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The Pinball Show Ep 170 BONUS: What The People Want: The Flip N Out Pinball Interested Lists

Pinball Show Patreon Feed·podcast_episode·23m 49s·analyzed·Feb 12, 2025
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Analysis

claude-haiku-4-5-20251001 · $0.029

TL;DR

Flippin' Out Pinball reveals which themes have strongest customer demand via interest list analysis.

Summary

Zach Sharpe from Flippin' Out Pinball discusses customer interest lists for potential pinball machine themes, revealing which IPs have strong demand versus niche interest. The episode walks through dozens of themed lists (movies, bands, TV shows, video games) that players can sign up for, with Medieval Madness Remake, Harry Potter, and Back to the Future leading in interest. Key observations include surprising gaps (Fight Club, Inception, Gladiator have zero interest), confirmation of Dune as a Barrels of Fun rumor, and discussion of how interest lists help manufacturers gauge market demand before committing to licensing.

Key Claims

  • Medieval Madness Remake has the longest interest list, even longer than Harry Potter

    high confidence · Zach Sharpe, Flippin' Out Pinball operator, describing current state of interest lists

  • Dune is a rumor title from Barrels of Fun

    medium confidence · Zach Sharpe confirming unannounced Dune project as a 'big rumor' from Barrels of Fun

  • Harry Potter is the second-largest interest list after Medieval Madness Remake

    high confidence · Zach Sharpe comparing list sizes directly

  • Back to the Future interest list is as long as Harry Potter's

    high confidence · Zach Sharpe: 'Back to the Future is pretty fairly long, too. That's a long list. That's right there with Harry Potter.'

  • Stern almost made The Matrix but wisely chose Lord of the Rings instead

    medium confidence · Zach Sharpe offering opinion on past Stern decision-making regarding licensing

  • He-Man/Masters of the Universe license was lost by American Pinball

    high confidence · Zach Sharpe: 'We thought we were getting it from American Pinball, but unfortunately that license was lost.'

  • Jaws had a very long interest list when it came out, but that list is now gone

    high confidence · Zach Sharpe comparing historical list activity for released games

  • Mandalorian had a long interest list that has since gone away

    medium confidence · Zach Sharpe noting historical interest list trends

  • Interest lists have helped secure games that might not otherwise be made

    medium confidence · Zach Sharpe: 'You would be surprised by this list taking, how it has secured people games that otherwise it wouldn't have.'

  • Indiana Jones video game is doing very well, but unlikely to result in new pinball due to Dial of Destiny's poor performance

Notable Quotes

  • “Medieval Madness Remake. That's a long list. I'm going to say that. That might be our girthiest list of all. Can you believe that? Even over the likes of Harry Potter.”

    Zach Sharpe @ ~23:30 — Direct confirmation of MMR remake's extraordinary demand signal among collectors

  • “Dune. There we go. We got a hit. I got to get one. Damn. All right. Okay. I was naming some of the top 100 films according to IMDB... I can say that it is a rumor title from Barrels. That's the big rumor right now.”

    Zach Sharpe @ ~11:00 — Explicit confirmation of Dune as rumored Barrels of Fun project

  • “Stern almost made it, but they wisely chose Lord of the Rings instead. I even had an Avatar list there.”

    Zach Sharpe @ ~38:00 — Reveals past Stern deliberation between Matrix and LOTR licensing

  • “Fight Club. Oh. A more popular one to this fucking decade. Let's see. You know what? What? I do not have a Fight Club. Really? See right there. That's my example of why this episode is good. That is crazy that I do not have a Fight Club interested list. I'm shocked, honestly.”

    Zach Sharpe @ ~7:30 — Notable surprise gap in demand for a iconic cult film

  • “We thought we were getting it from American Pinball, but unfortunately that license was lost.”

    Zach Sharpe @ ~34:45 — Clarification of He-Man/Masters of the Universe licensing failure at American Pinball

  • “I even had a manufacturer ask me about Pink Floyd. I said it depends on how many you want to sell but it's not like I don't see it hitting huge.”

