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Stern Army is a global street team program organizing monthly pinball tournaments at partner locations to grow the community.
Stern Army has 10,000+ members globally
high confidence · Michael Grant stated he emailed 'all um 10,000 plus Stern Army members' regarding the King Kong teaser
Stern Army currently supports more than 75 women's pinball clubs around the world
high confidence · Michael Grant: 'We're currently supporting more than 75 women's clubs around the world'
Stern Army locations receive priority shipment of newly released games before general availability
high confidence · Michael Grant stated this as an official benefit: 'So when we release a new title, we want people to play the game on location. So if you're a Stern Army location, you're getting your game first.'
Brooklyn Pin Pride tournaments have reached 56 players and raised over $24,000 for charity through 6 events
high confidence · Michael Grant: 'we were just able to go up to 56 players. Uh, in February for Valentine's Day, uh, we do a Trans Lights for Trans Rights uh, silent auction that raises money for the Transgender Law Center... We've had six of those events and, uh, we've raised more than $24,000.'
Michael Grant is based in Chicago and helps grow the pinball community there
high confidence · Michael Grant: 'I'm currently living in Chicago and helping grow the pinball community out there'
Stern Army appreciation parties have been hosted annually at Microphone Brewing in Elk Grove Village for three years
high confidence · Michael Grant: 'this coming uh year will be the third one I've hosted'
Stern Army membership requires locations to have at least one Stern machine and four or more working pinball machines total
high confidence · Michael Grant stated location requirements: 'must have four or more working pinball machines, including at least one Stern'
Cheryl, formerly an event runner at Microphone Brewing, is now an electrical engineer employee at Stern building prototypes
high confidence · Michael Grant: 'Cheryl has since actually become an employee of Stern's. She's an electrical engineer um and helps um helps build all the the prototypes and whatnot.'
“Pinball is for everyone and that's something I firmly believe in and is part of our mission.”
Michael Grant @ ~11:50 — Statement of core Stern Army values regarding inclusivity and accessibility
“What we're doing really it's look I know we're here to talk about pinball but it's a lot more than that. And we're building a third space, a place for people to go to forget about work, to forget about the daily grind, the monotony, all the all the stresses in our lives.”
Michael Grant @ ~33:00 — Philosophical articulation of Stern Army's broader social mission beyond pinball competition
“We're all all of us here are giving up a little bit of our sacrificing our little bit of our own enjoyment to make sure that others are benefiting from that.”
Michael Grant @ ~28:00 — Recognition of volunteer commitment and sacrifice from Stern Army members
“I'm not going to micromanage your events. I'm not telling you to run additional events or change your events. Just have fun. That's all I'm asking.”
Michael Grant @ ~30:30 — Statement of Stern Army's non-coercive approach to women's club requirements
“It's nice to be in in tiny little Rhode Island and also be contributing to that.”
Amber Lee @ ~29:00 — Comments on regional women's pinball community support across New England
“I'm pretty good at organizing things and so I jumped in and started running ours. And now our open tournaments have gotten so large I no longer play in them as well because we have so many people.”
Amber Lee @ ~27:00 — Describes how volunteer organizers scale their events and sacrifice personal playing time
community_signal: Stern Army program demonstrates substantial scale with 10,000+ members globally running monthly IFPA-sanctioned events. Multiple regional examples show successful community building with 18-56 player tournaments and 75+ women's clubs.
high · Michael Grant stated 10,000+ members; regional tournament attendance reported as 18-56 players; 75+ women's clubs supported
operational_signal: Detailed operational framework documented for location partnerships including preventative maintenance coordination, recurring schedules on slower nights (Tues-Thurs), local business sponsorships, food/beverage specials, and strategic timing to drive incremental revenue.
high · Michael Grant detailed requirements including location coordination, operator communication, preventative maintenance scheduling, beverage/food specials, merchandise partnerships
product_strategy: Stern Pinball implements priority shipment strategy for new title releases at Stern Army locations, positioning them as first-to-market venues to capture early player traffic spikes and operator revenue.
high · Michael Grant: 'when we release a new title, we want people to play the game on location. So if you're a Stern Army location, you're getting your game first.'
community_signal: Stern Army locations successfully integrate charity fundraising into tournament infrastructure. Brooklyn Pin Pride/Valentine's Day events raised $24,000 across 6 events through silent auctions supporting LGBTQ+ organizations (Transgender Law Center, Alex Ferry Center for unhoused queer youth).
high · Michael Grant reported 6 events raising $24,000 for charity through Trans Lights for Trans Rights silent auctions
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design_philosophy: Stern Army prioritizes random prize giveaways over skill-based rewards to encourage new/casual player participation and reduce discouragement from top-player dominance. Leaders explicitly design events to be welcoming third spaces.
high · Michael Grant: 'random giveaways means anyone can be a winner regardless of skill. It really helps encourage new players to return.'
personnel_signal: Cheryl transitioned from volunteer Stern Army event runner at Microphone Brewing to Stern Pinball electrical engineer building prototypes, indicating career pathway development within Stern ecosystem.
high · Michael Grant: 'Cheryl has since actually become an employee of Stern's. She's an electrical engineer um and helps um helps build all the the prototypes'
market_signal: Partner locations leverage pinball and Stern Army branding for competitive differentiation—custom signage, themed beverages, merchandise, and social media content featuring machines. Microphone Brewing and Two Brothers created pinball-themed products.
high · Presentation showed examples: Two Brothers pinball beer, Microphone themed t-shirt, marquee signage, Facebook event promotion with pinball aesthetics
content_signal: Stern Pinball provides Stern Army members exclusive early webinar access to new game announcements before general public (e.g., King Kong Myth of Terror Island). Non-recorded webinars create scarcity and member-only value.
high · Michael Grant: 'as soon as the teaser dropped for King Kong Myth of Terror Island, I emailed everyone, all um 10,000 plus Stern Army members, the link to the webinar'
venue_signal: Mike Focus successfully operates Stern Army tournaments at Round One (family entertainment center chain with 12+ Stern machines per location), indicating underserved segment with 'unique share of obstacles' but growth potential.
high · Mike Focus described working at Round One location, initially had no Stern Army designation, overcame barriers to establish programming; described learning from other regional formats
operational_signal: Successful tournament organizers iterate on formats monthly (group match play, target match play, Flip Frenzy-style) to familiarize local players with different tournament structures seen at regional/state events, reducing travel intimidation.
high · Jess Warren: 'I try to do a different format um every month... to try to get my local people to try it out and then let them know that there's a tournament coming up elsewhere'
business_signal: Stern Army events positioned as direct revenue drivers for locations through increased foot traffic, expanded customer base, incremental food/beverage sales, and cash box earnings from tournament play.
high · Michael Grant outlined benefits: 'increased activity around the games means more more earnings in the cash box. Um and then of course a personal opportunity as the operator to embrace uh join embrace and enhance your local pinball community'