Exclusive and is genuinely a world under glass | | | Alice’s Adventures in Wonderland is available to order from [Dutch Pinball distributors](https://www.dutchpinball.com/distributors) worldwide. Many distributors have already been taking non-refundable pre-order deposits and have filled their allocation of machines, however some have opened stand-by lists in case any buyer has to drop out. Dutch Pinball Exclusive have now release a promo video showing some of the game features as well as music and voice calls. Here it is: VIDEO The game will is expected to make its first public appearance at the upcoming 40th anniversary Pinball Expo show in Schaumburg, Illinois. The team of Melvin, Barry and Rens Hooijmaijers from Dutch Pinball Exclusive will be presenting a seminar on the making of Alice’s Adventures in Wonderland at 5pm on Friday18th October. If you can’t make it in person, Pinball News will have a recording of this, as well as all the other main seminars on our [Pinball News Videos YouTube channel](https://www.youtube.com/@PinballNewsVideos). _(Acquisition: raw_text, Enrichment: v1)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: e5b7c861-c54c-438d-baea-5db7b537cfbc*