    Zach Sharpe @ ~31:00 — Evidence of behind-the-scenes licensing inquiries and manufacturer market research

  • “Jaws was a really long list when it came out. Yes. That was a really long list. But now the list is gone.”

    Zach Sharpe @ ~28:30 — Shows how released games create temporary interest spikes that fade

  • “You would be surprised by this list taking, how it has secured people games that otherwise it wouldn't have.”

Entities

Zach SharpepersonDennispersonFlippin' Out PinballcompanyBarrels of FuncompanyAmerican PinballcompanyStern PinballcompanyMedieval Madness RemakegameHarry PottergameBack to the Future

Signals

  • ?

    collector_signal: Interest lists function as formal demand aggregation mechanism, revealing that Medieval Madness Remake has largest collector demand signal, followed by Harry Potter and Back to the Future

    high · Zach Sharpe explicitly states MMR list is 'girthiest' and longer than Harry Potter; uses interest list data to triangulate collector FOMO

  • ?

    machine_intel: Dune from Barrels of Fun confirmed as legitimate rumor/in-development project, though uncertainty about whether new or original Dune IP

    high · Zach Sharpe: 'I can say that it is a rumor title from Barrels. That's the big rumor right now.'

  • $

    market_signal: Manufacturers actively conduct informal market research via distributor inquiries about licensing viability (Pink Floyd example cited)

    medium · Zach Sharpe reports manufacturer asking about Pink Floyd licensing and custom market sizing advice

  • ?

    product_strategy: Stern made deliberate choice to pursue Lord of the Rings over The Matrix for pinball licensing, suggesting strategic prioritization

    medium · Zach Sharpe: 'Stern almost made it [The Matrix], but they wisely chose Lord of the Rings instead'

  • ?

    licensing_signal: American Pinball lost He-Man/Masters of the Universe pinball license after securing it but before production

    high · Zach Sharpe: 'We thought we were getting it from American Pinball, but unfortunately that license was lost'

  • ~

Transcript

groq_whisper · $0.071

0:00
Warning, the following episode contains adult language and screaming goats. Listener discretion is advised. Thanks again for the ongoing support as a Pinball Show Club member. Enjoy this exclusive TPS content and make sure to visit the Pinball Show Club Discord to chat about the bonus material. Dennis? Yeah? The listeners are here. Are they? We're on stage, we've got to do something. You know any good ditties? I mean, rowdy-brow-brow. I could see you. I might have had a vaudevillian type of dream where you were on stage with like a straw flat hat and you were doing.
0:38
Well, folks, step right up. Act now and buy yourself an American pinball company. We've got an excellent opportunity here. It's failed twice. Can it fail for us?
0:51
Without the fix, you're just getting the parts. Bring in Dave Fix and his team of critically acclaimed experts. That's actually really good. Oh, we could have done a whole bit on that one. Oh, we could have. That would have been great, but we're not here for that. We're here. Him and his boys are going to stick it to the Reds.
1:18
It works because his mustache is old-timey. You always know you can trust a man with that sort of fedora. Dapper Dan.
1:31
Mustache grease. Okay. What in the world? Fuck me. Okay. We are doing exclusively for our official club members.

medium confidence · Zach Sharpe speculating on licensing chances for Indiana Jones pinball

Zach Sharpe @ ~52:45 — Claims interest lists have tangible market validation effect on manufacturing decisions

  • “But I mean, it's not unheard of I've seen another... I've seen in other instances again you know I'll use a wristwatch example.”

    Unnamed co-host (Dennis) @ ~53:30 — Comparison of interest list model to other retail/collectible markets

  • “The problem, my one problem with it, and again, it's a you problem, it's not like a me problem or a consumer problem, it's just that anyone can name anything. I mean, a lot of the stuff that you listed is so nonsensical that you bother to track it is absurd to me.”

