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JJP's Ken Cromwell teases two possible 2024 releases and discusses designer hires while hosts share TPF/Expo event stories.
Jersey Jack Pinball aims to release two games per year and is closer to that goal than ever before
high confidence · Ken Cromwell states: 'You've heard Jack Guarneri, the company founder, and he's talked about how the goal here with the company is to get two releases out a year... I think we're closer now than we've ever been to that goal. So it's in the cards, I believe, right now to have potentially two releases this year.'
Guns N' Roses collector edition sold out within an hour (500 units)
high confidence · Ken Cromwell: 'the collector editions of Guns N' Roses came out and they sold out, I don't know, within an hour. And that was 500 that were gone.'
Guns N' Roses limited editions are capped at 5,000 units but not made sequentially
high confidence · Ken Cromwell: 'The limited editions are limited to 5,000 units, and they're not made sequentially. So on day one, if your limited edition is up, you could be like, hey, I want number 5,000, and you'll get that plaque for 5,000.'
If someone orders a Guns N' Roses game today, they might find one with a distributor or receive it by May
high confidence · Ken Cromwell: 'if you ordered a game today of guns and roses you might be able to find one with the distributor or you'll have one in may'
JJP hired Steve Ritchie and Mark Seiden as new designers
high confidence · Ken Cromwell: 'you guys have hired two new designers, right? Well, Steve Ritchie... and Mark Seiden, who came over from the homebrew community. He had the Metroid pinball machine.'
Mark Seiden specializes in implementing theme/license into ball reaction mechanics on playfield
high confidence · Ken Cromwell: 'he really knows how to take a license or a theme and implement it into how a ball is reacting on a play field.'
Two potential releases from JJP are possible in 2024, though the year is already well underway in April
medium confidence · Ken Cromwell: 'I mean it is possible I wouldn't come here and even say that if I didn't think that it was it is possible... you guys are firing on all cylinders'
“I think we're closer now than we've ever been to that goal. So it's in the cards, I believe, right now to have potentially two releases this year.”
Ken Cromwell@ 36:24 — Major business indicator: JJP teasing accelerated release cadence and hinting at two games in 2024
“When these games are that good it makes the marketing pretty easy... the games are kind of selling themselves, you know, with a little bit of sprinkling of creative marketing.”
Ken Cromwell@ 37:19 — Industry insight on JJP's market position and marketing philosophy
“I literally hear this daily. I'm stunned by it... there's a ton of people... don't even know that games... are still being built.”
Ken Cromwell@ 37:48 — Market assessment: significant untapped audience unaware pinball manufacturing continues
“GNR was the best launch of any game, in my opinion, to date.”
Unknown host@ 33:23 — Community assessment of Guns N' Roses commercial/cultural impact
“I would be surprised if we saw another game take two years after the next one.”
Host (Greg Bone or Ken Cromwell context)@ 35:52 — Implicit acknowledgment that the Guns N' Roses two-year gap (Oct 2020-2022) was aberrational
“He's with a new company. He's with a new team. And, yeah, he's in a good spot right now. So I'm happy for him.”
Ken Cromwell@ 35:35 — Positive statement on Steve Ritchie's transition to JJP, indicating strong cultural fit
business_signal: Two-year gap between Guns N' Roses (Oct 2020) and next JJP release was unprecedented and atypical for company ambitions
high · Host: 'I would be surprised if we saw another game take two years after the next one.' Ken Cromwell: 'nobody wants to go two years between games. it's a long, long time.'
business_signal: Guns N' Roses production backlog clearing; new orders now fulfillable within 1-2 months rather than 12-18 month wait
high · Ken Cromwell: 'if you ordered a game today of guns and roses you might be able to find one with the distributor or you'll have one in may' and 'We didn't want to have where, you know, we were so far behind on orders where people waited 12, 18 months for a game.'
business_signal: JJP targeting two game releases per year; claims to be closer to this goal than ever; hints at two possible releases in 2024
high · Ken Cromwell: 'the goal here with the company is to get two releases out a year... I think we're closer now than we've ever been to that goal... potentially two releases this year.' Also: 'I wouldn't come here and even say that if I didn't think that it was it is possible'
community_signal: Chicago Pinball Expo venue change creating different atmosphere; reduced food/dining proximity compared to previous location; hosts prefer older location
medium · Host: 'The changing of the hotels at Expo this year, it created kind of a different atmosphere... going back to TPF... has a different feel... there's not really a place that you can walk outside from the Expo parking lot without really getting a ride somewhere.'
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JJP moved the pinball company from New Jersey to El Croix Village, Illinois during the pandemic
high confidence · Ken Cromwell: 'during pandemic they moved a whole pinball company from jersey to elcro village illinois put a great selling game on the line and have been manufacturing the hell out of it ever since'
Approximately 60% or more of the general population doesn't know that new pinball games are still being manufactured
medium confidence · Ken Cromwell: 'I would guesstimate 60% or even more don't even know that games... are still being built.'
community_signal: Texas Pinball Festival showing increased younger player demographic participation; new structured layout with rows; strong attendance
medium · Host: 'I also noticed it seemed like there was a lot of new, fresh faces, younger people coming into the TVF, which is something that's, you know, for pinball, it's huge... it seemed a little more structured with rows... it was full. It was packed.'
community_signal: Ken Cromwell actively involved in pinball community via Jersey Jack Pinball Podcast; maintains engaged marketing approach
high · Ken Cromwell: 'For those of you that don't know, I do host the Jersey Jack Pinball podcast for Jersey Jack Pinball' and discussion of marketing strategy focusing on sharing games and educating market
market_signal: Significant untapped market awareness: approximately 60%+ of general population unaware that new pinball games are still being manufactured
medium · Ken Cromwell: 'I would guesstimate 60% or even more don't even know that games... are still being built' and 'I literally hear this daily. I'm stunned by it.'
market_signal: Guns N' Roses collector edition (500 units) sold out within one hour; LE edition capping at 5,000 units non-sequential
high · Ken Cromwell: 'the collector editions of Guns N' Roses came out and they sold out, I don't know, within an hour. And that was 500... The limited editions are limited to 5,000 units, and they're not made sequentially.'
personnel_signal: Mark Seiden (homebrew designer, Metroid machine) hired by Jersey Jack Pinball as designer
high · Ken Cromwell: 'Mark Seiden, who came over from the homebrew community. He had the Metroid pinball machine. Mark's a super intelligent, bright guy...'
personnel_signal: Steve Ritchie (legendary designer, 'Master Flow') hired by Jersey Jack Pinball as designer
high · Ken Cromwell explicitly states: 'Well, Steve Ritchie... and Mark Seiden... you guys have hired two new designers, right?' and 'he's with a new company. He's with a new team. And, yeah, he's in a good spot right now.'
product_concern: GNR launch was unprecedented success in industry; positioned as best game launch to date
high · Host: 'GNR was the best launch of any game, in my opinion, to date.' Ken: 'That was unprecedented... the collector editions... sold out... within an hour.'
business_signal: JJP marketing strategy emphasizes game quality and word-of-mouth over aggressive marketing; targeting awareness expansion in general population
medium · Ken Cromwell: 'When these games are that good it makes the marketing pretty easy... the games are kind of selling themselves... marketing for us... is more about getting the message out... reaching people that there's still a big part of the population that doesn't realize pinball is being existed'