# New Pinball Documentary in Production **Source:** Pinball News Website **Type:** article **Published:** 2013-07-24 **Beat:** Pinball **URL:** https://www.pinballnews.com/news/pinballdocumentary.html --- ## Analysis Lorien Green and Robert Blakeman Faucette are producing a full-length documentary titled 'Shoot Again - The Resurgence of Pinball' that focuses on pinball's revival from near-collapse to a multi-manufacturer global market. The filmmakers began shooting in May 2013 and plan to complete interviews by end of 2013, with post-production in 2014. They aim to differentiate from earlier pinball documentaries by focusing on recent developments rather than history, including technological advances, new manufacturers like Jersey Jack Pinball, and the consolidation of location play into dedicated venues. ### Key Claims - [HIGH] Shooting for 'Shoot Again' began in May 2013 — _Lorien Green states: 'We kicked off filming back in May' in response to production timeline question_ - [HIGH] The documentary plans to complete majority of interviews by end of 2013 and move to post-production in 2014 — _Lorien Green: 'We expect to finish filming the majority of interviews by the end of 2013, and move into post-production for 2014'_ - [MEDIUM] Stern Pinball has stated that a sizable portion of their machines go overseas — _Lorien Green references this in discussion of global vs. American focus: 'Stern has long maintained that a sizable portion of their machines go overseas'_ - [MEDIUM] More arcades are now opening than closing according to Ars Technica — _Lorien Green cites: 'According to Ars Technica, more arcades are now opening than closing'_ - [HIGH] The limited edition version of Stern's Metallica machine sold out completely in a matter of hours — _Lorien Green states as evidence of pinball resurgence: 'The limited edition version of Stern's Metallica machine sold out completely in a matter of hours'_ - [HIGH] Jersey Jack Pinball was announced as part of recent pinball resurgence — _Lorien Green lists as significant development: 'Jersey Jack Pinball was announced, as well as a bunch of indie pinball machine projects'_ - [MEDIUM] Pinball Magazine is working on its third issue — _Lorien Green mentions as evidence of industry activity: 'Pinball Magazine is at work on its third issue'_ ### Notable Quotes > "Pinball is similar in many ways. It's a hobby that, like board games, has been around for a long time, but that has evolved over time and gotten more sophisticated. It's also counter-culture; everything these days happens on a screen, a computer screen, a movie screen, a touch screen." > — **Lorien Green**, N/A > _Articulates the thematic positioning of the documentary and why pinball appeals to modern audiences as counter-cultural physical experience_ > "You know what's happened since then? Steve Ritchie designed AC/DC. The limited edition version of Stern's Metallica machine sold out completely in a matter of hours. Jersey Jack Pinball was announced, as well as a bunch of indie pinball machine projects." > — **Lorien Green**, N/A > _Catalogs concrete evidence of pinball's resurgence to differentiate their documentary from previous ones_ > "Our film, Shoot Again, is the next chapter in this saga." > — **Lorien Green**, N/A > _Defines the documentary's unique positioning relative to existing pinball documentaries_ > "The average documentary takes four years to complete. At first I scoffed at that number. 'Nonsense! I can do it in 18 months!' Just over 3 years later, I had a humbler opinion and a greater appreciation for that statistic." > — **Lorien Green**, N/A > _Reflective insight into documentary production challenges and Lorien's experience with her previous film Going Cardboard_ > "I contacted the creators and asked if they'd thought about doing a pinball resurgence documentary, and yes, they had." > — **Lorien Green**, N/A > _Describes how the collaboration between Lorien Green and Robert Blakeman Faucette came together_ ### Entities | Name | Type | Context | |------|------|---------| | Lorien Green | person | Associate Producer of 'Shoot Again' documentary; filmmaker with previous documentary work on board game resurgence (Going Cardboard); interviewed extensively about project | | Robert Blakeman Faucette | person | Director/Producer of 'Shoot Again' documentary; filmmaker known for short film 'Pinball Love' and award-winning web series 'Often Awesome' about ALS; skilled visual cinematographer | | Shoot Again Pinball | product | Full-length documentary in production by Lorien Green and Robert Blakeman Faucette; began filming May 2013; expected post-production in 2014 | | Going Cardboard | product | Documentary film by Lorien Green (2009-2012) about designer tabletop board game resurgence; well-received and funded her entry into pinball hobby | | Pinball Love | product | Short film by Robert Blakeman Faucette showcasing artwork, playfield features and lighting effects of modern pinballs; inspired Lorien Green to contact him about collaboration | | Often Awesome | product | Web series by Robert Blakeman Faucette about a friend's battle with ALS; award-winning, won best series on Vimeo in 2012 | | Steve Ritchie | person | Legendary pinball designer; referenced as having designed AC/DC; interviewed in Special When Lit expressing doubts about pinball's future circa 2008-2009 | | Jersey Jack Pinball | company | Pinball manufacturer; announced as part of industry resurgence; served as filming location for documentary | | Stern Pinball | company | Major pinball manufacturer; produces Metallica and AC/DC machines; planned interviewee