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JAMES BOND 60TH ANNIVERSARY EVENT

Pinball News Website·article·analyzed·Sep 27, 2022
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Analysis

claude-haiku-4-5-20251001 · $0.023

TL;DR

Stern James Bond pinball debuts at Christie's 60th anniversary event with early prototype code.

Summary

Pinball News attended a James Bond 60th Anniversary celebration event at Christie's in London on September 26, 2022, where Stern Pinball debuted two James Bond pinball machines (Pro and Premium models) to the public for the first time. The machines ran early prototype code with limited licensed assets awaiting final approval from the licensor. The article provides detailed gameplay impressions of the prototype machines, noting a mix of easy and challenging shots, two coded multiball modes, and early software limitations.

Key Claims

  • This was the first time the James Bond games had been made available for public play anywhere in the world

    high confidence · Explicitly stated: 'This was the first time these games had been made available for the public to play anywhere in the world.'

  • The machines were running very early prototype code with most planned assets not yet approved by the licensor

    high confidence · Article states: 'The software running on these machines was very early code... The vast majority of the assets which are planned to end up in the final production version had not yet been approved by the licensor'

  • The games were supposed to receive a code update before the event but lacked time, and once positioned under security no further code work was permitted

    high confidence · Stated in article: 'The games were supposed to have a code update before the 60th anniversary event to update those assets, but a lack of time resulted in the games being set up... Once they were in position and under the watchful eyes of the security staff, no further work on them was permitted'

  • The original premiere at IAAPA Europe trade show was postponed due to the death of the UK monarch

    high confidence · Article states: 'They were due to present two machines... at the IAAPA Europe trade show... but the death of the country's monarch resulted in that launch event being postponed.'

  • Two multiball modes were coded in the prototype: Bird One Multiball (started by drop targets and missile shot to center lane lock) and Jetpack Multiball (started by left orbit)

    high confidence · Detailed gameplay section: 'Two multiball modes were coded in this version of the software – Bird One Multiball and Jetpack Multiball.'

Notable Quotes

  • “This was the first time these games had been made available for the public to play anywhere in the world.”

    Pinball News (author) @ N/A — Confirms James Bond's world premiere at Christie's event, highlighting the significance of this venue for a product launch

  • “The vast majority of the assets which are planned to end up in the final production version had not yet been approved by the licensor, leaving a few movie clips mixed with home-grown animations”

    Pinball News (author) @ N/A — Explains licensing constraints affecting game development and the prototype status of machines on display

  • “This was an unusual event at which to premiere the games, since hardly anyone who came to enjoy the James Bond titles had any idea how to play them.”

    Pinball News (author) @ N/A — Notes the mismatch between audience (Bond fans, not pinball players) and product (pinball machines), indicating audience education challenges

  • “Overall, we had great fun playing James Bond for the first time, even with the very early software. It took a while and plenty of bricked shots to get 'dialed-in', but having got a feel for the game and putting together some multi-way combos we are eager to try it again”

    Pinball News (author) @ N/A — Positive initial impression of gameplay despite prototype limitations; indicates playfield design has merit and potential

Entities

Stern PinballcompanyJames Bond 60th AnniversaryeventChristie'sorganizationJames Bond pinballgameElectrocoincompanyLiberty GamescompanyIAAPA EuropeeventAston Martin DB5productNo Time To DieproductDr. No

Signals

  • ?

    community_signal: Non-pinball audience (Bond film fans) encountered difficulty learning controls; indicates pinball's niche appeal and education barrier for casual audiences

    high · Article notes: 'This was an unusual event at which to premiere the games, since hardly anyone who came to enjoy the James Bond titles had any idea how to play them. We helped by explaining to many where the start button, the ball plunger and flipper buttons were located'

  • ?

    design_philosophy: Upper flipper shots difficult to execute from slow/static ball; Q Branch VUK positioned dangerously on lower left flipper tip, easily sending ball to right inlane; ball control requires learning curve

    medium · Author describes: 'We found the upper flipper shots hard to master from a slow or static ball' and 'The Q Branch VUK is equally dangerous, being shot from right on the tip of the lower left flipper. Get it wrong and the ball can easily end up in the right inlane too'

