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ALICE’S ADVENTURES IN WONDERLAND ANNOUNCED

Pinball News Website·article·analyzed·Jun 5, 2024
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Analysis

claude-haiku-4-5-20251001 · $0.022

TL;DR

Dutch Pinball Exclusive announces Alice's Adventures in Wonderland as debut title.

Summary

Dutch Pinball Exclusive (DPX), a joint venture between Barry Driessen and Melvin Brouwer-Williams, officially announced their launch title: Alice's Adventures in Wonderland, based on Lewis Carroll's 1865 public-domain novel. The game evolves from John Popadiuk's abandoned Zidware concept, whose assets were acquired by Brouwer-Williams after the company's collapse. DPX is positioned as a small-run boutique manufacturer operating from a separate facility across the street from the main Dutch Pinball factory in the Netherlands.

Key Claims

  • Dutch Pinball Exclusive is a joint venture between Barry Driessen and Melvin Brouwer-Williams created to design and manufacture small-run boutique pinball titles

    high confidence · Official announcement and article description of DPX founding

  • Alice's Adventures in Wonderland is based on the public-domain 1865 novel by Lewis Carroll, avoiding Disney's copyright on the 1951 film adaptation

    high confidence · Explicit explanation in article: 'Alice In Wonderland title is copyrighted by Disney... Alice's Adventures In Wonderland is the title of the book from 1865... now public domain and so can be freely used'

  • The game design evolves from John Popadiuk's abandoned Zidware concept that never progressed beyond cardboard mock-up

    high confidence · Article states: 'The Alice's Adventures In Wonderland design is an evolution of the Alice in Wonderland machine conceived by John Popadiuk. This was one of the games in development by John's Zidware company when it collapsed, although it never went beyond a cardboard mock-up.'

  • Melvin Brouwer-Williams acquired Alice in Wonderland assets and artwork from storage units sold to settle litigation against John Popadiuk from pre-order buyers

    high confidence · Article: 'Some of these came from the two storage units of artwork, designs and development pieces sold to settle the case against John brought by a group of pre-order buyers'

  • Jeremy Packer (Zombie Yeti) created the original line-art for Zidware's Alice in Wonderland, but DPX is using different artwork due to Packer's current employment at Stern Pinball

    high confidence · Article: 'The Zidware title featured line-art artwork by Jeremy Packer (a.k.a. Zombie Yeti). He is now working for Stern Pinball, so it is no surprise that the teaser poster features artwork from a different artist.'

  • DPX is not currently accepting pre-orders or deposits, but directing interested buyers to contact distributors to be added to waiting lists

    high confidence · Official DPX announcement: 'While we are not accepting orders or deposits at this time, you can contact your preferred distributor to be added to the waiting list.'

Notable Quotes

  • “It is with great pleasure and excitement that we officially announce our new title from DPX: 'Alice's Adventures in Wonderland.' For some time now, rumors have been circulating, but we can now confirm that this highly anticipated game is indeed 'Alice's Adventures in Wonderland.'”

    Dutch Pinball Exclusive @ Announcement date (May 2024 per article) — Official confirmation of DPX's debut title after months of speculation

  • “This game has evolved from a paper concept into an extraordinary pinball machine. It features hand-sculpted playfield plastics, richly colored playfields, laser-finished ball guides, and a stunning interactive sculpted topper. We offer not just a pinball machine, but a piece of art for your home.”

    Dutch Pinball Exclusive @ Official announcement — Key marketing positioning emphasizing craftsmanship and artistic value

  • “The game is designed and engineered by Melvin Brouwer-Williams.”

    Dutch Pinball Exclusive @ Official announcement — Credits primary designer for Alice's Adventures in Wonderland

  • “Alice In Wonderland title is copyrighted by Disney in relation to their 1951 movie of that name... Alice's Adventures In Wonderland is the title of the book from 1865 on which the movie was based. That book and its title are now public domain and so can be freely used.”

    Pinball News article author @ Article publication — Explains critical legal strategy for using public-domain source material to avoid Disney IP conflicts

Entities

Dutch Pinball Exclusive (DPX)companyBarry DriessenpersonMelvin Brouwer-WilliamspersonAlice's Adventures in Wonderland (DPX)gameJohn PopadiukpersonZidwarecompanyJeremy Packer (Zombie Yeti)

Signals

  • ?

    business_signal: Formation of Dutch Pinball Exclusive as separate boutique sub-brand; independent facility and small-run focus differentiated from parent Dutch Pinball company

    high · Article: 'DPX was created to design and manufacture small-run boutique titles. Their factory and offices are located in a building across the street from the Dutch Pinball factory in Herkenbosch in the Netherlands.'

