# Once In A Lifetime **Source:** Jersey Jack Pinball **Type:** video **Published:** 2022-06-29 **Duration:** 3m 0s **Beat:** Pinball **URL:** https://www.youtube.com/watch?v=63i9FIJ1h3M --- ## Analysis Eric Minier, game designer at Jersey Jack Pinball, recounts a fan engagement initiative where he coordinated with Slash to have a signed Guns N' Roses pinball playfield delivered to Raymond, a superfan from the Netherlands, who also obtained signatures from band members Axl Rose and Duff McKagan. The story illustrates JJP's community engagement and the ongoing relationship between Slash and the manufacturer following the Guns N' Roses Not In This Lifetime pinball release. ### Key Claims - [HIGH] Slash was a co-designer of the Guns N' Roses Not In This Lifetime pinball machine — _Eric Minier directly states Slash's design credit and describes him as 'part of the GDP family forever' and 'still obsessed with pinball'_ - [HIGH] A contest was held after the Guns N' Roses pinball launch with a signed upper playfield as the top prize — _Eric Minier confirms the online contest and that Raymond from the Netherlands won the prize_ - [HIGH] Guns N' Roses performed in the Netherlands in June 2022 — _Eric Minier states this as the scheduling opportunity that made the signature coordination possible_ - [HIGH] Slash, Axl Rose, and Duff McKagan all signed Raymond's apron at the concert — _Slash texted Eric Minier confirming he obtained signatures from Axl and Duff on the apron Raymond left_ ### Notable Quotes > "He's super happy and in kind of a tongue-in-cheek way he's like, 'Well, now I just need the other co-designer signature slash. Be really cool.'" > — **Eric Minier (recounting Raymond's comment)**, early in content > _Establishes the origin of the fan request that inspired the entire coordination effort_ > "Slash was the co-designer of the Guns N' Roses Not In This Lifetime pinball machine. He is a pinball nut through and through." > — **Eric Minier**, middle section > _Confirms Slash's design involvement and passion for pinball, positioning him as integral to JJP's creative ecosystem_ > "You know, it was really cool he dropped off his apron. Um, and I got Axl and Duff to sign it as well." > — **Slash (via text to Eric Minier)**, near end > _Demonstrates Slash's willingness to go beyond expectations and secure additional signatures from band members_ > "It's very rewarding as a game designer to see when people get so much enjoyment out of something that you make and just to be able to take that little extra step, go that little extra bit further to make their experience once in a lifetime." > — **Eric Minier**, closing remarks > _Articulates JJP's philosophy of fan engagement and the human reward of game design beyond commercial success_ ### Entities | Name | Type | Context | |------|------|---------| | Eric Minier | person | Game designer at Jersey Jack Pinball; organized the fan engagement initiative | | Jersey Jack Pinball | company | Pinball manufacturer; producer of Guns N' Roses Not In This Lifetime machine | | Slash | person | Co-designer of Guns N' Roses Not In This Lifetime pinball; guitarist for Guns N' Roses; described as pinball enthusiast and ongoing collaborator with JJP | | Raymond | person | Pinball fan from the Netherlands; winner of signed playfield contest; recipient of the coordinated signature effort | | Guns N' Roses | organization | Rock band; subject of JJP licensed pinball machine; performed in Netherlands June 2022 | | Guns N' Roses Not In This Lifetime | game | Jersey Jack Pinball machine with multiball-heavy gameplay; designed in collaboration with Slash | | Axl Rose | person | Lead singer of Guns N' Roses; signed Raymond's apron at 2022 concert | | Duff McKagan | person | Bassist for Guns N' Roses; signed Raymond's apron at 2022 concert | | JP to Win | person | Pinball fan from the Netherlands; signed Raymond's playfield before the concert coordination | | GDP | organization | Referenced as family/group that Slash is 'part of forever'; likely refers to Jersey Jack Pinball's internal creative structure | ### Topics - **Primary:** Fan engagement and community relations, Guns N' Roses pinball machine and licensing partnership, Slash's involvement in pinball design and product collaboration - **Secondary:** Jersey Jack Pinball brand philosophy and customer experience, International fan logistics and coordination ### Sentiment **Positive** (0.95) — Highly positive throughout. Eric Minier celebrates the fan experience, praises Slash's enthusiasm and collaboration, and expresses genuine satisfaction in exceeding customer expectations. No criticism or negative sentiment present. ### Signals - **[community_signal]** Jersey Jack Pinball employing fan contests and personal touch initiatives to deepen connection with customer base and leverage IP partnerships (confidence: high) — Online contest with signed playfield prize; personal follow-up with winner; coordination of celebrity signatures at live concert event - **[community_signal]** Jersey Jack Pinball demonstrating commitment to fan engagement and experience enhancement through coordinated celebrity participation and multi-step logistics (confidence: high) — Eric Minier organizes signature coordination with Slash and band members specifically to create memorable experience for Raymond; describes intentional effort to 'go that little extra bit further' - **[community_signal]** Slash actively involved in ongoing collaboration with Jersey Jack Pinball post-release; maintains enthusiasm for pinball and willingness to participate in fan engagement initiatives (confidence: high) — Eric states 'We still talk all the time. He's still obsessed with pinball.' and Slash's immediate response to coordinate signature delivery demonstrates active engagement --- ## Transcript my name is Eric Meunier i'm a game designer here at Jersey Jack Pinball i wanted to get on today to talk to you guys about a really cool opportunity we had to bring something really cool to a fan of not only the pinball machine but also the band Guns N' Roses a little bit after the launch of Guns N' Roses Not In His Lifetime pinball we had an online contest where the top prize was a signed upper playfield from the entire design team of the pinball machine so one of our top fans was the recipient of this prize so Raymond from the Netherlands got this fully signed playfield from the design team he's super happy and in kind of a tongue-in-cheek way he's like well now i just need the other co-designer signature slash be really cool and that thought kind of stuck with me for a while and we made some magic happen so as you guys know slash was the co-designer of the Guns N' Roses Not In His Lifetime pinball machine he is a pinball nut through and through he loves the games uh that we make together and he's part of the GDP family uh forever we still talk all the time he's still obsessed with pinball uh so i didn't feel it was out of place to reach out and ask slash for a small favor so living in the netherlands uh raymond was actually willing to travel he visited JP DeWin who also lives in the netherlands and got JP to sign his upper playfield then i started to look at the tour schedule for Guns N' Roses and it just so happened that Guns N' Roses was playing the netherlands in june of 2022. so after talking with slash he told me what we needed to do in order to get this playfield into his hands we arranged it with raymond he dropped the playfield off at a location so the day after the concert raymond goes back to the location to grab the upper playfield raymond sent me a message that he also dropped off his apron in hopes that he could get the band to sign that as well uh slash text me back and he said you know it was really cool he dropped off his apron um and i got Axl and Duff to sign it as well and raymond was really cool because he wrote me this note and gave me a whole bunch of candy so the next day raymond picks up his playfield brings it back to his house and it was really cool to see his reaction um it's very rewarding as a game designer to see when people get so much enjoyment out of something that you make and just to be able to take that little extra step go that little extra bit further to make their experience once in a lifetime it was cool to make this happen with slash uh we work well together on Guns N' Roses and it's definitely not the last time i will not forget this soon not in this lifetime _(Acquisition: youtube_auto_sub, Enrichment: v3)_ --- *Exported from Journalist Tool on 2026-04-13 | Item ID: f6353e94-68c0-4248-bf6d-74e7b8f0e0d1*