  • ?

    event_signal: James Bond 60th Anniversary event at Christie's served as public debut venue for Stern's James Bond pinball machines after IAAPA Europe cancellation

    high · Article states this was 'the first time these games had been made available for the public to play anywhere in the world' and explains the IAAPA postponement due to UK monarch's death

  • ?

    licensing_signal: Licensor approval process constraining asset delivery; most planned assets not yet approved at prototype stage, requiring mix of movie clips and home-grown animations

    high · Article states: 'The vast majority of the assets which are planned to end up in the final production version had not yet been approved by the licensor, leaving a few movie clips mixed with home-grown animations'

Topics

New game announcement and public debutprimaryLicensing and asset approval constraintsprimaryPrototype gameplay and playfield designprimaryMultiball modes and mechanical featuresprimaryEvent logistics and delayed code updatessecondaryDistribution partnership (Electrocoin, Liberty Games)secondaryAudience engagement with non-pinball playerssecondaryPro vs Premium model differentiationmentioned

Sentiment

positive(0.78)— Author expresses enthusiasm about the game despite early prototype status, noting 'great fun' and eagerness to play again. Appreciates the audience engagement despite the unusual venue. Tone is professional but with clear positive regard for the design and gameplay mechanics discovered.

Transcript

raw_text · $0.000

Date: 26th September 2022 Location: Christie's, Kings Street, London, UK. This year marks the 60th anniversary of the appearance of Ian Fleming’s James Bond character on the silver screen in the movie Dr. No. There are numerous ticketed events being run to celebrate the longevity and global success of the franchise, and Pinball News attended one such held at Christie’s auctioneers in central London on Monday 26th September 2022, starting at 6pm. The company is hosting an ongoing charity auction of iconic memorabilia items from the Bond films, including the only Aston Martin DB5 from the No Time To Die movie to go on sale. These items could be previewed at the Christie’s event, but there were more things to enjoy. ![The queue for the James Bond event at Christie's](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/01-sixty-years-of-james-bond.jpg) The start of the queue for the James Bond event at Christie’s Two of those formed the main reason Pinball News was in attendance. Stern Pinball recently announced their latest cornerstone licensed title as ‘James Bond’. They were due to present two machines – a Pro and a Premium model – at the IAAPA Europe trade show which was also being held in London, but the death of the country’s monarch resulted in that launch event being postponed. There was a second opportunity to present the game – this time to a more focused audience of Bond fans – at this anniversary event at Christie’s. ![The reception desk at Christie's](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/02-sixty-years-of-james-bond.jpg) The reception desk at Christie’s ![The theme of the evening](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/14-sixty-years-of-james-bond.jpg) The theme of the evening ![We passed on the opportunity to purchase an auction catalogue](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/13-sixty-years-of-james-bond.jpg) We catalogue The evening’s events were spread across the building, with a preview of the auction items in one room, talks about Bond films taking place in others, a screening of No Time To Die in another, and so on. ![One of the Aston Martin DB5s from No Time To Die which is in the auction](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/04-sixty-years-of-james-bond.jpg) One auction In the St. James’s Galleries on the ground floor, stuntmen Paul Edmondson and Martin Cravens talked about their motorcycle riding stunts in the No Time To Die movie. !Paul and Martin talk about their bike stunt work Paul ![One of the stunt bikes used in the film](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/24-sixty-years-of-james-bond.jpg) One of the stunt bikes used in the film In addition to the chase scenes alongside Land Rovers through the forests and rivers of Aviemore in Scotland, Paul told how he performed the iconic ramp jump in the city of Matera in southern Italy. ![Paul making the ramp jump](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/27-sixty-years-of-james-bond.jpg) Paul making the ramp jump in No Time To Die Up an impressive staircase, guests could enter the Ante Room to enjoy plates of tapas and assorted drinks – including Champagne and, of course, Martinis – at the event’s pay bars. ![This way to more Bond-related entertainment](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/03-sixty-years-of-james-bond.jpg) This way to more Bond-related entertainment ![The Ante Room](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/16-sixty-years-of-james-bond.jpg) The Ante Room ![Small plates of tapas were available to buy](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/17-sixty-years-of-james-bond.jpg) Small plates of tapas were available to buy ![The Martini