    Unnamed co-host (Dennis) @ ~54:15 — Critique of interest list utility and logistics

    • game
    Dunegame
    The Pinball Showorganization
    Ghostbusters Remakegame
    The Gooniesgame
    Twilight Zone Remakegame
    The Matrixgame
    Lord of the Ringsgame
    Jawsgame
    Mandaloriangame
    The Walking Dead Remakegame
    Spooky Pinballcompany

    sentiment_shift: Strong shock expressed at lack of demand for iconic films (Fight Club, Inception, Gladiator, Shawshank Redemption) vs. expected collector enthusiasm

    high · Zach Sharpe repeatedly expresses surprise: 'That is crazy that I do not have a Fight Club interested list. I'm shocked, honestly.'

  • ?

    product_strategy: Interest lists claimed to directly influence manufacturing decisions, with evidence that some games were secured due to list demand signals

    medium · Zach Sharpe: 'You would be surprised by this list taking, how it has secured people games that otherwise it wouldn't have'

  • ?

    community_signal: Flippin' Out Pinball operator (Zach Sharpe) positioned as market research intermediary between collectors and manufacturers

    high · Entire episode structure demonstrates operator-maintained interest lists as semi-formal market intelligence tool

  • ?

    product_concern: Interest list system criticized for inefficiency and tracking nonsensical theme requests perpetually

    medium · Co-host Dennis: 'It's a logistical tracking nightmare... anyone can name anything... a lot of the stuff that you listed is so nonsensical that you bother to track it is absurd'

  • ?

    operational_signal: Interest lists serve dual purpose of customer engagement and competitive market research for manufacturers seeking licensing guidance

    medium · Zach Sharpe notes interest lists help manufacturers gauge demand and mentions manufacturers reaching out for viability assessments

  • ?

    industry_signal: Distributors informally advising manufacturers on theme viability and run sizes based on collector interest data

    medium · Zach Sharpe offers strategic licensing advice to manufacturers (e.g., Jimmy Buffett low-run suggestion)

  • ~

    sentiment_shift: Strong concentrated demand for remakes of classic games (MMR, Theater of Magic, Tales of Arabia, Whitewater, Monster Bash) indicates nostalgia-driven market segment

    high · Multiple long interest lists for remakes; Zach notes people 'know they like MMR' vs. speculative demand for new themes