  • ?

    licensing_signal: Strategic licensing decision: DPX using public-domain 1865 Lewis Carroll novel title instead of Disney-copyrighted 1951 film adaptation to avoid intellectual property conflicts

    high · Article: 'The Alice In Wonderland title is copyrighted by Disney... Alice's Adventures In Wonderland is the title of the book from 1865 on which the movie was based. That book and its title are now public domain and so can be freely used.'

  • $

    market_signal: DPX explicitly not accepting pre-orders or deposits, instead directing interested buyers to register with distributors for waiting list management; cautious market entry strategy

    high · Official statement: 'While we are not accepting orders or deposits at this time, you can contact your preferred distributor to be added to the waiting list.'

  • ?

    personnel_signal: Jeremy Packer (Zombie Yeti), original artist for Zidware's Alice in Wonderland, now employed at Stern Pinball; DPX using different artist for new game due to this conflict

    high · Article explicitly states: 'The Zidware title featured line-art artwork by Jeremy Packer (a.k.a. Zombie Yeti). He is now working for Stern Pinball, so it is no surprise that the teaser poster features artwork from a different artist.'

  • ?

Topics

Dutch Pinball Exclusive formation and business modelprimaryAlice's Adventures in Wonderland game announcement and design evolutionprimaryPublic-domain licensing strategy to avoid Disney copyrightprimaryZidware asset acquisition and John Popadiuk legacyprimaryArtwork and visual design changes from original Zidware conceptsecondaryPre-order strategy and distributor partnershipssecondarySmall-run boutique manufacturing differentiationsecondary

Sentiment

positive(0.82)— Announcement is celebratory and enthusiastic. DPX marketing emphasizes excitement, artistic value, and craftsmanship. No negative criticism or controversy reported. Media coverage is informative and supportive of the new venture. Collector/enthusiast community context suggests positive anticipation for boutique title.