and Champagne bars](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/20-sixty-years-of-james-bond.jpg) The Martini and Champagne bars Around the corner were more talks about the Bond films, while the souvenir shop was open for guests to take home a memento of the evening. ![Another talk about Bond films](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/18-sixty-years-of-james-bond.jpg) Another talk about Bond films ![The Bond Store](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/15-sixty-years-of-james-bond.jpg) The Bond Store If it all became too much, guests could take the weight of their feet at a screening of No Time To Die in the darkened environment of the Lower Ryder Street Gallery. ![Movie-watching in the Lower Ryder Street Gallery](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/21-sixty-years-of-james-bond.jpg) Movie-watching in the Lower Ryder Street Gallery ![Now showing: No Time To Die](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/22-sixty-years-of-james-bond.jpg) Now showing: No Time To Die So far, so good. But our main focus was on the 007 Pinball Arcade in the St. James’s Galleries. ![This way to the 007 Pinball Arcade](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/06-sixty-years-of-james-bond.jpg) This way to the 007 Pinball Arcade ![This way](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/12-sixty-years-of-james-bond.jpg) This way Inside the dedicated room were two brand new James Bond pinball machines – one Pro and one Premium. ![The two James Bond pinballs](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/07-sixty-years-of-james-bond.jpg) The two James Bond pinballs This was the first time these games had been made available for the public to play anywhere in the world. After their aborted premiere at the recent IAAPA Europe trade show, the two machines were brought to the James Bond event at Christie’s courtesy of Stern Pinball’s UK distributor, Electrocoin, and retail pinball and coin-op seller, Liberty Games. Liberty Games were assisting guests by instructing them how to play and detailing the differences between the two models. ![Jamie and Joe of Liberty Games welcomed guests to the pinball arcade](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/23-sixty-years-of-james-bond.jpg) Jamie arcade This was an unusual event at which to premiere the games, since hardly anyone who came to enjoy the James Bond titles had any idea how to play them. We helped by explaining to many where the start button, the ball plunger and flipper buttons were located and what they did. ![Very few guests knew how to play the games](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/11-sixty-years-of-james-bond.jpg) Very few guests knew how to play the games Despite that, the games were very popular, and it was encouraging to see pinball machines being enjoyed by people who wouldn’t otherwise encounter them. We have already reported on the reveal of the James Bond games, so we won’t repeat that information. However, two of the aspects not so far revealed by Stern Pinball was how the game actually played and which audio/video assets are included. ![The movie poster cabinet art on the Pro model](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/10-sixty-years-of-james-bond.jpg) The movie poster cabinet art on the Pro model Taking the second point first, the software running on these machines was very early code, making these effectively prototype games. The vast majority of the assets which are planned to end up in the final production version had not yet been approved by the licensor, leaving a few movie clips mixed with home-grown animations to cover basic game functions such as scoring, multiball start, extra ball, mystery awards and the end-of-game match sequence. ![The display advises players about the code status](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/08-sixty-years-of-james-bond.jpg) The display advises players about the code status We wanted to shoot some video of the gameplay and eventually decided the only way to get any was to play the game ourselves. We recorded an eight-minute clip, but it transpired even the very limited licensed assets shown on the game’s screen included some which still hadn’t received full clearance. The games were supposed to have a code update before the 60th anniversary event to update those assets, but a lack of time resulted in the games being set up in the Pinball Arcade at Christie’s before the update could take place. Once they were in position and under the watchful eyes of the security staff, no further work on them was permitted, including opening the backbox to update the code. Sadly that means we can’t show you our recording of the games in this report (although we can in our follow-up report available here), but we can bring you some initial opinions of how they shot. These are only opinions of these particular prototype machines. Your experiences may differ. ![The playfield in the Premium model](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/09-sixty-years-of-james-bond.jpg) The playfield in the Premium model The game features a mix of fairly easy and challenging shots. The right ramp, the lock lane, the drop targets and the tank