    • 1:43
    What do we have for them, Zach? I just have the giggles now. I'm going to do the voice the entire time. I hate the giggles. Okay. We are going to do. I just keep listening. We need to talk about interest in this and flipping out pinball. We are going to go through the interested lists that I've taken at Flippin' Out Pinball. The process, how this works. When anyone is interested in a dream theme or something they'd like to be seen made into a pinball machine, if you make Gremlins, I would love to buy one. I want to be on a list just in case that happens. I can jump over, I can be on that list. They email me at zach, Z-A-C-H, at flippinoutpinball.com, or you can text me at 812-457-9711 and say, I'd like to be added to X list. And so if they're added to Gremlins list, boom, I'll put their name down. And then if Gremlins comes out, I'll work my way down that list and say, hey, got you on the interested list in Gremlins. How does it look? Are you interested? Here's the details. It's simple and it's fun. So I thought it would be cool, Dennis, for us to go through some of these interested lists so I can show people what people are really putting their names down for. And pinball manufacturers might make note of this. or they can just make road trip.
    2:56
    I'm not trying to be mean to that guy. You're kind of being mean. I talked to Bob. He's a nice guy. I like him. How about I start really quick and just let me name some themes. Now you're going to make me go out of order. Okay, go ahead. No, no. You just tell me whether or not you have anyone on a list for it or not. And I'll try and they'll all be movies. I'm going to do movies. Okay. And I'll limit myself to ten guesses. Okay.
    3:19
    Shawshank Redemption. Shawshank. I do not have a list for Shawshank Redemption. So no one's asked for that. You could be the first. Okay. The good, the bad, and the ugly. I can tell you I don't have any of those. Oh.
    3:35
    Fight Club. Oh. A more popular one to this fucking decade. Let's see. You know what? What? I do not have a Fight Club. Really? See right there. That's my example of why this episode is good. That is crazy that I do not have a Fight Club interested list. I'm shocked, honestly. It's such a popular movie, and I think it actually could work. I think it would be a great – it's up there with like Matrix. That's a great title for pinball. I do not have one.
    4:09
    Inception. I do not have a list for Inception. Okay. Silence of the Lambs. Plunger and Clarice So on the more popular horror suspense Zero That was my guess number five People could go on any of these lists How about The Green Mile Who in the fuck is going to buy a Green Mile No I don't have a Green Mile Alright how about Academy How about Academy Award winning Gladiator the sequel just came out I was going to say we got Gladiator 2 Nope No Gladiator okay um guest number eight will be the lion king zero okay isn't this crazy how about my number nine guess will be the usual suspects zero is my search bar all right and my last guess and i'm gonna feel really confident about this one Dune.
    5:14
    There we go. We got a hit. I got to get one. Damn. All right. Okay. I was naming some of the top 100 films according to IMDB. This doesn't translate. Dune. Yes. Dune. I can say that it is a rumor title from Barrels. That's the big rumor right now. Oh, interesting. Yeah. I don't know if that would be new Dune or old Dune, but that is it. And I will say that our list is not as long as it's going to be. So right now, that list is fairly short.
    5:47
    Okay. That list is fairly short. So let go through some of the ones that people actually have God Lord Dennis the Green Mile It an old Tommy prison movie see I love that But what was the mouse name
    6:05
    Mr. Jingles, right? Mr. Bojangles. Something like that. Yeah. Something like that. Not Mr. Bojangles. He squashes him, Percy, you piece of shit.
    6:16
    Percy's an asshole. God damn it, Percy. He's often at the top of the list of the most unredeemable characters of all time portrayed in film. Oh, he was the worst. He was worse than the guy that got fried, that actually killed Mr. Bojangles. Remember that guy that was played by, oh, what's his name? No, Percy is the one who stomped him. Yeah, Percy's the prison guard, right? Yeah, Percy the prison guard. Okay, I'm thinking it. Who's the... The other guy who got electrocuted was a French guy, and he was a murderer, but he was the one who had trained the mouse. God, what a good film. Now I'm talking about the guy that... Now I'm talking about Sam Rockwell. The folks aren't here for this, Zach. The same Rockwell character, Wild Bill. Tron. That is a list that we got going on. Look, that's been done. Well, I still have a list for things that have been done before. If you want to go on a Ghostbusters list, I've got it. So Tron, right now, pretty