Transcript

raw_text · $0.000

Dutch Pinball Exclusive – the recently announced joint venture between Dutch Pinball’s Barry Driessen and Melvin Brouwer-Williams – has confirmed that their launch title will be *Alice’s Adventures In Wonderland*, based on the classic 1865 children’s book by Lewis Carrol. In an announcement made today, Dutch Pinball Exclusive (DPX) revealed the theme of their first release, confirming the speculation recently covered in the joint [Pinball News and Pinball Magazine PINcast](https://www.pinballnews.com/site/2024/04/02/march-2024-pincast/). [![Dutch Pinball Exclusive's teaser image for their first title](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/001-alices-adventures-in-wonderland-729x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/001-alices-adventures-in-wonderland.jpg) Dutch Pinball Exclusive’s teaser image for their first title DPX was created to design and manufacture small-run boutique titles. Their factory and offices are located in a building [across the street from the Dutch Pinball factory](https://maps.app.goo.gl/bbE6trFH9vtFg9jS7) in Herkenbosch in the Netherlands. [![Barry Driessen and Melvin Brouwer-Williams](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/002-alices-adventures-in-wonderland-1024x576.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/002-alices-adventures-in-wonderland.jpg) Barry Driessen and Melvin Brouwer-Williams (Picture: Dutch Pinball Exclusive) The *Alice’s Adventures In Wonderland* design is an evolution of the *Alice in Wonderland* machine conceived by John Popadiuk. This was one of the games in development by John’s Zidware company when it collapsed, although it never went beyond a cardboard mock-up. The assets relating to *Alice in Wonderland* as well as the other two former Zidware titles, *Magic Girl* and *Retro Atomic Zombie Adventureland*, were acquired by Melvin Brouwer-Williams. Some of these came from the two storage units of artwork, designs and development pieces sold to [settle the case against John brought by a group of pre-order buyers](https://www.pinballnews.com/site/2022/12/01/zidware-case-resolved/). [![John's initial design for Alice in Wonderland](https://www.pinballnews.com/site/wp-content/uploads/learn/finishing-magic-girl2/129-finishing-magic-girl-683x1024.jpg)](https://www.pinballnews.com/site/wp-content/uploads/learn/finishing-magic-girl2/129-finishing-magic-girl.jpg) John’s initial design for Alice in Wonderland The Zidware title featured line-art artwork by Jeremy Packer (Zombie Yeti) (a.k.a. Zombie Yeti). He is now working for Stern Pinball, so it is no surprise that the teaser poster features artwork from a different artist. [![Cabinet line art for Zidware's Alice in Wonderland](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/003-alices-adventures-in-wonderland-1024x862.jpg)](https://www.pinballnews.com/site/wp-content/uploads/games/alices-adventures-in-wonderland/003-alices-adventures-in-wonderland.jpg) Cabinet line art for Zidware’s Alice in Wonderland Whether Jeremy’s original art will be coloured and utilised in the new game is yet to be seen, although the picture above of Barry and Melvin has them standing either side of a game, where the backglass appears to feature a coloured version of Jeremy’s drawing. [![The outline backbox artwork for Alice in Wonderland](https://www.pinballnews.com/site/wp-content/uploads/learn/finishing-magic-girl2/130-finishing-magic-girl-1024x751.jpg)](https://www.pinballnews.com/site/wp-content/uploads/learn/finishing-magic-girl2/130-finishing-magic-girl.jpg) The outline backbox artwork for Zidware’s Alice in Wonderland The change in name is significant too. The *Alice In Wonderland* title is copyrighted by Disney in relation to their 1951 movie of that name and any use of the name or film assets would need to be licensed. *Alice’s Adventures In Wonderland* is the title of the book from 1865 on which the movie was based. That book and its title are now public domain and so can be freely used. Perhaps not surprisingly, DPX stresses how they are not taking orders or seeking pre-order deposits at this time, but do ask anyone with interest in purchasing the game to contact their DPX distributor so they can be kept updated on pricing and availability, and to help DPX gauge likely interest. Here’s how DPX made the announcement about *Alice’s Adventures In Wonderland*. | | | --- | | **It is with great pleasure and excitement that we officially announce our new title from DPX: “*Alice’s Adventures in Wonderland.*” For some time now, rumors have been circulating, but we can now confirm that this highly anticipated game is indeed “*Alice’s Adventures in Wonderland.*” Some may be familiar with the original concept design by John Popadiuk, initially named “*Alice in Wonderland*.” This game has evolved from a paper concept into an extraordinary pinball machine. It features hand-sculpted playfield plastics, richly colored playfields, laser-finished ball guides, and a stunning interactive sculpted topper. We offer not just a pinball machine, but a piece of art for your home. The game is designed and engineered by Melvin Brouwer-Williams. More information will be revealed in the coming months. Join Alice on her wonderful adventures and see how deep the rabbit hole goes. Stay tuned! While we are not accepting orders or deposits at this time, you can contact your preferred distributor to be added to the waiting list.** | The DPX announcement While DPX haven’t explicitly stated it, the existing [Dutch Pinball distributor network](https://www.dutchpinball.com/distributors) is expected to manage sales of DPX titles. This announcement from DPX is also discussed in the latest (May 2024) edition of the [Pinball News & Pinball Magazine PINcast](https://podcasters.spotify.com/pod/show/pinball-industry-news/). We’ll bring you all the latest updates and news from DPX about their upcoming *Alice’s Adventures In Wonderland* game right here at Pinball News.

The game features hand-sculpted playfield plastics, laser-finished ball guides, and an interactive sculpted topper according to DPX marketing

high confidence · DPX announcement: 'It features hand-sculpted playfield plastics, richly colored playfields, laser-finished ball guides, and a stunning interactive sculpted topper.'

person
Lewis Carrollperson
Dutch Pinballcompany
Disneycompany
Stern Pinballcompany
Pinball Newsorganization

announcement: Dutch Pinball Exclusive officially announces Alice's Adventures in Wonderland as debut title after months of rumor and speculation

high · Formal announcement made; article confirms: 'For some time now, rumors have been circulating, but we can now confirm that this highly anticipated game is indeed Alice's Adventures in Wonderland.'

  • ?

    product_strategy: DPX positioning Alice's Adventures in Wonderland as artistic/craftsmanship-focused boutique product with emphasis on hand-sculpted plastics and laser-finishing, rather than mass-market appeal

    high · DPX announcement: 'It features hand-sculpted playfield plastics, richly colored playfields, laser-finished ball guides, and a stunning interactive sculpted topper. We offer not just a pinball machine, but a piece of art for your home.'