target fall into the former category. The left orbit is much tighter but very satisfying when made cleanly, as it sends the ball up a ramp at the top of the playfield, past the Jetpack ball stopper post and into the left inlane. This sets it up for one of several combo shot opportunities. The right orbit lane (to the left of the left ramp) looks tight but is reasonably easy. It usually feeds the ball to top M-I-6 rollover lanes and these are a little unusual. The M lane is obscured by the tank, although the associated insert isn’t, meaning you can still clearly see whether it is lit or not. The rollover switches in the M-I-6 lanes are mounted towards the top of the lanes, with the result that you don’t get much time to change which lanes are lit before the ball has been registered in one of them. At the start of the game you get to usual choices of either plunging for the flashing lane (which can be steered with the flipper buttons), or holding in the left flipper button to allow the ball to travel all the way around the back for a super skill shot from the upper flipper. Two multiball modes were coded in this version of the software – Bird One Multiball and Jetpack Multiball. Bird One is started by shooting the drop targets and then the missile behind them until lock is lit in the centre lane. In the Premium model it’s a physical ball lock, while the Pro has a virtual lock. When the third ball is locked, multiball begins with all major shots lit for jackpots. Jetpack Multiball is started by shooting the left orbit which sends the ball up to the ‘Bond-on-a-Wand’. In the Premium model, normally the ball will pass by, but when multiball is lit the ball is grabbed and transported by Bond across to the vertically-facing tank drop target. The ball hung there while a second ball was auto-launched and didn’t drop with the action button on the lockbar, so we don’t think this was fully coded yet. We found the upper flipper shots hard to master from a slow or static ball, but easier from a fast right orbit. It is dangerous though, as holding the upper flipper up without flipping can easily send the ball straight down the right outlane. The Q Branch VUK is equally dangerous, being shot from right on the tip of the lower left flipper. Get it wrong and the ball can easily end up in the right inlane too. There was only one Q Branch mode coded in the game – Q’s Ring, which was a timed mode where all major shots were lit for 1 million points. Easier and safer is the High Stakes reverse scoop on the left side of the playfield. This awards extra balls and give the High Stakes mystery awards. These included increase bonus X and multiball starts. Although it can’t be shot directly, you can shoot the area above it to roll back in. Plus, the ball tends to roll into the scoop quite regularly anyway, especially during multiball. Overall, we had great fun playing James Bond for the first time, even with the very early software. It took a while and plenty of bricked shots to get ‘dialed-in’, but having got a feel for the game and putting together some multi-way combos we are eager to try it again and see what’s new in the code. And that ends our report from the James Bond 60th Anniversary event at Christie’s in London. We hope you enjoyed reading it. ![After three hours at the event, it was time to head home](https://www.pinballnews.com/site/wp-content/uploads/shows/sixty-years-of-james-bond/05-sixty-years-of-james-bond.jpg) After home
product
Paul Edmondsonperson
Martin Cravensperson
Ian Flemingperson
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announcement: Stern Pinball officially launched James Bond as new cornerstone licensed title; two models (Pro and Premium) featured at Christie's event with prototype code

high · Article states: 'Stern Pinball recently announced their latest cornerstone licensed title as 'James Bond'. They were due to present two machines – a Pro and a Premium model'

  • ?

    product_strategy: Code update scheduled before Christie's event could not be completed; time constraints resulted in prototype code being deployed and locked down by security, preventing further updates

    high · Article explains: 'The games were supposed to have a code update before the 60th anniversary event to update those assets, but a lack of time resulted in the games being set up... Once they were in position and under the watchful eyes of the security staff, no further work on them was permitted'

  • ?

    product_strategy: James Bond features Pro and Premium models with physical ball lock in Premium vs virtual lock in Pro; Premium model appears to have additional mechanical features

    high · Article notes: 'In the Premium model it's a physical ball lock, while the Pro has a virtual lock' regarding Bird One Multiball; mentions 'Bond-on-a-Wand' and tank drop target in Premium model description

  • ?

    product_concern: Jetpack Multiball mechanic (Bond-on-a-Wand grabbing and transporting ball) not fully coded in prototype; ball hung unexpectedly, suggesting incomplete implementation

    medium · Author states: 'The ball hung there while a second ball was auto-launched and didn't drop with the action button on the lockbar, so we don't think this was fully coded yet'