for documentary; exports significant portion of machines overseas | | Farsight Studios | company | Developer of Pinball Arcade; digital pinball emulation software awarded best mobile game of 2012 by G4TV | | Silverball Museum | venue | Pinball museum; filming location for Shoot Again documentary | | Pinball Wizard | venue | Classic arcade in New Hampshire featuring nearly 100 pinball machines; cited as example of new arcade openings | | PAPA | event | Pinball competition/event; planned filming location for documentary (Penny Arcade Expo variant) | | Chicago Pinball Expo | event | Pinball event; planned filming location for documentary | | TILT: The Battle to Save Pinball | product | Pinball documentary from 2009; explores industry history through Williams closure; cited by Lorien as well-received but ending on somber note | | Special When Lit | product | Pinball documentary from 2010; features Steve Ritchie doubting pinball's future; ends with image of broken machine on railroad tracks | | The History of Pinball | product | Pinball documentary from 2012; provides thorough historical overview including flipper invention and match sequences | | The Pinball Passion | product | Pinball documentary from 2008; covers historical highlights, design, and rule sets; discusses maintenance challenges | | The King of Kong | product | Pop culture documentary that inspired Lorien Green's interest in documentary filmmaking in 2008 | | Pinball Magazine | product | Publication; working on third issue as of July 2013; cited as evidence of industry health | | Jack Guarnieri | person | Pinball figure interviewed for documentary in May 2013; appears to be collector or industry figure | ### Signals - **[content_signal]** New full-length pinball documentary 'Shoot Again' in active production; began filming May 2013 with plans for 2014 post-production; multiple planned festival and convention screenings (confidence: high) — Lorien Green confirmed filming timeline, post-production schedule, and distribution strategy targeting film festivals, conventions, colleges, and digital platforms - **[market_signal]** Pinball industry demonstrating strong resurgence metrics: Stern Metallica LE sold out quickly, AC/DC release, Jersey Jack announced, new arcades opening, barcades emerging as venue type, home collector market heating up (confidence: high) — Lorien Green catalogs specific recovery signals: 'Steve Ritchie designed AC/DC. The limited edition version of Stern's Metallica machine sold out completely in a matter of hours. Jersey Jack Pinball was announced' - **[historical_signal]** Four significant pinball documentaries released 2008-2012 (Pinball Passion, TILT, Special When Lit, The History of Pinball) established historical foundation; new wave documentaries focusing on contemporary resurgence rather than history (confidence: high) — Lorien Green explicitly positions Shoot Again as continuation rather than repetition: 'We're not going to spend a lot of time on history, that's been done, and done well. Our film, Shoot Again, is the next chapter in this saga' - **[community_signal]** Pinball positioned as counter-cultural movement in digital age; appeals to audiences seeking physical, tactile experiences against screen-dominated entertainment; parallels to board game resurgence (confidence: medium) — Lorien Green: 'It's also counter-culture; everything these days happens on a screen... Board games are physical by comparison, and so is pinball. I see a lot of parallels with what made the board gaming community interesting' - **[technology_signal]** Digital pinball emulation (Farsight Studios' Pinball Arcade) awarded best mobile game 2012; driving awareness and interest in physical machines rather than cannibalizing market (confidence: medium) — Lorien Green: 'Farsight Studios' Pinball Arcade was awarded best mobile game of 2012 by G4TV, and these video emulations of classic tables are helping to bring real pinball back into the public eye' - **[venue_signal]** Location pinball shifting from distributed casual play to consolidated dedicated venues (barcades, pinball bars, specialty arcades); Pinball Wizard in New Hampshire features nearly 100 machines (confidence: medium) — Lorien Green notes: 'What's going on in America, with on-location pinball consolidating to more dedicated venues and the home market heating up, is going on in other countries as well' - **[business_signal]** New pinball manufacturers entering market alongside established Stern; Jersey Jack Pinball announced; multiple indie pinball projects mentioned as significant industry development (confidence: high) — Lorien Green: 'Jersey Jack Pinball was announced, as well as a bunch of indie pinball machine projects' cited as evidence of resurgence since 2010 - **[design_philosophy]** Active designer engagement evidenced by Steve Ritchie designing AC/DC post-2010; indicates sustained creative energy in design community despite prior pessimism (confidence: medium) — Lorien Green contrasts prior pessimism with current reality: 'You know what's happened since then? Steve Ritchie designed AC/DC' - **[collector_signal]** Home collector market heating up as counterpart to location consolidation; documentary will feature collector interviews alongside operator and manufacturer perspectives (confidence: medium) — Lorien Green notes 'the home market heating up' as parallel trend to location consolidation globally; confirms collector interviews planned --- ## Transcript Date: 24th July, 2013 Pinball, along with the people who play and collect it, seems to be a popular topic for filmmakers, with the