# Twilight Zone Pinball Advances in the Trademark Process

**Source:** Knapp Arcade  
**Type:** article  
**Published:** 2023-06-28  
**Beat:** Pinball

**URL:** https://www.knapparcade.org/twilight-zone-pinball-advances-in-the-trademark-process

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## Analysis

Knapp Arcade reports that CBS Broadcasting filed a highly specific trademark application for Twilight Zone pinball machines in February 2024, and the trademark process has advanced to the opposition stage. The author interprets the specificity of the filing—mentioning only pinball games, not typical blanket merchandise categories—as strong evidence that a Twilight Zone pinball remake is in development, despite community skepticism about the feasibility and high bill of materials for a widebody machine.

### Key Claims

- [HIGH] CBS Broadcasting filed a trademark for Twilight Zone specifically for 'pinball games; pinball-type games; pinball machines' in February 2024 — _Author states they saw this filing in February and describes it as unusually specific compared to typical IP trademark applications_
- [HIGH] The trademark filing has advanced to the opposition stage, which is a formal step in the U.S. trademark registration process — _Author reports that 'yesterday' (relative to article publication) the trademark office filed for opposition, then provides detailed explanation of what this stage means_
- [HIGH] The opposition stage can take several months to complete — _Author explicitly states 'This part of the process can take several months' in reference to the opposition stage_
- [HIGH] A Twilight Zone pinball remake would have a very high bill of materials in today's manufacturing environment due to widebody specifications — _Author acknowledges 'The Bill of Materials for this game would be crazy high in today's world' as a potential barrier to production_
- [MEDIUM] The author believes a Twilight Zone pinball remake is 'very likely' to happen based on the specificity of the trademark filing — _Author states 'If any of those folks want to bet me a beer on the subject, I'm game' and 'I personally would be very surprised if a Twilight Zone remake didn't happen'_

### Notable Quotes

> "This trademark filing had one very specific purpose, to approve Twilight Zone for use in a pinball machine."
> — **Knapp Arcade (author)**
> _Establishes the unusual specificity of the CBS trademark filing as the key evidence for an upcoming remake_

> "To me a specific filing like this means it is very likely that we will see Twilight Zone pinball at some point in the future."
> — **Knapp Arcade (author)**
> _Author's direct interpretation of what the trademark filing signals about future product development_

> "Still, there's so much smoke here and elsewhere that I personally would be very surprised if a Twilight Zone remake didn't happen."
> — **Knapp Arcade (author)**
> _Author indicates additional evidence beyond the trademark filing supports likelihood of a remake_

> "There's a lot of Twilight Zones were made and there's a number of used ones out there for sale. It's a widebody and you don't see too many of those manufactured these days."
> — **Knapp Arcade (author)**
> _Summarizes the community skepticism the author is addressing about viability of a remake_

### Entities

| Name | Type | Context |
|------|------|---------|
| CBS Broadcasting | company | Filed the specific trademark application for Twilight Zone pinball machines in February 2024 |
| Twilight Zone | product | Classic 1993 Bally widebody pinball machine; subject of potential remake based on trademark filing |
| U.S. Trademark Office | organization | Government entity managing the trademark registration process; advanced Twilight Zone pinball to opposition stage |
| Knapp Arcade | person | Author/content creator who monitors trademark filings for pinball-related IP; provides analysis and speculation on likelihood of Twilight Zone remake |
| Trademark Trial and Appeal Board (TTAB) | organization | Legal body that handles opposition proceedings if third parties challenge the trademark application |
| Bally | company | Original manufacturer of the 1993 Twilight Zone pinball machine being discussed as subject of potential remake |

### Topics

- **Primary:** Trademark filing and IP licensing strategy, Twilight Zone pinball remake rumors and speculation
- **Secondary:** Widebody pinball manufacturing challenges and costs, CBS and pinball game licensing, Trademark registration process and opposition procedures

### Sentiment

**Positive** (0.75) — Author is enthusiastic and optimistic about the likelihood of a Twilight Zone remake, acknowledging skepticism but dismissing it as unfounded. Tone is playful and confident ('I'm game' for betting, 'super fun to talk and speculate'). No negative sentiment toward the trademark filing or potential remake itself.