good window there, but it's getting full. rear window do you have anyone for the list for rear window i suppose i don't there's a fine line between don not and jimmy stewart faces oh every time a bell rings listen i tried to watch mr smith goes to oh man not a good film it's rough i don't know i i love me some they're gonna stay on the floor of the senate that's right all of them turn their nose up at him. His facial expressions in that film. Okay, Medieval Madness Remake. That's a long list. I'm going to say that. That might be our girthiest list of all. Can you believe that? Even over the likes of Harry Potter. Sure, I mean, it's beloved, and people don't know what Harry Potter is going to be like. Right now, Harry Potter is our second largest list. I mean, I'm not surprised. But I was always surprised that MMR was longer. People know they like MMR. They don't know they like Harry Potter. They know they like the theme. It's going to be a big hit, I think. A big old hit. Back to the Future is pretty fairly long, too. That's a long list. That's right there with Harry Potter. Yeah, because everyone just can't wait to see what Dutch Pinball does with it.
    8:32
    I even have a list for Wonka if they bring it back. Really? Yeah. Aren't they readily available? We've got a Journey list. I could see that. It's not that long right now. Don't stop believing. Lord of the Rings remake. That one's getting longer. Yeah, that makes sense, too. Pirates of the Caribbean, if they do that again, that one's getting longer. Yeah, there's been a list for that since the week it went away. Jaws was a really long list when it came out. Yes. That was a really long list. But now the list is gone. Surprisingly, so was Mandalorian. That was a really long list we had. That's interesting. Let's see. With his 21-page install the Baby Yoda wave its arm mod. We have Beetlejuice list going. And that is getting there, but still plenty of room based on how things work.
    9:24
    Next one. He-Man, Masters of the Universe. Sure. I mean, we thought we were getting it from American Pinball, but unfortunately that license was lost. Surprisingly, right now, about as long as the Beetlejuice list. So longer than I would have guessed. It's just waiting for someone to buy American Pinball, see? Oh, man. And bring back Dave Fix and his team. So bad. Ghostbusters Remake is getting long.
    9:47
    Yeah. We added a lot to that in the last couple weeks. Hey, even if people pick them, I'll make a list. Somebody wanted to be on a Game of Thrones Vault list.
    9:58
    It's a fun game. Legend of Zelda is a list that not enough people are on. Well, excuse me, princess. Legend of Zelda should have a longer list with flipping out pinball. It doesn't. Golden Girls. People are trying to be cute, but there's a list for Golden Girls. Not very long. Yeah, and they're not going to buy when it comes out. Predator. There's a list for Predator. Predator deserved to have a real pinball machine. I think so. And I think there's always been sort of pent-up demand for it. Yep, not a long enough list on that. Transformers G1.
    10:36
    I only have a couple people on that. The Matrix. That's a pretty popular title. And Stern almost made it, but they wisely chose Load of the Rings instead.
    10:49
    I even had an Avatar list there. I didn't know how, but Pee-wee's Big Adventure. That's a list. A game I think definitely could work.
    10:59
    I definitely think that could work. Even with without having I'm trying to remember the actor's name. Paul Rubens. available to do call-outs or anything? I don't think you need him.
    11:11
    As long as you get the video assets. And plenty of people can do a sound like, can't they? Francis! I think plenty of people can do that. I know you know, but what am I? People can do Pee-wee. And we need a Pee-wee. Big Trouble in Little China. That's a list. Pink Floyd. It's a cult classic, but I don't think it sells strong. What about Pink Floyd? um yes if done by certain companies i've had a pinball manufacturer ask me about pink floyd i said it depends on how many you want to sell but it's not like i don't see it hitting huge total recall that sure that a little east had a prototype a little list right now gremlins there a list a lot we heard Gremlins being thrown around over the years but to my knowledge nobody well they might have secured it now but as of a couple of years ago I hadn heard of anybody with Gremlins Is Gremlins strong enough?
    12:07
    It's that nostalgia. Personally, I don't think so. I mean, it has a nostalgia to it, but I don't know a lot of people that just re-watch Gremlins. I only have a couple people on Kingpin. Not the wonderful, magnificent movie. No. Oh. The stupid mafia thing. We don't have a cow. We have a bull. We got a bull.
    12:30