latest team looking to capture the vibe around the game by focusing on the renewed interest built up in recent years. Shoot Again - The Resurgence of Pinball is a full-length documentary from Director/Producer Robert Blakeman Faucette and Associate Producer Lorien Green. Both have experience making films on either pinball itself, or related subjects. Robert Blakeman most recently made the short Pinball Love - a visual feast of classic modern pinballs, showcasing the artwork, playfield features and lighting effects. But he has a number of celebrated earlier works showing on-line, including the award-winning Often Awesome series. Lorien's previous work was her first foray into documentary making following her writing about the subject in her blog, and it too looked at the way a once-popular pastime was being embraced all over again. Going Cardboard examined the resurgence and reinvention of tabletop board games, the designers of these new forms of the genre, and the people who play them. Now the two of them have teamed up to turn their attention to pinball's phoenix-like rise from near collapse just a few years ago to the multi-manufacturer global market we see today. Pinball News spoke with Associate Producer, Lorien to find out a little about her and Robert Blakeman, how they came to team up on the project, and what made them want to tell this particular story. Lorien told us, "I grew up an arcade gamer, but not really aware of pinball.  I also fell head over heels for pop culture documentaries in 2008 when my husband brought home The King of Kong.  One of the ones I particularly loved was TILT: The Battle to Save Pinball.  However, my own first documentary, Going Cardboard, was about designer tabletop board games.  That project went from 2009 – 2012.  The film was well-received, and I used the proceeds to buy my first pinball machine about a year ago, and started to really learn about pinball as a hobby.  I felt that there was a story to tell there that hadn’t yet been told.  But I didn’t feel that I was really in a position to undertake another solo project of that magnitude." She continued, "Then I came across a short YouTube video, Pinball Love, and it captivated me.  I contacted the creators and asked if they’d thought about doing a pinball resurgence documentary, and yes, they had.  'They' turned out to be Robert Blakeman Faucette, a skilled filmmaker who had won best series on Vimeo in 2012 with his web series about a friend’s battle with ALS (Often Awesome).  It was obvious that not only did Robert Blakeman have an understanding of the beauty of pinball and how to convey it through film, but also the ability to tell a compelling story.  So we teamed up." But why, we asked, choose pinball as a subject matter? What did they see in the game and the people which made them think it would be a good subject for their first work together? Lorien explained, "I like to really delve into whatever hobby I’m passionate about at the time.  With board games, I saw the community, and appreciated all the positive sides of the hobby and the people who took part in it.  I wanted to share what they were doing, and help other people discover it. Pinball is similar in many ways.  It’s a hobby that, like board games, has been around for a long time, but that has evolved over time and gotten more sophisticated.  It’s also counter-culture; everything these days happens on a screen, a computer screen, a movie screen, a touch screen.  Board games are physical by comparison, and so is pinball.  I see a lot of parallels with what made the board gaming community interesting to cover. It’s ironic, because back in the '80s, video games, arcade games, de-throned pinball.  But this time, video games are playing a part in pinball’s comeback.  Farsight Studios’ Pinball Arcade was awarded best mobile game of 2012 by G4TV, and these video emulations of classic tables are helping to bring real pinball back into the public eye.  So while pinball is very much a kinetic and physical experience, modern technology is helping it thrive in interesting ways." With a number of films already exploring various aspects of pinball and the culture surrounding it, how would Lorien and Robert Blakeman's find a different angle so they could create something unique? Lorien told us, "Indeed, there are a good number of pinball documentaries out there already.  The most recent ones include The Pinball Passion (2008), TILT: The Battle to Save Pinball (2009), Special When Lit (2010), and The History of Pinball (2012).  I was a documentary buff before becoming a pinball fanatic, so I have all of the above, as well as Pinball 101, where I learned proper pinball etiquette (no jazz hands!). The History of Pinball is an excellent documentary, which provides a thorough overview of pinball’s history.  Really cool stuff, like who invented the flippers, when match sequences first appeared, and so forth.  TILT takes you up to a sad moment in time, when Williams closed down.  So you watch TILT, and you may feel that pinball is over, a thing of the past.  Pinball Passion covers some interesting historical highlights, and talks about pinball design and rule sets, as well as the challenge of maintaining pinball machines in public.  Special When Lit is more recent, and closes on rather sombre notes, with Steve Ritchie himself wondering whether or not pinball would be around in 10 years (an interview which probably took place in 2008 or 2009).  The last thing you see is a busted old pinball machine sitting out on the railroad tracks. You know what’s happened since then?  Steve Ritchie designed AC/DC.  