### Signals

- **[leak_detection]** CBS Broadcasting's highly specific trademark filing for Twilight Zone pinball discovered through USPTO monitoring; unusual specificity suggests active development planning rather than defensive/blanket IP protection (confidence: high) — Filing mentions only 'pinball games; pinball-type games; pinball machines' with no merchandise categories, contrasting sharply with typical IP trademark applications
- **[licensing_signal]** CBS Broadcasting securing pinball-specific trademark rights indicates IP holder commitment to pinball licensing and potential manufacturer partnership in development pipeline (confidence: high) — Specificity of trademark filing and advancement through official registration process suggests active licensing intent
- **[announcement]** Trademark progression toward formal opposition stage represents incremental official confirmation of Twilight Zone pinball machine development (confidence: medium) — Advancement to opposition stage is formal step in legal registration process; author interprets this as strong indicator of eventual product launch
- **[rumor_hype]** Community skepticism about Twilight Zone remake viability based on widebody manufacturing costs and abundance of original machines on secondary market (confidence: medium) — Author notes 'I've seen a number of people pushing back against the idea that Twilight Zone pinball is happening lately' and addresses concerns about Bill of Materials and widebody production
- **[technology_signal]** Widebody pinball manufacturing remains uncommon in modern production environment; cost barriers may affect design scope and pricing of potential remake (confidence: medium) — Author states 'It's a widebody and you don't see too many of those manufactured these days. And the Bill of Materials for this game would be crazy high in today's world'

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## Transcript

I watch trademark applications for anything related to pinball like a hawk. When looking at that sort of data one usually goes for long stretches, months even, without a single interesting trademark filing. So I was absolutely stunned back in February of this year when I saw that CBS Broadcasting had filed a VERY specific trademark for the use of the Twilight Zone in "Pinball games; pinball-type games; pinball machines." That's it. Most trademarks for intellectual property like this are blanket statements with the word pinball buried in amongst a million other things like lunchboxes, underwear, kites, etc. This trademark filing had one very specific purpose, to approve Twilight Zone for use in a pinball machine.

Yesterday the trademark process advanced for this filing when the U.S. Trademark Office filed Twilight Zone pinball for opposition. I have included a description of what that means below, but in short it's one more step in the process of trademarking something. This part of the process can take several months.

I've seen a number of people pushing back against the idea that Twilight Zone pinball is happening lately. I completely get it. There's a lot of Twilight Zones were made and there's a number of used ones out there for sale. It's a widebody and you don't see too many of those manufactured these days. And the Bill of Materials for this game would be crazy high in today's world. Still, If any of those folks want to bet me a beer on the subject, I'm game :). To me a specific filing like this means it is very likely that we will see Twilight Zone pinball at some point in the future. Could the development of a remake of this iconic 1993 Bally game run into roadblocks? Absolutely. Still, there's so much smoke here and elsewhere that I personally would be very surprised if a Twilight Zone remake didn't happen. We'll see. In the meantime, it's super fun to talk and speculate about.

"Approval for publication

After your trademark is approved for publication, your trademark is published in our weekly online Trademark Official Gazette. Your trademark hasn’t yet registered. Publication begins a 30-day period during which any member of the public who thinks they’ll be harmed by the registration of your trademark may oppose it. They may file a Notice of Opposition, which starts a legal proceeding with the Trademark Trial and Appeal Board (TTAB) about your trademark.

If no one opposes your trademark during the publication period, your application proceeds to the next stage of the registration process. It still hasn’t registered. It can take three to four months from the time your trademark publishes to when you receive official notification that your trademark has either registered or moved to the next stage.

If your application is based on use in commerce, then your trademark will register.

If your application is based on an intent to use the trademark in commerce, your trademark will not register yet. Instead, we will issue you a Notice of Allowance, which means you must submit a Statement of Use (SOU) by the deadline. An SOU must include a specimen showing how you use your trademark in commerce. Once you submit an acceptable SOU, your trademark will register. Learn more about filing a SOU and extension requests."

_(Acquisition: raw_text, Enrichment: v1)_

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*Exported from Journalist Tool on 2026-04-13 | Item ID: fc0f7ca0-73d3-46a6-96fe-8010110d887d*