    Fairly those were great. Okay. Spinal Tap. What? No, that's been made. We had one person on that list. Indiana Jones. in any respect if that is done again, whether it's the remake or another game. Given the flop of Dial of Destiny, I don't think we're going to see it. Even though the video game is doing very well. I think they could do an original trilogy. I really do.
    12:56
    Speed Racer. I don't see it, but, you know, we got somebody wanting to be on there. That's a single-person list right now. Speed Racer.
    13:06
    Pokemon. Come on. That's a popular list. That would do well, at least for location. So as listeners, as you guys are hearing this, if anything pops out to you, email me. We'll get you on this list. Twilight Zone remake. That's starting to grow pretty quickly. That's growing quickly. Whitewater remake. Believe it or not, I still have a handful of people on that. Attack for Mars. If that gets done again.
    13:32
    Once MMR gets made, that list is going to start getting big quick. Same as Monster Bash Remake. Now, I don't know this band well, but Muse. Oh, okay. Yeah. And surprisingly, not just one person's on that list. No, it's actually, I think their style has changed a little bit over time, too. They used to do kind of emo music, but they're very big. I've got Scott Larson from Loser Kid. He's on there.
    14:04
    G.I. Joe. This is wild to me Because I've had people ask me If a manufacturer asked if G.I. Joe would work I only have one person on that list That's telling I think I mean I would think more people would be on that if they really wanted Same as Karate Kid Only one person Did this on Karate Kid Everybody talks about how great of a theme that would be Maybe not I thought it would be Beastie Boys Nice list going for Beastie Boys. Motley Crue. Decent list going for Motley Crue. Like, Motley Crue. I would have thought more people for Karate Kid than Motley Crue.
    14:47
    All right. Theater of Magic remake, of course. Tales of Arabia Nice remake, of course. Superman. I think that would make a good pinball machine. We've got a list going for that.
    15:00
    Ready Player One? Oh, the movie. Only one person on that list. That's never going to happen. That would be a licensing nightmare. Would Muppets happen?
    15:12
    It could. It's starting to have a growing list. But I don't think it sells very well. Green Day. I think that would be cool. Yeah, Green Day would be smart. Only one person on my list right now for Green Day. They opened it up. Opened up the list. Grateful Dead?
    15:26
    I have several people on a Grateful Dead list. Yeah, I mean, it's never been my thing. I don't see it. Fish? Okay.
    15:37
    If you're going to do alternative bands, what about Nirvana? You've got to have Nirvana. All right. Let's look.
    15:46
    I shit you not know Nirvana. Really? Well, then no alt bands getting it. But I've got Van Halen. Or Grunge. People are on a Van Halen list. And Yes. People are on Yes Band. Yes is a really good band.
    15:58
    Okay. I don't doubt they're not. But for pinball? Top Gun got a nice healthy list going there. Voltron. That's a single person list. Mario. That list should be way longer than it is. So if you want to get on my Mario list, you've got some good chance. Amazon has the Super Mario Brothers movie on Prime now. I watched it yesterday. I was going to say, had you not seen that? I did, but I hadn't seen it since it was in the theater. It holds up. It's a good movie. Loki. I think time kind of coincidentally enough killed that one.
    16:36
    Fantastic Four. So that's more of a relevant. New movies coming out. Yeah. I never got into that series. Sherlock Holmes. Witcher. These are all single person. Single person ones. Halo. Only one person on the Halo list.
    16:52
    Futurama. A couple people in there. Iron Giant. That'll never happen, will it? The Goonies. That's a girthy list. Black Sabbath, Ozzy Osbourne. It's more so than most banned lists. Addams Family remake. Sonic the Hedgehog. Decent list. Killer Clowns from Outer Space. One person.
    17:15
    Still wouldn't surprise me if Spooky does it, though. Tenacious D. One person. Harley Quinn. One person. Planet of the Apes. One person. Billy Joel. More than one person. Rolling Stones, one person. Elf, more than one.
    17:36
    Eminem, believe it or not, one person. Now, what tends to happen is as rumors start to come up about potential games, then people add to these lists quickly But South Park one person Beefers and Butthead only a handful of people And two of those are Ron and Bruce Yeah, I was going to say. If it was just one, I was going to say it's Ron. That's right. Sound Garden. I'm sorry, Sean. I just don't see it happening, but you're the one person on that list. The Black Hole Sun might not come. Black Hole Sun. Watch come. The Wizard of Oz rerun. Big Bang Bar remake. The Nightmare Before Christmas. That's a good one. Clash of the Titans. Not going to happen.