The limited edition version of Stern’s Metallica machine sold out completely in a matter of hours.  Jersey Jack Pinball was announced, as well as a bunch of indie pinball machine projects.  According to Ars Technica, more arcades are now opening than closing, including Pinball Wizard in my neck of the woods (New Hampshire), a classic arcade featuring nearly 100 pinball machines. Pinball Magazine is at work on its third issue.  Barcades are a thing now.  It may only have been a couple years since the last pinball documentary, but some really significant things have happened to pinball in that time.  That’s exciting! All these documentaries bring something to the table for pinball, and I recommend all of them.  They have laid down a solid historical foundation.  We’re not going to spend a lot of time on history, that’s been done, and done well. Our film, Shoot Again, is the next chapter in this saga. Lorien and Robert Blakeman were originally only looking at the American side of pinball as indicated by the documentary's sub-title "The Resurgence of Pinball in America". But they have since taken the American reference out, so does that indicate a more globally inclusive look at what's happened and is happening to pinball, or is the focus still very much US-based? "Yes, originally we had that as a subtitle in the first poster mock-up, basically because we’re in America, and that’s the situation we know.  But pinball is enjoying similar popularity in other countries. Stern has long maintained that a sizable portion of their machines go overseas.  What’s going on in America, with on-location pinball consolidating to more dedicated venues and the home market heating up, is going on in other countries as well.  I just read an article laying out exactly that scenario in France. Pinball is and always has been a very American-based industry, so in that sense it is American-focused, but I think it’s a story that is going on globally.  Mind you, just as there are parts of our country where there is no pinball to be found, there are of course countries where pinball is not making much of a comeback – not yet, at least." Shooting has already started on the documentary taking in locations such as Jersey Jack Pinball and the Silverball Museum, so where are the team in the production process, do they have all the interviews and locations lined-up, and will we see them filming at any upcoming pinball shows? Lorien told us they are still very much at the beginning of the process. She said, "We kicked off filming back in May, and have those interviews completed as well as a couple others on the schedule coming up.  We started out with an outline of what we wanted to cover, and a list of people we wanted to include.  That’s always subject to change as other opportunities arise or if through the course of investigation we find an important additional angle to cover.  While even a documentary needs to start with a screenplay of sorts, there’s also an element of the story shaping itself as you uncover it.  That’s what makes documentaries so interesting to make." The interview with Jack Guarnieri in May "Interviews will include at least one other collector, arcade owners, and of course, Stern Pinball.  As I mentioned, we’re interested in a lot of the new elements and technological advances, so we will target our interviewing efforts accordingly.  I’m always careful not to throw details around about potential interviewees until they happen, but I’m excited about what we’ve got cooking.  Attendees may see us floating around at PAPA, Penny Arcade Expo, and the Chicago Pinball Expo." How will the movie be released? Will we be able to view or purchase it at film festivals, on broadcast TV, on-line, on discs, or in other ways? Lorien said, "We’ll explore the options as we sink our teeth into post-production, but we intend the film to be widely available for anyone who wants to see it, and that definitely includes digital as an option.  That’s another cool way that technology has changed the landscape; you can make an independent film and put it out there on digital channels.  That wasn’t feasible even just a few years ago. One thing I did with Going Cardboard was welcome screenings at conventions and colleges.  That gets your film right to the target audiences that will most enjoy it.  Making a film like this one is driven by a love of the subject matter and a desire to share it.  That desire is something pretty much all pinball fans feel about their hobby.  They want it to grow, and they want people to discover it.  We feel the same way about Shoot Again; we want it out there, we want people to see it, and maybe even rediscover pinball as a result of seeing it." And finally, do you have a planned released date yet? "The average documentary takes four years to complete.  At first I scoffed at that number. 'Nonsense! I can do it in 18 months!' Just over 3 years later, I had a humbler opinion and a greater appreciation for that statistic.  We expect to finish filming the majority of interviews by the end of 2013, and move into post-production for 2014.  I think we’ll have a better idea of a release ETA once we hit post.  That said, we’ve got momentum, and we’ve got drive, and more importantly, Robert Blakeman and I are both super-obsessed with pinball.  The ETA I’m going on in the back of my head is 'ASAP'." Naturally, we'll keep you updated with all the developments with Shoot Again - The Resurgence of Pinball over the coming months right here at Pinball News. Back to the News page Like this page? 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