    18:23
    I know. You would love to see that one. I can't make the owl sound. I do have a nice working Walking Dead remake list now. SpongeBob SquarePants. True. There's somebody on there. Pearl Jam.
    18:35
    We got one person that likes Pearl Jam. Bon Jovi. Spider-Man. Fast and Furious. King Kong. Got some room on that list, people. Rocky. That's a good one. Creature from the Black Lagoon. Dune. Oh, you said that one. I don't know this one. Joy Division?
    18:53
    Don't know it. Blade Runner. It. That's my favorite horror film. I'm on that list. E.T. A couple people on the E.T. list. I guess E.T. wouldn't do as good as I would hope. Aqua Teen Hunger Force?
    19:10
    Isn't that past its time? That was like an adult swim show, I think. Another Batman. Austin Powers Ed that's not going to ever happen You're dreaming Ed you're dreaming I even do this like Guardians of the Galaxy If they do another Topper Cuphead Hot damn we got people on the Cuphead list Nightmare on Elm Street I hope Spooky does that at some point Fifth Element People are calling for that Kiss Christmas Vacation that's like a dream theme for me Magic Girl I had an Alice in Wonderland list but couldn't do anything with that Kill Bill Ghost Rider Mike you know what I'm going to make a Ghost Rider pinball machine let's see what else we got Fallout I could see that happening Motorhead Simpsons Pinball Party Jimmy Buffett I've had a manufacturer ask about Jimmy Buffett and I told him if it was a low enough run, I think it would work. Do you think it works?
    20:20
    No. You're not wasting it away again? Maybe you could sell them to the Margaritaville restaurants. That are all going under as well. ACDC remake.
    20:31
    Michael Jackson. Beatles. I don't think they're going to do that one. Child's Play. Happy Gilmore. Oh, man, I wish. another Star Wars game. Circus of the Old Hair. Aerosmith. Def Leppard. Prince.
    20:51
    Scorpion. Scorpions. And a couple more oddities. Okay. What do you think, Dennis? What list do you want to join today?
    21:00
    Clash of the Titans, I suppose, would be of those, the ones that would be a surprise one that I would really like. But it'd have to be the 1980, like, 3-2-1. You're getting picky on your Clash of the Titans. Well, they did a remake and it's not nearly so good. I'm adding you to that list just because if that game ever happens, I will laugh when I see you on that list. So there you have it. There are some of the interested lists that we are holding. And you know what? Underutilized in my opinion. So email or text today and we'll add you to those lists. You would be surprised by this list taking, how it has secured people games that otherwise it wouldn't have.
    21:39
    So what do you think about lists in general? on dealers. Cause I probably, I kind of brought that a little bit to the forefront in the industry. I will say a lot of people don't think it's a good idea. I think it's a logistical tracking nightmare the way it's done. Sure. Yeah, that's true. Absolutely. I mean, who really wants to get in the habit of in perpetuity having lists that start whenever end never, unless the game's actually made. And yeah, I don't know. It's just, but I mean, it's not unheard of i've seen another is it i've seen in other instances again you know i'll use a wristwatch example i was reached out to by a dealer that uh i've purchased through before and i'm sure they're hurting for sales right now so they asked me like what models am i interested in so that then they could alert me if they see them oh it's kind of like that it's a cold call except you're yeah i'm like oh you got you must be really hurting if you reached out to me asking what models might I currently be looking for?
    22:40
    So, you know, it's like that, except obviously you're, it could, the problem, my one problem with it, and again, it's a you problem, it's not like a me problem or a consumer problem, it's just that anyone can name anything. I mean, a lot of the stuff that you listed is so nonsensical that you bother to track it is absurd to me, but. It's not efficient, yeah.
    22:59
    But, I'm not going to let somebody waste my time either though. So, there's that, and there's no way to uh you're like well how do you measure that i don't i just use common sense okay that's fine then that's all there's a lot of these things that even if it came out you can still get it's not like you have to be on the list or anything but some of them like look this last month or so i've had some people say hey i know that i asked to be on harry potter like three years ago just make sure i'm still on that list and i go back and i'm like yeah you're on there like, oh shit, sweet. For better or worse, it's something that some of us do in this industry. What other new things are going to come in this industry and distribution? We'll have to wait and see.